In diesem Dokument werden die Parameter beschrieben, die für Google Tag Manager-Tags festgelegt werden können.
Einführung
Jedes Google Tag Manager-Tag hat einen type
-Code, um das Tag zu identifizieren.
Darüber hinaus haben die meisten Tags Parameter (key
- und type
-Paare), die Sie beim Erstellen oder Aktualisieren eines Tags als Teil eines "Parameterobjekts" festlegen können. Weitere Informationen zum Festlegen dieser Parameter mithilfe eines Parameterobjekts finden Sie unter Parameterreferenz.
Im weiteren Verlauf dieses Dokuments finden Sie Details zu allen unterstützten Tags für Web und Mobilgeräte.
Web-Tags
Benutzerdefiniertes HTML-Tag
Code eingeben
html
Parameter
Schlüssel | Typ |
---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
Beispiel
{ "liveOnly": false, "name": "Sample Custom HTML", "parameter": [ { "key": "html", "type": "template", "value": "<script>alert('hello world')</script>" }, { "key": "convertJsValuesToExpressions", "type": "boolean", "value": "true" }, { "key": "usePostscribe", "type": "boolean", "value": "false" } ], "type": "html" }
Benutzerdefiniertes Bild-Tag
Code eingeben
img
Parameter
Schlüssel | Typ |
---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
Beispiel
{ "liveOnly": false, "name": "Sample Custom Image Tag", "parameter": [ { "key": "useCacheBuster", "type": "boolean", "value": "true" }, { "key": "url", "type": "template", "value": "//{{a}}" }, { "key": "cacheBusterQueryParam", "type": "template", "value": "gtmcb" } ], "type": "img" }
Ereignis-Listener
Link-Klick-Listener
Code eingeben
lcl
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
Anzahl von Millisekunden. Gib an, wann waitForTags=true .
|
Beispiel
{ "name": "Sample Link Click Listener", "liveOnly": false, "parameter": [ { "type": "boolean", "key": "waitForTags", "value": "true" }, { "type": "boolean", "key": "checkValidation", "value": "true" }, { "type": "template", "key": "waitForTagsTimeout", "value": "2000" } ], "type": "lcl", }
Formularübermittlungs-Listener
Code eingeben
fsl
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
Anzahl von Millisekunden. Geben Sie an, wann waitForTags=true . |
Beispiel
{ "liveOnly": false, "name": "Sample Form Submit Listener", "parameter": [ { "key": "waitForTags", "type": "boolean", "value": "false" }, { "key": "checkValidation", "type": "boolean", "value": "false" } ], "type": "fsl" }
Klick-Listener
Code eingeben
cl
Parameter
–
Beispiel
{ "liveOnly": false, "name": "Sample Click Listener", "type": "cl" }
Timer-Listener
Code eingeben
tl
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
eventName |
template |
|
interval |
template |
Anzahl der Millisekunden |
limit |
template |
Maximale Anzahl der Auslösungen |
Beispiel
{ "liveOnly": false, "name": "Sample Timer Listener", "parameter": [ { "key": "eventName", "type": "template", "value": "gtm.timer" }, { "key": "interval", "type": "template", "value": "{{a}}" }, { "key": "limit", "type": "template", "value": "5" } ], "type": "tl" }
Listener für JavaScript-Fehler
Code eingeben
jel
Parameter
–
Beispiel
{ "liveOnly": false, "name": "Sample JavaScript Error Listener", "type": "jel" }
Verlauf-Listener
Code eingeben
hl
Parameter
–
Beispiel
{ "liveOnly": false, "name": "Sample History Listener", "type": "hl" }
Tracking von Displayanzeigen
Floodlight-Zähler
Code eingeben
flc
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
ordinalType |
template |
Eines von STANDARD , UNIQUE , SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
[key , value ] Paare |
userVariable |
template |
Die u= -Variable des Tags. |
transactionVariable |
template |
Die tran= -Variable des Tags. |
sessionId |
template |
Geben Sie an, ob ordinalType den Wert SESSION hat. |
Beispiel
{ "liveOnly": false, "name": "Sample Floodlight Counter", "parameter": [ { "key": "ordinalType", "type": "template", "value": "STANDARD" }, { "key": "advertiserId", "type": "template", "value": "{{a}}" }, { "key": "groupTag", "type": "template", "value": "{{b}}" }, { "key": "activityTag", "type": "template", "value": "{{c}}" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "type": "list" "list": [ { "type": "map", "map": [ { "type": "template", "key": "key", "value": "u2" }, { "type": "template", "key": "value", "value": "u2_custom_var" } ] }, { "type": "map", "map": [ { "type": "template", "key": "key", "value": "u1" }, { "type": "template", "key": "value", "value": "u1_custom_var" } ] }, { "key": "userVariable", "type": "template", "value": "" }, { "key": "transactionVariable", "type": "template", "value": "" }, { "type": "template", "key": "sessionId", "value": "MySessionId" } ], "type": "flc" }
Floodlight-Verkäufe
Code eingeben
fls
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
countingMethod |
template |
Eines von TRANSACTIONS , ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
Eine Liste von Karten mit jeweils einem [key , value ]-Paar. |
userVariable |
template |
Die u= -Variable des Tags. |
transactionVariable |
template |
Die tran= -Variable des Tags. |
quantity |
template |
Angeben, ob countingMethod den Wert ITEM_SOLD hat |
Beispiel
