本節詳細說明電影和電視節目的 image
內容標記屬性
電視節目標記可讓提供者說明圖片的類型,例如
是標題、背景或經典圖片,以及建議用途。
規格表
image
屬性可以為
Movie
,
TVSeries
、
TVSeason
,
或 TVEpisode
實體類型。下表說明
image
屬性。請注意,additionalProperty
屬性包含
名為 contentAttributes
的自訂屬性名稱
包含值陣列,用於說明圖像類型及其預期用途。
屬性 | 預期類型 | 說明 |
---|---|---|
@context |
文字 | 必要 - 一律設為 "http://schema.org" 。 |
@type |
文字 | 必要 - 一律設為 ImageObject 。 |
contentUrl |
網址 | 必要 - 圖片的網址。 |
additionalProperty |
PropertyValue | 必要 - 定義 contentAttributes 屬性。
描述圖片類型及其用途詳情
讀取
contentAttributes 。 |
character |
Person |
必要 (如適用) - 與主題相關的虛構角色
該圖片 |
inLanguage |
文字 | Required (如適用) -
圖片。請使用
IETF BCP 47 標準。
如果圖片包含contentAttribute
hasTitle ,這是必要屬性。 |
regionsAllowed |
地點 | 建議:允許映像檔的區域。如果不是 ,系統會假設可在任何地方允許這張圖片。 請指定您的國家/地區 ISO 3166 格式。 |
datePublished |
日期 | 必填 - 圖片的可用日期。 ISO 8601 格式 (含時區)。
如果圖片在時間上有時間限制,這個屬性會是 則此為必填欄位。如果沒有 否則可以略過必須要有相應的 在動態饋給的發布日期前至少 7 天這將 提高內容在 Google 平台上顯示的機率。 |
expires |
日期 | 必要 (如適用) - 圖片無法再使用的日期。 ISO 8601 格式 (含時區)。
動態饋給必須盡可能更新到期日 到期日前 7 天。這樣可以提高內容停止播放的機率 才能顯示在 Google 平台上。 |
audience |
觀眾 | 建議:此廣告活動的預期或偏好的目標對象 圖片。 |
audience.geographicArea |
AdministrativeArea | 建議 - 這張圖片的預定或偏好區域。
相對地,請使用 regionsAllowed 指定硬度
以及如未指定 audience.geographicArea ,
它會假設適用於任何地方請指定
國家/地區
ISO 3166 格式。 |
copyrightHolder |
機構 或 Person | 建議採用 - 擁有版權的一方 圖片。 |
keywords |
文字 | 建議 - 用來描述這張圖片的關鍵字或標記。
你可以使用陣列提供多個 keywords 。例如:["feature, Bigraphy"] |
name |
文字 | 建議 - 映像檔的名稱。 |
contentAttributes
image
的 contentAttributes
屬性說明圖片的類型,
定義其建議用途下方清單列出的類別包括
供應商必須為每個 ImageObject
加入的 contentAttributes
值。
類型
iconic
:可美化節目的插圖。通常是藝術 算繪。sceneStill
:節目的摘錄內容。castInCharacter
:演員中的人物相片。如果 使用此值,請一併加入character
屬性來識別 圖片。如果有多組角色 (如演員) 的組成,請加入 做為陣列的多個character
屬性logo
:圖片只包含標誌。可以是圖形標誌或 標題標誌。加入對應的疊加層即可指定對應項目。
建議用途
poster
:節目的代表圖片。在電腦 UI 中,您可以在 輪轉介面。不一定包含節目名稱。background
:適合做為含有文字或 UI 的背景的圖片 疊加層這些圖片不包含文字。
為有效使用,請至少加入其中一種建議用途。
尺寸合適度
smallFormat
:適合行動裝置等小螢幕的圖片 手機。在小螢幕上,圖片中的所有文字或標誌仍清晰可見。largeFormat
:適合大型螢幕或印刷海報的圖片。
圖片可使用這兩種值。
背景合適度
forDarkBackground
:合適的圖片 (通常是透明標誌) 搭配深色背景使用forLightBackground
:合適的圖片 (通常是透明標誌) 搭配淺色背景使用
請只輸入一個背景合適度值,才算有效。
重疊說明
hasTitle
:節目名稱,或角色或演員的名稱 附加在圖片中請務必加入inLanguage
屬性的 圖片。noTitle
:圖片未包含標題。hasLogo
:圖片包含電影或節目的標誌、內容擁有者 或發行商noLogo
:圖片中不含標誌。hasCopyright
:圖片包含可見的版權聲明。noCopyright
:圖片不包含可見的版權聲明。Google 敬上 通常未經修改就無法使用這類圖片。hasMatte
:圖片有霧面材質。可以是橫向 (上下黑邊)、 垂直 (左右黑邊) 或兩者皆用 (windowbox)。有時圖片可能會經過雜訊處理 轉換成長寬比只要沒有圖片,Google 通常就無法使用這些圖片。 修改內容。noMatte
:圖片沒有霧面材質。transparentBackground
:圖片背景為透明。這是 通常用於僅做為標題或標誌的圖片。
只有一個名稱、一個標誌、一項版權及一項霧面屬性,必須有效 問題。
主角的位置
centered
:主圖形位於圖片中央。rightCentered
:主角位於右側 也就是讓文字與使用者介面的左側保持空白 疊加層leftCentered
:主要圖形會朝著左側 圖片,在文字和 UI 的右側為空白 疊加層
