PPS ile reklam kampanyalarını iyileştirin
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Kitle ve içeriğe dayalı verileri reklam isteklerinde yayıncı tarafından sağlanan sinyaller (PPS) olarak gönderebilirsiniz. PPS ile kullanıcı tanımlayıcılarını paylaşmanıza gerek kalmadan standart sınıflandırmaları kullanarak kitle özelliklerinizi tüm işlem türlerindeki teklif verenlere ileterek programatik para kazanmayı iyileştirmek için kullanıcı verilerinizi kullanabilirsiniz. Kitle özellikleriniz, davranışsal ve ilgi alanına dayalı verileri (IAB Kitle Sınıflandırması 1.1) ve içeriğe dayalı verileri (IAB İçerik Sınıflandırması 2.2) içerebilir.
Ayrıca Google tarafından tanımlanan ve ek sinyallerin gönderilmesine olanak tanıyan yayıncı tarafından sağlanan yapılandırılmış sinyaller de gönderebilirsiniz.
Kullanıcı sinyalleri JSON'unu oluşturma
En üst düzeyde, tek bir anahtar/değer çiftine sahip bir JSON nesnesi oluşturun. Anahtar PublisherProvidedTaxonomySignals, değeri ise bir nesne dizisi olmalıdır. Dizideki her nesnenin 2 anahtar/değer çifti olmalıdır:
Yapılandırılmış sinyal dizisini oluşturma
Ek açıklamalı sinyaller için PublisherProvidedStructuredSignals anahtarını bir nesne dizisi değeriyle ekleyin. Nesneyi aşağıdaki sinyal anahtar/değer çiftleri listesine göre oluşturun:
Yapılandırılmış sinyaller tablosunun görünümünü değiştirme
| Sinyal |
<code" dir="ltr" translate="no">"type" Value</code"> |
Olası "single_value" Değerleri |
Olası "values" Değerleri |
| Ses Feed'i Türü |
"audio_feed" |
"af_1": Müzik"af_2": Yayın"af_3": Podcast
|
Yok |
| İçerik Derecelendirme |
"content_rating" |
"cr_1": G"cr_2": PG"cr_3": T"cr_4": MA
|
Yok |
| İçerik Yayınlama |
"delivery" |
Yok |
"cd_1": Akış"cd_2": Progresif"cd_3": İndir
|
| Yapım Kalitesi |
"prodq" |
"pq_1": Profesyonel Olarak Üretilmiş"pq_2": Profesyonel tüketici"pq_3": Kullanıcı Tarafından Oluşturulan (UGC)
|
Yok |
Taksonomi sinyalleri için IAB_AUDIENCE_1_1 ve IAB_CONTENT_2_2 kullanan ve yapılandırılmış sinyaller içeren aşağıdaki örneğe bakın.
const userSignals = {
"PublisherProvidedTaxonomySignals": [{
"taxonomy": "IAB_AUDIENCE_1_1",
"values": ["6", "284"]
// '6' = 'Demographic | Age Range | 30-34'
// '284' = 'Interest | Business and Finance | Mergers and Acquisitions'
},
{
"taxonomy": "IAB_CONTENT_2_2",
"values": ["49", "138"]
// '49' = 'Books and Literature | Poetry'
// '138' = 'Education | College Education | College Planning'
}],
"PublisherProvidedStructuredSignals": [{
"type": "audio_feed",
"single_value": "af_1",
},
{
"type": "delivery",
"values": ["cd_1", "cd_3"],
},
],
};
StreamRequest ile PPS göndermek için aşağıdaki adımları uygulayın:
- Kullanıcının ilgi alanı, davranışı veya bağlamsal verilerini içeren bir JSON dizesi oluşturun.
- Yukarıdaki JSON dizesinden Base64 kodlu bir ASCII dizesi oluşturun.
- Kodlanmış JSON'unuzu
StreamRequest.setAdTagParameters kullanarak ekleyin.
