enum CostType (v202408)
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Describes the LineItem actions that are billable.
- Namespace
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https://www.google.com/apis/ads/publisher/v202408
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eCostType\u003c/code\u003e describes the billable actions associated with a LineItem within Google Ad Manager.\u003c/p\u003e\n"],["\u003cp\u003eIt includes various cost types like CPA, CPC, CPD, CPM, VCPM, and CPM_IN_TARGET, each with specific requirements for LineItem types.\u003c/p\u003e\n"],["\u003cp\u003eCPA will become read-only starting February 22, 2024, due to Spotlight deprecation.\u003c/p\u003e\n"],["\u003cp\u003eEach cost type has limitations on the compatible LineItem types, such as sponsorship, standard, bulk, network, price priority, or house.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eUNKNOWN\u003c/code\u003e is returned if the actual value is not exposed by the requested API version.\u003c/p\u003e\n"]]],["The document outlines `CostType` enumerations for billable `LineItem` actions within the Google Ad Manager API v202408. It details various cost models like CPA (read-only from February 22, 2024), CPC, CPD, CPM, VCPM, and CPM_IN_TARGET, specifying the required `LineItemType` for each. `LineItemType` options include SPONSORSHIP, STANDARD, BULK, NETWORK, PRICE_PRIORITY, and HOUSE. An UNKNOWN value is returned when the value isn't available in the requested API version. The namespace for this API version is also given.\n"],null,["# enum CostType (v202408)\n\n**Service** \n[ForecastService](/ad-manager/api/reference/v202408/ForecastService.CostType) **LineItemService** **Dependencies** \n[LineItemSummary](/ad-manager/api/reference/v202408/LineItemService.LineItemSummary) \n▼\n**CostType**\n\nDescribes the [LineItem](/ad-manager/api/reference/v202408/LineItemService.LineItem) actions that are billable.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Enumeration | Description |\n|-----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `CPA` | Starting February 22, 2024 the CPA [CostType](/ad-manager/api/reference/v202408/LineItemService.CostType) will be read only as part of Spotlight deprecation, [learn more](https://support.google.com/admanager/answer/7519021#spotlight). Cost per action. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202408/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.STANDARD](/ad-manager/api/reference/v202408/LineItemService.LineItemType#STANDARD) - [LineItemType.BULK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#BULK) - [LineItemType.NETWORK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#NETWORK) |\n| `CPC` | Cost per click. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202408/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.STANDARD](/ad-manager/api/reference/v202408/LineItemService.LineItemType#STANDARD) - [LineItemType.BULK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#BULK) - [LineItemType.NETWORK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#NETWORK) - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202408/LineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.HOUSE](/ad-manager/api/reference/v202408/LineItemService.LineItemType#HOUSE) |\n| `CPD` | Cost per day. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202408/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.NETWORK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#NETWORK) |\n| `CPM` | Cost per mille (cost per thousand impressions). The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202408/LineItemService.LineItemType#SPONSORSHIP) - [LineItemType.STANDARD](/ad-manager/api/reference/v202408/LineItemService.LineItemType#STANDARD) - [LineItemType.BULK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#BULK) - [LineItemType.NETWORK](/ad-manager/api/reference/v202408/LineItemService.LineItemType#NETWORK) - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202408/LineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.HOUSE](/ad-manager/api/reference/v202408/LineItemService.LineItemType#HOUSE) |\n| `VCPM` | Cost per thousand Active View viewable impressions. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be [LineItemType.STANDARD](/ad-manager/api/reference/v202408/LineItemService.LineItemType#STANDARD). |\n| `CPM_IN_TARGET` | Cost per thousand in-target impressions. The [LineItem.lineItemType](/ad-manager/api/reference/v202408/LineItemService.LineItem#lineItemType) must be [LineItemType.STANDARD](/ad-manager/api/reference/v202408/LineItemService.LineItemType#STANDARD). |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
