Ads Data Hub table schema - Agencies

بخش قرابت

قرابت
affinity_category	string مقوله قرابت
affinity_id	int شناسه وابستگی.
affinity_name	string نام قرابت.

گروه سنی

گروه سنی
age_group_id	int شناسه گروه سنی
age_group_name	string نام گروه سنی

مرورگر

مرورگر
browser_id	int شناسه مرورگر
browser_name	string نام مرورگر
major_version	string نسخه اصلی مرورگر (نسخه کامل).
minor_version	string نسخه کوچک مرورگر (نسخه افزایشی یا اعشاری).

شهر

شهر
city_id	int شناسه منحصر به فرد شهر
city_name	string نام شهر.
country_code	string کد کشور دو کاراکتری
metro_code	string کد منطقه شهری

اطلاعات حساب Campaign Manager 360 Data Transfer

cm_dt_account_info
account_id	int شناسه منحصر به فرد حساب
timezone_name	string منطقه زمانی حساب

Campaign Manager 360 Data Transfer Active View plus

cm_dt_active_view_plus
event	struct
event.active_view_audible_impressions	int نمای فعال: برداشت های قابل شنیدن
event.active_view_audible_time_msec	int نمای فعال: زمان پخش قابل شنیدن (میلی ثانیه)
event.active_view_audible_visible_time_msec	int نمای فعال: زمان پخش قابل شنیدن و قابل مشاهده (میلی ثانیه)
event.active_view_background_count	int نمای فعال: برداشت ها در پس زمینه
event.active_view_complete_viewable_impressions	int نمای فعال: نمایش‌هایی که در زمان تکمیل قابل مشاهده هستند
event.active_view_eligible_impressions	int آیا نمایش برای اندازه‌گیری قابلیت مشاهده واجد شرایط بود یا خیر. اگر (الف) آگهی تبلیغاتی دارای تگ Active View باشد و (ب) برچسب با موفقیت با سرورهای Google Marketing Platform در زمان نمایش ارتباط برقرار کند، یک نمایش واجد شرایط است.
event.active_view_first_quartile_viewable_audible_impressions	int نمای فعال: برداشت های قابل مشاهده و شنیدنی در ربع اول
event.active_view_first_quartile_viewable_impressions	int نمای فعال: تأثیرات قابل مشاهده در ربع اول
event.active_view_fullscreen_count	int نمای فعال: Impressions تمام صفحه
event.active_view_impressions_audible_and_visible_at_completion	int نمای فعال: نمایش‌های قابل شنیدن و قابل مشاهده در تکمیل
event.active_view_impressions_visible10_seconds	int نمای فعال: نمایش‌ها در 10 ثانیه قابل مشاهده است
event.active_view_measurable_impressions	int اینکه آیا برداشت با نمای فعال قابل اندازه گیری بود یا خیر.
event.active_view_midpoint_viewable_audible_impressions	int نمای فعال: تأثیرات قابل مشاهده و شنیدنی در نقطه میانی
event.active_view_midpoint_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در نقطه میانی
event.active_view_plus_measurable_count	int Active View Plus: نمایش‌های قابل اندازه‌گیری
event.active_view_start_viewable_audible_impressions	int نمای فعال: نمایش‌های قابل مشاهده و شنیدنی در شروع
event.active_view_start_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در شروع
event.active_view_third_quartile_viewable_audible_impressions	int نمای فعال: نمایش‌های قابل مشاهده و شنیدنی در ربع سوم
event.active_view_third_quartile_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در ربع سوم
event.active_view_tos_msec	int نمای فعال: زمان روی صفحه (میلی ثانیه)
event.active_view_viewable_impressions	int اینکه آیا برداشت قابل مشاهده بود.
event.active_view_visible_time_msec	int نمای فعال: زمان مشاهده ویدیو (میلی ثانیه)
event.activity_count	int کمیت فعالیت
event.activity_id	int شناسه تگ Floodlight مربوط به رویداد تبدیل.
event.ad_id	int شناسه منحصربفرد محل تبلیغات.
event.advertiser_id	int شناسه منحصر به فرد تبلیغ کننده
event.browser_platform_id	string شناسه نوع مرورگر
event.browser_version	string نسخه مرورگر/پلتفرم
event.campaign_id	int شناسه منحصر به فرد کمپین Campaign Manager 360
event.city_id	int شناسه شهر
event.conversion_id	int نشان می دهد که آیا یک فعالیت به عنوان یک پس کلیک (مقدار 1) یا پس از نمایش (مقدار 2) یا بدون تطابق (مقدار 0) مطابقت داده شده است.
event.country_code	string کشور
event.creative_version	string شماره نسخه خلاقانه
event.dma_region_id	int شناسه منطقه بازار تعیین شده (ایالات متحده / کانادا).
event.dv360_ad_position	int در صورت شناخته شدن، موقعیت آگهی را در صفحه مشخص می کند. 1 نشان دهنده بالای تا، 2 نشان دهنده زیر چین است.
event.dv360_advertiser_id	int شناسه عددی Display & Video 360 برای تبلیغ‌کننده مربوط به رویداد، برای مثال 164332.
event.dv360_adx_page_categories	string دسته بندی صفحات DV360 Adx
event.dv360_auction_id	string رشته‌ای که برای پیوستن رویدادها در بین انواع view/click/conversion استفاده می‌شود، برای مثال "ABCDEFGH_abcdefgh-0123456789". هیچ نظم، ساختار یا معنایی را برای ارزش auction_id در نظر نگیرید.
event.dv360_bid_price_advertiser_currency	int قیمت پیشنهادی ارسال شده به صرافی به صورت نانو ارز آگهی‌دهنده. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_bid_price_partner_currency	int قیمت پیشنهادی ارسال شده به صرافی با ارز همکار نانو. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_bid_price_usd	int قیمت پیشنهادی ارسال شده به صرافی به صورت نانو دلار آمریکا. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_billable_cost_advertiser_currency	int مجموع مبلغی که به شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، در نانو ارزهای تبلیغ‌کننده.
event.dv360_billable_cost_partner_currency	int مجموع پولی که به شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، به ارزهای نانو.
event.dv360_billable_cost_usd	int مجموع مبلغی که برای شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، به نانو دلار آمریکا.
event.dv360_browser_timezone_offset_minutes	int تفاوت در دقیقه بین منطقه زمانی فعال در مرورگر کاربر و GMT-12، به عنوان مثال 1320 نشان دهنده منطقه زمانی مرورگر GMT+10 است.
event.dv360_city_id	int شناسه عددی Display & Video 360 که بهترین شهر مورد نظر را مشخص می کند.
event.dv360_country_code	string کد کشور 2 حرفی ISO 3166-1 که بهترین حدس کشور نمایش را مشخص می کند، به عنوان مثال "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int شناسه عددی Display & Video 360 برای خلاقیت مربوط به رویداد، برای مثال 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int مقدار عددی نوع دستگاه شناسایی شده 0 = رایانه، 1 = سایر، 2 = تلفن هوشمند، 3 = تبلت، 4 = تلویزیون هوشمند، 5 = تلویزیون متصل، 6 = ست تاپ باکس، 7 = دستگاه متصل.
event.dv360_isp_id	int شناسه عددی Display & Video 360 برای ارائه‌دهنده خدمات اینترنتی با بهترین حدس. این مقدار ممکن است گم شده باشد.
event.dv360_language	string کد ISO-639-1 یا "zh_CN" (چینی (ساده شده))، "zh_TW" (چینی (سنتی)) یا "دیگر" نشان دهنده زبان مربوط به رویداد view است.
event.dv360_matching_targeted_segments	string شناسه‌های جدا شده با فاصله از فهرست‌های کاربران هدف که با بازدیدکننده مطابقت دارند، برای مثال "-4 456". اگر بازدیدکننده در لیست کاربری باشد که توسط تبلیغات مرتبط با این رویداد هدف قرار نگرفته باشد، در اینجا گنجانده نخواهد شد.
event.dv360_media_cost_advertiser_currency	int مبلغی که برای نمایش در نانو ارزهای تبلیغ‌کننده پرداخت می‌شود، می‌توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_cost_partner_currency	int مبلغی را که برای نمایش در نانو ارز شریک پرداخت می شود، می توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_cost_usd	int مبلغی را که برای نمایش به صورت نانو دلار پرداخت می شود، می توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int شناسه عددی ساخت موبایل. این مقدار ممکن است گم شده باشد.
event.dv360_mobile_model_id	int شناسه عددی مدل موبایل. این مقدار ممکن است گم شده باشد.
event.dv360_net_speed	int شناسه عددی Display & Video 360 نشان دهنده سرعت شبکه مربوط به رویداد نمایش است. 1=Dial-up، 2=EDGE/2G، 3=UMTS/3G، 4=Basic DSL، 5=HSDPA/3.5G، 6=Broadband/4G، 7=ناشناس.
event.dv360_operating_system_id	int شناسه سیستم عامل
event.dv360_revenue_advertiser_currency	int کل مبلغ به صورت نانو ارز تبلیغ‌کننده که توسط حساب شریک برای رویداد مشاهده ساخته شده است. این مقدار ممکن است صفر باشد.
event.dv360_revenue_partner_currency	int کل مبلغ به صورت نانو ارز شریک ساخته شده توسط حساب شریک برای رویداد مشاهده. این مقدار ممکن است صفر باشد.
event.dv360_revenue_usd	int مجموع مبلغ به دلار USD ساخته شده توسط حساب شریک برای رویداد مشاهده. این مقدار ممکن است صفر باشد.
event.dv360_state_region_id	int شناسه منطقه DV360
event.dv360_view_state	string پر شده برای برچسب های پیچیده. (دو رکورد نمایش زمانی که هر دو رویداد رخ می دهند.) مقادیر ممکن عبارتند از: "OUTER"، DV360 برچسب بسته بندی شده برگردانده شده است. "INNER"، آگهی ارائه شده برچسب پست بسته بندی شده. "3PAS_MERGED"، برچسب پیچیده شده توسط CM ردیابی شده است. "3PAS_OUTER"، پینگ ردیابی به CM ارسال شد اما پاسخی دریافت نکرد، سرویس تبلیغاتی شخص ثالث مسدود شد.
event.dv360_zip_postal_code	string کد پستی/کد پستی DV360
event.event_sub_type	string حاوی جزئیات بیشتر مربوط به رویداد است - اینها "نمایش" و "کلیک" برای رویدادهای مشاهده و کلیک هستند، اما ممکن است "POSTVIEW"، "POSTCLICK" یا برای رویدادهای تبدیل خالی باشند.
event.event_time	int زمان در میکروثانیه از 1970-01-01 00:00:00 UTC.
event.event_type	string حاوی "VIDEO_ACTIVE_VIEW_SESSION".
event.floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.
event.impression_id	string شناسه نمایش
event.interaction_time_utc_seconds	string زمان تعامل
event.landing_page_url_id	int شناسه منحصر به فرد URL صفحه فرود.
event.operating_system_id	int شناسه سیستم عامل
event.ord_value	string شناسه ترتیبی تبلیغ‌کننده، در صورت مرتبط بودن با نوع فعالیت معین. ارسال شده در مقدار کلید «ord=» (همچنین برای ذخیره شناسه سفارش مشتری در برچسب‌های فروش استفاده می‌شود)
event.other_data	string داده‌های کلید-مقدار را از رشته فعالیت ذخیره می‌کند که به‌صورت دیگری برچسب‌گذاری نشده است. (هر کلید-مقداری که "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a نیست ="، یا "b="). (می توان از آن برای تجزیه بیشتر محصول با نام "متغیرهای Floodlight سفارشی" استفاده کرد)
event.placement_id	int شناسه منحصر به فرد برای صفحه سایت / مکانی که تبلیغ در آن اجرا شده است.
event.platform_type_id	int شناسه‌ای که به پلتفرمی که رویداد در آن رخ داده نقشه می‌دهد. مقادیر ممکن عبارتند از: 30000: دسکتاپ، 30001: گوشی هوشمند پیشرفته، 30002: تبلت، 30003: تلفن هوشمند میان رده، 30004: تلویزیون متصل، 30005: ناشناخته، 30006: جعبه تنظیم بالا.
event.rendering_id	int شناسه منحصر به فرد خلاقیت برای انتقال داده. با UI-Creative-ID مطابقت ندارد.
event.rich_media_event_counters	int مقدار شمارنده MET (مقدار ecn=).
event.rich_media_event_id	int شناسه رویداد MET برای تبلیغ Rich Media.
event.rich_media_event_timers	double زمان در میکروثانیه از 01-01-1970 00:00:00 UTC.rs
event.rich_media_event_type_id	int شناسه نوع رویداد رسانه غنی.
event.site_id	int شناسه منحصر به فرد برای سایتی که آگهی در آن اجرا شده است.
event.state	string شناسه ایالت یا استان کاربر (ایالات متحده / کانادا)
event.tran_value	string ارزش TRAN
event.u_value	string ارزش U
event.zip_code	string کد پستی (ایالات متحده / کانادا).
network_id	int شناسه شبکه
user_id	opaque شناسه ردیابی (بر اساس کوکی مرورگر کاربر یا شناسه دستگاه تلفن همراه است، اما نشان نمی‌دهد). این فیلد ممکن است به دلایل حفظ حریم خصوصی به صفر برسد. شناسه های کاربر از شمارش و پیوستن (در میان جداول در ADH) پشتیبانی می کنند. آنها را نمی توان به عنوان انواع داده های معمولی صادر کرد یا ریخت.

