Feeds overview
This section specifies the feed files used to transmit your
inventory data to the Actions Center. The contents of your feeds defines
which services you are providing and what services are available.
The structure of the inventory feeds are defined by the Google Maps Booking
API.
The following feeds are mandatory for the Local Services Ads Redirect integration:
- Action feed: Contains data describing your deep links associated with your entities.
Some fields in these feeds are required and some are optional. Any field
marked as optional can be left out of the feed when empty.
The feeds format is described using protocol buffer 3 syntax. You have the
option to upload the feeds file as a binary serialization of the protocol
buffer data in pb3 format or in a derived JSON format.
We recommend uploading the feeds in JSON format.
We recommend using
gzip to compress feeds prior to upload.
This guide is specific to the Actions Center protocol buffers. For
general information on how to use the protocol buffers to generate a pb3
file,
here is an example in Java.
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Last updated 2025-01-30 UTC.
[null,null,["Last updated 2025-01-30 UTC."],[[["Inventory data is transmitted to Actions Center using specific feed files, defining available services."],["Mandatory feeds include Entity (describing your business entities) and Action (describing associated deep links)."],["Feeds can be formatted as protocol buffer 3 syntax in pb3 or JSON, with JSON recommended."],["While optional fields can be omitted, required ones must be included for successful data transmission."],["Google recommends using gzip compression for feeds before uploading to optimize the process."]]],["Inventory data is sent to the Actions Center via feed files, which define service offerings. Mandatory feeds for Local Services Ads Redirect integration include the Entity feed (describing entities) and the Action feed (describing entity deep links). Fields can be required or optional. Feeds use protocol buffer 3 syntax and can be uploaded as binary or JSON; JSON is recommended. Gzip compression is advised before upload. The feeds format is defined by the Google Maps Booking API.\n"]]