With a publishing history of more than 140 years, Nikkei is one of the most authoritative media businesses in Japan. To provide a better user experience and accelerate their business on the web, Nikkei successfully launched a Progressive Web App in November 2017, and they’re seeing amazing results from the new platform.
George.com is a leading UK clothing brand, part of ASDA Walmart. After upgrading their site to a Progressive Web App (PWA), the brand saw a 31 percent increase in mobile conversion.
One of the most significant benefits of service workers (from a performance perspective, at least) is their ability to proactively control the caching of assets. A web application that can cache all of its necessary resources should load substantially faster for returning visitors. But what do these gains actually look like to real users? And how do you even measure this?
Ele.me is the biggest food ordering and delivery company in mainland China. They built their Progressive Web App (PWA) as a multi-page app to improve its mobile web experience, making it faster and more reliable in flaky connections, while accommodating their operational needs to best serve their customers.
BookMyShow is India’s largest ticketing firm, with 50+ million monthly visitors. They developed an improved version of their mobile website using a Progressive Web App (PWA), optimizing speed and removing data constraints, which resulted in an 80+% increase in conversions.
Most Indian users reach the Internet via 2G and 3G networks, so a fast user experience is essential. To decrease load times, Housing.com added Service Workers and streamlined their site to help consumers quickly find what they’re looking for. Users can continue browsing properties and reviewing previous searches, all while offline.
Push notifications allowed us to bring one of the most compelling capabilities from our native app to our mobile site. We see a direct 20% click through rate from push notifications—having another channel to reach our users is a game changer.
Forbes is re-defining modern web development with Progressive Web App technology.
Infobae took advantage of service worker to deliver reliable performance on unreliable networks. Their best-in-class PWA achieved a performance score of 93/100 on Lighthouse, an automated tool for measuring web-page quality.
Traffic to Jumia's PWA has eclipsed that of their native app by more than 12 times and is still growing. Jumia also saw a 50% bounce-rate decrease.
To drive both traffic and re-engagement, luxury cosmetics brand Lancôme launched a Progressive Web App (PWA) to deliver a fast, app-like experience on the mobile web.
After launching a Progressive Web App, MakeMyTrip.com's conversion rate on the mobile web tripled, while their page-load speed improved by 38%.
After implementing AMP and a Progressive Web App, Mynet saw a significant increase in user engagement, with the average time spent on their mobile site rising 43%
Ola's new Progressive Web App is PWA is 300X smaller than downloading the Android app and 500X smaller than downloading their iOS app. Repeat visits use as little as 10KB. This low data consumption translates into a 3.4-second first visit and less than a second for repeat visits.
For OLX, creating a Progressive Web App increased engagement by 250% and reduced page time to interactive by 23%.
The Twitter Lite Progressive Web App combines the best of the modern web and native features to deliver a more robust experience, with explicit goals for instant loading, user engagement and lower data consumption
There's a new way to deliver amazing user experiences on the web. Travel company Wego has built a successful AMP based Progressive Web App (PWA).
Santa Tracker is a fun and educational experience for everyone-a holiday tradition here at Google. In 2016, we upgraded the Santa Tracker site to support offline via the Service Worker API.
Alibaba.com is the world’s largest online business-to-business (B2B) trading platform, serving 200+ countries and regions. After upgrading their site to a Progressive Web App (PWA), they saw a 76 percent increase in total conversions across browsers.
The Weather Company, an IBM Business, serves an average of 40 billion forecast requests every day, helping people plan their daily lives and make better decisions based on weather.
Carnival Cruise Line, one of the world’s largest leisure-travel companies, wanted to enhance how it re-engaged its customers. Working with Mobify, Carnival implemented push notifications for mobile web users on Android and for desktop users on Chrome. The new strategy delivered a 42% engagement rate from customers who receive notifications.
AMP helps the Washington Post increase returning users from mobile search by 23%!
"We are committed to improving speed across the board. If our site takes a long time to load, it doesn’t matter how great our journalism is, some people will leave the page before they see what’s there"
David Merrell, Senior Product Manager, The Washington Post
Learn how we built a the Google I/O 2016 Progressive Web App (IOWA) using web components, Polymer, and material design and launched it into production on Google.com.
IOWA is a single page application (SPA) that's built using web components, Polymer, Firebase, and has an extensive backend written in App Engine (Go). It pre-caches content for offline users using a service worker, dynamically loads new pages, gracefully transitions between views, and reuses content after first load.
"Smarter shopping, better living!" is the motto of AliExpress, a website where shoppers can buy everything from baby clothes to refrigerators directly from China. Part of the Alibaba Group, the global online retail marketplace is now a popular e-commerce site in America, Russia, and Brazil.
"Push Notifications are a huge part of our mobile engagement strategy. It’s a more personal way to communicate with our customers. That’s incredibly valuable to our bottom line."
Mujeeb Hazzaa, Chief Business Development Officer
"We finally have proper means to address our fastest growing pool of customers — mobile web users. That’s incredibly valuable. We even see better results from web Push Notifications than from app pushes."
Jeremy Doutte, Jumia CEO
"For us, it’s no longer an either-or decision. To reach new users, we must be on the mobile web!",
Weihan Liew, BaBe CEO.
"We estimate that with our new light, super-fast, UX-rich browsing capability, customers’ data consumption will fall dramatically which we believe will result in a corresponding increase in conversions."
Shola Adekoya, Konga.com CEO.
"With a new user growth rate of 100%, quarter-on-quarter, the mobile web is at the heart of our success...It’s a major venue for low-cost and highly effective customer acquisition and engagement."
Lucas Lu, 5miles CEO
"We finally have a way to retain users on the mobile web. This has been a game changer for us!"
Dai Shibayama, manager, Smart Device Division, Recruit Sumai Company Ltd.
In 2015, Flipkart, India’s largest e-commerce site, adopted an app-only strategy and temporarily shut down their mobile website. The company found it harder and harder to provide a user experience that was as fast and engaging as that of their mobile app. But then, Flipkart decided to rethink their development approach. They were drawn back to the mobile web by the introduction of features that made the mobile web run instantly, work offline, and re-engage users.