فعالیت‌های Campaign Manager 360 Transfer Data (منسوخ شده)

cm_dt_activities
device_id_md5	string شناسه دستگاه هش شده MD5؛ ممکن است ابزاری برای هش شناسه های خام دستگاه برای مطابقت ارائه شود.
event	struct
event.active_view_audible_impressions	int نمای فعال: برداشت های قابل شنیدن
event.active_view_audible_time_msec	int نمای فعال: زمان پخش قابل شنیدن (میلی ثانیه)
event.active_view_audible_visible_time_msec	int نمای فعال: زمان پخش قابل شنیدن و قابل مشاهده (میلی ثانیه)
event.active_view_background_count	int نمای فعال: برداشت ها در پس زمینه
event.active_view_complete_viewable_impressions	int نمای فعال: نمایش‌هایی که در زمان تکمیل قابل مشاهده هستند
event.active_view_eligible_impressions	int آیا نمایش برای اندازه‌گیری قابلیت مشاهده واجد شرایط بود یا خیر. اگر (الف) آگهی تبلیغاتی دارای تگ Active View باشد و (ب) برچسب با موفقیت با سرورهای Google Marketing Platform در زمان نمایش ارتباط برقرار کند، یک نمایش واجد شرایط است.
event.active_view_first_quartile_viewable_audible_impressions	int نمای فعال: برداشت های قابل مشاهده و شنیدنی در ربع اول
event.active_view_first_quartile_viewable_impressions	int نمای فعال: تأثیرات قابل مشاهده در ربع اول
event.active_view_fullscreen_count	int نمای فعال: Impressions تمام صفحه
event.active_view_impressions_audible_and_visible_at_completion	int نمای فعال: نمایش‌های قابل شنیدن و قابل مشاهده در تکمیل
event.active_view_impressions_visible10_seconds	int نمای فعال: نمایش‌ها در 10 ثانیه قابل مشاهده است
event.active_view_measurable_impressions	int اینکه آیا برداشت با نمای فعال قابل اندازه گیری بود یا خیر.
event.active_view_midpoint_viewable_audible_impressions	int نمای فعال: تأثیرات قابل مشاهده و شنیدنی در نقطه میانی
event.active_view_midpoint_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در نقطه میانی
event.active_view_plus_measurable_count	int Active View Plus: نمایش‌های قابل اندازه‌گیری
event.active_view_start_viewable_audible_impressions	int نمای فعال: نمایش‌های قابل مشاهده و شنیدنی در شروع
event.active_view_start_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در شروع
event.active_view_third_quartile_viewable_audible_impressions	int نمای فعال: نمایش‌های قابل مشاهده و شنیدنی در ربع سوم
event.active_view_third_quartile_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در ربع سوم
event.active_view_tos_msec	int نمای فعال: زمان روی صفحه (میلی ثانیه)
event.active_view_viewable_impressions	int اینکه آیا برداشت قابل مشاهده بود.
event.active_view_visible_time_msec	int نمای فعال: زمان مشاهده ویدیو (میلی ثانیه)
event.activity_count	int کمیت فعالیت
event.activity_id	int شناسه تگ Floodlight مربوط به رویداد تبدیل.
event.activity_revenue	double درآمد فعالیت
event.ad_id	int شناسه منحصربفرد محل تبلیغات.
event.advertiser_id	int شناسه منحصر به فرد تبلیغ کننده
event.browser_platform_id	string شناسه نوع مرورگر
event.browser_version	string نسخه مرورگر/پلتفرم
event.campaign_id	int شناسه منحصر به فرد کمپین Campaign Manager 360
event.city_id	int شناسه شهر
event.conversion_id	int نشان می دهد که آیا یک فعالیت به عنوان یک پس کلیک (مقدار 1) یا پس از نمایش (مقدار 2) یا بدون تطابق (مقدار 0) مطابقت داده شده است.
event.country_code	string کشور
event.creative_version	string شماره نسخه خلاقانه
event.dma_region_id	int شناسه منطقه بازار تعیین شده (ایالات متحده / کانادا).
event.dv360_ad_position	int در صورت شناخته شدن، موقعیت آگهی را در صفحه مشخص می کند. 1 نشان دهنده بالای تا، 2 نشان دهنده زیر چین است.
event.dv360_advertiser_id	int شناسه عددی Display & Video 360 برای تبلیغ‌کننده مربوط به رویداد، برای مثال 164332.
event.dv360_adx_page_categories	string دسته بندی صفحات DV360 Adx
event.dv360_auction_id	string رشته‌ای که برای پیوستن رویدادها در بین انواع view/click/conversion استفاده می‌شود، برای مثال "ABCDEFGH_abcdefgh-0123456789". هیچ نظم، ساختار یا معنایی را برای ارزش auction_id در نظر نگیرید.
event.dv360_bid_price_advertiser_currency	int قیمت پیشنهادی ارسال شده به صرافی به صورت نانو ارز آگهی‌دهنده. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_bid_price_partner_currency	int قیمت پیشنهادی ارسال شده به صرافی با ارز همکار نانو. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_bid_price_usd	int قیمت پیشنهادی ارسال شده به صرافی به صورت نانو دلار آمریکا. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_billable_cost_advertiser_currency	int مجموع مبلغی که به شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، در نانو ارزهای تبلیغ‌کننده.
event.dv360_billable_cost_partner_currency	int مجموع پولی که به شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، به ارزهای نانو.
event.dv360_billable_cost_usd	int مجموع مبلغی که برای شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، به نانو دلار آمریکا.
event.dv360_browser_id	int شناسه عددی Display & Video 360 که مرورگر مربوط به این رویداد را شناسایی می کند.
event.dv360_browser_timezone_offset_minutes	int تفاوت در دقیقه بین منطقه زمانی فعال در مرورگر کاربر و GMT-12، به عنوان مثال 1320 نشان دهنده منطقه زمانی مرورگر GMT+10 است.
event.dv360_city_id	int شناسه عددی Display & Video 360 که بهترین شهر مورد نظر را مشخص می کند.
event.dv360_country_code	string کد کشور 2 حرفی ISO 3166-1 که بهترین حدس کشور نمایش را مشخص می کند، به عنوان مثال "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int شناسه عددی Display & Video 360 برای خلاقیت مربوط به رویداد، برای مثال 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int مقدار عددی نوع دستگاه شناسایی شده 0 = رایانه، 1 = سایر، 2 = تلفن هوشمند، 3 = تبلت، 4 = تلویزیون هوشمند، 5 = تلویزیون متصل، 6 = ست تاپ باکس، 7 = دستگاه متصل.
event.dv360_isp_id	int شناسه عددی Display & Video 360 برای ارائه‌دهنده خدمات اینترنتی با بهترین حدس. این مقدار ممکن است گم شده باشد.
event.dv360_language	string کد ISO-639-1 یا "zh_CN" (چینی (ساده شده))، "zh_TW" (چینی (سنتی)) یا "دیگر" نشان دهنده زبان مربوط به رویداد view است.
event.dv360_matching_targeted_segments	string شناسه‌های جدا شده با فاصله از فهرست‌های کاربران هدف که با بازدیدکننده مطابقت دارند، برای مثال "-4 456". اگر بازدیدکننده در لیست کاربری باشد که توسط تبلیغات مرتبط با این رویداد هدف قرار نگرفته باشد، در اینجا گنجانده نخواهد شد.
event.dv360_media_cost_advertiser_currency	int مبلغی که برای نمایش در نانو ارزهای تبلیغ‌کننده پرداخت می‌شود، می‌توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_cost_partner_currency	int مبلغی را که برای نمایش در نانو ارز شریک پرداخت می شود، می توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_cost_usd	int مبلغی را که برای نمایش به صورت نانو دلار پرداخت می شود، می توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int شناسه عددی ساخت موبایل. این مقدار ممکن است گم شده باشد.
event.dv360_mobile_model_id	int شناسه عددی مدل موبایل. این مقدار ممکن است گم شده باشد.
event.dv360_net_speed	int شناسه عددی Display & Video 360 نشان دهنده سرعت شبکه مربوط به رویداد نمایش است. 1=Dial-up، 2=EDGE/2G، 3=UMTS/3G، 4=Basic DSL، 5=HSDPA/3.5G، 6=Broadband/4G، 7=ناشناس.
event.dv360_operating_system_id	int شناسه سیستم عامل
event.dv360_revenue_advertiser_currency	int کل مبلغ به صورت نانو ارز تبلیغ‌کننده که توسط حساب شریک برای رویداد مشاهده ساخته شده است. این مقدار ممکن است صفر باشد.
event.dv360_revenue_partner_currency	int کل مبلغ به صورت نانو ارز شریک ساخته شده توسط حساب شریک برای رویداد مشاهده. این مقدار ممکن است صفر باشد.
event.dv360_revenue_usd	int مجموع مبلغ به دلار USD ساخته شده توسط حساب شریک برای رویداد مشاهده. این مقدار ممکن است صفر باشد.
event.dv360_state_region_id	int شناسه منطقه DV360
event.dv360_view_state	string پر شده برای برچسب های پیچیده. (دو رکورد نمایش زمانی که هر دو رویداد رخ می دهند.) مقادیر ممکن عبارتند از: "OUTER"، DV360 برچسب بسته بندی شده برگردانده شده است. "INNER"، آگهی ارائه شده برچسب پست بسته بندی شده. "3PAS_MERGED"، برچسب پیچیده شده توسط CM ردیابی شده است. "3PAS_OUTER"، پینگ ردیابی به CM ارسال شد اما پاسخی دریافت نکرد، سرویس تبلیغاتی شخص ثالث مسدود شد.
event.dv360_zip_postal_code	string کد پستی/کد پستی DV360
event.event_sub_type	string حاوی جزئیات بیشتر مربوط به رویداد است - اینها "نمایش" و "کلیک" برای رویدادهای مشاهده و کلیک هستند، اما ممکن است "POSTVIEW"، "POSTCLICK" یا برای رویدادهای تبدیل خالی باشند.
event.event_time	int زمان در میکروثانیه از 1970-01-01 00:00:00 UTC.
event.event_type	string حاوی جزئیات مربوط به رویداد است - اینها "VIEW" و "CLICK" برای مشاهده و رویدادهای کلیک هستند، اما ممکن است "CONVERSION" یا برای رویدادهای تبدیل خالی باشند.
event.floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.
event.impression_id	string شناسه نمایش
event.interaction_time_utc_seconds	string زمان تعامل
event.landing_page_url_id	int شناسه منحصر به فرد URL صفحه فرود.
event.operating_system_id	int شناسه سیستم عامل
event.ord_value	string شناسه ترتیبی تبلیغ‌کننده، در صورت مرتبط بودن با نوع فعالیت معین. ارسال شده در مقدار کلید «ord=» (همچنین برای ذخیره شناسه سفارش مشتری در برچسب‌های فروش استفاده می‌شود)
event.other_data	string داده‌های کلید-مقدار را از رشته فعالیت ذخیره می‌کند که به‌صورت دیگری برچسب‌گذاری نشده است. (هر کلید-مقداری که "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a نیست ="، یا "b="). (می توان از آن برای تجزیه بیشتر محصول با نام "متغیرهای Floodlight سفارشی" استفاده کرد)
event.placement_id	int شناسه منحصر به فرد برای صفحه سایت / مکانی که تبلیغ در آن اجرا شده است.
event.rendering_id	int شناسه منحصر به فرد خلاقیت برای انتقال داده. با UI-Creative-ID مطابقت ندارد.
event.rich_media_event_counters	int مقدار شمارنده MET (مقدار ecn=).
event.rich_media_event_id	int شناسه رویداد MET برای تبلیغ Rich Media.
event.rich_media_event_timers	double زمان در میکروثانیه از 01-01-1970 00:00:00 UTC.rs
event.rich_media_event_type_id	int شناسه نوع رویداد رسانه غنی.
event.site_id	int شناسه منحصر به فرد برای سایتی که آگهی در آن اجرا شده است.
event.state	string شناسه ایالت یا استان کاربر (ایالات متحده / کانادا)
event.tran_value	string ارزش TRAN
event.u_value	string ارزش U
event.zip_code	string کد پستی (ایالات متحده / کانادا).
network_id	int شناسه شبکه
user_id	opaque شناسه ردیابی (بر اساس کوکی مرورگر کاربر یا شناسه دستگاه تلفن همراه است، اما نشان نمی‌دهد). این فیلد ممکن است به دلایل حفظ حریم خصوصی به صفر برسد. شناسه های کاربر از شمارش و پیوستن (در میان جداول در ADH) پشتیبانی می کنند. آنها را نمی توان به عنوان انواع داده های معمولی صادر کرد یا ریخت.