{ "name": "Sample Floodlight Sales Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "countingMethod", "value": "TRANSACTIONS" }, { "type": "template", "key": "advertiserId", "value": "{{a}}" }, { "type": "template", "key": "groupTag", "value": "{{b}}" }, { "type": "template", "key": "activityTag", "value": "{{c}}" }, { "type": "template", "key": "revenue", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "{{b}}" }, { "type": "boolean", "key": "useImageTag", "value": "false" }, { "type": "map", "key": "customVariable", "map": [ { "type": "template", "key": "u2", "value": "u2_custom_var" }, { "type": "template", "key": "u1", "value": "u1_custom_var" } ] }, { "type": "template", "key": "userVariable", "value": "u_var" }, { "type": "template", "key": "transactionVariable", "value": "tran_var" } ], "type": "fls" }
Mediaplex – IFRAME MCT-Tag
Code eingeben
mpm
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
Optional. |
Beispiel
{ "name": "Sample Mediaplex IFRAME MCT Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "placementId", "value": "{{a}}" }, { "type": "template", "key": "roiName", "value": "1" }, { "type": "template", "key": "pageName", "value": "{{a}}" } ], "type": "mpm" }
Mediaplex – Standard-IMG-ROI-Tag
Code eingeben
mpr
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
Optional. |
Beispiel
{ "name": "Sample Mediaplex Standard IMG ROI Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "placementId", "value": "{{a}}" }, { "type": "template", "key": "roiName", "value": "1" }, { "type": "template", "key": "uniqueUserId", "value": "MyUniqueId" } ], "type": "mpr" }
Turn-Conversion-Tracking
Code eingeben
tc
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
customerId |
template |
Datenvertrags-ID |
orderId |
template |
Optional. |
orderValue |
template |
Optional. |
optOut |
template |
Optional. |
Beispiel
{ "name": "Sample Turn Conversion Tracking", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "MyOrderId" }, { "type": "template", "key": "orderValue", "value": "MyOrderValue" }, { "type": "template", "key": "optOut", "value": "MyOptOut" } ], "type": "tc" }
Remarketing
SmartPixel von AdRoll
Code eingeben
asp
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
Optional. |
customData |
map |
Optional. Eine Liste von Karten mit jeweils einem [key , value ]-Paar. |
segmentName |
template |
Optional. |
Beispiel
{ "name": "Sample AdRoll Smart Pixel", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "pixelId", "value": "{{a}}" }, { "type": "template", "key": "conversionValueInDollars", "value": "conversionValue" }, { "type": "map", "key": "customData", "map": [ { "type": "template", "key": "key2", "value": "World" }, { "type": "template", "key": "key1", "value": "Hello" } ] }, { "type": "template", "key": "segmentName", "value": "SegmentName" } ], "type": "asp" }
Google Ads-Remarketing
Code eingeben
sp
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
Optional. |
customParamsFormat |
template |
Eines von DATA_LAYER , USER_SPECIFIED |
dataLayerVariable |
template |
Für customParamsFormat = DATA_LAYER |
googleCustomParams |
list |
Für customParamsFormat = USER_SPECIFIED |
googleScreenName |
template |
Optional. |
Beispiel
Dabei gilt: customParamFormat = DATA_LAYER
:
{ "name": "Sample Google Ads Remarketing", "liveOnly": false, "parameter": [ { "type": "template", "key": "googleConversionId", "value": "{{c}}" }, { "type": "template", "key": "googleConversionLabel", "value": "MyLabel" }, { "type": "template", "key": "customParamsFormat", "value": "DATA_LAYER" }, { "type": "template", "key": "dataLayerVariable", "value": "{{e}}" } ], "type": "sp" }
Dabei gilt: customParamFormat = USER_SPECIFIED
:
{ "name": "Sample Google Ads Remarketing", "liveOnly": false, "parameter": [ { "type": "template", "key": "googleConversionId", "value": "{{c}}" }, { "type": "template", "key": "googleConversionLabel", "value": "MyLabel" }, { "type": "template", "key": "customParamsFormat", "value": "USER_SPECIFIED" }, { "type": "list", "key": "googleCustomParams", "list": [ { "type": "map", "map": [ { "type": "template", "key": "key", "value": "key2" }, { "type": "template", "key": "value", "value": "World" } ] }, { "type": "map", "map": [ { "type": "template", "key": "key", "value": "key1" }, { "type": "template", "key": "value", "value": "Hello" } ] } ] } ], "type": "sp" }
Turn-Datenerfassung
Code eingeben
tdc
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
customerId |
template |
|
categoryId |
template |
Optional. |
keyword |
template |
Optional. |
dataProviderId |
template |
Optional. |
optOut |
template |
Optional. |
Beispiel
{ "name": "Sample Turn Data Collection Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "categoryId", "value": "myCategoryId" }, { "type": "template", "key": "keyword", "value": "myKeyword" }, { "type": "template", "key": "dataProviderId", "value": "myDataProviderId" }, { "type": "template", "key": "optOut", "value": "myOptOut" } ], "type": "tdc" }
Suche
Google Ads-Conversion-Tracking
Siehe Google Ads-Conversion-Tracking unter Mobile Tags
Marin Software
Code eingeben
ms
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
type |
template |
Eines von TRACK_PAGEVIEW , TRACK_TRANSACTION |
clientId |
template |
|
anonymizeIp |
boolean |
Optional. |
conversionType |
