Serve users with Limited Ads

AI-generated Key Takeaways

• Limited ads can be served by the IMA iOS SDK when a user does not consent to cookies or when a valid TC string is not received in certain regions.

• To enable limited ads with DAI SDKs, you must set the ltd parameter using IMAStreamRequest.adTagParameters().

• Limited ads can also be automatically enabled by integrating with a Consent Management Platform (CMP).

• Automatic limited ad enablement through CMP integration is supported on iOS SDK version 3.11.1 and later.

Select platform: HTML5 Android iOS

As of January 14th 2021, the IMA iOS SDK allows limited ads to be served when the user does not give consent to cookies, the user denies consent to cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy regions following the grace period of IAB TCFv2 integration.

For DAI SDKs you must set the ltd parameter using IMAStreamRequest.adTagParameters() . Please see this Limited ads guide for more information.

It is also possible to enable limited ads automatically through integrating with a Consent Management Platform (CMP). This is supported on version 3.11.1 of the iOS SDK and all later versions.