فعالیت‌های انتقال داده Campaign Manager 360 نسبت داده شد

cm_dt_activities_attributed
event	struct
event.activity_id	int شناسه تگ Floodlight مربوط به رویداد تبدیل.
event.ad_id	int شناسه منحصربفرد محل تبلیغات.
event.advertiser_id	int شناسه منحصر به فرد تبلیغ کننده
event.attribution_model_config_id	int شناسه مدل انتساب همانطور که در CM UI نشان داده شده است.
event.browser_platform_id	string شناسه نوع مرورگر
event.browser_version	string نسخه مرورگر/پلتفرم
event.campaign_id	int شناسه منحصر به فرد کمپین Campaign Manager 360
event.city_id	int شناسه شهر
event.conversion_event_id	string شناسه منحصر به فرد رویداد تبدیل.
event.country_code	string کشور
event.creative_version	string شماره نسخه خلاقانه
event.dma_region_id	int شناسه منطقه بازار تعیین شده (ایالات متحده / کانادا).
event.dv360_ad_position	int در صورت شناخته شدن، موقعیت آگهی را در صفحه مشخص می کند. 1 نشان دهنده بالای تا، 2 نشان دهنده زیر چین است.
event.dv360_advertiser_id	int شناسه عددی Display & Video 360 برای تبلیغ‌کننده مربوط به رویداد، برای مثال 164332.
event.dv360_adx_page_categories	string دسته بندی صفحات DV360 Adx
event.dv360_auction_id	string رشته‌ای که برای پیوستن رویدادها در بین انواع view/click/conversion استفاده می‌شود، برای مثال "ABCDEFGH_abcdefgh-0123456789". هیچ نظم، ساختار یا معنایی را برای ارزش auction_id در نظر نگیرید.
event.dv360_bid_price_advertiser_currency	int قیمت پیشنهادی ارسال شده به صرافی به صورت نانو ارز آگهی‌دهنده. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_bid_price_partner_currency	int قیمت پیشنهادی ارسال شده به صرافی با ارز همکار نانو. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_bid_price_usd	int قیمت پیشنهادی ارسال شده به صرافی به صورت نانو دلار آمریکا. برای مشاهده قیمت پیشنهادی به دلار می توانید بر 1,000,000,000 تقسیم کنید. قیمت پیشنهادی مقداری است که مورد خط قبل از تعدیل حراج قیمت اول به نمایش داده می‌شود. برای یک آیتم خطی با CPM ثابت، این رقم ثابت CPM خط در زمان پیشنهاد است. اگرچه پیشنهاد به‌عنوان مقدار CPM به صرافی‌ها ارسال می‌شود، اما قیمت پیشنهادی به‌عنوان هزینه به ازای هر مقدار نمایش برای سازگاری با سایر معیارها نشان داده می‌شود.
event.dv360_billable_cost_advertiser_currency	int مجموع مبلغی که به شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، در نانو ارزهای تبلیغ‌کننده.
event.dv360_billable_cost_partner_currency	int مجموع پولی که به شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، به ارزهای نانو.
event.dv360_billable_cost_usd	int مجموع مبلغی که برای شریک صورت‌حساب می‌شود، شامل هزینه رسانه و هزینه‌های شریک، به نانو دلار آمریکا.
event.dv360_browser_id	int شناسه عددی Display & Video 360 که مرورگر مربوط به این رویداد را شناسایی می کند.
event.dv360_browser_timezone_offset_minutes	int تفاوت در دقیقه بین منطقه زمانی فعال در مرورگر کاربر و GMT-12، به عنوان مثال 1320 نشان دهنده منطقه زمانی مرورگر GMT+10 است.
event.dv360_city_id	int شناسه عددی Display & Video 360 که بهترین شهر مورد نظر را مشخص می کند.
event.dv360_country_code	string کد کشور 2 حرفی ISO 3166-1 که بهترین حدس کشور نمایش را مشخص می کند، به عنوان مثال "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int شناسه عددی Display & Video 360 برای خلاقیت مربوط به رویداد، برای مثال 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int مقدار عددی نوع دستگاه شناسایی شده 0 = رایانه، 1 = سایر، 2 = تلفن هوشمند، 3 = تبلت، 4 = تلویزیون هوشمند، 5 = تلویزیون متصل، 6 = ست تاپ باکس، 7 = دستگاه متصل.
event.dv360_isp_id	int شناسه عددی Display & Video 360 برای ارائه‌دهنده خدمات اینترنتی با بهترین حدس. این مقدار ممکن است گم شده باشد.
event.dv360_language	string کد ISO-639-1 یا "zh_CN" (چینی (ساده شده))، "zh_TW" (چینی (سنتی)) یا "دیگر" نشان دهنده زبان مربوط به رویداد view است.
event.dv360_matching_targeted_segments	string شناسه‌های جدا شده با فاصله از فهرست‌های کاربران هدف که با بازدیدکننده مطابقت دارند، برای مثال "-4 456". اگر بازدیدکننده در لیست کاربری باشد که توسط تبلیغات مرتبط با این رویداد هدف قرار نگرفته باشد، در اینجا گنجانده نخواهد شد.
event.dv360_media_cost_advertiser_currency	int مبلغی که برای نمایش در نانو ارزهای تبلیغ‌کننده پرداخت می‌شود، می‌توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_cost_partner_currency	int مبلغی را که برای نمایش در نانو ارز شریک پرداخت می شود، می توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_cost_usd	int مبلغی را که برای نمایش به صورت نانو دلار پرداخت می شود، می توانید بر 1,000,000,000 تقسیم کنید تا آن را به عنوان ارز ببینید. این مقدار ممکن است صفر باشد.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int شناسه عددی ساخت موبایل. این مقدار ممکن است گم شده باشد.
event.dv360_mobile_model_id	int شناسه عددی مدل موبایل. این مقدار ممکن است گم شده باشد.
event.dv360_net_speed	int شناسه عددی Display & Video 360 نشان دهنده سرعت شبکه مربوط به رویداد نمایش است. 1=Dial-up، 2=EDGE/2G، 3=UMTS/3G، 4=Basic DSL، 5=HSDPA/3.5G، 6=Broadband/4G، 7=ناشناس.
event.dv360_operating_system_id	int شناسه سیستم عامل
event.dv360_revenue_advertiser_currency	int کل مبلغ به صورت نانو ارز تبلیغ‌کننده که توسط حساب شریک برای رویداد مشاهده ساخته شده است. این مقدار ممکن است صفر باشد.
event.dv360_revenue_partner_currency	int کل مبلغ به صورت نانو ارز شریک ساخته شده توسط حساب شریک برای رویداد مشاهده. این مقدار ممکن است صفر باشد.
event.dv360_revenue_usd	int مجموع مبلغ به دلار USD ساخته شده توسط حساب شریک برای رویداد مشاهده. این مقدار ممکن است صفر باشد.
event.dv360_state_region_id	int شناسه منطقه DV360
event.dv360_view_state	string پر شده برای برچسب های پیچیده. (دو رکورد نمایش زمانی که هر دو رویداد رخ می دهند.) مقادیر ممکن عبارتند از: "OUTER"، DV360 برچسب بسته بندی شده برگردانده شده است. "INNER"، آگهی ارائه شده برچسب پست بسته بندی شده. "3PAS_MERGED"، برچسب پیچیده شده توسط CM ردیابی شده است. "3PAS_OUTER"، پینگ ردیابی به CM ارسال شد اما پاسخی دریافت نکرد، سرویس تبلیغاتی شخص ثالث مسدود شد.
event.dv360_zip_postal_code	string کد پستی/کد پستی DV360
event.event_sub_type	string حاوی جزئیات بیشتر مربوط به رویداد است - اینها "نمایش" و "کلیک" برای رویدادهای مشاهده و کلیک هستند، اما ممکن است "POSTVIEW"، "POSTCLICK" یا برای رویدادهای تبدیل خالی باشند.
event.event_time	int زمان در میکروثانیه از 1970-01-01 00:00:00 UTC.
event.event_type	string حاوی «CONVERSION» یا «MODELED_CONVERSION» برای رویدادهای تبدیل.
event.floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.
event.interaction_time_utc_seconds	string زمان تعامل
event.landing_page_url_id	int شناسه منحصر به فرد URL صفحه فرود.
event.operating_system_id	int شناسه سیستم عامل
event.ord_value	string شناسه ترتیبی تبلیغ‌کننده، در صورت مرتبط بودن با نوع فعالیت معین. ارسال شده در مقدار کلید «ord=» (همچنین برای ذخیره شناسه سفارش مشتری در برچسب‌های فروش استفاده می‌شود)
event.other_data	string داده‌های کلید-مقدار را از رشته فعالیت ذخیره می‌کند که به‌صورت دیگری برچسب‌گذاری نشده است. (هر کلید-مقداری که "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a نیست ="، یا "b="). (می توان از آن برای تجزیه بیشتر محصول با نام "متغیرهای Floodlight سفارشی" استفاده کرد)
event.placement_id	int شناسه منحصر به فرد برای صفحه سایت / مکانی که تبلیغ در آن اجرا شده است.
event.rendering_id	int شناسه منحصر به فرد خلاقیت برای انتقال داده. با UI-Creative-ID مطابقت ندارد.
event.rich_media_event_counters	int مقدار شمارنده MET (مقدار ecn=).
event.rich_media_event_id	int شناسه رویداد MET برای تبلیغ Rich Media.
event.rich_media_event_timers	double زمان در میکروثانیه از 01-01-1970 00:00:00 UTC.rs
event.rich_media_event_type_id	int شناسه نوع رویداد رسانه غنی.
event.site_id	int شناسه منحصر به فرد برای سایتی که آگهی در آن اجرا شده است.
event.state	string شناسه ایالت یا استان کاربر (ایالات متحده / کانادا)
event.total_conversions	double مقدار اعتبار تبدیل در نانو اعتبار به رویداد منتسب. برای فعالیت‌های فروش، Floodlight ممکن است بیش از یک تبدیل در هر رویداد به حساب آورد. برای مثال، می‌توانید Floodlight را برای شمارش تعداد موارد خریداری شده به عنوان تعداد تبدیل‌های یک رویداد تنظیم کنید. (مقدار دو برابر int event.activity_count در activity_events)
event.total_conversions_revenue	double مقدار درآمد بر حسب مگاس دلار اعتباری به منتسب شده است. می توانید در 1,000,000 ضرب کنید تا آن را به صورت یک دلار ببینید. (نسخه نسبت داده شده event.activity_revenue در activity_events)
event.total_transaction_count	double تعداد تراکنش‌ها یا فعال شدن برچسب‌های فعالیت در نانو که به رویداد نسبت داده شده اعتبار داده شده است.
event.tran_value	string ارزش TRAN
event.u_value	string ارزش U
event.zip_code	string کد پستی (ایالات متحده / کانادا).
network_id	int شناسه شبکه
user_id	opaque شناسه ردیابی (بر اساس کوکی مرورگر کاربر یا شناسه دستگاه تلفن همراه است، اما نشان نمی‌دهد). این فیلد ممکن است به دلایل حفظ حریم خصوصی به صفر برسد. شناسه های کاربر از شمارش و پیوستن (در میان جداول در ADH) پشتیبانی می کنند. آنها را نمی توان به عنوان انواع داده های معمولی صادر کرد یا ریخت.

رویدادهای مربوط به فعالیت های انتقال داده Campaign Manager 360

cm_dt_activities_events
event.activity_count	int
event.activity_id	int شناسه تگ Floodlight مربوط به رویداد تبدیل.
event.activity_revenue	double
event.browser_platform_id	string شناسه نوع مرورگر
event.browser_version	string نسخه مرورگر/پلتفرم
event.conversion_event_id	int شناسه منحصر به فرد رویداد تبدیل.
event.cookie_consented_floodlight_impressions	int تعداد نمایش‌های Floodlight که در آن کاربران با ردیابی کوکی موافقت کرده‌اند.
event.country_code	string کشور
event.duplicate_floodlight_impressions	int تعداد نمایش‌های تکراری Floodlight. در صورت رضایت کاربران در صفحه تبدیل، نمایش‌ها ممکن است تکراری شوند.
event.event_time	int زمان در میکروثانیه از 1970-01-01 00:00:00 UTC.
event.floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.
event.ord_value	string شناسه ترتیبی تبلیغ‌کننده، در صورت مرتبط بودن با نوع فعالیت معین. ارسال شده در مقدار کلید «ord=» (همچنین برای ذخیره شناسه سفارش مشتری در برچسب‌های فروش استفاده می‌شود)
event.other_data	string داده‌های کلید-مقدار را از رشته فعالیت ذخیره می‌کند که به‌صورت دیگری برچسب‌گذاری نشده است. (هر کلید-مقداری که "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a نیست ="، یا "b="). (می توان از آن برای تجزیه بیشتر محصول با نام "متغیرهای Floodlight سفارشی" استفاده کرد)
event.state	string شناسه ایالت یا استان کاربر (ایالات متحده / کانادا)
network_id	int شناسه شبکه
user_id	opaque شناسه ردیابی (بر اساس کوکی مرورگر کاربر یا شناسه دستگاه تلفن همراه است، اما نشان نمی‌دهد). این فیلد ممکن است به دلایل حفظ حریم خصوصی به صفر برسد. شناسه های کاربر از شمارش و پیوستن (در میان جداول در ADH) پشتیبانی می کنند. آنها را نمی توان به عنوان انواع داده های معمولی صادر کرد یا ریخت.

دسته فعالیت های Campaign Manager 360 Data Transfer

cm_dt_activity_category
account_id	int شناسه منحصر به فرد حساب
activity	string نام رابط گزارش طبقه بندی تعریف شده توسط کاربر برای تگ های نورافکن.
activity_group_id	int شناسه گروهی که این تبلیغ‌کننده به آن تعلق دارد. یک تبلیغ کننده ممکن است تنها عضو یک گروه باشد.
activity_id	int شناسه منحصر به فرد فعالیت Floodlight.
activity_sub_type	string رشته تعریف شده توسط کاربر مربوط به مقدار cat= از تگ Floodlight.
activity_type	string رشته تعریف شده توسط کاربر مربوط به نوع = مقدار از تگ Floodlight.
advertiser_id	int شناسه منحصر به فرد تبلیغ کننده.
floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.
tag_counting_method_id	int نوع تعریف شده توسط کاربر - نوع تگ Floodlight را توصیف می کند. کلید: 1 - استاندارد، 2 - منحصر به فرد، 3 - سفارشی، 4 - عدد صحیح تراکنش فقط برای برچسب های فروش، 5 - عدد صحیح اقلام فروخته شده.

نوع فعالیت Campaign Manager 360 Data Transfer

cm_dt_activity_type
account_id	int شناسه منحصر به فرد حساب
activity_group	string نام این گروه فعالیت
activity_group_id	int شناسه گروهی که این تبلیغ‌کننده به آن تعلق دارد. یک تبلیغ کننده ممکن است تنها عضو یک گروه باشد.
activity_type	string رشته تعریف شده توسط کاربر مربوط به نوع = مقدار از تگ Floodlight.
advertiser_id	int شناسه منحصر به فرد تبلیغ کننده.
floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.

تبلیغ انتقال داده Campaign Manager 360

cm_dt_ad
account_id	int شناسه منحصر به فرد حساب
ad	string نام تبلیغ تعریف شده توسط کاربر
ad_click_url	string فقط از طریق URL کلیک کنید از نوع تبلیغات کلیک کنید (معروف به دستورات کلیک)
ad_comments	string نظرات سطح آگهی تعریف شده توسط کاربر.
ad_id	int شناسه منحصر به فرد آگهی
ad_type	string نوع تبلیغ مقادیر ممکن عبارتند از: استاندارد، بینابینی، کلیک ایستا، کلیک پویا، ردیابی، ویدیوی درون استیم، جستجوی DART، وابسته، PInclusion، فیدهای محصول، جستجوی طبیعی، پیش‌فرض، پیش‌فرض بینابینی، پیش‌فرض InStream، تبلیغات تجاری خنثی
ad_type_id	int شناسه منحصر به فرد نوع تبلیغ.
advertiser_id	int شناسه منحصر به فرد تبلیغ کننده.
campaign_id	int شناسه منحصر به فرد کمپین Campaign Manager 360.
creative_size	string اندازه خلاقانه در پیکسل: عرض x ارتفاع. اندازه خالی با "0X0" نشان داده می شود.
floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.