JSONObject userSignalsObject = new JSONObject();
JSONArray userSignalsArray = new JSONArray();
JSONObject audienceTaxonomyObject = new JSONObject();
JSONArray valuesArray = new JSONArray();
valuesArray.put("1");
valuesArray.put("284");
try {
audienceTaxonomyObject.put("taxonomy", "IAB_AUDIENCE_1_1");
audienceTaxonomyObject.put("values", valuesArray);
} catch (JSONException e) {
e.printStackTrace();
}
userSignalsArray.put(audienceTaxonomyObject);
try {
userSignalsObject.put("PublisherProvidedTaxonomySignals", userSignalsArray);
} catch (JSONException e) {
e.printStackTrace();
}
byte[] userSignalsByte=new byte[0];
try {
userSignalsByte = userSignals.getBytes(StandardCharsets.UTF_8);
String encodedBas64Signals = android.util.Base64.encodeToString(
userSignalsByte,
android.util.Base64.URL_SAFE);
encodedSignals = URLEncoder.encode(encodedBas64Signals, "UTF-8");
} catch (java.io.UnsupportedEncodingException error) {
Log.w("Sample app", error);
}
Map<String, String> adTagParamMap = new java.util.HashMap<String, String>();
adTagParamMap.put("ppsj", encodedSignals);
streamRequest.setAdTagParameters(adTagParamMap)
Aksi belirtilmediği sürece bu sayfanın içeriği Creative Commons Atıf 4.0 Lisansı altında ve kod örnekleri Apache 2.0 Lisansı altında lisanslanmıştır. Ayrıntılı bilgi için Google Developers Site Politikaları'na göz atın. Java, Oracle ve/veya satış ortaklarının tescilli ticari markasıdır.
Son güncelleme tarihi: 2025-08-21 UTC.
[null,null,["Son güncelleme tarihi: 2025-08-21 UTC."],[[["\u003cp\u003ePublisher-provided signals (PPS) allow you to share audience and contextual data with bidders to improve programmatic monetization, without sharing user identifiers.\u003c/p\u003e\n"],["\u003cp\u003ePPS uses standardized taxonomies such as IAB Audience Taxonomy 1.1 and IAB Content Taxonomy 2.2 to categorize your audience data.\u003c/p\u003e\n"],["\u003cp\u003eYou can send structured signals alongside taxonomies to provide further details, such as content rating, production quality, and delivery method.\u003c/p\u003e\n"],["\u003cp\u003eTo send PPS, create a JSON object with your signals, encode it in Base64, and include it in your ad request's \u003ccode\u003eadTagParameters\u003c/code\u003e using the key "ppsj".\u003c/p\u003e\n"]]],["Publishers can enhance programmatic ad monetization by sending audience and contextual data, known as Publisher Provided Signals (PPS), in ad requests. This data, using standard taxonomies like IAB Audience 1.1 and Content 2.2, includes user interests and behaviors. PPS also supports structured signals, including content ratings and audio feed types. This information is sent as a JSON object, encoded into a Base64 string, and added to the `StreamRequest` object as a key value `ppsj`.\n"],null,["# Improve ad campaigns with PPS\n\nYou can send audience and contextual data as\n[publisher provided signals](//support.google.com/admanager/answer/12451124)\n(PPS) in ad requests. With PPS, you can use your user data to improve\nprogrammatic monetization by communicating your audience characteristics to\nbidders in all\n[transaction types](//support.google.com/admanager/answer/2805834), using\nstandard taxonomies, without the need to share user identifiers. Your audience\ncharacteristics can include behavioral and interest-based data (\n[IAB Audience Taxonomy 1.1](//iabtechlab.com/standards/audience-taxonomy/)), and\ncontextual data (\n[IAB Content Taxonomy 2.2](https://iabtechlab.com/standards/content-taxonomy/)).\nYou can also send publisher provided structured signals, which are defined by\nGoogle, and allow for additional signals to be sent.\n\nConstruct the user signals JSON\n-------------------------------\n\nAt the top level, create a JSON object with a single key-value pair. The key\nshould be `PublisherProvidedTaxonomySignals`, and its value should be an array\nof objects. Each object in the array should have 2 key-value pairs:\n\n- The `taxonomy` key, which accepts the following values that are mapped to\n following IAB public specifications:\n\n - `IAB_AUDIENCE_1_1` for Audience Taxonomy 1.1\n - `IAB_CONTENT_2_2` for Content Taxonomy 2.2\n- The `values` key with a corresponding array of string taxonomy values.\n\n### Construct the structured signals array\n\nFor structured signals, add the `PublisherProvidedStructuredSignals` key with a\nvalue of an array of objects. Construct the object based on the following list\nof signal key-values: \n\n#### Toggle view of structured signals table\n\n| Signal | \"type\" Value | Possible `\"single_value\"` Values | Possible `\"values\"` Values |\n|--------------------|--------------------|-------------------------------------------------------------------------------------------|--------------------------------------------------------------------|\n| Audio Feed Type | `\"audio_feed\"` | - `\"af_1\"`: Music - `\"af_2\"`: Broadcast - `\"af_3\"`: Podcast | n/a |\n| Content Rating | `\"content_rating\"` | - `\"cr_1\"`: G - `\"cr_2\"`: PG - `\"cr_3\"`: T - `\"cr_4\"`: MA | n/a |\n| Content Delivery | `\"delivery\"` | n/a | - `\"cd_1\"`: Streaming - `\"cd_2\"`: Progressive - `\"cd_3\"`: Download |\n| Production Quality | `\"prodq\"` | - `\"pq_1\"`: Professionally Produced - `\"pq_2\"`: Prosumer - `\"pq_3\"`: User Generated (UGC) | n/a |\n\nSee the following example that uses the `IAB_AUDIENCE_1_1` and `IAB_CONTENT_2_2`\nfor taxonomy signals and includes structured signals. \n\n const userSignals = {\n \"PublisherProvidedTaxonomySignals\": [{\n \"taxonomy\": \"IAB_AUDIENCE_1_1\",\n \"values\": [\"6\", \"284\"]\n // '6' = 'Demographic | Age Range | 30-34'\n // '284' = 'Interest | Business and Finance | Mergers and Acquisitions'\n },\n {\n \"taxonomy\": \"IAB_CONTENT_2_2\",\n \"values\": [\"49\", \"138\"]\n // '49' = 'Books and Literature | Poetry'\n // '138' = 'Education | College Education | College Planning'\n }],\n \"PublisherProvidedStructuredSignals\": [{\n \"type\": \"audio_feed\",\n \"single_value\": \"af_1\",\n },\n {\n \"type\": \"delivery\",\n \"values\": [\"cd_1\", \"cd_3\"],\n },\n ],\n };\n\nConfigure your stream request\n-----------------------------\n\nFollow these steps to send PPS with your\n[`StreamRequest`](/interactive-media-ads/docs/sdks/android/client-side/api/reference/com/google/ads/interactivemedia/v3/api/StreamRequest):\n\n- Create a JSON string with the user's interest, behavior, or contextual data.\n- Create a Base64-encoded ASCII string from the JSON string above.\n- Add your encoded JSON using [`StreamRequest.setAdTagParameters`](/interactive-media-ads/docs/sdks/android/client-side/api/reference/com/google/ads/interactivemedia/v3/api/StreamRequest#public-abstract-void-setadtagparameters-mapstring,-string-adtagparameters).\n\n JSONObject userSignalsObject = new JSONObject();\n JSONArray userSignalsArray = new JSONArray();\n JSONObject audienceTaxonomyObject = new JSONObject();\n JSONArray valuesArray = new JSONArray();\n valuesArray.put(\"1\");\n valuesArray.put(\"284\");\n try {\n audienceTaxonomyObject.put(\"taxonomy\", \"IAB_AUDIENCE_1_1\");\n audienceTaxonomyObject.put(\"values\", valuesArray);\n } catch (JSONException e) {\n e.printStackTrace();\n }\n\n userSignalsArray.put(audienceTaxonomyObject);\n\n try {\n userSignalsObject.put(\"PublisherProvidedTaxonomySignals\", userSignalsArray);\n } catch (JSONException e) {\n e.printStackTrace();\n }\n\n byte[] userSignalsByte=new byte[0];\n try {\n userSignalsByte = userSignals.getBytes(StandardCharsets.UTF_8);\n String encodedBas64Signals = android.util.Base64.encodeToString(\n userSignalsByte,\n android.util.Base64.URL_SAFE);\n encodedSignals = URLEncoder.encode(encodedBas64Signals, \"UTF-8\");\n } catch (java.io.UnsupportedEncodingException error) {\n Log.w(\"Sample app\", error);\n }\n\n Map\u003cString, String\u003e adTagParamMap = new java.util.HashMap\u003cString, String\u003e();\n adTagParamMap.put(\"ppsj\", encodedSignals);\n\n streamRequest.setAdTagParameters(adTagParamMap)"]]