template |
Für type = TRACK_TRANSACTION . |
useDataLayer |
boolean |
Für type = TRACK_TRANSACTION |
orderId |
template |
Für useDataLayer = false |
product |
template |
Für useDataLayer = false |
price |
template |
Für useDataLayer = false |
category |
template |
Für useDataLayer = false |
quantity |
template |
Für useDataLayer = false |
currencyCode |
template |
Für useDataLayer = false |
Beispiel
Dabei gilt: type=TRACK_PAGEVIEW
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_PAGEVIEW" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" } ], "type": "ms" }
Dabei gilt: type = TRACK_TRANSACTION
und useDataLayer =
true
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "template", "key": "conversionType", "value": "myConversionType" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" }, { "type": "boolean", "key": "useDataLayer", "value": "true" } ], "type": "ms" }
Dabei gilt: type = TRACK_TRANSACTION
und useDataLayer =
false
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "template", "key": "conversionType", "value": "myConversionType" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" }, { "type": "template", "key": "orderId", "value": "myOrderId" }, { "type": "template", "key": "product", "value": "myProduct" }, { "type": "template", "key": "price", "value": "myPrice" }, { "type": "template", "key": "category", "value": "myCategory" }, { "type": "template", "key": "quantity", "value": "myQuantity" }, { "type": "template", "key": "currencyCode", "value": "myCurrencyCode" }, { "type": "boolean", "key": "useDataLayer", "value": "false" } ], "type": "ms" }
Zielgruppe
AdAdvisor
Code eingeben
_ta
Parameter
Schlüssel | Typ |
---|---|
subscriberId |
template |
Beispiel
{ "name": "Sample AdAdvisor Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "subscriberId", "value": "{{a}}" } ], "type": "_ta", }
Bizo Insight
Code eingeben
bzi
Parameter
Beispiel
{ "name": "Sample Bizo Insight Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "id", "value": "{{a}}" }, { "type": "template", "key": "title", "value": "myTitle" }, { "type": "template", "key": "domain", "value": "myDomain" }, { "type": "template", "key": "company", "value": "myCompany" }, { "type": "template", "key": "location", "value": "myLocation" }, { "type": "template", "key": "employeeRange", "value": "myEmployeeRange" }, { "type": "template", "key": "standardIndustrialClassification", "value": "mySICS" }, { "type": "template", "key": "email", "value": "myEmail" } ], "type": "bzi" }
Dstillery Universal Pixel
Code eingeben
m6d
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
id |
template |
|
title |
template |
Optional. |
domain |
template |
Optional. |
company |
template |
Optional. |
location |
template |
Optional. |
employeeRange |
template |
Optional. |
standardIndustrialClassification |
template |
Optional. |
email |
template |
Optional. |
Schlüssel | Typ | Hinweise |
---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
Optional. |
revenue |
template |
Optional. |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
Beispiel
{ "name": "Sample Dstillery Pixel Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "pixelId", "value": "{{a}}" }, { "type": "template", "key": "pixelCheckValue", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "myOrderId" }, { "type": "template", "key": "revenue", "value": "myRevenue" }, { "type": "template", "key": "namespaceId", "value": "{{a}}" }, { "type": "template", "key": "namespaceCheckValue", "value": "{{a}}" }, { "type": "template", "key": "namespaceCode", "value": "{{a}}" } ], "type": "m6d" }
VisualDNA-Conversion-Tag
Code eingeben
vdc
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
Optional. |
Beispiel
{ "name": "Sample Visual DNA Conversion Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "apiAccountKey", "value": "{{a}}" }, { "type": "template", "key": "conversionId", "value": "{{a}}" }, { "type": "template", "key": "identitySyncPlatformCode", "value": "mySyncPlatformCode" } ], "type": "vdc" }
Analytics
Universal Analytics
Code eingeben
ua
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
trackingId |
template |
|
type |
template |
Eine der folgenden Möglichkeiten: TRACK_PAGEVIEW , TRACK_EVENT ,
TRACK_TRANSACTION , TRACK_SOCIAL ,
TRACK_TIMING , DECORATE_LINK ,
DECORATE_FORM . |
contentGroup |
list |
Optional. Liste der Zuordnungen mit jeweils einem index -Schlüssel und einem group -Schlüssel. |
dimension |
list |
Optional. Liste der Zuordnungen mit jeweils einem index -Schlüssel und einem dimension -Schlüssel. |
metric |
list |
Optional. Liste der Zuordnungen mit jeweils einem index -Schlüssel und einem metric -Schlüssel. |
functionName |
template |
Optional. |
fieldsToSet |
map |
Optional. Jeder Parameter in der Liste ist eine Zuordnung. Jeder Kartenparameter sollte zwei Unterparameter haben: einen mit dem Schlüssel fieldName und einen mit dem Schlüssel value . Auf die folgenden Felder kann jetzt nur noch mit „fieldsToSet“ zugegriffen werden: anonymizeIp, sessionControl, referrer, page, title (zuvor „documentTitle“), cookieName, cookieDomain, sampleRate, cookieExpiration (früher cookieExpiration), cookiePath, forceSSL (früher „forceSsl“) und „allowLinker“.
