What is server-side tagging?
Server-side tagging is a way to instrument your tags to measure user activity whereever it happens. Server containers use the same tag, trigger, and variable model that you're used to, while also providing new tools to:
Improve page performance
Unlock more detailed user privacy controls
Improve data quality
Learn how to use server-side tagging
Are you new to server-side tagging? We got you covered!
Our course "Server-side tagging fundamentals" explains what server-side tagging is, when to use it, and what to consider when you build up your infrastructure.
Get a head start on your tagging setup: In the course, you will set up a server and a Google Analytics 4 data flow.
This course is suitable for tech-savvy marketers and developers. Get started with the course today and earn a shiny new badge for your developer profile.
Set up server-side taggingYou can set up a tagging server using GCP or a platform of your choice.
Configure your tagging setupTo reap all benefits of server-side tagging, set up your own domain and configure your tags, and verify your setup works.
Reference documentationJust need to look something up? Choose the reference you need: