# The next generation mobile web

[Video](https://www.youtube.com/watch?v=iZZdhTUP5qg)

Alex Komoroske; Elisabeth Morant

The mobile web empowers users to easily navigate through a rich diversity of secure experiences. But until now,
developers had to choose between the engagement potential of a native app and the reach potential of the mobile
web. Performance improvements, offline support, and access to new device capabilities, such as sending push
notifications and promoting add to home screen, allow developers to deliver more meaningful experiences to
the web than ever before. Join us as we talk about the future of the mobile web.