Content-based Actions

If you're a podcast, recipe, or news publisher and have created structured data markup and Accelerated Mobile Pages (AMP), Google can automatically create Actions (things people can ask the Google Assistant to do) to interact with your content, with a corresponding auto-generated page in the Assistant directory.

To enable this feature, you need to publish your content and claim your actions as outlined by the following sections.

Publish your content

If you'd like to make your content eligible to be auto-generated into Actions, publish your content according to the following instructions:

  • Podcast Publishers: Users can find your podcast in the Assistant directory and play episodes on their devices using the Google Assistant.

    For information on setting up your podcast feed, see the Podcasts documentation.

  • Recipe Publishers: Users can follow your recipes through rich cards presented in the Google Assistant and learn about your content on the Assistant directory.

    For information on setting up your recipe content, see the Recipes documentation.

  • News Publishers: Users can consume your content through the Google Assistant as part of Google News, including the top stories carousel.

    For information on setting up your news content, see the News documentation.

    For Audio News: If you have audio feed content that you want users to consume through the Google Assistant, contact us.

Claim your Actions

If your content has been published according to the guidelines above, we may create a page in the Assistant directory for your content. Your site owner, as listed in the Search Console, receives an email explaining how to claim your directory page. You can also claim your page by finding it in the directory and clicking the link to claim the page.

To learn more about the directory and how to modify your page, see the Assistant directory documentation.

Remove your Actions

If you'd like Actions to be disabled for your content, follow these steps:

  1. Go to the Actions console and select your project from the displayed tiles.
  2. In Versions section of the Overview page, hover over the published version of your project and click on the Overflow menu.
  3. Click Unpublish.