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Do you manage a platform that provides appointment and reservation services
for restaurants and other businesses through a website or mobile app? If so,
and you'd like to let Google know so that we can consider your business for
the Actions Center, fill out the
Reservations, appointments, online booking interest form.
The
Reservations Business Link integration displays a deep link to the restaurant's
availability directly from the merchant's Business Profile on Google Maps and Search.
Example of a reservations business link on a Google business listing
If you have an existing Reservations Business Link integration, and would like to upgrade to the
Reservations End-to-End or
Waitlist integrations, file a
new support case indicating the additional integration or
add-on that you'd like to request.
Criteria
For a merchant to be eligible for this integration, they need to meet the
following criteria:
The business must have a physical location with an address that can be
matched to our Google Maps database.
Any action_link that you provide must point to
merchant-specific pages where the user performs an action. Actions include
when a user reserves a table, schedules a class, orders food, or books an appointment.
As we review new merchant verticals, we reserve the right to include or
exclude merchants as we see appropriate.
Launch process
The process to launch your merchants on the Actions Center is outlined in
Figure 1.
Figure 1: High-level Reservations Business Link integration steps
[null,null,["Last updated 2025-05-20 UTC."],[[["\u003cp\u003eRestaurant and appointment platforms can submit an interest form for Google's Actions Center integration to enhance their online presence.\u003c/p\u003e\n"],["\u003cp\u003eThis integration allows customers to access reservation links directly from the business's Google profile.\u003c/p\u003e\n"],["\u003cp\u003eExisting reservation integrators can upgrade to advanced features like End-to-End or Waitlist by submitting a separate form.\u003c/p\u003e\n"],["\u003cp\u003eEligible businesses must have a physical location and provide specific action links on their pages for reservations or bookings.\u003c/p\u003e\n"],["\u003cp\u003eThe integration process usually takes 4 to 8 weeks with dedicated technical resources.\u003c/p\u003e\n"]]],["Platforms offering appointment/reservation services for businesses can express interest in Google's Actions Center via a form. The Reservations Business Link integration displays a direct link to a business's availability on Google Maps and Search. Existing integrations can upgrade to Reservations End-to-End or Waitlist by submitting another form. Merchant eligibility requires a physical location and links that enable user actions like booking. Integration takes 4-8 weeks. Google can include or exclude merchants as they review different businesses.\n"],null,["# Overview and Eligibility\n\nDo you manage a platform that provides appointment and reservation services\nfor restaurants and other businesses through a website or mobile app? If so,\nand you'd like to let Google know so that we can consider your business for\nthe Actions Center, fill out the\n[Reservations, appointments, online booking interest form](https://services.google.com/fb/forms/reservationsappointmentsonlinebooking-interestform/).\n\nThe\n**[Reservations Business Link](/actions-center/verticals/reservations/bl/integration-steps/setup)** integration displays a deep link to the restaurant's\navailability directly from the merchant's Business Profile on Google Maps and Search.\nExample of a reservations business link on a Google business listing\n\nIf you have an existing Reservations Business Link integration, and would like to upgrade to the\n[Reservations End-to-End](/actions-center/verticals/reservations/e2e/overview) or\n[Waitlist](/actions-center/verticals/reservations/waitlists/overview) integrations, file a [new support case](https://partnerdash.google.com/apps/reservewithgoogle/support/cases/create) indicating the additional integration or\nadd-on that you'd like to request.\n\nCriteria\n--------\n\nFor a merchant to be eligible for this integration, they need to meet the\nfollowing criteria:\n\n- The business must have a physical location with an address that can be matched to our Google Maps database.\n- Any `action_link` that you provide must point to merchant-specific pages where the user performs an action. Actions include when a user reserves a table, schedules a class, orders food, or books an appointment.\n\n| **Note:** For more details on eligibility take a look at [Place Action policies](/actions-center/verticals/reservations/bl/policies/integration-policies#place-actions-policy).\n\nAs we review new merchant verticals, we reserve the right to include or\nexclude merchants as we see appropriate.\n\nLaunch process\n--------------\n\nThe process to launch your merchants on the Actions Center is outlined in\nFigure 1.\n| **Note:** Integration typically takes 4 to 8 weeks with dedicated technical resources.\nFigure 1: High-level Reservations Business Link integration steps"]]
