enum RichMediaStudioCreativeFormat (v202411)
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Different creative format supported by Rich Media Studio creative.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
| Enumeration |
Description |
IN_PAGE
|
In-page creatives are served into an ad slot on publishers page.
In-page implies that they maintain a static size, e.g, 468x60 and
do not break out of these dimensions.
|
EXPANDING
|
Expanding creatives expand/collapse on user interaction such as mouse over.
It consists of an initial, or collapsed and an expanded creative area.
|
IM_EXPANDING
|
Creatives that are served in an instant messenger application such as
AOL Instant Messanger or Yahoo! Messenger. This can also be used in
desktop applications such as weatherbug.
|
FLOATING
|
Floating creatives float on top of publishers page and can be closed with
a close button.
|
PEEL_DOWN
|
Peel-down creatives show a glimpse of your ad in the corner of a web
page. When the user interacts, the rest of the ad peels down to reveal
the full message.
|
IN_PAGE_WITH_FLOATING
|
An In-Page with Floating creative is a dual-asset creative consisting of
an in-page asset and a floating asset. This creative type lets you deliver
a static primary ad to a webpage, while inviting a user to find out more
through a floating asset delivered when the user interacts with the
creative.
|
FLASH_IN_FLASH
|
A Flash ad that renders in a Flash environment. The adserver will serve
this using VAST, but it is not a proper VAST XML ad. It's an amalgamation
of the proprietary InStream protocol, rendered inside VAST so that we
can capture some standard behavior such as companions.
|
FLASH_IN_FLASH_EXPANDING
|
An expanding flash ad that renders in a Flash environment. The adserver
will serve this using VAST, but it is not a proper VAST XML ad. It's an
amalgamation of the proprietary InStream protocol, rendered inside VAST so
that we can capture some standard behavior such as companions.
|
IN_APP
|
In-app creatives are served into an ad slot within a publisher's app.
In-app implies that they maintain a static size, e.g, 468x60 and
do not break out of these dimensions.
|
UNKNOWN
|
The creative format is unknown or not supported in the API version in use.
|
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eRichMediaStudioCreativeFormat outlines the different creative formats available for Rich Media Studio creatives within Google Ad Manager.\u003c/p\u003e\n"],["\u003cp\u003eThese formats encompass various display options like in-page, expanding, floating, and more, each with unique user interaction characteristics.\u003c/p\u003e\n"],["\u003cp\u003eThe format also supports in-app creatives specifically designed for publisher applications.\u003c/p\u003e\n"],["\u003cp\u003eIt utilizes a dedicated namespace for API access and provides an \u003ccode\u003eUNKNOWN\u003c/code\u003e format for unsupported or unidentified creative types.\u003c/p\u003e\n"]]],["The document details various creative formats supported by Rich Media Studio, categorized under `RichMediaStudioCreativeFormat`. These formats include `IN_PAGE` and `IN_APP` for static ads within set dimensions, `EXPANDING` and `FLASH_IN_FLASH_EXPANDING` for interactive ads that expand, `FLOATING` for overlay ads, `PEEL_DOWN` for ads that partially reveal, `IM_EXPANDING` for ads in messenger applications and `IN_PAGE_WITH_FLOATING` for dual-asset creatives. `FLASH_IN_FLASH` is for flash ads rendered in a flash environment. The `UNKNOWN` format is for unsupported or undefined formats.\n"],null,["# enum RichMediaStudioCreativeFormat (v202411)\n\n**Service** \n**CreativeService** **Dependencies** \n[BaseRichMediaStudioCreative](/ad-manager/api/reference/v202411/CreativeService.BaseRichMediaStudioCreative) \n▼\n**RichMediaStudioCreativeFormat**\n\nDifferent creative format supported by Rich Media Studio creative.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Enumeration | Description |\n|----------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `IN_PAGE` | In-page creatives are served into an ad slot on publishers page. In-page implies that they maintain a static size, e.g, 468x60 and do not break out of these dimensions. |\n| `EXPANDING` | Expanding creatives expand/collapse on user interaction such as mouse over. It consists of an initial, or collapsed and an expanded creative area. |\n| `IM_EXPANDING` | Creatives that are served in an instant messenger application such as AOL Instant Messanger or Yahoo! Messenger. This can also be used in desktop applications such as weatherbug. |\n| `FLOATING` | Floating creatives float on top of publishers page and can be closed with a close button. |\n| `PEEL_DOWN` | Peel-down creatives show a glimpse of your ad in the corner of a web page. When the user interacts, the rest of the ad peels down to reveal the full message. |\n| `IN_PAGE_WITH_FLOATING` | An In-Page with Floating creative is a dual-asset creative consisting of an in-page asset and a floating asset. This creative type lets you deliver a static primary ad to a webpage, while inviting a user to find out more through a floating asset delivered when the user interacts with the creative. |\n| `FLASH_IN_FLASH` | A Flash ad that renders in a Flash environment. The adserver will serve this using VAST, but it is not a proper VAST XML ad. It's an amalgamation of the proprietary InStream protocol, rendered inside VAST so that we can capture some standard behavior such as companions. |\n| `FLASH_IN_FLASH_EXPANDING` | An expanding flash ad that renders in a Flash environment. The adserver will serve this using VAST, but it is not a proper VAST XML ad. It's an amalgamation of the proprietary InStream protocol, rendered inside VAST so that we can capture some standard behavior such as companions. |\n| `IN_APP` | In-app creatives are served into an ad slot within a publisher's app. In-app implies that they maintain a static size, e.g, 468x60 and do not break out of these dimensions. |\n| `UNKNOWN` | The creative format is unknown or not supported in the API version in use. |"]]