تخصیص قرار دادن آگهی انتقال داده Campaign Manager 360

cm_dt_ad_placement_assignment
account_id	int شناسه منحصر به فرد حساب
ad_id	int شناسه منحصر به فرد آگهی
advertiser_id	int شناسه منحصر به فرد تبلیغ کننده.
floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.
placement_id	int

تبلیغ کننده انتقال داده Campaign Manager 360

cm_dt_advertiser
account_id	int شناسه منحصر به فرد حساب
advertiser	string کاربر نام تبلیغ کننده را وارد کرده است.
advertiser_group	string گروه مشخص شده توسط کاربر که این تبلیغ کننده به آن تعلق دارد. یک تبلیغ کننده ممکن است تنها عضو یک گروه باشد.
advertiser_group_id	int شناسه گروهی که این تبلیغ‌کننده به آن تعلق دارد. یک تبلیغ کننده ممکن است تنها عضو یک گروه باشد.
advertiser_id	int شناسه منحصر به فرد تبلیغ کننده.
floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.

دارایی Campaign Manager 360 Data Transfer

cm_dt_asset
account_id	int شناسه منحصر به فرد حساب
asset	string نام دارایی خلاق.
asset_category	string دسته دارایی خلاق
asset_id	int شناسه منحصر به فرد دارایی.
asset_orientation	string جهت گیری صفحه دارایی

بخش های مخاطب Campaign Manager 360 Data Transfer

cm_dt_audience_segments
account_id	int شناسه منحصر به فرد حساب
advertiser_id	int شناسه منحصر به فرد تبلیغ کننده.
audience_segment	string نام بخش مخاطب
audience_segment_id	int شناسه منحصر به فرد بخش مخاطب.
floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.

مرورگر Campaign Manager 360 Data Transfer

cm_dt_browser
browser_platform	string
browser_platform_id	int شناسه مرورگر / پلتفرم

کمپین Campaign Manager 360 Transfer Data

cm_dt_کمپین
account_id	int شناسه منحصر به فرد حساب
advertiser_id	int شناسه منحصر به فرد تبلیغ کننده.
billing_invoice_code	string کد درج شده در صورتحساب
campaign	string کاربر نام کمپین را وارد کرده است.
campaign_end_date	int تاریخ پایان کمپین به عنوان YYYYMMDD.
campaign_id	int شناسه منحصر به فرد کمپین Campaign Manager 360.
campaign_start_date	int تاریخ شروع کمپین به عنوان YYYYMMDD.
floodlight_config_id	int شناسه منحصر به فرد پیکربندی نورافکن.

Campaign Manager 360 Data Transfer City

cm_dt_city
city	string نام شهر
city_id	int شناسه منحصر به فرد شهر

کلیک های Campaign Manager 360 Data Transfer

cm_dt_clicks
event.operating_system_id	int شناسه سیستم عامل
event	struct
event.active_view_audible_impressions	int نمای فعال: برداشت های قابل شنیدن
event.active_view_audible_time_msec	int نمای فعال: زمان پخش قابل شنیدن (میلی ثانیه)
event.active_view_audible_visible_time_msec	int نمای فعال: زمان پخش قابل شنیدن و قابل مشاهده (میلی ثانیه)
event.active_view_background_count	int نمای فعال: برداشت ها در پس زمینه
event.active_view_complete_viewable_impressions	int نمای فعال: نمایش‌هایی که در زمان تکمیل قابل مشاهده هستند
event.active_view_eligible_impressions	int آیا نمایش برای اندازه‌گیری قابلیت مشاهده واجد شرایط بود یا خیر. اگر (الف) آگهی تبلیغاتی دارای تگ Active View باشد و (ب) برچسب با موفقیت با سرورهای Google Marketing Platform در زمان نمایش ارتباط برقرار کند، یک نمایش واجد شرایط است.
event.active_view_first_quartile_viewable_audible_impressions	int نمای فعال: برداشت های قابل مشاهده و شنیدنی در ربع اول
event.active_view_first_quartile_viewable_impressions	int نمای فعال: تأثیرات قابل مشاهده در ربع اول
event.active_view_fullscreen_count	int نمای فعال: Impressions تمام صفحه
event.active_view_impressions_audible_and_visible_at_completion	int نمای فعال: نمایش‌های قابل شنیدن و قابل مشاهده در تکمیل
event.active_view_impressions_visible10_seconds	int نمای فعال: نمایش‌ها در 10 ثانیه قابل مشاهده است
event.active_view_measurable_impressions	int اینکه آیا برداشت با نمای فعال قابل اندازه گیری بود یا خیر.
event.active_view_midpoint_viewable_audible_impressions	int نمای فعال: تأثیرات قابل مشاهده و شنیدنی در نقطه میانی
event.active_view_midpoint_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در نقطه میانی
event.active_view_plus_measurable_count	int Active View Plus: نمایش‌های قابل اندازه‌گیری
event.active_view_start_viewable_audible_impressions	int نمای فعال: نمایش‌های قابل مشاهده و شنیدنی در شروع
event.active_view_start_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در شروع
event.active_view_third_quartile_viewable_audible_impressions	int نمای فعال: نمایش‌های قابل مشاهده و شنیدنی در ربع سوم
event.active_view_third_quartile_viewable_impressions	int نمای فعال: نمایش‌های قابل مشاهده در ربع سوم
event.active_view_tos_msec	int نمای فعال: زمان روی صفحه (میلی ثانیه)
event.active_view_visible_time_msec	int نمای فعال: زمان مشاهده ویدیو (میلی ثانیه)
event.activity_count	int کمیت فعالیت
event.activity_id	int شناسه تگ Floodlight مربوط به رویداد تبدیل.
event.activity_revenue	double درآمد فعالیت
event.ad_id	int شناسه منحصربفرد محل تبلیغات.
event.advertiser_id	int شناسه منحصر به فرد تبلیغ کننده
event.audience_segment_id	int شناسه منحصر به فرد بخش مخاطب.
event.browser_platform_id	string شناسه نوع مرورگر
event.browser_version	string نسخه مرورگر/پلتفرم
event.campaign_id	int شناسه منحصر به فرد کمپین Campaign Manager 360
event.city_id	int شناسه شهر
event.conversion_id	int نشان می دهد که آیا یک فعالیت به عنوان یک پس کلیک (مقدار 1) یا پس از نمایش (مقدار 2) یا بدون تطابق (مقدار 0) مطابقت داده شده است.
event.country_code	string کشور
event.creative_version	string شماره نسخه خلاقانه
event.dma_region_id	int شناسه منطقه بازار تعیین شده (ایالات متحده / کانادا).
event.dv360_ad_position	int در صورت شناخته شدن، موقعیت آگهی را در صفحه مشخص می کند. 1 نشان دهنده بالای تا، 2 نشان دهنده زیر چین است.
event.dv360_advertiser_id	int شناسه عددی Display & Video 360 برای تبلیغ‌کننده مربوط به رویداد، برای مثال 164332.
event.dv360_adx_page_categories	string دسته بندی صفحات DV360 Adx
event.dv360_auction_id	string رشته‌ای که برای پیوستن رویدادها در بین انواع view/click/conversion استفاده می‌شود، برای مثال "ABCDEFGH_abcdefgh-0123456789". هیچ نظم، ساختار یا معنایی را برای ارزش auction_id در نظر نگیرید.
event.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int DV60 operating system ID
event.dv360_revenue_advertiser_currency	int The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_state_region_id	int DV360 Region ID
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.dynamic_profile	string Studio dynamic profile name.
event.dynamic_profile_id	int Studio dynamic profile ID.
event.event_sub_type	string Contains further details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "POSTVIEW", "POSTCLICK" or blank for conversion events.
event.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains "CLICK".
event.feed	array Feed ID.
event.feed_reporting_dimension1	array
event.feed_reporting_dimension2	array
event.feed_reporting_dimension3	array
event.feed_reporting_dimension4	array
event.feed_reporting_dimension5	array
event.feed_reporting_dimension6	array
event.feed_reporting_label	array Dynamic Feed Reporting Label.
event.floodlight_config_id	int Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction Time
event.landing_page_url_id	int Unique ID of the landing page URL.
event.operating_system_id	int ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
event.placement_id	int Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int Identifier that maps to the platform on which the event occured. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int MET Counter Value (the ecn= value).
event.rich_media_event_id	int MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.rs
event.rich_media_event_type_id	int ID of Rich Media Event Type.
event.site_id	int Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer creative

cm_dt_creative
account_id	int Unique ID of the account.
advertiser_id	int Unique ID of the advertiser.
creative	string Creative Name as entered into the Campaign Manager 360 interface.
creative_id	int The Creative ID in Campaign Manager 360 UI.
creative_image_url	string Location of creative image (Does not apply to rich media).
creative_last_modified_date	int Unix epoch timestamp (milliseconds) of the last time this creative was modified.
creative_size	string The creative size in pixels: width x height. Empty size is represented by "0X0".
creative_type	string The type of creative.
creative_type_id	int
creative_version	int Used for change management to capture different versions
floodlight_config_id	int Unique ID of the floodlight configuration.
rendering_id	int Unique ID of the creative for Data Transfer. This isn't the creative ID in the Campaign Manager 360 UI.

Campaign Manager 360 Data Transfer creative ad assignment

cm_dt_creative_ad_assignment
account_id	int Unique ID of the account.
ad_click_url	string Click through URL of Click Ad type creatives only (aka Click Commands)
ad_id	int Unique ID of the ad.
advertiser_id	int Unique ID of the advertiser.
creative_end_date	int Rotation end date and time in milliseconds since 1970-01-01 00:00:00 UTC.
creative_group1	string User defined value from creative group 1.
creative_group1_id	int Unique ID of creative group 1.
creative_group2	string User defined value from creative group 2.
creative_group2_id	int Unique ID of creative group 2.
creative_id	int The Creative ID in Campaign Manager 360 UI.
creative_rotation_type	string Rotation type.
creative_rotation_type_id	int Id of the rotation type.
creative_start_date	int Rotation start date and time in Unix epoch time (milliseconds).
floodlight_config_id	int Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer custom creative field

cm_dt_custom_creative_field
account_id	int Unique ID of the account.
advertiser_id	int Unique ID of the advertiser.
creative_field_id	int The Creative ID in Campaign Manager 360 UI.
creative_field_name	string User defined name associated to a particular custom creative field.
creative_field_number	int Slot ID assigned to this custom creative field (typically IDs from 1-20).
creative_field_value	string User defined value as available option to named field.
creative_field_value_id	int ID of the user defined creative value.
creative_id	int The Creative ID in Campaign Manager 360 UI.
floodlight_config_id	int Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer custom floodlight variable

cm_dt_custom_floodlight_variable
account_id	int Unique ID of the account.
advertiser_id	int Unique ID of the advertiser.
floodlight_config_id	int Unique ID of the floodlight configuration.
floodlight_variable_id	int Unique ID of the floodlight variable.
floodlight_variable_name	string User defined name of the custom floodlight variable.

Campaign Manager 360 Data Transfer custom rich media

cm_dt_custom_rich_media
account_id	int Unique ID of the account.
advertiser_id	int Unique ID of the advertiser.
floodlight_config_id	int Unique ID of the floodlight configuration.
rich_media_event_id	int ID of the rich media event.
rich_media_event_name	string Name of the rich media event.
rich_media_event_type	string Possible values are: "Timer", "Exit", or "Counter".
rich_media_event_type_id	int ID of the rich media event type.

Campaign Manager 360 Data Transfer designated market area

cm_dt_designated_market_area
dma_region	string
dma_region_id	int

Campaign Manager 360 Data Transfer impressions

cm_dt_impressions
event	struct
event.active_view_audible_impressions	int Active View: Impressions Audible
event.active_view_audible_time_msec	int Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int Active View: Time on Screen (milliseconds)
event.active_view_visible_time_msec	int Active View: Video Visible Time (milliseconds)
event.activity_count	int Activity Quantity
event.activity_id	int The ID of the Floodlight tag related to the conversion event.
event.activity_revenue	double Activity Revenue
event.ad_id	int Unique ID of the ad placement.
event.advertiser_id	int Unique ID of the advertiser
event.audience_segment_id	int Unique ID of the audience segment
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int The unique ID of the Campaign Manager 360 campaign
event.city_id	int City ID
event.conversion_id	int Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int Designated Market Area ID (US/Canada).
event.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int
event.dv360_revenue_advertiser_currency	int The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_state_region_id	int DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the DV360 supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array The domain in the DV360 supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array Array of strings. The seller ID in the DV360 supply path, the order is the same as the order in the supply chain JSON.
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.dynamic_profile	string Studio dynamic profile name.
event.dynamic_profile_id	int Studio dynamic profile ID.
event.event_sub_type	string Contains further details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "POSTVIEW", "POSTCLICK" or blank for conversion events.
event.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains "VIEW".
event.feed	array Feed ID.
event.feed_reporting_dimension1	array
event.feed_reporting_dimension2	array
event.feed_reporting_dimension3	array
event.feed_reporting_dimension4	array
event.feed_reporting_dimension5	array
event.feed_reporting_dimension6	array
event.feed_reporting_label	array Dynamic Feed ID.
event.floodlight_config_id	int Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction Time
event.landing_page_url_id	int Unique ID of the landing page URL.
event.operating_system_id	int ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
event.placement_id	int Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int Identifier that maps to the platform on which the event occured. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int MET Counter Value (the ecn= value).
event.rich_media_event_id	int MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.rs
event.rich_media_event_type_id	int ID of Rich Media Event Type.
event.site_id	int Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer landing page url

cm_dt_landing_page_url
account_id	int Unique ID of the account.
landing_page_url	string The URL a user was sent to when they clicked on an ad.
landing_page_url_id	int Unique ID of the landing page URL.

Campaign Manager 360 Data Transfer operating system

cm_dt_operating_system
operating_system	string
operating_system_id	int Unique ID of OS just for Data Transfer. Operating System IDs in DT files that are greater than 22 have a direct match in this table. For DT file Operating System IDs less than 23, you must raise 2 to the power of the Operating System ID in the Data Transfer file to find its corresponding match in this table. Match Table Operating System ID = 2 ^ DT file operating system ID. For example 2 ^ 12 = 8192 (Linux).

