type LineItemDeliveryForecast (v202405)
The forecasted delivery of a ProspectiveLineItem.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202405
Field
|
lineItemId
|
xsd:long
Uniquely identifies this line item delivery forecast. This value is read-only and will be
either the ID of the LineItem object it represents, or null if the forecast
represents a prospective line item.
|
orderId
|
xsd:long
The unique ID for the Order object that this line item belongs to, or null if
the forecast represents a prospective line item without an LineItem.orderId set.
|
unitType
|
UnitType
The unit with which the goal or cap of the LineItem is defined. Will be the same value
as Goal.unitType for both a set line item or a prospective one.
Enumerations
-
IMPRESSIONS
- The number of impressions served by creatives associated with the line
item. Line items of all LineItemType support this
UnitType.
-
CLICKS
- The number of clicks reported by creatives associated with the line item.
The LineItem.lineItemType must be
LineItemType.STANDARD, LineItemType.BULK or
LineItemType.PRICE_PRIORITY.
-
CLICK_THROUGH_CPA_CONVERSIONS
- The number of click-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
-
VIEW_THROUGH_CPA_CONVERSIONS
- The number of view-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
-
TOTAL_CPA_CONVERSIONS
- The number of total Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
-
VIEWABLE_IMPRESSIONS
- The number of viewable impressions reported by creatives associated with the line item.
The LineItem.lineItemType must be LineItemType.STANDARD.
-
IN_TARGET_IMPRESSIONS
- The number of in-target impressions reported by third party measurements.
The LineItem.lineItemType must be LineItemType.STANDARD.
-
UNKNOWN
- The value returned if the actual value is not exposed by the requested API version.
|
predictedDeliveryUnits
|
xsd:long
The number of units, defined by Goal.unitType, that will be delivered by the line item.
Delivery of existing line items that are of same or lower priorities may be impacted.
|
deliveredUnits
|
xsd:long
The number of units, defined by Goal.unitType, that have already been served if the
reservation is already running.
|
matchedUnits
|
xsd:long
The number of units, defined by Goal.unitType, that match the specified LineItem.targeting and delivery settings.
|
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Last updated 2024-05-15 UTC.
[null,null,["Last updated 2024-05-15 UTC."],[[["`LineItemDeliveryForecast` objects provide insight into the forecasted and actual delivery of line items, including predicted and delivered units."],["The forecast includes metrics such as `predictedDeliveryUnits`, `deliveredUnits`, and `matchedUnits`, all defined by the `unitType` of the line item's goal."],["It's associated with a specific line item, identified by `lineItemId`, and potentially an order, identified by `orderId`, unless it's a prospective line item."],["The `unitType` field indicates the unit of measurement for the forecast, such as impressions, clicks, or conversions, and influences the interpretation of the delivery metrics."],["Forecasts consider line item targeting and delivery settings when calculating `matchedUnits`, which represent the units that meet those criteria."]]],["The `LineItemDeliveryForecast` provides insights into the predicted delivery of a `ProspectiveLineItem`. Key information includes `lineItemId` and `orderId` to identify the forecast's related line item and order. The `unitType` indicates the measurement unit (e.g., impressions, clicks), with different types of conversions available as well. `predictedDeliveryUnits`, `deliveredUnits`, and `matchedUnits` specify the forecast quantity, already delivered quantity, and matching units respectively, all relative to the goal's `unitType`.\n"]]
