enum Column (v202408)

Column provides all the trafficking statistics and revenue information available for the chosen Dimension objects.

Columns with INVENTORY_LEVEL should not be used with dimensions relating to line items, orders, companies and creatives, such as Dimension.LINE_ITEM_NAME. Columns with LINE_ITEM_LEVEL can only be used if you have line item-level dynamic allocation enabled on your network.


Namespace
https://www.google.com/apis/ads/publisher/v202408

Enumeration Description
AD_SERVER_IMPRESSIONS The number of impressions delivered by the ad server.

Corresponds to "Ad server impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS The number of begin-to-render impressions delivered by the ad server.

Corresponds to "Ad server begin to render impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_TARGETED_IMPRESSIONS The number of impressions delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_CLICKS The number of clicks delivered by the ad server.

Corresponds to "Ad server clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_TARGETED_CLICKS The number of clicks delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_CTR The CTR for an ad delivered by the ad server.

Corresponds to "Ad server CTR" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_CPM_AND_CPC_REVENUE The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_CPM_AND_CPC_REVENUE_GROSS The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server. This includes pre-rev-share revenue for Programmatic traffic. This is a temporary metric to help with the transition from gross to net revenue reporting.

Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_CPD_REVENUE The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPD revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ALL_REVENUE The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPM, CPC, CPD, and vCPM revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ALL_REVENUE_GROSS The CPM, CPC and CPD gross revenue earned, calculated in publisher currency, for the ads delivered by the ad server. This includes pre-rev-share revenue for Programmatic traffic. This is a temporary metric to help with the transition from gross to net revenue reporting.

Corresponds to "Ad server CPM, CPC, CPD, and vCPM revenue (gross)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.

Corresponds to "Ad server average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_WITH_CPD_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_SERVER_UNFILTERED_IMPRESSIONS The number of downloaded impressions delivered by the ad server including impressions recognized as spam.

Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS The number of begin to render impressions delivered by the ad server including impressions recognized as spam.

Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_UNFILTERED_CLICKS The number of clicks delivered by the ad server including clicks recognized as spam.

Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS The number of impressions an AdSense ad delivered for line item-level dynamic allocation.

Corresponds to "AdSense impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "AdSense targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_CLICKS The number of clicks an AdSense ad delivered for line item-level dynamic allocation.

Corresponds to "AdSense clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "AdSense targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_CTR The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.

Corresponds to "AdSense CTR" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_REVENUE Revenue generated from AdSense ads delivered for line item-level dynamic allocation.

Corresponds to "AdSense revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.

Corresponds to "AdSense average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

BID_COUNT The number of bids associated with the selected dimensions.

Corresponds to "Bids" in the Ad Manager UI. Compatible with the "Historical" report type.

BID_AVERAGE_CPM The average CPM associated with these bids.

Corresponds to "Average bid CPM" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_CALLOUTS Number of times a yield partner is asked to return bid to fill a yield group request.

Only applies to Open Bidding; not Mediation.

This data is available for 45 days after the event.

Corresponds to "Yield group callouts" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_SUCCESSFUL_RESPONSES Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids."

Only applies to Open Bidding; not Mediation.

This data is available for 45 days after the event.

Corresponds to "Yield group successful responses" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_BIDS Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction. This number might be greater than Yield group callouts because a buyer can return multiple bids.

Only applies to Open Bidding; not Mediation.

This data is available for 45 days after the event.

Corresponds to "Yield group bids" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_BIDS_IN_AUCTION Number of bids received from Open Bidding buyers that competed in the auction.

Some bids may be filtered out before the auction runs if the bidder's response omits required fields or contains a creative that violates Google's policies. Learn more about policies and enforcement.

Only applies to Open Bidding; not Mediation.

This data is available for 45 days after the event.

Corresponds to "Yield group bids in auction" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_AUCTIONS_WON Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain.

Only applies to Open Bidding; not Mediation.

This data is available for 45 days after the event.

Corresponds to "Yield group auctions won" in the Ad Manager UI. Compatible with the "Historical" report type.

DEALS_BID_REQUESTS Number of bid requests sent for each deal.

Must be broken down by PROGRAMMATIC_DEAL_ID or PROGRAMMATIC_DEAL_NAME.

Not tracked for Programmatic Guaranteed deals (will show zero on those rows).