Campaign Manager 360 Data Transfer paid search

cm_dt_paid_search
ad_id	int Unique ID of the ad.
advertiser_id	int Unique ID of the advertiser.
campaign_id	int The unique ID of the Campaign Manager 360 campaign.
floodlight_config_id	int Unique ID of the floodlight configuration.
paid_search_ad_group	string User defined keyword group.
paid_search_ad_group_id	int Unique ID of the keyword group.
paid_search_ad_id	int Unique ID associated with a Search Ads 360 ad.
paid_search_bid_strategy	string User defined keyword bid strategy. Returns a value of "(not set)" if empty.
paid_search_bid_strategy_id	int ID of the keyword bid strategy.
paid_search_campaign	string User defined name of campaign as entered into Search Ads 360.
paid_search_campaign_id	int ID of the Search Ads 360 campaign.
paid_search_keyword	string User defined keyword value as entered into Search Ads 360.
paid_search_keyword_id	int Unique ID from Search Ads 360. Uses the "long" format
paid_search_landing_page_url	string User defined landing page URL as entered into Search Ads 360.
paid_search_legacy_keyword_id	int Unique ID from Search Ads 360. Uses the "short" format in which the leading 43* is removed.
paid_search_match_type	string User selected

Campaign Manager 360 Data Transfer placement

cm_dt_placement
account_id	int Unique ID of the account.
activity_id	int Unique ID of the Floodlight activity.
advertiser_id	int Unique ID of the advertiser.
campaign_id	int The unique ID of the Campaign Manager 360 campaign.
content_category	string User defined content category.
content_category_id	int ID of content category.
flighting_activated	boolean Indicates whether this is a flighted (billing) placement.
floodlight_config_id	int Unique ID of the floodlight configuration.
package_roadblock_id	int
package_roadblock_type	string
package_roadblock_type_id	int
placement	string
placement_cap_cost_option	int User entered cost capping amount.
placement_cost_structure	string
placement_end_date	int End date of the flight in 'YYYYMMDD' format.
placement_id	int
placement_start_date	int Start date of the flight in 'YYYYMMDD' format.
placement_strategy	string User defined placement strategy.
placement_strategy_id	int ID of the placement strategy.
site_id	int Unique ID of the site.
site_keyname	string

Campaign Manager 360 Data Transfer placement cost

cm_dt_placement_cost
account_id	int Unique ID of the account.
advertiser_id	int Unique ID of the advertiser.
floodlight_config_id	int Unique ID of the floodlight configuration.
placement_comments	string User entered placement pricing comments.
placement_end_date	int End date of the flight in 'YYYYMMDD' format.
placement_id	int Placement ID
placement_rate	int Purchased rate expressed in nanos of the network's currency. 1 nano = 1 billionth. 1 nano USD = $0.000000001.
placement_start_date	int Start date of the flight in 'YYYYMMDD' format.
placement_total_booked_units	int The number of purchased units.

Campaign Manager 360 Data Transfer rich media

cm_dt_rich_media
event	struct
event.active_view_audible_impressions	int Active View: Impressions Audible
event.active_view_audible_time_msec	int Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int Whether the impression was viewable.
event.active_view_visible_time_msec	int Active View: Video Visible Time (milliseconds)
event.activity_count	int Activity Quantity
event.activity_id	int The ID of the Floodlight tag related to the conversion event.
event.activity_revenue	double Activity Revenue
event.ad_id	int Unique ID of the ad placement.
event.advertiser_id	int Unique ID of the advertiser
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int The unique ID of the Campaign Manager 360 campaign
event.city_id	int City ID
event.conversion_id	int Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int Designated Market Area ID (US/Canada).
event.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int
event.dv360_revenue_advertiser_currency	int The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_state_region_id	int DV360 Region ID
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "POSTVIEW", "POSTCLICK" or blank for conversion events.
event.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains "RICH_MEDIA_INTERACTION".
event.floodlight_config_id	int Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction Time
event.landing_page_url_id	int Unique ID of the landing page URL.
event.operating_system_id	int ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
event.placement_id	int Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int Identifier that maps to the platform on which the event occured. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int MET Counter Value (the ecn= value).
event.rich_media_event_id	int MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.rs
event.rich_media_event_type_id	int ID of Rich Media Event Type.
event.site_id	int Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer site

cm_dt_site
account_id	int Unique ID of the account.
site	string The name of the site.
site_directory	string Global unique name for this site.
site_directory_id	int Global unique ID for this site.
site_id	int Unique ID of the site.

Campaign Manager 360 Data Transfer state

cm_dt_state
region	string Abbreviated state/province name.
region_full_name	string Region name in English.

Campaign Manager 360 paths

cm_paths
floodlight_config_id	int Unique ID of the floodlight configuration. ID
network_id	int The network ID.
partner_id	int Unique ID of the partner.
path	record Row containing event path for a given user.
path.events	repeated struct
path.events.active_view_eligible_impressions	int Active View eligible impressions
path.events.active_view_measurable_impressions	int Active View measurable impressions
path.events.active_view_viewable_impressions	int Active View viewable impressions
path.events.activity_count	int Activity count
path.events.activity_id	int The ID of the Floodlight tag related to the conversion event.
path.events.activity_revenue	double Activity revenue
path.events.ad_id	int Unique ID of the ad placement.
path.events.advertiser_id	int Unique ID of the advertiser
path.events.audience_segment_id	int Unique ID of the audience segment.
path.events.browser_platform_id	string Browser platform ID
path.events.browser_version	string Browser version
path.events.campaign_id	int The unique ID of the Campaign Manager 360 campaign
path.events.city_id	int City ID
path.events.conversion_id	int Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
path.events.country_code	string 2-letter ISO 3166-1 country code.
path.events.creative_version	string Creative version number.
path.events.dma_region_id	int DMA region ID
path.events.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
path.events.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
path.events.dv360_adx_page_categories	string Contains the Ad Exchange page category IDs separated by a space, for example "65 189". The categories may not be mutually exclusive.
path.events.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
path.events.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
path.events.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
path.events.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
path.events.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
path.events.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
path.events.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
path.events.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
path.events.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
path.events.dv360_browser_id	int DV360 browser ID
path.events.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
path.events.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
path.events.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
path.events.dv360_cpm_fee_1_advertiser_currency	int The CPM 1 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_1_partner_currency	int The CPM 1 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_1_usd	int The CPM 1 fee in USD nanos. This value may be zero.
path.events.dv360_cpm_fee_2_advertiser_currency	int The CPM 2 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_2_partner_currency	int The CPM 2 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_2_usd	int The CPM 2 fee in USD nanos. This value may be zero.
path.events.dv360_cpm_fee_3_advertiser_currency	int The CPM 3 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_3_partner_currency	int The CPM 3 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_3_usd	int The CPM 3 fee in USD nanos. This value may be zero.
path.events.dv360_cpm_fee_4_advertiser_currency	int The CPM 4 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_4_partner_currency	int The CPM 4 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_4_usd	int The CPM 4 fee in USD nanos. This value may be zero.
path.events.dv360_cpm_fee_5_advertiser_currency	int The CPM 5 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_5_partner_currency	int The CPM 5 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_5_usd	int The CPM 5 fee in USD nanos. This value may be zero.
path.events.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
path.events.dv360_data_fees_advertiser_currency	int The cost of any data that was used to target this impression, in advertiser currency nanos.
path.events.dv360_data_fees_partner_currency	int The cost of any data that was used to target this impression, in partner currency nanos.
path.events.dv360_data_fees_usd	int The cost of any data that was used to target this impression, in USD nanos
path.events.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
path.events.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
path.events.dv360_insertion_order_id	int The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
path.events.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
path.events.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
path.events.dv360_line_item_id	int The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
path.events.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
path.events.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
path.events.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
path.events.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
path.events.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
path.events.dv360_media_fee_1_advertiser_currency	int The Media Fee 1 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_1_partner_currency	int The Media Fee 1 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_1_usd	int The Media Fee 1 fee in USD nanos. This value may be zero.
path.events.dv360_media_fee_2_advertiser_currency	int The Media Fee 2 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_2_partner_currency	int The Media Fee 2 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_2_usd	int The Media Fee 2 fee in USD nanos. This value may be zero.
path.events.dv360_media_fee_3_advertiser_currency	int The Media Fee 3 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_3_partner_currency	int The Media Fee 3 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_3_usd	int The Media Fee 3 fee in USD nanos. This value may be zero.
path.events.dv360_media_fee_4_advertiser_currency	int The Media Fee 4 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_4_partner_currency	int The Media Fee 4 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_4_usd	int The Media Fee 4 fee in USD nanos. This value may be zero.
path.events.dv360_media_fee_5_advertiser_currency	int The Media Fee 5 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_5_partner_currency	int The Media Fee 5 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_5_usd	int The Media Fee 5 fee in USD nanos. This value may be zero.
path.events.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
path.events.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
path.events.dv360_request_time	int A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
path.events.dv360_revenue_advertiser_currency	int DV360 revenue advertiser currency
path.events.dv360_revenue_partner_currency	int DV360 revenue partner currency
path.events.dv360_revenue_usd	int DV360 revenue usd
path.events.dv360_site_id	int The Display & Video 360 numerical ID for the most specific universal site that matches the url.
path.events.dv360_state_region_id	int An integer matching the state/region integer available in reporting and targeting.
path.events.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
path.events.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
path.events.dv360_zip_postal_code	string The postal code identifying the best-guess postal area of the impression if known, for example "98033". Do not assume uniqueness across different countries.
path.events.event_sub_type	string Event sub type
path.events.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
path.events.event_type	string Contains details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "CONVERSION" or "MODELED_CONVERSION" for conversion events.
path.events.floodlight_config_id	int Unique ID of the floodlight configuration. ID
path.events.impression_id	string Impression ID
path.events.interaction_time_utc_seconds	string The activity's associated (aka 'matched') click or impression time in microseconds since 1970-01-01 00:00:00 UTC.
path.events.landing_page_url_id	int Landing page url ID
path.events.operating_system_id	int ID of the operating system.
path.events.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
path.events.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
path.events.placement_id	int Unique ID for the site page / placement where the ad ran.
path.events.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
path.events.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
path.events.rich_media_event_counters	int Rich media event counters
path.events.rich_media_event_id	int MET Event ID for the Rich Media ad.
path.events.rich_media_event_timers	double Rich media event timers
path.events.rich_media_event_type_id	int ID of Rich Media Event Type.
path.events.segment_value_1	int Segment value 1
path.events.site_id	int Site ID
path.events.state	string State
path.events.tran_value	string Tran value
path.events.u_value	string U value
path.events.zip_code	string Postal-Code (US/Canada).
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer Active View plus

dv360_dt_active_view_plus
event	struct
event.active_view_audible_impressions	int Active View: Impressions Audible
event.active_view_audible_time_msec	int Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int Whether the impression was viewable.
event.active_view_visible_time_msec	int Active View: Video Visible Time (milliseconds)
event.activity_count	int Activity Quantity
event.activity_id	int The ID of the Floodlight tag related to the conversion event.
event.activity_revenue	double Activity Revenue
event.ad_id	int Unique ID of the ad placement.
event.advertiser_id	int Unique ID of the advertiser
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int The unique ID of the Campaign Manager 360 campaign
event.city_id	int City ID
event.conversion_id	int Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int Designated Market Area ID (US/Canada).
event.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int
event.dv360_revenue_advertiser_currency	int The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_state_region_id	int DV360 Region ID
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "POSTVIEW", "POSTCLICK" or blank for conversion events.
event.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains "VIDEO_ACTIVE_VIEW_SESSION".
event.floodlight_config_id	int Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction Time
event.landing_page_url_id	int Unique ID of the landing page URL.
event.operating_system_id	int ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
event.placement_id	int Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int Identifier that maps to the platform on which the event occured. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int MET Counter Value (the ecn= value).
event.rich_media_event_id	int MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.rs
event.rich_media_event_type_id	int ID of Rich Media Event Type.
event.site_id	int Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer activities (deprecated)

dv360_dt_activities
device_id_md5	string MD5-hashed device ID. Utility will be provided to hash raw device IDs to match.
event	struct
event.active_view_audible_impressions	int Active View: Impressions Audible
event.active_view_audible_time_msec	int Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int Whether the impression was viewable.
event.active_view_visible_time_msec	int Active View: Video Visible Time (milliseconds)
event.activity_count	int Activity Quantity
event.activity_id	int The ID of the Floodlight tag related to the conversion event.
event.activity_revenue	double Activity Revenue
event.ad_id	int Unique ID of the ad placement.
event.advertiser_id	int Unique ID of the advertiser
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int The unique ID of the Campaign Manager 360 campaign
event.city_id	int City ID
event.conversion_id	int Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int Designated Market Area ID (US/Canada).
event.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int
event.dv360_revenue_advertiser_currency	int The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_state_region_id	int DV360 Region ID
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "POSTVIEW", "POSTCLICK" or blank for conversion events.
event.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "CONVERSION" or blank for conversion events.
event.floodlight_config_id	int Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction Time
event.landing_page_url_id	int Unique ID of the landing page URL.
event.operating_system_id	int ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
event.placement_id	int Unique ID for the site page / placement where the ad ran.
event.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int MET Counter Value (the ecn= value).
event.rich_media_event_id	int MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.rs
event.rich_media_event_type_id	int ID of Rich Media Event Type.
event.site_id	int Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer activities attributed

dv360_dt_activities_attributed
event	struct
event.activity_id	int The ID of the Floodlight tag related to the conversion event.
event.ad_id	int Unique ID of the ad placement.
event.advertiser_id	int Unique ID of the advertiser
event.attribution_model_config_id	int Attribution model ID as displayed in DV360 UI.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int The unique ID of the Campaign Manager 360 campaign
event.city_id	int City ID
event.conversion_event_id	string Unique ID of the conversion event.
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int Designated Market Area ID (US/Canada).
event.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int Operating System ID.
event.dv360_revenue_advertiser_currency	int The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_state_region_id	int DV360 Region ID
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "POSTVIEW", "POSTCLICK" or blank for conversion events.
event.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains "CONVERSION" or "MODELED_CONVERSION".
event.floodlight_config_id	int Unique ID of the floodlight configuration.
event.interaction_time_utc_seconds	string Interaction Time
event.landing_page_url_id	int Unique ID of the landing page URL.
event.operating_system_id	int ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
event.placement_id	int Unique ID for the site page / placement where the ad ran.
event.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int MET Counter Value (the ecn= value).
event.rich_media_event_id	int MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.rs
event.rich_media_event_type_id	int ID of Rich Media Event Type.
event.site_id	int Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.total_conversions	double The amount of conversion credit in nanos credited to the attributed event. For sales activities, Floodlight might count more than one conversion per event. For example, you can set up Floodlight to count the number of items purchased as the number of conversions for a single event. (The double value of the int event.activity_count in activities_events)
event.total_conversions_revenue	double The amount of revenue in USD megas credited to the attributed. You can multiply by 1,000,000 to see it as a dollar amount. (The attributed version of event.activity_revenue in activities_events)
event.total_transaction_count	double The number of transactions or activity tag fires in nanos credited to the attributed event.
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer advertiser

dv360_dt_advertiser
dv360_advertiser	string Name of the advertiser.
dv360_advertiser_id	int Unique ID of the advertiser.
dv360_partner_id	int Unique ID of the partner.