至少包含其中一個位置,才算有效。
預定用途的圖片示例
![](https://developers.google.cn/static/actions/media/images/image-properties-1.png?authuser=3&hl=zh-tw)
![](https://developers.google.cn/static/actions/media/images/image-properties-2.png?authuser=3&hl=zh-tw)
![](https://developers.google.cn/static/actions/media/images/image-properties-3.png?authuser=3&hl=zh-tw)
iconic
圖片。![](https://developers.google.cn/static/actions/media/images/image-properties-4.png?authuser=3&hl=zh-tw)
sceneStill
圖片。圖片及其 contentAttributes 範例
![](https://developers.google.cn/static/actions/media/images/image-properties-5.png?authuser=3&hl=zh-tw)
contentAttributes: ["iconic", "poster", "centered",
"hasTitle", "hasLogo", "noCopyright", "noMatte", "smallFormat",
"largeFormat"]
![](https://developers.google.cn/static/actions/media/images/image-properties-6.png?authuser=3&hl=zh-tw)
contentAttributes: ["iconic", "background", "centered",
"smallFormat", "largeFormat", "noTitle", "noLogo", "noCopyright",
"noMatte"]
![](https://developers.google.cn/static/actions/media/images/image-properties-7.png?authuser=3&hl=zh-tw)
contentAttributes: ["sceneStill", "background",
"centered", "smallFormat", "largeFormat", "noTitle", "noLogo",
"noCopyright", "noMatte"]
![](https://developers.google.cn/static/actions/media/images/image-properties-8.png?authuser=3&hl=zh-tw)
contentAttributes: ["iconic", "background",
"rightCentered", "smallFormat", "largeFormat", "noTitle", "noLogo",
"noCopyright", "noMatte"]
![](https://developers.google.cn/static/actions/media/images/image-properties-9.png?authuser=3&hl=zh-tw)
contentAttributes: ["iconic", "poster", "smallFormat",
"largeFormat", "hasTitle", "hasLogo", "noCopyright", "noMatte",
"centered"]
![](https://developers.google.cn/static/actions/media/images/image-properties-10.png?authuser=3&hl=zh-tw)
contentAttributes: ["iconic", "poster", "largeFormat",
"hasTitle", "hasLogo", "noCopyright", "noMatte",
"centered"]
![](https://developers.google.cn/static/actions/media/images/image-properties-11.png?authuser=3&hl=zh-tw)
contentAttributes: ["castInCharacter", "hasTitle",
"hasLogo", "noCopyright", "noMatte", "centered", "largeFormat"] character:
{name: "Captain Pulsar"}
![](https://developers.google.cn/static/actions/media/images/image-properties-12.png?authuser=3&hl=zh-tw)
contentAttributes: ["logo", "hasTitle", "hasLogo",
"noCopyright", "noMatte", "centered", "smallFormat",
"largeFormat"]
![](https://developers.google.cn/static/actions/media/images/image-properties-13.png?authuser=3&hl=zh-tw)
contentAttributes: ["logo", "hasTitle", "hasLogo"