Corresponds to "Deals bid requests" in the Ad Manager UI. Compatible with the "Historical" report type.

DEALS_BIDS Number of bids placed on each deal.

Not tracked for Programmatic Guaranteed deals (will show zero on those rows).

Corresponds to "Deals bids" in the Ad Manager UI. Compatible with the "Historical" report type.

DEALS_BID_RATE Bid rate for each deal.

Must be broken down by PROGRAMMATIC_DEAL_ID or PROGRAMMATIC_DEAL_NAME.

Not tracked for Programmatic Guaranteed deals (will show N/A on those rows).

Corresponds to "Deals bid rate" in the Ad Manager UI. Compatible with the "Historical" report type.

DEALS_WINNING_BIDS Number of winning bids for each deal.

Not tracked for Programmatic Guaranteed deals (will show zero on those rows).

Corresponds to "Deals winning bids" in the Ad Manager UI. Compatible with the "Historical" report type.

DEALS_WIN_RATE Win rate for each deal.

Not tracked for Programmatic Guaranteed deals (will show N/A on those rows).

Corresponds to "Deals win rate" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_IMPRESSIONS Number of matched yield group requests where a yield partner delivered their ad to publisher inventory.

Corresponds to "Yield group impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_ESTIMATED_REVENUE Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded. This revenue already excludes Google revenue share.

Corresponds to "Yield group estimated revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_ESTIMATED_CPM The estimated net rate for yield groups or individual yield group partners.

Corresponds to "Yield group estimated CPM" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_MEDIATION_FILL_RATE Yield group Mediation fill rate indicating how often a network fills an ad request.

Corresponds to "Mediation fill rate" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_MEDIATION_PASSBACKS Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain.

Passbacks are not currently counted for the "Ad server" demand channel.

Corresponds to "Mediation passbacks" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports. Displays zero if data collection is not enabled.

Corresponds to "Mediation third-party eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.

YIELD_GROUP_MEDIATION_CHAINS_SERVED Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression.

Corresponds to "Mediation chains served" in the Ad Manager UI. Compatible with the "Historical" report type.

MEDIATION_THIRD_PARTY_ECPM Mediation third-party average cost-per-thousand-impressions.

Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Ad Exchange targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Ad Exchange targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_CTR The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange CTR" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone.

Corresponds to "Ad Exchange revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.

Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS The total number of impressions delivered including line item-level dynamic allocation.

Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_CLICKS The total number of clicks delivered including line item-level dynamic allocation.

Corresponds to "Total clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting

Corresponds to "Total targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_CTR The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.

Corresponds to "Total CTR" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.

Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation.

Corresponds to "Total CPM, CPC, CPD, and vCPM revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation.

Corresponds to "Total average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation.
TOTAL_CODE_SERVED_COUNT The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.

Corresponds to "Total code served count" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_AD_REQUESTS The total number of times that an ad request is sent to the ad server including dynamic allocation.

Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_RESPONSES_SERVED The total number of times that an ad is served by the ad server including dynamic allocation.

Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_UNMATCHED_AD_REQUESTS The total number of times that an ad is not returned by the ad server.

Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_FILL_RATE The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation.

Corresponds to "Total fill rate" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_RESPONSES_SERVED The total number of times that an ad is served by the ad server.

Corresponds to "Ad server responses served" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_RESPONSES_SERVED The total number of times that an AdSense ad is delivered.

Corresponds to "AdSense responses served" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_RESPONSES_SERVED The total number of times that an Ad Exchange ad is delivered.

Corresponds to "Ad Exchange responses served" in the Ad Manager UI. Compatible with the "Historical" report type.

PROGRAMMATIC_RESPONSES_SERVED Total number of ad responses served from programmatic demand sources. Includes Ad Exchange, Open Bidding, and Preferred Deals.

Differs from Ad Exchange responses served, which doesn't include Open Bidding matched ad requests.

Corresponds to "Programmatic responses served" in the Ad Manager UI. Compatible with the "Historical" report type.

PROGRAMMATIC_MATCH_RATE The number of programmatic responses served divided by the number of requests eligible for programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals.

Corresponds to "Programmatic match rate" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction.

For optimized pods, this metric will count a single opportunity when the pod doesn't fill with programmatic demand. When it does fill, it will count each matched query.

Corresponds to "Programmatic eligible ad requests" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_VIDEO_OPPORTUNITIES The total number of video opportunities.