|
doubleClick |
boolean |
Optional. |
trackerName |
template |
Optional. trackerName kann angegeben werden, wenn setTrackerName == true . |
useDebugVersion |
boolean |
Optional. |
autoLinkDomains |
template |
Optional. Dieses Feld kann für TRACK_PAGEVIEW angegeben werden. |
linkId |
template |
Optional. Erweiterte Linkzuordnung aktivieren. |
decorateFormsAutoLink |
boolean |
Optional. Dieses Feld kann für TRACK_PAGEVIEW angegeben werden. |
setTrackerName |
boolean |
Optional. |
useHashAutoLink |
boolean |
Optional. |
enableEcommerce |
boolean |
Optional. |
useEcommerceDataLayer |
boolean |
Optional. Dies kann nur für eventType=TRACK_EVENT und/oder TRACK_PAGEVIEW angegeben werden. |
ecommerceMacroData |
template |
Optional. Dies kann nur für eventType=TRACK_EVENT und/oder TRACK_PAGEVIEW und wenn useEcommerceDataLayer=false angegeben werden. |
eventCategory |
template |
Für eventType=TRACK_EVENT |
eventAction |
template |
Für eventType=TRACK_EVENT |
eventLabel |
template |
Für eventType=TRACK_EVENT |
eventValue |
template |
Für eventType=TRACK_EVENT |
nonInteraction |
template |
Für eventType=TRACK_EVENT |
socialNetwork |
template |
Für eventType=TRACK_SOCIAL |
socialAction |
template |
Für eventType=TRACK_SOCIAL |
socialActionTarget |
template |
Für eventType=TRACK_SOCIAL |
timingVar |
template |
Für eventType=TRACK_TIMING |
timingCategory |
template |
Für eventType=TRACK_TIMING |
timingLabel |
template |
Für eventType=TRACK_TIMING |
timingValue |
template |
Für eventType=TRACK_TIMING |
useHashDecorateLink |
boolean |
Für eventType=DECORATE_LINK |
useHashDecorateForm |
boolean |
Für eventType=DECORATE_FORM |
Beispiel
Dabei gilt: trackType=TRACK_PAGEVIEW
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_PAGEVIEW" }, { "type": "list", "key": "contentGroup", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "group", "value": "myContentGroup" } ] } ] }, { "type": "list", "key": "dimension", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "dimension", "value": "myCustomDimension" } ] } ] }, { "type": "list", "key": "metric", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "metric", "value": "myCustomMetric" } ] } ] }, { "type": "list", "key": "fieldsToSet", "list": [ { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "myFieldName" }, { "type": "template", "key": "value", "value": "myFieldValue" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "anonymizeIp" }, { "type": "template", "key": "value", "value": "true" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "allowLinker" }, { "type": "template", "key": "value", "value": "true" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "sessionControl" }, { "type": "template", "key": "value", "value": "mySessionControl" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "referrer" }, { "type": "template", "key": "value", "value": "myDocReferrer" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "page" }, { "type": "template", "key": "value", "value": "myDocPath" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "title" }, { "type": "template", "key": "value", "value": "myDocTitle" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "sampleRate" }, { "type": "template", "key": "value", "value": "mySampleRate" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieName" }, { "type": "template", "key": "value", "value": "myCookieName" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieDomain" }, { "type": "template", "key": "value", "value": "myCookieDomain" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookiePath" }, { "type": "template", "key": "value", "value": "myCookiePath" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieExpires" }, { "type": "template", "key": "value", "value": "myCookieExpirationInSeconds" } ] } ] }, { "type": "template", "key": "trackerName", "value": "myCustomTrackerName" }, { "type": "boolean", "key": "useDebugVersion", "value": "false" }, { "type": "template", "key": "autoLinkDomains", "value": "myAutoLinkDomain" }, { "type": "boolean", "key": "linkId", "value": "false" }, { "type": "boolean", "key": "decorateFormsAutoLink", "value": "false" }, { "type": "boolean", "key": "setTrackerName", "value": "true" }, { "type": "boolean", "key": "useHashAutoLink", "value": "false" }, { "type": "boolean", "key": "enableEcommerce", "value": "false" } ], "type": "ua" }
Dabei gilt: trackType=TRACK_EVENT
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_EVENT" }, { "type": "template", "key": "eventCategory", "value": "myCategory" }, { "type": "template", "key": "eventAction", "value": "myAction" }, { "type": "template", "key": "eventLabel", "value": "myLabel" }, { "type": "template", "key": "eventValue", "value": "myValue" }, "type": "ua" }
Dabei gilt: trackType=TRACK_TRANSACTION
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TRANSACTION" } ], "type": "ua" }
Dabei gilt: trackType=TRACK_SOCIAL
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_SOCIAL" }, { "type": "template", "key": "socialNetwork", "value": "myNetwork" }, { "type": "template", "key": "socialAction", "value": "myAction" }, { "type": "template", "key": "socialActionTarget", "value": "myActionTarget" } ], "type": "ua" }
Dabei gilt: trackType=TRACK_TIMING
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TIMING" }, { "type": "template", "key": "timingVar", "value": "myVar" }, { "type": "template", "key": "timingCategory", "value": "myCategory" }, { "type": "template", "key": "timingLabel", "value": "myLabel" }, { "type": "template", "key": "timingValue", "value": "myValue" } ], "type": "ua" }
Dabei gilt: trackType=DECORATE_LINK