DV360 Data Transfer campaign

dv360_dt_campaign
dv360_advertiser_id	int Unique ID of the advertiser.
dv360_campaign	string Name of the campaign
dv360_campaign_id	int The unique ID of the Display & Video 360 campaign.
dv360_partner_id	int Unique ID of the partner.

DV360 Data Transfer clicks

dv360_dt_clicks
event	struct
event.active_view_audible_impressions	int Active View: Impressions Audible
event.active_view_audible_time_msec	int Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int Whether the impression was viewable.
event.active_view_visible_time_msec	int Active View: Video Visible Time (milliseconds)
event.activity_count	int Activity Quantity
event.activity_id	int The ID of the Floodlight tag related to the conversion event.
event.activity_revenue	double Activity Revenue
event.ad_id	int Unique ID of the ad placement.
event.advertiser_id	int Unique ID of the advertiser
event.audience_segment_id	int Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int The unique ID of the Campaign Manager 360 campaign
event.city_id	int City ID
event.conversion_id	int Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int Designated Market Area ID (US/Canada).
event.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int
event.dv360_revenue_advertiser_currency	int The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_state_region_id	int DV360 Region ID
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "POSTVIEW", "POSTCLICK" or blank for conversion events.
event.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains "CLICK".
event.floodlight_config_id	int Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction Time
event.landing_page_url_id	int Unique ID of the landing page URL.
event.operating_system_id	int ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
event.placement_id	int Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int Identifier that maps to the platform on which the event occured. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int MET Counter Value (the ecn= value).
event.rich_media_event_id	int MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.rs
event.rich_media_event_type_id	int ID of Rich Media Event Type.
event.site_id	int Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer impressions

dv360_dt_impressions
event	struct
event.active_view_audible_impressions	int Active View: Impressions Audible
event.active_view_audible_time_msec	int Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int Whether the impression was viewable.
event.active_view_visible_time_msec	int Active View: Video Visible Time (milliseconds)
event.activity_count	int Activity Quantity
event.activity_id	int The ID of the Floodlight tag related to the conversion event.
event.activity_revenue	double Activity Revenue
event.ad_id	int Unique ID of the ad placement.
event.advertiser_id	int Unique ID of the advertiser
event.audience_segment_id	int Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int The unique ID of the Campaign Manager 360 campaign
event.city_id	int City ID
event.conversion_id	int Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int Designated Market Area ID (US/Canada).
event.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int
event.dv360_cpm_fee_1_partner_currency	int
event.dv360_cpm_fee_1_usd	int
event.dv360_cpm_fee_2_advertiser_currency	int
event.dv360_cpm_fee_2_partner_currency	int
event.dv360_cpm_fee_2_usd	int
event.dv360_cpm_fee_3_advertiser_currency	int
event.dv360_cpm_fee_3_partner_currency	int
event.dv360_cpm_fee_3_usd	int
event.dv360_cpm_fee_4_advertiser_currency	int
event.dv360_cpm_fee_4_partner_currency	int
event.dv360_cpm_fee_4_usd	int
event.dv360_cpm_fee_5_advertiser_currency	int
event.dv360_cpm_fee_5_partner_currency	int
event.dv360_cpm_fee_5_usd	int
event.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int
event.dv360_data_fees_partner_currency	int
event.dv360_data_fees_usd	int
event.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int
event.dv360_media_fee_1_partner_currency	int
event.dv360_media_fee_1_usd	int
event.dv360_media_fee_2_advertiser_currency	int
event.dv360_media_fee_2_partner_currency	int
event.dv360_media_fee_2_usd	int
event.dv360_media_fee_3_advertiser_currency	int
event.dv360_media_fee_3_partner_currency	int
event.dv360_media_fee_3_usd	int
event.dv360_media_fee_4_advertiser_currency	int
event.dv360_media_fee_4_partner_currency	int
event.dv360_media_fee_4_usd	int
event.dv360_media_fee_5_advertiser_currency	int
event.dv360_media_fee_5_partner_currency	int
event.dv360_media_fee_5_usd	int
event.dv360_mobile_make_id	int The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int
event.dv360_revenue_advertiser_currency	int The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_state_region_id	int DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "POSTVIEW", "POSTCLICK" or blank for conversion events.
event.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains "VIEW".
event.floodlight_config_id	int Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction Time
event.landing_page_url_id	int Unique ID of the landing page URL.
event.operating_system_id	int ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
event.placement_id	int Unique ID for the site page / placement where the ad ran.
event.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int MET Counter Value (the ecn= value).
event.rich_media_event_id	int MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.rs
event.rich_media_event_type_id	int ID of Rich Media Event Type.
event.site_id	int Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer insertion order

dv360_dt_insertion_order
dv360_advertiser_id	int Unique ID of the advertiser.
dv360_campaign_id	int The unique ID of the Display & Video 360 campaign.
dv360_insertion_order	string Name of the insertion order.
dv360_insertion_order_id	int Unique ID of the insertion order.
dv360_partner_id	int Unique ID of the partner.

DV360 Data Transfer line item

dv360_dt_line_item
dv360_advertiser_id	int Unique ID of the advertiser.
dv360_campaign_id	int The unique ID of the Display & Video 360 campaign.
dv360_insertion_order_id	int Unique ID of the insertion order.
dv360_line_item	string Name of the line item.
dv360_line_item_id	int Unique ID of the line item.
dv360_partner_id	int Unique ID of the partner.

DV360 paths

dv360_paths
dv360_paths.floodlight_config_id	int Unique ID of the floodlight configuration. ID
network_id	int The network ID.
partner_id	int Unique ID of the partner.
path	record Row containing event path for a given user.
path.events	repeated struct
path.events.active_view_eligible_impressions	int Active View eligible impressions
path.events.active_view_measurable_impressions	int Active View measurable impressions
path.events.active_view_viewable_impressions	int Active View viewable impressions
path.events.activity_count	int Activity count
path.events.activity_id	int The ID of the Floodlight tag related to the conversion event.
path.events.activity_revenue	double Activity revenue
path.events.ad_id	int Unique ID of the ad placement.
path.events.advertiser_id	int Unique ID of the advertiser
path.events.audience_segment_id	int Unique ID of the audience segment.
path.events.browser_platform_id	string Browser platform ID
path.events.browser_version	string Browser version
path.events.campaign_id	int The unique ID of the Campaign Manager 360 campaign
path.events.city_id	int City ID
path.events.conversion_id	int Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
path.events.country_code	string 2-letter ISO 3166-1 country code.
path.events.creative_version	string Creative version number.
path.events.dma_region_id	int DMA region ID
path.events.dv360_ad_position	int Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
path.events.dv360_advertiser_id	int The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
path.events.dv360_adx_page_categories	string Contains the Ad Exchange page category IDs separated by a space, for example "65 189". The categories may not be mutually exclusive.
path.events.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
path.events.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
path.events.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
path.events.dv360_bid_price_advertiser_currency	int The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
path.events.dv360_bid_price_partner_currency	int The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
path.events.dv360_bid_price_usd	int The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
path.events.dv360_billable_cost_advertiser_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
path.events.dv360_billable_cost_partner_currency	int The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
path.events.dv360_billable_cost_usd	int The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
path.events.dv360_browser_id	int DV360 browser ID
path.events.dv360_browser_timezone_offset_minutes	int The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
path.events.dv360_city_id	int The Display & Video 360 numerical ID identifying the best-guess city of the impression.
path.events.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
path.events.dv360_cpm_fee_1_advertiser_currency	int The CPM 1 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_1_partner_currency	int The CPM 1 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_1_usd	int The CPM 1 fee in USD nanos. This value may be zero.
path.events.dv360_cpm_fee_2_advertiser_currency	int The CPM 2 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_2_partner_currency	int The CPM 2 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_2_usd	int The CPM 2 fee in USD nanos. This value may be zero.
path.events.dv360_cpm_fee_3_advertiser_currency	int The CPM 3 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_3_partner_currency	int The CPM 3 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_3_usd	int The CPM 3 fee in USD nanos. This value may be zero.
path.events.dv360_cpm_fee_4_advertiser_currency	int The CPM 4 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_4_partner_currency	int The CPM 4 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_4_usd	int The CPM 4 fee in USD nanos. This value may be zero.
path.events.dv360_cpm_fee_5_advertiser_currency	int The CPM 5 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_cpm_fee_5_partner_currency	int The CPM 5 fee in partner currency nanos. This value may be zero.
path.events.dv360_cpm_fee_5_usd	int The CPM 5 fee in USD nanos. This value may be zero.
path.events.dv360_creative_id	int The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
path.events.dv360_data_fees_advertiser_currency	int The cost of any data that was used to target this impression, in advertiser currency nanos.
path.events.dv360_data_fees_partner_currency	int The cost of any data that was used to target this impression, in partner currency nanos.
path.events.dv360_data_fees_usd	int The cost of any data that was used to target this impression, in USD nanos
path.events.dv360_device_type	int The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
path.events.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
path.events.dv360_insertion_order_id	int The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
path.events.dv360_isp_id	int The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
path.events.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
path.events.dv360_line_item_id	int The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
path.events.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
path.events.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
path.events.dv360_media_cost_advertiser_currency	int The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
path.events.dv360_media_cost_partner_currency	int The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
path.events.dv360_media_cost_usd	int The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
path.events.dv360_media_fee_1_advertiser_currency	int The Media Fee 1 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_1_partner_currency	int The Media Fee 1 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_1_usd	int The Media Fee 1 fee in USD nanos. This value may be zero.
path.events.dv360_media_fee_2_advertiser_currency	int The Media Fee 2 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_2_partner_currency	int The Media Fee 2 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_2_usd	int The Media Fee 2 fee in USD nanos. This value may be zero.
path.events.dv360_media_fee_3_advertiser_currency	int The Media Fee 3 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_3_partner_currency	int The Media Fee 3 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_3_usd	int The Media Fee 3 fee in USD nanos. This value may be zero.
path.events.dv360_media_fee_4_advertiser_currency	int The Media Fee 4 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_4_partner_currency	int The Media Fee 4 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_4_usd	int The Media Fee 4 fee in USD nanos. This value may be zero.
path.events.dv360_media_fee_5_advertiser_currency	int The Media Fee 5 fee in advertiser currency nanos. This value may be zero.
path.events.dv360_media_fee_5_partner_currency	int The Media Fee 5 fee in partner currency nanos. This value may be zero.
path.events.dv360_media_fee_5_usd	int The Media Fee 5 fee in USD nanos. This value may be zero.
path.events.dv360_mobile_model_id	int The numerical ID for the mobile model. This value may be missing.
path.events.dv360_net_speed	int The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
path.events.dv360_request_time	int A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
path.events.dv360_revenue_advertiser_currency	int DV360 revenue advertiser currency
path.events.dv360_revenue_partner_currency	int DV360 revenue partner currency
path.events.dv360_revenue_usd	int DV360 revenue usd
path.events.dv360_site_id	int The Display & Video 360 numerical ID for the most specific universal site that matches the url.
path.events.dv360_state_region_id	int An integer matching the state/region integer available in reporting and targeting.
path.events.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
path.events.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
path.events.dv360_zip_postal_code	string The postal code identifying the best-guess postal area of the impression if known, for example "98033". Do not assume uniqueness across different countries.
path.events.event_sub_type	string Event sub type
events.event_time	int Time in microseconds since 1970-01-01 00:00:00 UTC.
path.events.event_type	string Contains details related to the event - these are "VIEW" and "CLICK" for view and click events, but may be "CONVERSION" or "MODELED_CONVERSION" for conversion events.
path.events.floodlight_config_id	int Unique ID of the floodlight configuration. ID
path.events.impression_id	string Impression ID
path.events.interaction_time_utc_seconds	string The activity's associated (aka 'matched') click or impression time in microseconds since 1970-01-01 00:00:00 UTC.
path.events.landing_page_url_id	int Landing page url ID
path.events.operating_system_id	int ID of the operating system.
path.events.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
path.events.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). (Can be used for further product breakdown aka "Custom Floodlight Variables")
path.events.placement_id	int Unique ID for the site page / placement where the ad ran.
path.events.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
path.events.rendering_id	int Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
path.events.rich_media_event_counters	int Rich media event counters
path.events.rich_media_event_id	int MET Event ID for the Rich Media ad.
path.events.rich_media_event_timers	double Rich media event timers
path.events.rich_media_event_type_id	int ID of Rich Media Event Type.
path.events.segment_value_1	int Segment value 1
path.events.site_id	int Site ID
path.events.state	string State
path.events.tran_value	string Tran value
path.events.u_value	string U value
path.events.zip_code	string Postal-Code (US/Canada).
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 YouTube Active View

dv360_youtube_active_views
impression_data.adgroup_id	int ID of the Display & Video 360 YouTube ad group. Used as a join key in any adh.dv360_youtube_* table.
impression_data.advertiser_id	int Unique ID of the advertiser.
impression_data.campaign_id	int Unique ID of the campaign.
impression_data.creative_id	int Unique ID of the creative.
impression_data.insertion_order_id	int The Display & Video 360 numerical ID for the insertion order related to the event, eg 1079941.
impression_data.line_item_id	int The Display & Video 360 numerical ID for the line item related to the event, eg 1155785.
impression_data.partner_id	int Unique ID of the partner.
impression_id	string Unique ID of the impression.
num_active_view_viewable_impression	int 1 = impression is active view eligible, 0 = impression isn't active view eligible.
query_id	struct Unique identifier for query has multiple parts.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
view_id	struct Unique ID for view has multiple parts.
view_id.process_id	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
view_id.server_ip	int The IPv4 address of the server that generated this event.
view_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.

DV360 YouTube ad group

dv360_youtube_adgroup
adgroup_id	int ID of DV360 ad group. Joins with adgroup_id in any adh.dv360_youtube table.
adgroup_name	string Ad group name.
adgroup_status	string The ad group. Possible values are: "status", "paused", or "enabled".
adgroup_type	string The ad group type. Possible values are: VIDEO_TRUE_VIEW_IN_STREAM, VIDEO_NON_SKIPPABLE_IN_STREAM, VIDEO_BUMPER, VIDEO_TRUE_VIEW_IN_DISPLAY.
advertiser_id	int Unique ID of the advertiser.
campaign_id	int Unique ID of the campaign.
insertion_order_id	int Unique ID of the insertion order.
line_item_id	int Unique ID of the line item.
partner_id	int Unique ID of the partner.