Corresponds to "True opportunities" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_VIDEO_CAPPED_OPPORTUNITIES The total number of video capped opportunities.

Corresponds to "Capped opportunities" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_VIDEO_MATCHED_OPPORTUNITIES The total number of video matched opportunities.

Corresponds to "Matched opportunities" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_VIDEO_MATCHED_DURATION The total filled duration in ad breaks.

Corresponds to "Matched duration (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_VIDEO_DURATION The total duration in ad breaks.

Corresponds to "Total duration (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_VIDEO_BREAK_START The total number of break starts.

Corresponds to "Break start" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_VIDEO_BREAK_END The total number of break ends.

Corresponds to "Break end" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation.

Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

UNIQUE_REACH_FREQUENCY

Corresponds to "Average impressions/unique visitor" in the Ad Manager UI. Compatible with the "Reach" report type.

UNIQUE_REACH_IMPRESSIONS

Corresponds to "Total reach impressions" in the Ad Manager UI. Compatible with the "Reach" report type.

UNIQUE_REACH

Corresponds to "Total unique visitors" in the Ad Manager UI. Compatible with the "Reach" report type.

SDK_MEDIATION_CREATIVE_IMPRESSIONS The number of impressions for a particular SDK mediation creative.

Corresponds to "SDK mediation creative impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

SDK_MEDIATION_CREATIVE_CLICKS The number of clicks for a particular SDK mediation creative.

Corresponds to "SDK mediation creative clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

SELL_THROUGH_FORECASTED_IMPRESSIONS The number of forecasted impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Forecasted impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type.

PARTNER_SALES_PARTNER_IMPRESSIONS The number of partner-sold impressions served to the YouTube partner ad inventory.

Corresponds to "Partner-sold impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.

PARTNER_SALES_PARTNER_CODE_SERVED The number of times the ad server responded to a request for the YouTube partner ad inventory.

Corresponds to "Partner-sold code served count" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.

PARTNER_SALES_GOOGLE_IMPRESSIONS The number of Google-sold impressions served to the YouTube partner ad inventory.

Corresponds to "Google-sold impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.

PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS The number of Google-sold reservation impressions served to the YouTube partner ad inventory.

Corresponds to "Google-sold reservation impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.

PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS The number of Google-sold auction impressions served to the YouTube partner ad inventory.

Corresponds to "Google-sold auction impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.

PARTNER_SALES_QUERIES The total number of ad requests that were eligible to serve to the YouTube partner ad inventory.

Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.

PARTNER_SALES_FILLED_QUERIES The number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad. This includes both partner-sold and Google-sold requests.

Google-sold can fill at most 2 ads, while partner-sold can fill at most 1 ad.

Corresponds to "Filled ad requests" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.

PARTNER_SALES_SELL_THROUGH_RATE The fill rate percentage of filled requests to total ad requests.

Corresponds to "Fill rate" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.

SELL_THROUGH_AVAILABLE_IMPRESSIONS The number of available impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Available impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type.

SELL_THROUGH_RESERVED_IMPRESSIONS The number of reserved impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Reserved impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type.

SELL_THROUGH_SELL_THROUGH_RATE The sell-through rate for impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Sell-through rate" in the Ad Manager UI. Compatible with the "Future sell-through" report type.

RICH_MEDIA_BACKUP_IMAGES The total number of times a backup image is served in place of a rich media ad.

Corresponds to "Backup image impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_DISPLAY_TIME The amount of time(seconds) that each rich media ad is displayed to users.

Corresponds to "Total display time" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_AVERAGE_DISPLAY_TIME The average amount of time(seconds) that each rich media ad is displayed to users.

Corresponds to "Average display time" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_EXPANSIONS The number of times an expanding ad was expanded.

Corresponds to "Total expansions" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_EXPANDING_TIME The average amount of time(seconds) that an expanding ad is viewed in an expanded state.

Corresponds to "Average expanding time" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_INTERACTION_TIME The average amount of time(seconds) that a user interacts with a rich media ad.

Corresponds to "Interaction time" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_INTERACTION_COUNT The number of times that a user interacts with a rich media ad.

Corresponds to "Total interactions" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_INTERACTION_RATE The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage.

Corresponds to "Interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_AVERAGE_INTERACTION_TIME The average amount of time(seconds) that a user interacts with a rich media ad.