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateLink", "value": "false" } ], "type": "ua" }
Dabei gilt: trackType=DECORATE_FORM
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_FORM" }, { "type": "boolean", "key": "useHashDecorateForm", "value": "false" } ], "type": "ua" }
Klassisches Google Analytics
Code eingeben
ga
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
webPropertyId |
template |
|
type |
template |
Eine der folgenden Möglichkeiten: TRACK_PAGEVIEW , TRACK_EVENT , LINK |
siteSpeedSampleRate |
template |
Sollte als numerischer Prozentwert (0...100) ausgewertet werden. |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
Bereich von 0 bis 100 |
campaignCookieTimeout |
template |
Sollte als numerischer Wert ausgewertet werden, der für das Zeitlimit in Millisekunden steht. |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
Sollte als numerischer Wert ausgewertet werden, der für das Zeitlimit in Millisekunden steht. |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
Liste der zu ignorierenden Verweis-URLs. |
ignoredRef[].value |
template |
Name der Referrer-URL |
customVar |
list |
Liste der Karten. Eine Zuordnung pro benutzerdefinierter Variable |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1 für den Trefferumfang, 2 für den Umfang der Sitzung und 3 für den Umfang auf Nutzerebene. |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
Liste der zu ignorierenden Keywords. |
ignoredOrganic[].value |
template |
Zu ignorierende Keywords. |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
Optional. Erweiterte Linkzuordnung aktivieren. |
contentGroup |
list |
Liste der Karten. |
contentGroup[].index |
template |
Muss als Ganzzahl ausgewertet werden. |
contentGroup[].group |
template |
Gruppenname. |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
Anzahl der Millisekunden. |
trackerName |
template |
|
cookiePathCopy |
list |
Liste der Cookie-Pfade. |
cookiePathCopy[].value |
template |
Cookie-Pfad. |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
Für trackType=TRACK_EVENT |
eventAction |
template |
Für trackType=TRACK_EVENT |
eventLabel |
template |
Für trackType=TRACK_EVENT |
eventValue |
template |
Für trackType=TRACK_EVENT |
nonInteraction |
boolean |
Für trackType=TRACK_EVENT |
targetUrl |
template |
Für trackType=LINK |
useHashLink |
boolean |
Für trackType=LINK |
formObject |
template |
Für trackType=LINK_BY_POST |
useHashLinkByPost |
boolean |
Für trackType=LINK_BY_POST |
currencyCode |
template |
Optional. Für trackType=TRACK_TRANSACTION |
socialUseDataLayer |
boolean |
Optional. Für trackType=TRACK_SOCIAL |
socialNetwork |
template |
Für trackType=TRACK_SOCIAL und socialUseDataLayer=false |
socialAction |
template |
Für trackType=TRACK_SOCIAL und socialUseDataLayer=false
|
socialPagePath |
template |
Optional. Für trackType=TRACK_SOCIAL |
socialTarget |
template |
Für trackType=TRACK_SOCIAL und socialUseDataLayer=false |
timingCategory |
template |
Für trackType=TRACK_TIMING |
timingVariable |
template |
Für trackType=TRACK_TIMING |
timingTime |
template |
Für trackType=TRACK_TIMING |
timingLabel |
template |
Für trackType=TRACK_TIMING |
timingSampleRate |
template |
Für trackType=TRACK_TIMING |
useHashDecorateLink |
boolean |
Für trackType=DECORATE_LINK |
useHashDecorateForm |
boolean |
Für trackType=DECORATE_FORM |
Beispiel
Dabei gilt: trackType=TRACK_PAGEVIEW
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "siteSpeedSampleRate", "value": "{{sampleRatePercent}}" }, { "type": "template", "key": "cookiePath", "value": "myCookiePath" }, { "type": "template", "key": "trackType", "value": "TRACK_PAGEVIEW" }, { "type": "template", "key": "page", "value": "myVirtualPagePath" }, { "type": "template", "key": "domainName", "value": "myDomainName" }, { "type": "boolean", "key": "allowLinker", "value": "true" }, { "type": "integer", "key": "sampleRate", "value": "10" }, { "type": "template", "key": "campaignCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "boolean", "key": "allowAnchor", "value": "true" }, { "type": "template", "key": "sessionCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "boolean", "key": "doubleClick", "value": "true" }, { "type": "list", "key": "ignoredRef", "list": [ { "type": "template", "value": "referrer1Ignore" }, { "type": "template", "value": "referrer2Ignore" } ] }, { "type": "list", "key": "customVar", "list": [ { "type": "map", "map": [ { "type": "integer", "key": "slot", "value": "1" }, { "type": "template", "key": "name", "value": "myCustomVar" }, { "type": "template", "key": "value", "value": "myCustomVarValue" }, { "type": "integer", "key": "scope", "value": "3" } ] } ] }, { "type": "list", "key": "organic", "list": [ { "type": "map", "map": [ { "type": "template", "key": "searchEngine", "value": "myOrganicSearchEngine" }, { "type": "template", "key": "queryParamName", "value": "mySearchQueryParamName" }, { "type": "boolean", "key": "prepend", "value": "true" } ] } ] }, { "type": "list", "key": "ignoredOrganic", "list": [ { "type": "template", "value": "keyword1Ignore" }, { "type": "template", "value": "keyword2Ignore" } ] }, { "type": "template", "key": "title", "value": "myPageTitle" }, { "type": "template", "key": "campaignSourceOverride", "value": "mySourceOverride" }, { "type": "template", "key": "campaignMediumOverride", "value": "myMediumOverride" }, { "type": "template", "key": "campaignTermOverride", "value": "myTermOverride" }, { "type": "template", "key": "campaignContentOverride", "value": "myContentOverride" }, { "type": "template", "key": "campaignNameOverride", "value": "myNameOverride" }, { "type": "boolean", "key": "anonymizeIp", "value": "true" }, { "type": "boolean", "key": "linkId", "value": "false" }, { "type": "list", "key": "contentGroup", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "group", "value": "myContentGroup1" } ] } ] }, { "type": "template", "key": "campContentKey", "value": "myContentKey" }, { "type": "template", "key": "campMediumKey", "value": "myMediumKey" }, { "type": "template", "key": "campNameKey", "value": "myNameKey" }, { "type": "template", "key": "campNoKey", "value": "myNoOverrideKey" }, { "type": "template", "key": "campSourceKey", "value": "mySourceKey" }, { "type": "template", "key": "campTermKey", "value": "myTermKey" }, { "type": "boolean", "key": "campaignTrack", "value": "true" }, { "type": "boolean", "key": "clientInfo", "value": "true" }, { "type": "boolean", "key": "detectFlash", "value": "true" }, { "type": "boolean", "key": "detectTitle", "value": "true" }, { "type": "template", "key": "localGifPath", "value": "myLocalGIFPath" }, { "type": "boolean", "key": "sendHitsToGoogle", "value": "true" }, { "type": "template", "key": "referrerOverride", "value": "myReferrerOverride" }, { "type": "template", "key": "visitorCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "template", "key": "trackerName", "value": "myTrackerName" }, { "type": "list", "key": "cookiePathCopy", "list": [ { "type": "template", "value": "/path/to/cookies1" }, { "type": "template", "value": "/path/to/cookies2" } ] }, { "type": "boolean", "key": "useDebugVersion", "value": "false" }, { "type": "boolean", "key": "forceSsl", "value": "false" }, { "type": "boolean", "key": "setTrackerName", "value": "true" } ], "type": "ga" }
Dabei gilt: trackType=TRACK_EVENT
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_EVENT" }, { "type": "template", "key": "eventCategory", "value": "myCategory" }, { "type": "template", "key": "eventAction", "value": "myAction" }, { "type": "template", "key": "eventLabel", "value": "myLabel" }, { "type": "template", "key": "eventValue", "value": "myValue" }, { "type": "boolean", "key": "nonInteraction", "value": "false" } ], "type": "ga" }
Dabei gilt: trackType=LINK
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "LINK" }, { "type": "template", "key": "targetUrl", "value": "TargetURL" }, { "type": "boolean", "key": "useHashLink", "value": "false" } ], "type": "ga" }
Dabei gilt: trackType=LINK_BY_POST
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "LINK_BY_POST" }, { "type": "template", "key": "formObject", "value": "{{a}}" }, { "type": "boolean", "key": "useHashLinkByPost", "value": "false" } ], "type": "ga" }
Dabei gilt: trackType=TRACK_TRANSACTION
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "currencyCode", "value": "{{a}}" } ] "type": "ga" }
Dabei gilt: trackType=TRACK_SOCIAL
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_SOCIAL" }, { "type": "template", "key": "socialNetwork", "value": "mySocialNetwork" }, { "type": "template", "key": "socialAction", "value": "mySocialAction" }, { "type": "template", "key": "socialTarget", "value": "myTarget" }, { "type": "template", "key": "socialPagePath", "value": "myPagePaht" } ], "type": "ga" }
Dabei gilt: trackType=TRACK_TIMING
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TIMING" }, { "type": "template", "key": "timingCategory", "value": "myCategory" }, { "type": "template", "key": "timingVariable", "value": "myVariable" }, { "type": "template", "key": "timingTime", "value": "myTime" }, { "type": "template", "key": "timingLabel", "value": "myLabel" }, { "type": "template", "key": "timingSampleRate", "value": "{{sampleRatePercent}}" } ], "type": "ga" }
Dabei gilt: trackType=DECORATE_LINK
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateLink", "value": "false" } ], "type": "ga" }
Dabei gilt: trackType=DECORATE_FORM
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateForm", "value": "false" } ], "type": "ga" }
ClickTale-Standard
Code eingeben
cts
Parameter
Schlüssel | Typ |
---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
Beispiel
{ "name": "Sample ClickTale Standard Tracking", "liveOnly": false, "parameter": [ { "type": "template", "key": "projectId", "value": "{{a}}" }, { "type": "template", "key": "sampleRate", "value": "{{a}}" }, { "type": "template", "key": "partition", "value": "{{a}}" } ], "type": "cts" }
comScore Unified Digital Measurement
Code eingeben
csm
Parameter
Schlüssel | Typ |
---|---|
clientId |
template |
Beispiel
{ "name": "Sample comScore Unified Digital Measurement", "liveOnly": false, "parameter": [ { "type": "template", "key": "clientId", "value": "{{a}}" } ], "type": "csm" }
Mobile Tags
Google Ads-Conversion-Tracking
Code eingeben
awct
Parameter
Schlüssel | Typ |
---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
Beispiel
{ "liveOnly": false, "name": "Google Ads Conversion Tracking", "parameter": [ { "key": "googleConversionId", "type": "template", "value": "{{a}}" }, { "key": "googleConversionLabel", "type": "template", "value": "{{a}}" }, { "key": "googleConversionValue", "type": "template", "value": "{{a}}" } ], "tagId": "1", "type": "awct" }
Google Ads-Remarketing
Code eingeben
sp
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
Eine der folgenden Möglichkeiten: DATA_LAYER , USER_SPECIFIED |
googleScreenName |
template |
Optional. |
dataLayerVariable |
template |
Für customParamsFormat=DATA_LAYER ; muss sich auf ein Datenschichtvariablen-Makro beziehen. |
googleCustomParams |
list |
Eine Liste von Karten mit jeweils einem einzelnen [key , value ]-Eintrag.
