Integration Overview
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Criteria
For a merchant to be eligible for this integration, they need to meet the
following criteria:
- The business must have a physical location with an address that Google can
match to our Maps database.
- Any 'action_link' that you provide must point to merchant-specific pages
where the user performs an action based on your integration type, such as
ordering food or booking an appointment.
As Google reviews new merchant verticals, Google reserve the right to include or
exclude merchants as we see appropriate.
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Last updated 2025-05-20 UTC.
[null,null,["Last updated 2025-05-20 UTC."],[],["Merchants must have a physical location verifiable on Google Maps, and provided action links must direct to merchant-specific pages for user actions like booking. The integration process requires completing setup, sandbox feeds and conversion tracking, a sandbox review, production feeds and conversion tracking, a production review, and finally, launch. Google may include or exclude merchants based on reviews of new verticals.\n"]]