Corresponds to "Average interaction time" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_INTERACTION_IMPRESSIONS The number of impressions where a user interacted with a rich media ad.

Corresponds to "Interactive impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_MANUAL_CLOSES The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.

Corresponds to "Manual closes" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_FULL_SCREEN_IMPRESSIONS A metric that measures an impression only once when a user opens an ad in full screen mode.

Corresponds to "Full-screen impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_INTERACTIONS The number of times a user clicked on the graphical controls of a video player.

Corresponds to "Total video interactions" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_INTERACTION_RATE The ratio of video interactions to video plays. Represented as a percentage.

Corresponds to "Video interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_MUTES The number of times a rich media video was muted.

Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_PAUSES The number of times a rich media video was paused.

Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_PLAYES The number of times a rich media video was played.

Corresponds to "Plays" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_MIDPOINTS The number of times a rich media video was played up to midpoint.

Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_COMPLETES The number of times a rich media video was fully played.

Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_REPLAYS The number of times a rich media video was restarted.

Corresponds to "Replays" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_STOPS The number of times a rich media video was stopped.

Corresponds to "Stops" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_UNMUTES The number of times a rich media video was unmuted.

Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_VIEW_TIME The average amount of time(seconds) that a rich media video was viewed per view.

Corresponds to "Average view time" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_VIDEO_VIEW_RATE The percentage of a video watched by a user.

Corresponds to "View rate" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_CUSTOM_EVENT_TIME The amount of time (seconds) that a user interacts with a rich media ad.

Corresponds to "Custom event - time" in the Ad Manager UI. Compatible with the "Historical" report type.

RICH_MEDIA_CUSTOM_EVENT_COUNT The number of times a user views and interacts with a specified part of a rich media ad.

Corresponds to "Custom event - count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_START The number of impressions where the video was played.

Corresponds to "Start" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_FIRST_QUARTILE The number of times the video played to 25% of its length.

Corresponds to "First quartile" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_MIDPOINT The number of times the video reached its midpoint during play.

Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_THIRD_QUARTILE The number of times the video played to 75% of its length.

Corresponds to "Third quartile" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_COMPLETE The number of times the video played to completion.

Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE Average percentage of the video watched by users.

Corresponds to "Average view rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME Average time(seconds) users watched the video.

Corresponds to "Average view time" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_COMPLETION_RATE Percentage of times the video played to the end.

Corresponds to "Completion rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

Corresponds to "Total error count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_VIDEO_LENGTH Duration of the video creative.

Corresponds to "Video length" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN The number of times a skip button is shown in video.

Corresponds to "Skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_ENGAGED_VIEW The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.

Corresponds to "Engaged view" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE View-through rate represented as a percentage.

Corresponds to "View-through rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_AUTO_PLAYS Number of times that the publisher specified a video ad played automatically.

Corresponds to "Auto-plays" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_CLICK_TO_PLAYS Number of times that the publisher specified a video ad was clicked to play.

Corresponds to "Click-to-plays" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE Error rate is the percentage of video error count from (error count + total impressions).

Corresponds to "Total error rate" in the Ad Manager UI. Compatible with the "Historical" report type.

DROPOFF_RATE The drop-off rate.

Corresponds to "Drop-off rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_TRUEVIEW_VIEWS Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first.

Corresponds to "TrueView views" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_TRUEVIEW_SKIP_RATE Percentage of times a user clicked Skip.

Corresponds to "TrueView skip rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_TRUEVIEW_VTR TrueView views divided by TrueView impressions.

Corresponds to "TrueView VTR" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_100_COUNT Number of VAST video errors of type 100.

Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_101_COUNT Number of VAST video errors of type 101.

Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_102_COUNT Number of VAST video errors of type 102.

Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_200_COUNT Number of VAST video errors of type 200.

Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_201_COUNT Number of VAST video errors of type 201.

Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_202_COUNT Number of VAST video errors of type 202.

Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_203_COUNT Number of VAST video errors of type 203.

Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_300_COUNT Number of VAST video errors of type 300.

Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_301_COUNT Number of VAST video errors of type 301.

Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_302_COUNT Number of VAST video errors of type 302.

Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_303_COUNT Number of VAST video errors of type 303.

Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_400_COUNT Number of VAST video errors of type 400.

Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_401_COUNT Number of VAST video errors of type 401.

Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_402_COUNT Number of VAST video errors of type 402.

Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_403_COUNT Number of VAST video errors of type 403.

Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_405_COUNT Number of VAST video errors of type 405.

Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_500_COUNT Number of VAST video errors of type 500.

Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_501_COUNT Number of VAST video errors of type 501.

Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_502_COUNT Number of VAST video errors of type 502.

Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_503_COUNT Number of VAST video errors of type 503.

Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_600_COUNT Number of VAST video errors of type 600.

Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_601_COUNT Number of VAST video errors of type 601.

Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_602_COUNT Number of VAST video errors of type 602.

Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_603_COUNT Number of VAST video errors of type 603.

Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_604_COUNT Number of VAST video errors of type 604.

Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_900_COUNT Number of VAST video errors of type 900.

Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_ERRORS_VAST_ERROR_901_COUNT Number of VAST video errors of type 901.

Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_PAUSE Video interaction event: The number of times user paused ad clip.

Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_RESUME Video interaction event: The number of times the user unpaused the video.

Corresponds to "Resume" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_REWIND Video interaction event: The number of times a user rewinds the video.

Corresponds to "Rewind" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_MUTE Video interaction event: The number of times video player was in mute state during play of ad clip.

Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_UNMUTE Video interaction event: The number of times a user unmutes the video.

Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_COLLAPSE Video interaction event: The number of times a user collapses a video, either to its original size or to a different size.

Corresponds to "Collapse" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_EXPAND Video interaction event: The number of times a user expands a video.

Corresponds to "Expand" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_FULL_SCREEN Video interaction event: The number of times ad clip played in full screen mode.

Corresponds to "Full screen" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

Corresponds to "Average interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_INTERACTION_VIDEO_SKIPS Video interaction event: The number of times a skippable video is skipped.

Corresponds to "Video skipped" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_CONTROL_STARTS The number of control starts.

Corresponds to "Control starts" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_OPTIMIZED_STARTS The number of optimized starts.

Corresponds to "Optimized starts" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_CONTROL_COMPLETES The number of control completes.

Corresponds to "Control completes" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES The number of optimized completes.

Corresponds to "Optimized completes" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE The rate of control completions.

Corresponds to "Control completion rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE The rate of optimized completions.

Corresponds to "Optimized completion rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT The percentage by which optimized completion rate is greater than the unoptimized completion rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "Completion rate lift" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN The number of control skip buttons shown.

Corresponds to "Control skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN The number of optimized skip buttons shown.

Corresponds to "Optimized skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW The number of control engaged views.

Corresponds to "Control engaged view" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW The number of optimized engaged views.

Corresponds to "Optimized engaged view" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE The control view-through rate.

Corresponds to "Control view-through rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE The optimized view-through rate.

Corresponds to "Optimized view-through rate" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT The percentage by which optimized view-through rate is greater than the unoptimized view-through rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "View-through rate lift" in the Ad Manager UI. Compatible with the "Historical" report type.

VIDEO_IMPRESSIONS_REAL_TIME Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners.

Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_MATCHED_QUERIES_REAL_TIME Total number of matched queries.

Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_UNMATCHED_QUERIES_REAL_TIME Total number of unmatched queries.

Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_TOTAL_QUERIES_REAL_TIME Total number of ad requests.

Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_CREATIVE_SERVE_REAL_TIME Total number of creatives served.

Corresponds to "Total creative serves" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_100_COUNT_REAL_TIME Number of VAST video errors of type 100.

Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_101_COUNT_REAL_TIME Number of VAST video errors of type 101.

Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_102_COUNT_REAL_TIME Number of VAST video errors of type 102.

Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_200_COUNT_REAL_TIME Number of VAST video errors of type 200.

Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_201_COUNT_REAL_TIME Number of VAST video errors of type 201.

Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_202_COUNT_REAL_TIME Number of VAST video errors of type 202.

Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_203_COUNT_REAL_TIME Number of VAST video errors of type 203.

Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_300_COUNT_REAL_TIME Number of VAST video errors of type 300.

Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_301_COUNT_REAL_TIME Number of VAST video errors of type 301.

Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_302_COUNT_REAL_TIME Number of VAST video errors of type 302.

Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_303_COUNT_REAL_TIME Number of VAST video errors of type 303.

Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_400_COUNT_REAL_TIME Number of VAST video errors of type 400.

Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_401_COUNT_REAL_TIME Number of VAST video errors of type 401.

Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_402_COUNT_REAL_TIME Number of VAST video errors of type 402.

Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_403_COUNT_REAL_TIME Number of VAST video errors of type 403.

Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_405_COUNT_REAL_TIME Number of VAST video errors of type 405.

Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_500_COUNT_REAL_TIME Number of VAST video errors of type 500.

Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_501_COUNT_REAL_TIME Number of VAST video errors of type 501.

Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_502_COUNT_REAL_TIME Number of VAST video errors of type 502.

Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_503_COUNT_REAL_TIME Number of VAST video errors of type 503.

Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_600_COUNT_REAL_TIME Number of VAST video errors of type 600.

Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_601_COUNT_REAL_TIME Number of VAST video errors of type 601.

Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_602_COUNT_REAL_TIME Number of VAST video errors of type 602.

Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_603_COUNT_REAL_TIME Number of VAST video errors of type 603.

Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_604_COUNT_REAL_TIME Number of VAST video errors of type 604.

Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_900_COUNT_REAL_TIME Number of VAST video errors of type 900.

Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST3_ERROR_901_COUNT_REAL_TIME Number of VAST video errors of type 901.

Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST4_ERROR_406_COUNT_REAL_TIME Number of VAST video errors of type 406.

Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST4_ERROR_407_COUNT_REAL_TIME Number of VAST video errors of type 407.

Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST4_ERROR_408_COUNT_REAL_TIME Number of VAST video errors of type 408.

Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST4_ERROR_409_COUNT_REAL_TIME Number of VAST video errors of type 409.

Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST4_ERROR_410_COUNT_REAL_TIME Number of VAST video errors of type 410.

Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME Number of total VAST video errors.

Corresponds to "Total error count" in the Ad Manager UI. Compatible with the "Real-time video" report type.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The total number of impressions viewed on the user's screen.

Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The total number of impressions that were sampled and measured by active view.

Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions that were eligible to measure viewability.

Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View total average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.

ACTIVE_VIEW_PERCENT_AUDIBLE_START_IMPRESSIONS The percentage of total impressions from video creatives with audible playback at start, from all total measurable impressions for Active View.

Corresponds to "Active View % audible at start" in the Ad Manager UI. Compatible with the "Historical" report type.

ACTIVE_VIEW_PERCENT_EVER_AUDIBLE_IMPRESSIONS The percentage of total impressions from video creatives where volume > 0 at any point, from all total impressions measurable for Active View.

Corresponds to "Active View % ever audible" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by the ad server viewed on the user's screen.

Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by the ad server that were sampled, and measurable by active view.

Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by the ad server that were eligible to measure viewability.

Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).

Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ACTIVE_VIEW_REVENUE Active View ad server revenue.

Corresponds to "Ad server Active View revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View ad server average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by AdSense viewed on the user's screen,

Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by AdSense that were sampled, and measurable by active view.

Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by AdSense that were eligible to measure viewability.

Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).

Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View AdSense average time in seconds that specific impressions are reported as being viewable.

Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by Ad Exchange viewed on the user's screen,

Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).

Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_TOTAL_REQUESTS The total number of queries sent to Ad Exchange.

Corresponds to "Ad Exchange ad requests" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_MATCH_RATE The fraction of Ad Exchange queries that result in a matched query. Also known as "Coverage".

Corresponds to "Ad Exchange match rate" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_COST_PER_CLICK The amount earned per click on Ad Exchange.

Corresponds to "Ad Exchange CPC" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_TOTAL_REQUEST_CTR The fraction of Ad Exchange requests that result in a click.

Corresponds to "Ad Exchange ad request CTR" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_MATCHED_REQUEST_CTR The fraction of Ad Exchange matched requests that result in a click.

Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_TOTAL_REQUEST_ECPM The amount earned per thousand Ad Exchange requests.

Corresponds to "Ad Exchange ad request eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_MATCHED_REQUEST_ECPM The amount earned per thousand Ad Exchange matched requests.

Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.

AD_EXCHANGE_LIFT_EARNINGS The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM or the best price specified during dynamic allocation.

Corresponds to "Ad Exchange lift" in the Ad Manager UI. Compatible with the "Historical" report type.

TOTAL_ACTIVE_VIEW_REVENUE Active View total revenue.

Corresponds to "Total Active View revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).

Corresponds to "Impressions competing" in the Ad Manager UI. Compatible with the "Historical" report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.

Corresponds to "Unfilled competing impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL The number of Ad Exchange / AdSense and Ad Manager impressions.

