Looking for a REST API? The Ad Manager API (Beta) is now available.

enum LabelType (v202508)

Service

LabelService

Dependencies

Label

▼

LabelType

Represents the types of labels supported.

Namespace: https://www.google.com/apis/ads/publisher/v202508

Enumeration	Description
`COMPETITIVE_EXCLUSION`	Allows for the creation of labels to exclude competing ads from showing on the same page.
`AD_UNIT_FREQUENCY_CAP`	Allows for the creation of limits on the frequency that a user sees a particular type of creative over a portion of the inventory.
`AD_EXCLUSION`	Allows for the creation of labels to exclude ads from showing against a tag that specifies the label as an exclusion.
`CREATIVE_WRAPPER`	Allows for the creation of labels that can be used to force the wrapping of a delivering creative with header/footer creatives. These labels are paired with a CreativeWrapper.
`CANONICAL_CATEGORY`	Allows for the creation of labels mapped to a Google canonical ad category, which can be used for competitive exclusions and blocking across Google systems.
`UNKNOWN`	The value returned if the actual value is not exposed by the requested API version.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-13 UTC.