DV360 YouTube advertiser

dv360_youtube_advertiser
advertiser_id	int Unique ID of the advertiser.
advertiser_name	string Name of the advertiser.
advertiser_timezone	string The DV360 advertiser time zone default set in account settings.
partner_id	int Unique ID of the partner.

DV360 YouTube campaign

dv360_youtube_campaign
advertiser_id	int Unique ID of the advertiser.
campaign_id	int Unique ID of the campaign.
campaign_name	string Name of the campaign
partner_id	int Unique ID of the partner.

DV360 YouTube clicks

dv360_youtube_clicks
advertiser_click_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_click_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.dv360_youtube table.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
click_type	int The click type.
impression_data.adgroup_id	int ID of DV360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
impression_data.advertiser_id	int Unique ID of the advertiser.
impression_data.campaign_id	int Unique ID of the campaign.
impression_data.creative_id	int Joins with creative_id in any adh.dv360_youtube table.
impression_data.insertion_order_id	int Unique ID of the insertion order.
impression_data.line_item_id	int Unique ID of the line item.
impression_data.partner_id	int Unique ID of the partner.
impression_id	string Unique identifier for impression.
is_trueview	bool True if the event was a TrueView view. False if the event was not a TrueView view.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 YouTube conversions

dv360_youtube_conversions
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.dv360_youtube table.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int The IPv4 address of the server that generated this event.
conversion_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int The type of conversion.
impression_data.adgroup_id	int ID of DV360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
impression_data.advertiser_id	int Unique ID of the advertiser.
impression_data.campaign_id	int Unique ID of the campaign.
impression_data.creative_id	int Joins with creative_id in any adh.dv360_youtube table.
impression_data.insertion_order_id	int Unique ID of the insertion order.
impression_data.line_item_id	int Unique ID of the line item.
impression_data.partner_id	int Unique ID of the partner.
impression_id	string Unique identifier for impression.
label	string Name of conversion event.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 YouTube creative

dv360_youtube_creative
adgroup_id	int ID of DV360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
advertiser_id	int Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
campaign_id	int Group of insertion Orders. Default targeting settings & cross-campaign frequency caps.
creative_id	int Vendor client IDs are saved here.
creative_name	string The name of the Display & Video 360 creative.
creative_type	int Enum corresponding to the creative type.
insertion_order_id	int Group of line item IDs. Frequency caps, pacing settings, partner costs, and default targeting criteria for line items.
is_masthead	boolean True if this is a masthead creative.
line_item_id	int Line items consist of a budget, a bid, and targeting. For YouTube buys, line items are identical to Campaigns in Google Ads. ADH linking happens here. Reporting IDs are saved here.
partner_id	int Represents agencies, trading desks, or large individual advertisers.
third_party_vast_url	string URL used for VAST (Video Ad Serving Template) redirect creatives. Formatting doesn't match yt_reserve_creative.third_party_vast_url.
video_message	struct Multipart identifier for video data.
video_message.video_ad_duration	int Duration of the video in milliseconds.
video_message.youtube_video_id	string Video ID string representation as it appears on YouTube watch url.

DV360 YouTube creative conversions

dv360_youtube_creative_conversions
advertiser_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.dv360_youtube table.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int The IPv4 address of the server that generated this event.
conversion_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int The type of conversion.
impression_data.adgroup_id	int ID of the DV360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
impression_data.advertiser_id	int Unique ID of the advertiser.
impression_data.campaign_id	int Unique ID of the campaign.
impression_data.creative_id	int Joins with creative_id in any adh.dv360_youtube table.
impression_data.insertion_order_id	int Unique ID of the insertion order.
impression_data.line_item_id	int Unique ID of the line item.
impression_data.partner_id	int Unique ID of the partner.
impression_id	string Unique identifier for impression.
label	string Name of conversion event.
num_clicks	int Number of clicks.
num_video_views	int Number of video views.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 YouTube impressions

dv360_youtube_impressions
active_view_data	int Whether the impression was enabled for active view measurement.
adgroup_id	int ID of DV360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
advertiser_id	int Unique ID of the advertiser.
advertiser_impression_cost_local_micros	double The advertiser's local currency in micros.
advertiser_impression_cost_usd	double The advertiser's impression cost in dollars.
affinity	array ID of affinity group. Joins with affinity_id in adh.affinity table. Does not support YouTube line items.
app_id	string Numerical identifier for the app's ID. Combined with the app_store_id, users can look up more information about the app. For example, 284815942 is the ID of Google's search app on Apple's App store. It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app name by joining with the mobile_app_info table.
app_store_id	int64 Numerical identifier corresponding to the app store which the app belongs to. eg 1 = "Apple App Store", 2 = "Google Play", or 8 = "PlayStation Store". It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app store name by joining with the mobile_app_info table.
browser	string Possible values are: "Chrome", "Cobalt", "Dalvik", "Edge", "Firefox", "IE", "Opera", "Other", "Safari", "Samsung Browser", "Roku", "Silk", "Unknown", "Yandex"
campaign_id	int Unique ID of the campaign.
content_url	string URL of the page on which ad appeared. Part of the url is removed for privacy.
creative_id	int Joins with creative_id in any adh.dv360_youtube table.
demographics	struct
demographics.age_group	int Code for age group. Joins with age_group_id in adh.age_group table.
demographics.gender	int Code for gender. Joins with gender_id in adh.gender table.
device_height	int Device height in px.
device_width	int Device width in px.
format_category	string YouTube ad format. Possible values are AUDIO, DISPLAY, VIDEO, UNSPECIFIED.
impression_id	string Unique identifier for impression.
in_market	array ID of in-market group. Joins with in_market_id in adh.in_market table. Does not support YouTube line items.
insertion_order_id	int Unique ID of the insertion order.
inventory_type	enum The inventory type. Possible values: YOUTUBE, YOUTUBE TV, YOUTUBE_MUSIC, SEARCH, GMAIL, OTHER. Other refers to either the Google Display or Video network.
is_app_traffic	boolean true if the event happened in a native app.
line_item_id	int Unique ID of the line item.
location	struct Unique identifier for location has multiple parts
location.country	string
location.geo_city_id	int Code for city. Joins with city_id in adh.city table.
location.geo_metro	int Code for metro region. Joins with metro_id in adh.metro table.
location.geo_region	string Region as string eg US-CA.
mobile_browser_class	int Type of browser. Possible values are: desktop, tablet, smart tv consoles, or mobile. Joins with mobile_browser_class_id in adh.mobile_browser table.
num_active_view_eligible_impression	int 1 when impression is active view eligible; 0 when impression is not active view eligible.
num_active_view_measurable_impression	int 1 when impression is active view measurable; 0 when impression is not active view measurable.
operating_system	string Possible values are: "Android", "AppleTV", "Chrome OS", "Fire OS", "Google TV", "iOS", "Linux", "Mac", "Unknown", "PlayStation", "Roku", "Tizen", "Xbox", "Windows", "Windows Phone"
partner_id	int Unique ID of the partner.
physical_screen_height	int Device screen height in mm.
physical_screen_width	int Device screen width in mm.
publisher_domain	string Domain of the page on which ad appeared.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int The processing ID.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The query time in microseconds.
query_language	string Language used by user.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 YouTube insertion order

dv360_youtube_insertion_order
advertiser_id	int Unique ID of the advertiser.
campaign_id	int Unique ID of the campaign.
insertion_order_id	int Unique ID of the insertion order.
insertion_order_name	string Name of the insertion order.
partner_id	int Unique ID of the partner.

DV360 YouTube line item

dv360_youtube_lineitem
advertiser_id	int Unique ID of the advertiser.
campaign_id	int The Display & Video 360 numerical ID for the campaign related to the event, eg 164332.
insertion_order_id	int The Display & Video 360 numerical ID for the insertion order related to the event, eg 1079941.
line_item_end_time	int Unix timestamp in microseconds (1/1,000,000 second) for when the line item ended, eg 1330403779608570
line_item_id	int The Display & Video 360 numerical ID for the line item related to the event, eg 1155785.
line_item_name	string The Display & Video 360 name for the line item related to the event, eg 164332.
line_item_reservation_type	enum Reservation type for a Display & Video 360 line item. Can be one of "Programmatic", "InstantReserve", or "None" (meaning standard auction).
line_item_start_time	int Unix timestamp in microseconds (1/1,000,000 second) for when the line item started, eg 1330403779608570
line_item_status	int Integer indicating the status of the line item. 3 = ACTIVE. 5 = PAUSED. 7 = DELETED.
partner_id	int Unique ID of the partner.

Freewheel impressions

freewheel_impressions
browser	string Possible values are: "Chrome", "Cobalt", "Dalvik", "Edge", "Firefox", "IE", "Opera", "Other", "Safari", "Samsung Browser", "Roku", "Silk", "Unknown", "Yandex"
format_category	string YouTube ad format. Possible values are AUDIO, DISPLAY, VIDEO, UNSPECIFIED.
operating_system	string Possible values are: "Android", "AppleTV", "Chrome OS", "Fire OS", "Google TV", "iOS", "Linux", "Mac", "Unknown", "PlayStation", "Roku", "Tizen", "Xbox", "Windows", "Windows Phone"

Gender

gender
gender_id	int Gender identifier.
gender_name	string Gender name. Possible values are: "male", "female", or "unknown".

Google Ads Active Views

google_ads_active_views
impression_data.ad_group_creative_id	int ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
impression_data.adgroup_id	int ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
impression_data.campaign_id	int Unique ID of the campaign.
impression_data.customer_id	int ID of Google Ads customer. Joins with customer_id in any adh.google_ads table.
impression_id	string Unique identifier for impression.
num_active_view_viewable_impression	int 1 when impression is active view eligible; 0 when impression is not active view eligible.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int The processing ID.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The query time in microseconds.
view_id	struct Unique identifier for view_id has multiple parts.
view_id.process_id	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
view_id.server_ip	int The IPv4 address of the server that generated this event.
view_id.time_usec	int Integer that identifies the process on the machine that generated the event.

Google Ads ad group

google_ads_adgroup
adgroup_id	int ID of Google Ads ad group. Used as a join key in adh.google_ads table.
adgroup_name	string Name of the ad group in Google Ads.
adgroup_status	string The ad group. Possible values are: "status", "paused", or "enabled".
adgroup_type	string The ad group type. Possible values are: "VIDEO_TRUE_VIEW_IN_STREAM", "VIDEO_OUTSTREAM", "VIDEO_TRUE_VIEW_IN_DISPLAY", "VIDEO_BUMPER_IN_STREAM", "VIDEO_NON_SKIPPABLE_IN_STREAM", "DISPLAY", "SEARCH", "YOUTUBE_AUDIO", or "OTHER".
campaign_id	int Unique ID of the campaign.
customer_id	int Google Ads account ID. Joins with customer_id in any adh.google_ads table.
label_ids	array<int64> Label IDs. Joins with label_id in the adh.google_ads_label table.

Google Ads ad group creative

google_ads_adgroupcreative
ad_group_creative_id	INT64 ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
adgroup_creative_status	STRING The status of the creative within the ad group.
adgroup_id	INT64 ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
creative_id	INT64 A unique identifier for the creative, specific to the ad group containing it. Joins with creative_id in any adh.google_ads table.
customer_id	INT64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
label_ids	array<int64> Label IDs. Joins with label_id in the adh.google_ads_label table.

Google Ads campaign

google_ads_campaign
advertising_channel_type	string The primary serving target for ads within the campaign. It can be set only when a campaign is newly created in Google Ads. Possible values are: "SEARCH", "DISPLAY", "VIDEO", or "OTHER".
campaign_id	int Unique ID of the campaign.
campaign_name	string Campaign name.
campaign_status	int Campaign status. 3 = ACTIVE. 5 = PAUSED. 7 = DELETED.
customer_id	int Joins with customer_id in any adh.google_ads table.
end_time	int Timestamp when the campaign ends in milliseconds.
label_ids	array<int64> Label IDs. Joins with label_id in the adh.google_ads_label table.
reservation_type	enum The type of the reservation. Can be either "InstantReserve" or "None" (meaning standard auction).
start_time	int Timestamp when the campaign begins in milliseconds.

Google Ads clicks

google_ads_clicks
advertiser_click_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_click_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.google_ads table.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
click_type	int The click type.
impression_data.ad_group_creative_id	int ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
impression_data.adgroup_id	int ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
impression_data.campaign_id	int Unique ID of the campaign.
impression_data.customer_id	int ID of Google Ads customer. Joins with customer_id in any adh.google_ads table.
impression_id	string Unique identifier for impression.
is_trueview	bool True if the event was a TrueView view. False if the event was not a TrueView view.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Google Ads clicks audience

google_ads_clicks_audience
advertiser_click_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_click_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.google_ads table.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
click_type	int The click type.
impression_id	string Unique identifier for impression.
is_trueview	bool True if the event was a TrueView view. False if the event was not a TrueView view.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Google Ads conversions

google_ads_conversions
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.google_ads table.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int The IPv4 address of the server that generated this event.
conversion_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int The type of conversion.
impression_data.ad_group_creative_id	int ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
impression_data.adgroup_id	int ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
impression_data.campaign_id	int Unique ID of the campaign.
impression_data.customer_id	int ID of Google Ads customer. Joins with customer_id in any adh.google_ads table.
impression_id	string Unique identifier for impression.
label	string Name of conversion event.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Google Ads conversions audience

google_ads_conversions_audience
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.google_ads table.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int The IPv4 address of the server that generated this event.
conversion_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int The type of conversion.
impression_id	string Unique identifier for impression.
label	string Name of conversion event.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Google Ads creative

google_ads_creative
creative_id	int Joins with creative_id in any adh.google_ads table.
creative_name	string Creative name.
creative_type	int Creative type.
customer_id	int Google Ads account ID. Joins with customer_id in any adh.google_ads table.
template_id	int Template ID of the creative.
video_message	struct Multipart identifier for video data.
video_message.video_ad_duration	int Duration of the video in milliseconds.
video_message.youtube_video_id	string Video id string representation as it appears on YouTube watch url.