Corresponds to "Eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL The difference between eligible impressions and competing impressions in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL The percentage of eligible impressions that are not competing in dynamic allocation.

Corresponds to "Impressions not competing (%)" in the Ad Manager UI. Compatible with the "Historical" report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL The percent of eligible impressions participating in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL The percent of total dynamic allocation queries that won.

Corresponds to "Dynamic allocation match rate" in the Ad Manager UI. Compatible with the "Historical" report type.

INVOICED_IMPRESSIONS The number of invoiced impressions.

Corresponds to "Invoiced impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

INVOICED_UNFILLED_IMPRESSIONS The number of invoiced unfilled impressions.

Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

NIELSEN_IMPRESSIONS The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.

Corresponds to "Impressions" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_IMPRESSIONS The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement.

Corresponds to "In-target impressions" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_POPULATION_BASE The population in the demographic.

Corresponds to "Population base" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_POPULATION_BASE The total population for all in-target demographics.

Compatible with the "Reach" report type.

NIELSEN_UNIQUE_AUDIENCE The total number of different people within the selected demographic who were reached.

Corresponds to "Unique audience" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_UNIQUE_AUDIENCE The total number of different people within all in-target demographics who were reached.

Compatible with the "Reach" report type.

NIELSEN_PERCENT_AUDIENCE_REACH The unique audience reached as a percentage of the population base.

Corresponds to "% audience reach" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH The unique audience reached as a percentage of the population base for all in-target demographics.

Compatible with the "Reach" report type.

NIELSEN_AVERAGE_FREQUENCY The average number of times that a person within the target audience sees an advertisement.

Corresponds to "Average frequency" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_AVERAGE_FREQUENCY The average number of times that a person within the target audience sees an advertisement for all in-target demographics.

Compatible with the "Reach" report type.

NIELSEN_GROSS_RATING_POINTS The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency.

Corresponds to "Gross rating points" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_GROSS_RATING_POINTS The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics.

Compatible with the "Reach" report type.

NIELSEN_PERCENT_IMPRESSIONS_SHARE The share of impressions that reached the target demographic.

Corresponds to "% impression share" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE The share of impressions that reached all in-target demographics.

Corresponds to "In-target % impression share" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_PERCENT_POPULATION_SHARE The share of the total population represented by the population base.

Corresponds to "% population share" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE The share of the total population for all in-target demographics represented by the population base.

Compatible with the "Reach" report type.

NIELSEN_PERCENT_AUDIENCE_SHARE The share of the unique audience in the demographic.

Corresponds to "% audience share" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE The share of the unique audience for all in-target demographics.

Compatible with the "Reach" report type.

NIELSEN_AUDIENCE_INDEX The relative unique audience in the demographic compared with its share of the overall population.

Corresponds to "Audience index" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_AUDIENCE_INDEX The relative unique audience for all in-target demographics compared with its share of the overall population.

Compatible with the "Reach" report type.

NIELSEN_IMPRESSIONS_INDEX The relative impressions per person in the demographic compared with the impressions per person for the overall population.

Corresponds to "Impressions index" in the Ad Manager UI. Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_IMPRESSIONS_INDEX The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population.

Compatible with the "Reach" report type.

NIELSEN_IN_TARGET_RATIO The adjusted in-target impression share used for pacing and billing, based on the GRP pacing preferences indicated in your line item settings.

Corresponds to "Processed Nielsen in-target rate" in the Ad Manager UI. Compatible with the "Reach" report type.

DP_IMPRESSIONS Number of impressions delivered.

Corresponds to "Impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_CLICKS Number of clicks delivered

Corresponds to "Clicks" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_QUERIES Number of requests.

Corresponds to "Queries" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_MATCHED_QUERIES Number of requests where a buyer was matched with the Ad request.

Corresponds to "Matched queries" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_COST The revenue earned, calculated in publisher currency, for the ads delivered.

Corresponds to "Cost" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_ECPM The average estimated cost-per-thousand-impressions earned from ads delivered.

Corresponds to "Total Average eCPM" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by the ad server that were eligible to measure viewability.

Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered that were sampled and measurable by active view.

Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered that were viewed on the user's screen.

Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view).

Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view).

Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.

PARTNER_MANAGEMENT_HOST_IMPRESSIONS The host impressions in the partner management.

