דוגמאות

שיעורי הניראות של MRC ו-GroupM

אזהרה: כדי לחשב מדדי Active View מתקדמים בצורה מדויקת, צריך לכתוב את השאילתות כאיחוד של כל 3 הטבלאות.

בדוגמה הזו מוסבר איך לשלוח שאילתות לגבי שיעורי מדדים שיש להם שדות מדידה שונים.

-- Write queries as a union of all 3 tables.

WITH
  CombinedEvents AS (
    SELECT
      viewability_metrics,
      campaign_id
    FROM adh.google_ads_impressions
    UNION ALL
    SELECT
      viewability_metrics,
      impression_data.campaign_id
    FROM adh.google_ads_active_views
    UNION ALL
    SELECT
      viewability_metrics,
      impression_data.campaign_id
    FROM adh.google_ads_creative_conversions
  ),
  Metrics AS (
    SELECT
      campaign_id,
      SUM(viewability_metrics.mrc_viewable_impressions.measurable_count)
        AS mrc_measurable_impressions,
      SUM(viewability_metrics.mrc_viewable_impressions.viewable_count)
        AS mrc_viewable_impressions,
      SUM(viewability_metrics.groupm_viewable_impressions.measurable_count)
        AS groupm_measurable_impressions,
      SUM(viewability_metrics.groupm_viewable_impressions.viewable_count)
        AS groupm_viewable_impressions
    FROM
      CombinedEvents
    GROUP BY
      campaign_id
  )
SELECT
  campaign_id,
  SAFE_DIVIDE(mrc_viewable_impressions, mrc_measurable_impressions)
    AS mrc_viewability_rate,
  SAFE_DIVIDE(groupm_viewable_impressions, groupm_measurable_impressions)
    AS groupm_viewability_rate
FROM
  Metrics

שילוב של מדדי ניראות

בדוגמה הזו מחושב מספר החשיפות שמוצגות במסך מלא וגם ברקע בשלב כלשהו במהלך הצפייה. אפשר לחשב את המדד הזה רק על ידי שילוב של 2 מדדים קיימים.

-- Write queries as a union of all 3 tables.

WITH
  CombinedEvents AS (
    SELECT
      impression_id,
      campaign_id,
      viewability_metrics,
      TRUE AS is_impression
    FROM adh.google_ads_impressions
    UNION ALL
    SELECT
      impression_id,
      impression_data.campaign_id,
      viewability_metrics,
      FALSE AS is_impression
    FROM adh.google_ads_active_views
    UNION ALL
    SELECT
      impression_id,
      impression_data.campaign_id,
      viewability_metrics,
      FALSE AS is_impression
    FROM adh.google_ads_creative_conversions
  ),
  AnnotatedImpressions AS (
    SELECT
      campaign_id,
      LOGICAL_OR(is_impression) AS is_valid_impression,
      SUM(viewability_metrics.active_view_plus_metrics.measurable_count) > 0
        AS is_av_plus_measurable,
      SUM(viewability_metrics.active_view_plus_metrics.background_count) > 0
        AS was_backgrounded,
      SUM(viewability_metrics.active_view_plus_metrics.fullscreen_count) > 0
        AS was_fullscreened
    FROM
      CombinedEvents
    GROUP BY
      impression_id,
      campaign_id
    HAVING
      is_valid_impression
  )
SELECT
  campaign_id,
  COUNT(*) AS total_impressions,
  COUNTIF(is_av_plus_measurable) AS av_plus_measurable_impressions,
  COUNTIF(was_backgrounded AND was_fullscreened) AS fullscreen_and_backgrounded_impressions
FROM
  AnnotatedImpressions
GROUP BY
  campaign_id

השוואה בין חשיפות שניתנות למדידה לבין חשיפות כשירות לצפייה בקטגוריות שונות של פורמטים

מודעות וידאו למדידת ביצועים

-- Write queries as a union of all 3 tables.

WITH
  VideoImpressions AS (
    SELECT impression_id
    FROM adh.google_ads_impressions
    WHERE format_category = 'VIDEO'
  ),
  CombinedEvents AS (
    SELECT
      impression_id,
      campaign_id,
      viewability_metrics,
      TRUE AS is_impression
    FROM adh.google_ads_impressions
    WHERE format_category = 'VIDEO'

    UNION ALL

    SELECT
      Im.impression_id,
      Av.impression_data.campaign_id,
      Av.viewability_metrics,
      FALSE AS is_impression
    FROM VideoImpressions AS Im
    INNER JOIN adh.google_ads_active_views AS Av
    USING (impression_id)

    UNION ALL

    SELECT
      Im.impression_id,
      Cc.impression_data.campaign_id,
      Cc.viewability_metrics,
      FALSE AS is_impression
    FROM VideoImpressions AS Im
    INNER JOIN adh.google_ads_creative_conversions AS Cc
    USING (impression_id)
  )
SELECT
  campaign_id,
  COUNTIF(is_impression) AS total_impressions,
  SUM(viewability_metrics.mrc_viewable_impressions.measurable_count)
    AS mrc_measurable_impressions,
  SUM(viewability_metrics.mrc_viewable_impressions.viewable_count)
    AS mrc_viewable_impressions
FROM
  CombinedEvents
GROUP BY
  campaign_id;

מודעות ברשת המדיה שנמדדות

-- Write queries as a union of all 3 tables.

WITH
  DisplayImpressions AS (
    SELECT impression_id
    FROM adh.google_ads_impressions
    WHERE format_category = 'DISPLAY'
  ),
  CombinedEvents AS (
    SELECT
      impression_id,
      campaign_id,
      viewability_metrics,
      TRUE AS is_impression
    FROM adh.google_ads_impressions
    WHERE format_category = 'DISPLAY'

    UNION ALL

    SELECT
      Im.impression_id,
      Av.impression_data.campaign_id,
      Av.viewability_metrics,
      FALSE AS is_impression
    FROM DisplayImpressions AS Im
    INNER JOIN adh.google_ads_active_views AS Av
    USING (impression_id)

    UNION ALL

    SELECT
      Im.impression_id,
      Cc.impression_data.campaign_id,
      Cc.viewability_metrics,
      FALSE AS is_impression
    FROM DisplayImpressions AS Im
    INNER JOIN adh.google_ads_creative_conversions AS Cc
    USING (impression_id)
  )
SELECT
  campaign_id,
  COUNTIF(is_impression) AS total_impressions,
  SUM(viewability_metrics.mrc_viewable_impressions.measurable_count)
    AS mrc_measurable_impressions,
  SUM(viewability_metrics.mrc_viewable_impressions.viewable_count)
    AS mrc_viewable_impressions
FROM
  CombinedEvents
GROUP BY
  campaign_id;

חישוב מדדים נפוצים

בדוגמה הזו מחושב מספר מדדים נפוצים. הורדת קוד לדוגמה