"noCopyright", "noMatte", "centered", "transparentBackground",
"forLightBackground", "forDarkBackground", "smallFormat",
"largeFormat"]
![](https://developers.google.cn/static/actions/media/images/image-properties-14.png?authuser=3&hl=zh-tw)
contentAttributes: ["sceneStill", "background",
"centered", "smallFormat", "largeFormat", "noTitle", "noLogo",
"hasCopyright", "noMatte"]
![](https://developers.google.cn/static/actions/media/images/image-properties-15.png?authuser=3&hl=zh-tw)
contentAttributes: ["iconic", "poster", "centered",
"noTitle", "noLogo", "hasCopyright", "hasMatte", "smallFormat",
"largeFormat"]
![](https://developers.google.cn/static/actions/media/images/image-properties-16.png?authuser=3&hl=zh-tw)
contentAttributes: ["sceneStill", "background",
"centered", "smallFormat", "largeFormat", "noTitle", "noLogo",
"hasCopyright", "hasMatte"]
Google 產品所需的圖片類型
不同 Google 產品和平台適用的規定 圖片類型和長寬比。確保 在所有 Google 產品中正確顯示,因此我們要求供應商提供所有 圖片類型
顯示比例和 content 屬性 | 最低解析度 (像素) | 電影 | 電視影集 | 電視節目季別 | 電視劇集 | 無線電視服務 |
---|---|---|---|---|---|---|
16:9、iconic poster |
3840x2160 | |||||
2:3、iconic poster |
1000x1500 | |||||
4:3、iconic poster |
800x600 | |||||
1:1、iconic poster |
600x600 | |||||
3:4、 |
600x800 | |||||
16:9, |
3840x2160 | |||||
2:3、 |
1000x1500 | |||||
3:4, |
600x800 | |||||
1:1,顯示標誌 (hasLogo ) |
600x600 | |||||
4:3,頻道標誌 (logo ) |
800x600 | |||||
1:1,頻道標誌 (logo ) |
600x600 | |||||
16:9,頻道標誌 (logo ) |
3840x2160 | |||||
9:5, |
1800x1000 |
提交圖片時必須遵守下列規範:
- 圖片必須是 JPEG、PNG 或 WebP 格式。
- 加入解析度最高的圖片。
- 檔案大小不得超過 20 MB。
- 建議提供
centered
張圖片。「rightCentered
」和「leftCentered
」 部分產品也能使用背景圖片,因此您可以加入 如果有的話 - 我們偏好同時適用於
smallFormat
和largeFormat
的圖片。 - 除了上述圖片大小,您也可以加入圖片大小 表格。
- 確認每張圖片的顯示比例都是下列列出的常見值之一: 請參閱上表。否則會收到警告。
含結構定義的圖片範例
下列範例說明如何為相關聯的圖片設定結構定義格式 電影或電視節目。
含有兩個角色的電影背景圖片
![](https://developers.google.cn/static/actions/media/images/image-properties-8.png?authuser=3&hl=zh-tw)
{
"@context": [ "http://schema.org", { "@language": "en" } ],
"@type": "Movie",
"@id": "http://www.example.com/mountain_view",
"url": "http://www.example.com/my_favorite_movie",
...,
"image": {
"@context": "http://schema.org",
"@type": "ImageObject",
"name": "Mountain View: A Movie poster",
"Keywords": ["Mauren, Lord Wingflap the Destroyer"],
"contentUrl": "http://example.com/images/mountain-view.jpg",
"character": [
{ "@type": "Person", "name": "Mauren" },
{ "@type": "Person", "name": "Lord Wingflap the Destoyer" },
],
"copyrightHolder": {
"@type": "Organization",
"name": " ExampleOrganization Studios, Inc."
},
"inLanguage": "en-US",
"audience": {
"@type": "Audience",
"geographicArea": [{"@type": "Country", "name": "US"},
{"@type": "Country", "name": "GB"},
{"@type": "Country", "name": "CA"},
{"@type": "Country", "name": "AU"}]
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "contentAttributes",
"value": [ "iconic", "background", "rightCentered", "noTitle", "noLogo",
"noCopyright", "noMatte", "smallFormat", "largeFormat"]
}
]
}
}
TVSeries 背景圖片只能用於兩個地區
![](https://developers.google.cn/static/actions/media/images/image-properties-8.png?authuser=3&hl=zh-tw)
{
"@context": [ "http://schema.org", { "@language": "en" } ],
"@type": "TVSeries",
"@id": "http://www.example.com/mountain_view",
"url": "http://www.example.com/mountain_view",
...,
"image": {
"@context": "http://schema.org",
"@type": "ImageObject",
"name": "Mountain View: A TV Show",
"contentUrl": "http://example.com/images/mountain-view.jpg",
"copyrightHolder": {
"@type": "Organization",
"name": "ExampleOrganization Studios, Inc."
},
"inLanguage": "en-US",
"regionsAllowed": [{ "@type": "Country", "name": "US" },
{ "@type": "Country", "name": "GB" }],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "contentAttributes",
"value": ["iconic", "background", "rightCentered", "smallFormat",
"largeFormat", "noTitle", "noLogo", "noCopyright", "noMatte"]
}
]
}
}
適用於兩個區域的電影海報圖片
![](https://developers.google.cn/static/actions/media/images/image-properties-9.png?authuser=3&hl=zh-tw)
{
"@context": [ "http://schema.org", { "@language": "en" } ],
"@type": "Movie",
"@id": "http://www.example.com/pulsar_quest",
"url": "http://www.example.com/pulsar_quest",
...,
"image": {
"@context": "http://schema.org",
"@type": "ImageObject",
"name": "Pulsar Quest: A New Frontier",
"contentUrl": "http://example.com/images/pulsar-quest.jpg",
"copyrightHolder": {
"@type": "Organization",
"name": "ExampleOrganization Studios, Inc."
},
"inLanguage": "en-US",
"audience": [{ "@type": "Country", "name": "US" },
{ "@type": "Country", "name": "GB" }],
"character": [
{
"@type": "Person",
"name": "Captain Pulsar"
}
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "contentAttributes",
"value": ["iconic", "poster", "smallFormat", "largeFormat", "hasTitle",
"hasLogo", "noCopyright", "noMatte", "centered"]
}
]
}
}
大版電影海報,提供韓文和英文
![](https://developers.google.cn/static/actions/media/images/image-properties-17.png?authuser=3&hl=zh-tw)
{
"@context": [ "http://schema.org", { "@language": "en" } ],
"@type": "Movie",
"@id": "http://www.example.com/pulsar_quest",
"url": "http://www.example.com/pulsar_quest",
...,
"image": {
"@context": "http://schema.org",
"@type": "ImageObject",
"name": "Pulsar Quest: A New Frontier poster",
"contentUrl": "http://example.com/images/pulsar-quest.jpg",
"copyrightHolder": {
"@type": "Organization",
"name": "ExampleOrganization Studios, Inc."