Corresponds to "Host impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

PARTNER_MANAGEMENT_HOST_CLICKS The host clicks in the partner management.

Corresponds to "Host clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

PARTNER_MANAGEMENT_HOST_CTR The host CTR in the partner management.

Corresponds to "Host CTR" in the Ad Manager UI. Compatible with the "Historical" report type.

PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS The unfilled impressions in the partner management.

Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with any of the following report types: Historical, Partner finance.

PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS The partner impressions in the partner management.

Corresponds to "Partner impressions" in the Ad Manager UI. Compatible with the "Historical" report type.

PARTNER_MANAGEMENT_PARTNER_CLICKS The partner clicks in the partner management.

Corresponds to "Partner clicks" in the Ad Manager UI. Compatible with the "Historical" report type.

PARTNER_MANAGEMENT_PARTNER_CTR The partner CTR in the partner management.

Corresponds to "Partner CTR" in the Ad Manager UI. Compatible with the "Historical" report type.

PARTNER_MANAGEMENT_GROSS_REVENUE The gross revenue in the partner management.

Corresponds to "Gross revenue" in the Ad Manager UI. Compatible with the "Historical" report type.

PARTNER_FINANCE_HOST_IMPRESSIONS Monthly host impressions for partner finance reports.

Corresponds to "Host impressions" in the Ad Manager UI. Compatible with the "Partner finance" report type.

PARTNER_FINANCE_HOST_REVENUE Monthly host revenue for partner finance reports.

Corresponds to "Host revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type.

PARTNER_FINANCE_HOST_ECPM Monthly host eCPM for partner finance reports.

Corresponds to "Host eCPM" in the Ad Manager UI. Compatible with the "Partner finance" report type.

PARTNER_FINANCE_PARTNER_REVENUE Monthly partner revenue for partner finance reports.

Corresponds to "Partner revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type.

PARTNER_FINANCE_PARTNER_ECPM Monthly partner eCPM for partner finance reports.

Corresponds to "Partner eCPM" in the Ad Manager UI. Compatible with the "Partner finance" report type.

PARTNER_FINANCE_GROSS_REVENUE Monthly gross revenue for partner finance reports.

Corresponds to "Gross revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type.

CREATIVE_LOAD_TIME_0_500_MS_PERCENT The ratio of the number of impressions for which the creative load time is between 0 and 500 ms to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

CREATIVE_LOAD_TIME_500_1000_MS_PERCENT The ratio of the number of impressions for which the creative load time is between 500 milliseconds and 1 second to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

CREATIVE_LOAD_TIME_1_2_S_PERCENT The ratio of the number of impressions for which the creative load time is between 1 second and 2 seconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

CREATIVE_LOAD_TIME_2_4_S_PERCENT The ratio of the number of impressions for which the creative load time is between 2 seconds and 4 seconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

CREATIVE_LOAD_TIME_4_8_S_PERCENT The ratio of the number of impressions for which the creative load time is between 4 seconds and 8 seconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

CREATIVE_LOAD_TIME_GREATER_THAN_8_S_PERCENT The ratio of the number of impressions for which the creative load time is greater than 8 seconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Creative load time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT The ratio of the number of impressions which are unviewed because the ad slot never entered the viewport to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT The ratio of the number of impressions which are unviewed because the user scrolled before the ad filled to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT The ratio of the number of impressions which are unviewed because the user scrolled or navigated before the ad loaded to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

UNVIEWED_REASON_USER_SCROLLED_BEFORE_1_S_PERCENT The ratio of the number of impressions which are unviewed because the user scrolled or navigated before one second to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

UNVIEWED_REASON_OTHER_PERCENT The ratio of the number of impressions which are unviewed because the of another non-viewable-impression reason to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT The ratio of the number of impressions for which the tag load to first ad request time is between 0 and 500 milliseconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT The ratio of the number of impressions for which the tag load to first ad request time is between 500 milliseconds and 1 second to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT The ratio of the number of impressions for which the tag load to first ad request time is between 1 second and 2 seconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT The ratio of the number of impressions for which the tag load to first ad request time is between 2 seconds and 4 seconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT The ratio of the number of impressions for which the tag load to first ad request time is between 4 seconds and 8 seconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.

TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT The ratio of the number of impressions for which the tag load to first ad request time is greater than 8 seconds to the total number of impressions that have ad latency data, represented as a percentage.

Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.