Für customParamsFormat=USER_SPECIFIED . |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
Beispiel
Dabei gilt: customParamsFormat=USER_SPECIFIED
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Google Ads Remarketing", "parameter": [ { "key": "conversionId", "type": "template", "value": "cvid" }, { "key": "conversionLabel", "type": "template", "value": "cvl" }, { "key": "customParamsFormat", "type": "template", "value": "USER_SPECIFIED" }, { "key": "customParams", "list": [ { "map": [ { "key": "key", "type": "template", "value": "cpk1" }, { "key": "value", "type": "template", "value": "cpv1" } ], "type": "map" } ], "type": "list" } ], "tagId": "2", "type": "sp" }
Dabei gilt: customParamsFormat=DATA_LAYER
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Google Ads Remarketing DataLayer", "parameter": [ { "key": "conversionId", "type": "template", "value": "cvid" }, { "key": "conversionLabel", "type": "template", "value": "cvl" }, { "key": "customParamsFormat", "type": "template", "value": "DATA_LAYER" }, { "key": "dataLayerVariable", "type": "template", "value": "{{dlv}}" } ], "tagId": "3", "type": "sp" }
Floodlight-Zähler
Code eingeben
flc
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
ordinalType |
template |
Eines von STANDARD , UNIQUE , SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
[key , value ] Paare |
userVariable |
template |
Die u= -Variable des Tags. |
transactionVariable |
template |
Die tran= -Variable des Tags. |
sessionId |
template |
Geben Sie an, ob ordinalType den Wert SESSION hat. |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Optional. |
Beispiel
Dabei gilt: ordinalType=STANDARD
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Counter", "parameter": [ { "key": "ordinalType", "type": "template", "value": "STANDARD" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "list": [ { "map": [ { "key": "key", "type": "template", "value": "u3" }, { "key": "value", "type": "template", "value": "bar" } ], "type": "map" }, { "map": [ { "key": "key", "type": "template", "value": "u1" }, { "key": "value", "type": "template", "value": "foo" } ], "type": "map" } ], "type": "list" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "4", "type": "flc" }
Dabei gilt: ordinalType=SESSION
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Counter Per Session", "parameter": [ { "key": "ordinalType", "type": "template", "value": "SESSION" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "sessionId", "type": "template", "value": "session-id" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "type": "list" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "5", "type": "flc" }
Floodlight-Verkäufe
Code eingeben
fls
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
countingMethod |
template |
Eines von TRANSACTIONS , ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
Angeben, ob countingMethod den Wert ITEM_SOLD hat |
customVariable |
map |
Eine Liste von Karten mit jeweils einem [key , value ]-Paar.
Die Schlüssel der Zuordnungselemente sind von u1 bis u20 . Der Kartenelementtyp ist eine Vorlage. |
userVariable |
template |
Die u= -Variable des Tags. |
transactionVariable |
template |
Die tran= -Variable des Tags. |
quantity |
template |
Geben Sie an, ob countingMethod den Wert ITEM_SOLD hat. |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Optional. |
Beispiel
Dabei gilt: countingMethod=TRANSACTIONS
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Sales", "parameter": [ { "key": "countingMethod", "type": "template", "value": "TRANSACTIONS" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "revenue", "type": "template", "value": "{{revenue}}" }, { "key": "orderId", "type": "template", "value": "oid" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "map": [ { "key": "u1", "type": "template", "value": "jio" } ], "type": "map" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "6", "type": "fls" }
Dabei gilt: countingMethod=ITEM_SOLD
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Sales Item Sold", "parameter": [ { "key": "countingMethod", "type": "template", "value": "ITEM_SOLD" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "quantity", "type": "template", "value": "1" }, { "key": "revenue", "type": "template", "value": "{{revenue}}" }, { "key": "orderId", "type": "template", "value": "oid" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "map": [ { "key": "u1", "type": "template", "value": "ji" } ], "type": "map" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "7", "type": "fls" }
Funktionsaufruf
Code eingeben
_fc
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
functionName |
template |
|
functionArgument |
map |
Eine Liste von Karten mit jeweils einem [key , value ]-Paar. |
Beispiel
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Function Call", "parameter": [ { "key": "functionName", "type": "template", "value": "fn" }, { "key": "functionArgument", "map": [ { "key": "argkey1", "type": "template", "value": "argval1" } ], "type": "map" } ], "tagId": "8", "type": "_fc" }
Universal Analytics
Code eingeben
ua
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
trackingId |
template |
|
type |
template |
Eine der folgenden Möglichkeiten: TRACK_APPVIEW , TRACK_EVENT ,
TRACK_SOCIAL , TRACK_TIMING ,
TRACK_EXCEPTION . |
contentGroup |
list |
Jeder Parameter in der Liste ist eine Zuordnung. Jeder Kartenparameter sollte zwei Unterparameter haben: einen mit dem Schlüssel index und einen mit dem Schlüssel group . |
