Integration Overview
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Criteria
For a merchant to be eligible for this integration, they need to meet the
following criteria:
- The business must have a physical location with an address that Google can
match to our Maps database.
- Any 'action_link' that you provide must point to merchant-specific pages
where the user performs an action based on your integration type, such as
ordering food or booking an appointment.
As Google reviews new merchant verticals, Google reserve the right to include or
exclude merchants as we see appropriate.
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Last updated 2025-05-20 UTC.
[null,null,["Last updated 2025-05-20 UTC."],[[["\u003cp\u003eMerchants must have a verifiable physical address and provide action links directing users to merchant-specific pages for booking or reservations to be eligible for integration.\u003c/p\u003e\n"],["\u003cp\u003eGoogle maintains the right to adjust merchant inclusion based on ongoing reviews of new verticals.\u003c/p\u003e\n"],["\u003cp\u003eIntegration involves a multi-step process, including setup, sandbox testing and review, production implementation and review, and final launch.\u003c/p\u003e\n"]]],["Merchants must have a physical location verifiable on Google Maps, and provided action links must direct to merchant-specific pages for user actions like booking. The integration process requires completing setup, sandbox feeds and conversion tracking, a sandbox review, production feeds and conversion tracking, a production review, and finally, launch. Google may include or exclude merchants based on reviews of new verticals.\n"],null,["# Integration Overview\n\nCriteria\n--------\n\nFor a merchant to be eligible for this integration, they need to meet the\nfollowing criteria:\n\n- The business must have a physical location with an address that Google can match to our Maps database.\n- Any 'action_link' that you provide must point to merchant-specific pages where the user performs an action based on your integration type, such as ordering food or booking an appointment.\n\n| **Note:** For more details on eligibility, take a look at [Place Action\n| policies](/actions-center/verticals/local-services/redirect/policies/integration-policies)\n\nAs Google reviews new merchant verticals, Google reserve the right to include or\nexclude merchants as we see appropriate."]]