Contoh

Rasio visibilitas MRC dan GroupM

Peringatan: Untuk menghitung metrik Tampilan Aktif lanjutan secara akurat, Anda harus menulis kueri sebagai gabungan dari ketiga tabel tersebut.

Contoh ini menunjukkan cara membuat kueri rasio metrik yang memiliki kolom pengukuran yang berbeda.

-- Write queries as a union of all 3 tables.

WITH
  CombinedEvents AS (
    SELECT
      viewability_metrics,
      campaign_id
    FROM adh.google_ads_impressions
    UNION ALL
    SELECT
      viewability_metrics,
      impression_data.campaign_id
    FROM adh.google_ads_active_views
    UNION ALL
    SELECT
      viewability_metrics,
      impression_data.campaign_id
    FROM adh.google_ads_creative_conversions
  ),
  Metrics AS (
    SELECT
      campaign_id,
      SUM(viewability_metrics.mrc_viewable_impressions.measurable_count)
        AS mrc_measurable_impressions,
      SUM(viewability_metrics.mrc_viewable_impressions.viewable_count)
        AS mrc_viewable_impressions,
      SUM(viewability_metrics.groupm_viewable_impressions.measurable_count)
        AS groupm_measurable_impressions,
      SUM(viewability_metrics.groupm_viewable_impressions.viewable_count)
        AS groupm_viewable_impressions
    FROM
      CombinedEvents
    GROUP BY
      campaign_id
  )
SELECT
  campaign_id,
  SAFE_DIVIDE(mrc_viewable_impressions, mrc_measurable_impressions)
    AS mrc_viewability_rate,
  SAFE_DIVIDE(groupm_viewable_impressions, groupm_measurable_impressions)
    AS groupm_viewability_rate
FROM
  Metrics

Menggabungkan metrik visibilitas

Contoh ini menghitung jumlah tayangan yang ditampilkan dalam layar penuh dan latar belakang pada suatu waktu selama tampilan. Metrik ini hanya dapat dihitung dengan menggabungkan 2 metrik yang ada.

-- Write queries as a union of all 3 tables.

WITH
  CombinedEvents AS (
    SELECT
      impression_id,
      campaign_id,
      viewability_metrics,
      TRUE AS is_impression
    FROM adh.google_ads_impressions
    UNION ALL
    SELECT
      impression_id,
      impression_data.campaign_id,
      viewability_metrics,
      FALSE AS is_impression
    FROM adh.google_ads_active_views
    UNION ALL
    SELECT
      impression_id,
      impression_data.campaign_id,
      viewability_metrics,
      FALSE AS is_impression
    FROM adh.google_ads_creative_conversions
  ),
  AnnotatedImpressions AS (
    SELECT
      campaign_id,
      LOGICAL_OR(is_impression) AS is_valid_impression,
      SUM(viewability_metrics.active_view_plus_metrics.measurable_count) > 0
        AS is_av_plus_measurable,
      SUM(viewability_metrics.active_view_plus_metrics.background_count) > 0
        AS was_backgrounded,
      SUM(viewability_metrics.active_view_plus_metrics.fullscreen_count) > 0
        AS was_fullscreened
    FROM
      CombinedEvents
    GROUP BY
      impression_id,
      campaign_id
    HAVING
      is_valid_impression
  )
SELECT
  campaign_id,
  COUNT(*) AS total_impressions,
  COUNTIF(is_av_plus_measurable) AS av_plus_measurable_impressions,
  COUNTIF(was_backgrounded AND was_fullscreened) AS fullscreen_and_backgrounded_impressions
FROM
  AnnotatedImpressions
GROUP BY
  campaign_id

Membandingkan tayangan iklan valid yang terukur dan terlihat untuk berbagai kategori format

Iklan yang diukur dengan video

-- Write queries as a union of all 3 tables.

WITH
  VideoImpressions AS (
    SELECT impression_id
    FROM adh.google_ads_impressions
    WHERE format_category = 'VIDEO'
  ),
  CombinedEvents AS (
    SELECT
      impression_id,
      campaign_id,
      viewability_metrics,
      TRUE AS is_impression
    FROM adh.google_ads_impressions
    WHERE format_category = 'VIDEO'

    UNION ALL

    SELECT
      Im.impression_id,
      Av.impression_data.campaign_id,
      Av.viewability_metrics,
      FALSE AS is_impression
    FROM VideoImpressions AS Im
    INNER JOIN adh.google_ads_active_views AS Av
    USING (impression_id)

    UNION ALL

    SELECT
      Im.impression_id,
      Cc.impression_data.campaign_id,
      Cc.viewability_metrics,
      FALSE AS is_impression
    FROM VideoImpressions AS Im
    INNER JOIN adh.google_ads_creative_conversions AS Cc
    USING (impression_id)
  )
SELECT
  campaign_id,
  COUNTIF(is_impression) AS total_impressions,
  SUM(viewability_metrics.mrc_viewable_impressions.measurable_count)
    AS mrc_measurable_impressions,
  SUM(viewability_metrics.mrc_viewable_impressions.viewable_count)
    AS mrc_viewable_impressions
FROM
  CombinedEvents
GROUP BY
  campaign_id;

Iklan yang diukur Display

-- Write queries as a union of all 3 tables.

WITH
  DisplayImpressions AS (
    SELECT impression_id
    FROM adh.google_ads_impressions
    WHERE format_category = 'DISPLAY'
  ),
  CombinedEvents AS (
    SELECT
      impression_id,
      campaign_id,
      viewability_metrics,
      TRUE AS is_impression
    FROM adh.google_ads_impressions
    WHERE format_category = 'DISPLAY'

    UNION ALL

    SELECT
      Im.impression_id,
      Av.impression_data.campaign_id,
      Av.viewability_metrics,
      FALSE AS is_impression
    FROM DisplayImpressions AS Im
    INNER JOIN adh.google_ads_active_views AS Av
    USING (impression_id)

    UNION ALL

    SELECT
      Im.impression_id,
      Cc.impression_data.campaign_id,
      Cc.viewability_metrics,
      FALSE AS is_impression
    FROM DisplayImpressions AS Im
    INNER JOIN adh.google_ads_creative_conversions AS Cc
    USING (impression_id)
  )
SELECT
  campaign_id,
  COUNTIF(is_impression) AS total_impressions,
  SUM(viewability_metrics.mrc_viewable_impressions.measurable_count)
    AS mrc_measurable_impressions,
  SUM(viewability_metrics.mrc_viewable_impressions.viewable_count)
    AS mrc_viewable_impressions
FROM
  CombinedEvents
GROUP BY
  campaign_id;

Menghitung metrik yang biasa digunakan

Contoh ini menghitung sejumlah metrik yang umum digunakan. Download kode contoh.