Google Ads creative conversions

google_ads_creative_conversions
advertiser_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.google_ads table.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int The IPv4 address of the server that generated this event.
conversion_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int The type of conversion.
impression_data.ad_group_creative_id	int ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
impression_data.adgroup_id	int ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
impression_data.campaign_id	int Unique ID of the campaign.
impression_data.customer_id	int ID of Google Ads customer. Joins with customer_id in any adh.google_ads table.
impression_id	string Unique identifier for impression.
label	string Name of conversion event.
num_clicks	int Number of clicks.
num_video_views	int Number of video views.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Google Ads creative vendor metadata

google_ads_creative_vendor_metadata
creative_id	int The Creative ID in Campaign Manager 360 UI.
legacy_pixel	string
vendor_string	string

Google Ads customer

google_ads_customer
customer_company_name	string Company name.
customer_id	int Google Ads account ID. Joins with customer_id in any adh.google_ads table.
customer_name	string Google Ads account name.
customer_timezone	string Google Ads account setting for time zone.
external_customer_id	int Google Ads account ID.
mcc_ids	array My Client Center: dashboard view in Google Ads that is provided to large advertisers and third-party agencies who manage and optimize multiple Google Ads accounts.

Google Ads impressions

google_ads_impressions
active_view_data	int Whether the impression was enabled for active view measurement.
ad_group_creative_id	int ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
adgroup_id	int ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
advertiser_impression_cost_local_micros	double The advertiser's local currency in micros.
advertiser_impression_cost_usd	double The advertiser's impression cost in dollars.
affinity	array ID of affinity group. Joins with affinity_id in adh.affinity table. Does not support YouTube line items.
app_id	string Numerical identifier for the app's ID. Combined with the app_store_id, users can look up more information about the app. For example, 284815942 is the ID of Google's search app on Apple's App store. It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app name by joining with the mobile_app_info table.
app_store_id	int64 Numerical identifier corresponding to the app store which the app belongs to. eg 1 = "Apple App Store", 2 = "Google Play", or 8 = "PlayStation Store". It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app store name by joining with the mobile_app_info table.
browser	string Possible values are: "Chrome", "Cobalt", "Dalvik", "Edge", "Firefox", "IE", "Opera", "Other", "Safari", "Samsung Browser", "Roku", "Silk", "Unknown", "Yandex"
campaign_id	int Unique ID of the campaign.
content_url	string URL of the page on which ad appeared. Part of the url is removed for privacy.
customer_id	int ID of Google Ads customer.Joins with customer_id in any adh.google_ads table.
demographics	struct
demographics.age_group	int Code for age group. Joins with age_group_id in adh.age_group table.
demographics.gender	int Code for gender. Joins with gender_id in adh.gender table.
device_height	int Device height in px.
device_width	int Device width in px.
format_category	string YouTube ad format. Possible values are AUDIO, DISPLAY, VIDEO, UNSPECIFIED.
impression_id	string Unique identifier for impression.
in_market	array ID of in-market group. Joins with in_market_id in adh.in_market table. Does not support YouTube line items.
inventory_type	enum The inventory type. Possible values: YOUTUBE, YOUTUBE TV, YOUTUBE_MUSIC, SEARCH, GMAIL, OTHER. Other refers to either the Google Display or Video network.
is_app_traffic	boolean true if the event happened in a native app. FALSE if the event happened in HTML5 app or webview.
location	struct Unique identifier for location has multiple parts
location.country	string
location.geo_city_id	int Code for city. Joins with city_id in adh.city table.
location.geo_metro	int Code for metro region. Joins with metro_id in adh.metro table.
location.geo_region	string Region as string eg US-CA.
mobile_browser_class	int Type of device. Possible values are: desktop, tablet, smart tv consoles, or mobile. Joins with mobile_browser_class_id in adh.mobile_browser_class table.
num_active_view_eligible_impression	int 1 when impression is active view eligible; 0 when impression is not active view eligible.
num_active_view_measurable_impression	int 1 when impression is active view measurable; 0 when impression is not active view measurable.
operating_system	string Possible values are: "Android", "AppleTV", "Chrome OS", "Fire OS", "Google TV", "iOS", "Linux", "Mac", "Unknown", "PlayStation", "Roku", "Tizen", "Xbox", "Windows", "Windows Phone"
operating_system_version_ids	array (Deprecated) Use operating_system instead. ID of OS. Joins with operating_system_version_id in adh.os_version table.
physical_screen_height	int Device screen height in mm.
physical_screen_width	int Device screen width in mm.
publisher_domain	string Domain of the page on which ad appeared.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int The processing ID.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The query time in microseconds.
query_language	string Language used by user.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Google Ads label

google_ads_label
customer_id	int Joins with customer_id in any adh.google_ads table.
description	string Label description.
label_id	int64 Label ID. Joins with label_ids in adh.google_ads tables that contain label_ids.
label_name	string Label name.
status	int Label status. 1 = ENABLED. 2 = DELETED.

In-market segment

in_market
in_market_category	string The category of market vertical.
in_market_id	int In-market identifier.
in_market_name	string A more specific in-market name based on category.

Metro

metro
country_code	string Two character country code.
metro_id	int Metro identifier.
metro_name	string Metro name.

Mobile app info

mobile_app_info
app_id	string Numerical identifier for the app's ID. Combined with the app_store_id, users can look up more information about the app. For example, 284815942 is the ID of Google's search app on Apple's App store. It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app name by joining with the mobile_app_info table.
app_name	string The name of the app as it appears in the app store.
app_store_id	int64 Numerical identifier corresponding to the app store which the app belongs to. eg 1 = "Apple App Store", 2 = "Google Play", or 8 = "PlayStation Store". It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app store name by joining with the mobile_app_info table.
app_store_name	string The name of the app store.

Mobile browser class

mobile_browser_class
mobile_browser_class_id	int Mobile browser class identifier.
mobile_browser_class_name	string Name of the mobile browser class.

Partner Sold - Cross Sell Active Views

partner_sold_cross_sell_active_views
impression_id	string Unique identifier for impression.

Partner Sold - Cross Sell clicks

partner_sold_cross_sell_clicks
impression_id	string Unique identifier for impression.

Partner Sold - Cross Sell conversions

partner_sold_cross_sell_conversions
impression_id	string Unique identifier for impression.

Partner Sold - Cross Sell impressions

partner_sold_cross_sell_impressions
browser	string Possible values are: "Chrome", "Cobalt", "Dalvik", "Edge", "Firefox", "IE", "Opera", "Other", "Safari", "Samsung Browser", "Roku", "Silk", "Unknown", "Yandex"
format_category	string YouTube ad format. Possible values are AUDIO, DISPLAY, VIDEO, UNSPECIFIED.
impression_id	string Unique identifier for impression.
operating_system	string Possible values are: "Android", "AppleTV", "Chrome OS", "Fire OS", "Google TV", "iOS", "Linux", "Mac", "Unknown", "PlayStation", "Roku", "Tizen", "Xbox", "Windows", "Windows Phone"

Region

region
country_code	string Two character country code.
region_id	int Region identifier.
region_name	string Region name.

YouTube Reserve Active Views

yt_reserve_active_views
impression_data.creative_id	int The ID of the creative.
impression_data.line_item_id	int Line item id for this impression.
impression_data.media_plan_id	int ID of the YouTube Reserve media plan.
impression_data.order_id	int
impression_id	string Unique identifier for impression.
num_active_view_viewable_impression	int 1 when impression is active view viewable; 0 when impression is not active view viewable.
query_id	struct Unique identifier for query has multiple parts.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
view_id	struct Unique identifier for view has multiple parts.
view_id.process_id	int Integer that identifies the process on the machine that generated the event.
view_id.server_ip	int The IPv4 address of the server that generated this event.
view_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.

YouTube Reserve clicks

yt_reserve_clicks
click_id	struct Unique identifier for click has multiple parts.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
click_type	int The click type.
impression_data.creative_id	int The ID of the creative.
impression_data.line_item_id	int Line item id for this impression.
impression_data.media_plan_id	int ID of the YouTube Reserve media plan.
impression_data.order_id	int
impression_id	string Unique identifier for impression.
query_id	struct Unique identifier for query has multiple parts.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

YouTube Reserve conversions

yt_reserve_conversions
click_id	struct Unique identifier for click has multiple parts.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int The IPv4 address of the server that generated this event.
conversion_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int The type of conversion.
impression_data.creative_id	int The ID of the creative.
impression_data.line_item_id	int Line item id for this impression.
impression_data.media_plan_id	int ID of the YouTube Reserve media plan.
impression_data.order_id	int
impression_id	string Unique identifier for impression.
label	string Name of conversion event.
query_id	struct Unique identifier for query has multiple parts.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

YouTube Reserve creative

yt_reserve_creative
creative_format_type	string Some formats map directly to a type. Other types have multiple formats like: html, image, or video.
creative_id	int The ID of the creative.
creative_name	string Name of the creative.
creative_type	string The type of creative.
dcm_beacons	array Multipart identifier for Campaign Manager 360 tracking pixel for ad.
is_masthead	boolean True if this is a masthead creative.
skippable_ad_type	string Possible values are: "SKIPPABLE", "NOT_SKIPPABLE", "UNKNOWN", or "OTHER".
third_party_vast_url	string VAST url of the creative if the creative is a third party hosted video. Doesn't support creatives from programmatic items. Formatting doesn't match dv360_youtube_creative.third_party_vast_url
video_message	struct Multipart identifier for video data.
video_message.video_ad_duration	int Duration of the video in milliseconds.
video_message.youtube_channel_id	string Id of the channel that provides this video.
video_message.youtube_video_id	string Video id string representation as it appears on YouTube watch url.

YouTube Reserve creative conversions

yt_reserve_creative_conversions
click_id	struct Unique identifier for click has multiple parts.
click_id.process_id	int Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int The IPv4 address of the server that generated this event.
click_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int The IPv4 address of the server that generated this event.
conversion_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int The type of conversion.
impression_data.creative_id	int ID of the creative.
impression_data.line_item_id	int Line item ID for this impression.
impression_data.media_plan_id	int ID of the YouTube Reserve media plan.
impression_data.order_id	int ID of Display & Video 360 customer. Joins with customer_id in any adh.dv360 table.
label	string Name of conversion event.
query_id	struct Unique identifier for query has multiple parts.
query_id.process_id	int Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int The IPv4 address of the server that generated this event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

YouTube Reserve impressions

yt_reserve_impressions
active_view_data	int Whether the impression was enabled for active view measurement.
browser	string Possible values are: "Chrome", "Cobalt", "Dalvik", "Edge", "Firefox", "IE", "Opera", "Other", "Safari", "Samsung Browser", "Roku", "Silk", "Unknown", "Yandex"
content_url	string URL of the page on which ad appeared. Part of the url is removed for privacy.
creative_id	int The ID of the creative.
demographics	struct Unique identifier for demographics, which has multiple parts: age_group, gender.
demographics.age_group	int Code for age group. Joins with age_group_id in adh.age_group table.
demographics.gender	int Code for gender. Joins with gender_id in adh.gender table.
device_height	int Device height in px.
device_width	int Device width in px.
format_category	string YouTube ad format. Possible values are AUDIO, DISPLAY, VIDEO, UNSPECIFIED.
impression_id	string Unique identifier for impression.
in_market	array ID of in-market group. Joins with in_market_id in adh.in_market table. Does not support YouTube line items.
inventory_type	enum The inventory type. Possible values: YOUTUBE, YOUTUBE TV, YOUTUBE_MUSIC, SEARCH, GMAIL, OTHER. Other refers to either the Google Display or Video network.
is_app_traffic	boolean true if the event happened in a native app. FALSE if the event happened in HTML5 app or webview.
line_item_id	int Line item id for this impression.
location	struct Unique identifier for location, which has multiple parts: geo_city_id, geo_metro, geo_region.
location.country	string Two-letter code for country, for example "US".
location.geo_city_id	int Code for city. Joins with city_id in adh.city table.
location.geo_metro	int Code for metro region. Joins with metro_id in adh.metro table.
location.geo_region	string Region as string, eg US-CA.
media_plan_id	int ID of the YouTube Reserve media plan.
mobile_browser_class	int Type of device. Possible values are: desktop, tablet, smart tv consoles, or mobile. Joins with mobile_browser_class_id in adh.mobile_browser_class table.
num_active_view_eligible_impression	int 1 when impression is active view eligible; 0 when impression is not active view eligible.
num_active_view_measurable_impression	int 1 when impression is active view measurable; 0 when impression is not active view measurable.
operating_system	string Possible values are: "Android", "AppleTV", "Chrome OS", "Fire OS", "Google TV", "iOS", "Linux", "Mac", "Unknown", "PlayStation", "Roku", "Tizen", "Xbox", "Windows", "Windows Phone"
order_id	int ID of the Google Ad Manager order.
physical_screen_height	int Device screen height in mm.
physical_screen_width	int Device screen width in mm.
publisher_domain	string Domain of page on which ad appeared.
query_id	struct Unique identifier for query, which has multiple parts: process_id, server_ip, time_usec.
query_id.process_id	int ID of the process on the machine that generated the event.
query_id.server_ip	int IP address of the server that generated the event.
query_id.time_usec	int The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
query_language	string Language used by user.
user_id	opaque User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

YouTube Reserve line item

yt_reserve_lineitem
cost_per_unit	int Cost per unit served in micros
cost_type	string Cost per click, conversion, impression, and Active View.
creative_id	array Array of creative ids for this line item. Joins with creative_id in any adh.yt table.
end_time	timestamp Time the line item stopped being served.
line_item_id	int Ad Manager line item serving.
line_item_name	string Ad Manager line item name.
order_id	int Ad Manager Order identifier used for serving.
order_name	string Name of the insertion order.
programmatic	boolean true if the line item was programmatic.
start_time	timestamp Time the line item started to be served.
value_cost_per_unit	int The value cost per unit of the line item.

YouTube Reserve order

yt_reserve_order
advertiser_id	int Unique ID of the advertiser.
advertiser_name	string User entered name of the advertiser.
advertiser_timezone	string The YouTube Reserve advertiser time zone default set in account settings.
media_plan_id	int ID of the YouTube Reserve media plan.
media_plan_name	string Name of the YouTube Reserve media plan.
order_id	int Ad Manager Order identifier used for serving.
order_name	string Name of Ad Manager order