Server-side tagging is a way to instrument your tags to measure user activity wherever it happens. Server containers use the same tag, trigger, and variable model that you're used to, while also providing new tools to:

Are you new to server-side tagging? We got you covered!

Our course "Server-side tagging fundamentals" explains what server-side tagging is, when to use it, and what to consider when you build up your infrastructure.

Get a head start on your tagging setup: In the course, you will set up a server and a Google Analytics 4 data flow.

This course is suitable for tech-savvy marketers and developers. Get started with the course today and earn a shiny new badge for your developer profile.