},
"inLanguage": ["kr", "en"],
"audience": { "@type": "Country", "name": "KR" },
"character": [
{ "@type": "Person", "name": "Captain Pulsar" },
{ "@type": "Person", "name": "Space Cadet Shaniah" },
{ "@type": "Person", "name": "Rove the Rover" },
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "contentAttributes",
"value": ["iconic", "poster", "largeFormat", "hasTitle", "hasLogo",
"noCopyright", "noMatte", "centered"]
}
]
}
}
代表每個區域的多張圖片
{
"@context": [ "http://schema.org", { "@language": "en" } ],
"@type": "Movie",
"@id": "http://www.example.com/pulsar_quest",
"url": "http://www.example.com/pulsar_quest",
...,
"image": [{
"@context": "http://schema.org",
"@type": "ImageObject",
"name": "Pulsar Quest: A New Frontier poster",
"contentUrl": "http://example.com/images/pulsar-quest-us.jpg",
"copyrightHolder": {
"@type": "Organization",
"name": "ExampleOrganization Studios, Inc."
},
"inLanguage": ["en"],
"audience": { "@type": "Country", "name": "US" },
"character": [
{ "@type": "Person", "name": "Captain Pulsar" },
{ "@type": "Person", "name": "Space Cadet Shaniah" },
{ "@type": "Person", "name": "Rove the Rover" }
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "contentAttributes",
"value": ["iconic", "poster", "largeFormat", "hasTitle", "hasLogo",
"noCopyright", "noMatte", "centered"]
}
]
},{
"@context": "http://schema.org",
"@type": "ImageObject",
"name": "Pulsar Quest: A New Frontier poster",
"contentUrl": "http://example.com/images/pulsar-quest-kr.jpg",
"copyrightHolder": {
"@type": "Organization",
"name": "ExampleOrganization Studios, Inc."
},
"inLanguage": ["kr"],
"audience": { "@type": "Country", "name": "KR" },
"character": [
{ "@type": "Person", "name": "Captain Pulsar" },
{ "@type": "Person", "name": "Space Cadet Shaniah" },
{ "@type": "Person", "name": "Rove the Rover" }
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "contentAttributes",
"value": ["iconic", "poster", "largeFormat", "hasTitle", "hasLogo",
"noCopyright", "noMatte", "centered"]
}
]
}]
}
代表有時間限制的圖片
{
"@context": [ "http://schema.org", { "@language": "en" } ],
"@type": "Movie",
"@id": "http://www.example.com/pulsar_quest",
"url": "http://www.example.com/pulsar_quest",
...,
"image": [{
"@context": "http://schema.org",
"@type": "ImageObject",
"name": "Pulsar Quest: A New Frontier poster",
"contentUrl": "http://example.com/images/pulsar-quest-jp.jpg",
"copyrightHolder": {
"@type": "Organization",
"name": "ExampleOrganization Studios, Inc."
},
"datePublished": "2022-10-31T17:00:00Z",
"expires": "2025-10-31T16:59:59Z",
"inLanguage": ["ja"],
"audience": { "@type": "Country", "name": "JP" },
"character": [
{ "@type": "Person", "name": "Captain Pulsar" },
{ "@type": "Person", "name": "Space Cadet Shaniah" },
{ "@type": "Person", "name": "Rove the Rover" }
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "contentAttributes",
"value": ["iconic", "poster", "largeFormat", "hasTitle", "hasLogo",
"noCopyright", "noMatte", "centered"]
}
]
},{
"@context": "http://schema.org",
"@type": "ImageObject",
"name": "Pulsar Quest: A New Frontier poster",
"contentUrl": "http://example.com/images/pulsar-quest-kr.jpg",
"copyrightHolder": {
"@type": "Organization",
"name": "ExampleOrganization Studios, Inc."
},
"datePublished": "2021-10-31T17:00:00Z",
"expires": "2023-10-31T16:59:59Z",
"inLanguage": ["kr"],
"audience": { "@type": "Country", "name": "KR" },
"character": [
{ "@type": "Person", "name": "Captain Pulsar" },
{ "@type": "Person", "name": "Space Cadet Shaniah" },
{ "@type": "Person", "name": "Rove the Rover" }
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "contentAttributes",
"value": ["iconic", "poster", "largeFormat", "hasTitle", "hasLogo",
"noCopyright", "noMatte", "centered"]
}
]
}]
}