type AlternativeUnitTypeForecast (v202405)
A view of the forecast in terms of an alternative unit type.
For example, a forecast for an impressions goal may include this
to express the matched, available, and possible viewable
impressions.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202405
Field
|
unitType
|
UnitType
The alternative unit type being presented.
Enumerations
-
IMPRESSIONS
- The number of impressions served by creatives associated with the line
item. Line items of all LineItemType support this
UnitType.
-
CLICKS
- The number of clicks reported by creatives associated with the line item.
The LineItem.lineItemType must be
LineItemType.STANDARD, LineItemType.BULK or
LineItemType.PRICE_PRIORITY.
-
CLICK_THROUGH_CPA_CONVERSIONS
- The number of click-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
-
VIEW_THROUGH_CPA_CONVERSIONS
- The number of view-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
-
TOTAL_CPA_CONVERSIONS
- The number of total Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
-
VIEWABLE_IMPRESSIONS
- The number of viewable impressions reported by creatives associated with the line item.
The LineItem.lineItemType must be LineItemType.STANDARD.
-
IN_TARGET_IMPRESSIONS
- The number of in-target impressions reported by third party measurements.
The LineItem.lineItemType must be LineItemType.STANDARD.
-
UNKNOWN
- The value returned if the actual value is not exposed by the requested API version.
|
matchedUnits
|
xsd:long
The number of units, defined by unitType, that match the
specified targeting and delivery settings.
|
availableUnits
|
xsd:long
The number of units, defined by unitType, that can be
booked without affecting the delivery of any reserved line items. Exceeding
this value will not cause an overbook, but lower-priority line items may
not run.
|
possibleUnits
|
xsd:long
The maximum number of units, defined by unitType, that
could be booked by taking inventory away from lower-priority line items.
|
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Last updated 2024-05-15 UTC.
[null,null,["Last updated 2024-05-15 UTC."],[[["`AlternativeUnitTypeForecast` provides insight into a forecast using a different unit type, like viewable impressions for an impressions goal."],["It includes metrics like `matchedUnits`, `availableUnits`, and `possibleUnits` for the alternative unit type."],["The `unitType` field specifies the alternative unit being used, such as impressions, clicks, or viewable impressions, with various options available depending on the line item type and cost type."],["These metrics help understand the potential delivery for the alternative unit type based on targeting and delivery settings, available inventory, and potential inventory from lower-priority line items."]]],[]]