dimension |
list |
Jeder Parameter in der Liste ist eine Zuordnung. Jeder Kartenparameter sollte zwei Unterparameter haben: einen mit dem Schlüssel index und einen mit dem Schlüssel dimension . |
metric |
list |
Jeder Parameter in der Liste ist eine Zuordnung. Jeder Kartenparameter sollte zwei Unterparameter haben: einen mit dem Schlüssel index und einen mit dem Schlüssel metric . |
fieldsToSet |
list |
Optional. Jeder Parameter in der Liste ist eine Zuordnung. Jeder Kartenparameter sollte zwei Unterparameter haben: einen mit dem Schlüssel fieldName und einen mit dem Schlüssel value . Auf die folgenden Felder kann jetzt nur noch mit „fieldsToSet“ zugegriffen werden: anonymizeIp, sessionControl, appName, appVersion, displayName (zuvor „contentDescription“) und sampleRate. |
nonInteraction |
boolean oder template |
Für trackType=TRACK_EVENT |
eventCategory |
template |
Für trackType=TRACK_EVENT |
eventAction |
template |
Für trackType=TRACK_EVENT |
eventLabel |
template |
Für trackType=TRACK_EVENT |
eventValue |
template |
Für trackType=TRACK_EVENT |
socialNetwork |
template |
Für trackType=TRACK_SOCIAL |
socialAction |
template |
Für trackType=TRACK_SOCIAL |
socialActionTarget |
template |
Für trackType=TRACK_SOCIAL |
timingVar |
template |
Für trackType=TRACK_TIMING |
timingCategory |
template |
Für trackType=TRACK_TIMING |
timingLabel |
template |
Für trackType=TRACK_TIMING |
timingValue |
template |
Für trackType=TRACK_TIMING |
exceptionDescription |
template |
Für trackType=TRACK_EXCEPTION |
exceptionFatal |
boolean oder template |
Für eventType=TRACK_EXCEPTION . Wenn der Typ template ist, sollte sich der Wert auf ein Makro beziehen, das boolean ergibt. |
Beispiel
Dabei gilt: trackType=TRACK_APPVIEW
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics App View", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_APPVIEW" }, { "key": "contentGroup", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "group", "type": "template", "value": "cg0" } ], "type": "map" } ], "type": "list" }, { "key": "dimension", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "dimension", "type": "template", "value": "dim0" } ], "type": "map" } ], "type": "list" }, { "key": "metric", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "metric", "type": "template", "value": "cm0" } ], "type": "map" } ], "type": "list" }, { "key": "fieldsToSet", "list": [ { "map": [ { "key": "fieldName", "type": "template", "value": "fn0" }, { "key": "value", "type": "template", "value": "fv0" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "anonymizeIp" }, { "type": "template", "key": "value", "value": "true" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "appName" }, { "type": "template", "key": "value", "value": "myApp" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "sessionControl" }, { "type": "template", "key": "value", "value": "mySessionControl" } ], "type": "map" } ], "type": "list" } ], "tagId": "9", "type": "ua" }
Dabei gilt: trackType=TRACK_EVENT
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Event", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_EVENT" }, { "key": "nonInteraction", "type": "boolean", "value": "true" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "eventCategory", "type": "template", "value": "cat" }, { "key": "eventAction", "type": "template", "value": "act" }, { "key": "eventLabel", "type": "template", "value": "label" }, { "key": "eventValue", "type": "template", "value": "value" } ], "tagId": "10", "type": "ua" }
Dabei gilt: trackType=TRACK_SOCIAL
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Social", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_SOCIAL" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "socialNetwork", "type": "template", "value": "network" }, { "key": "socialAction", "type": "template", "value": "action" }, { "key": "socialActionTarget", "type": "template", "value": "action-target" } ], "tagId": "11", "type": "ua" }
Dabei gilt: trackType=TRACK_TIMING
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Timing", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_TIMING" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "timingVar", "type": "template", "value": "var" }, { "key": "timingCategory", "type": "template", "value": "cat" }, { "key": "timingLabel", "type": "template", "value": "label" }, { "key": "timingValue", "type": "template", "value": "value" } ], "tagId": "12", "type": "ua" }
Dabei gilt: trackType=TRACK_EXCEPTION
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Exception", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_EXCEPTION" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "exceptionDescription", "type": "template", "value": "description" }, { "key": "exceptionFatal", "type": "boolean", "value": "true" } ], "tagId": "13", "type": "ua" }
Benutzerdefiniertes Bild-Tag
Code eingeben
img
Parameter
Schlüssel | Typ | Hinweise |
---|---|---|
useCacheBuster |
boolean |
Makros sind nicht zulässig. |
url |
template |
|
cacheBusterQueryParam |
template |
Beispiel
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Custom Image Tag", "parameter": [ { "key": "useCacheBuster", "type": "boolean", "value": "true" }, { "key": "url", "type": "template", "value": "http://www.example.com" }, { "key": "cacheBusterQueryParam", "type": "template", "value": "gtmcb" } ], "tagId": "14", "type": "img" }