Metric

Reporting metrics.

Enums
METRIC_UNSPECIFIED Unspecified metric.
PAGE_VIEWS Number of page views.
AD_REQUESTS Number of ad units that requested ads (for content ads) or search queries (for search ads). An ad request may result in zero, one, or multiple individual ad impressions depending on the size of the ad unit and whether any ads were available.
MATCHED_AD_REQUESTS Requests that returned at least one ad.
TOTAL_IMPRESSIONS Impressions. An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.
IMPRESSIONS Impressions. An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.
INDIVIDUAL_AD_IMPRESSIONS Ads shown. Different ad formats will display varying numbers of ads. For example, a vertical banner may consist of 2 or more ads. Also, the number of ads in an ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads or image ads.
CLICKS Number of times a user clicked on a standard content ad.
PAGE_VIEWS_SPAM_RATIO Fraction of page views considered to be spam. Only available to premium accounts.
AD_REQUESTS_SPAM_RATIO Fraction of ad requests considered to be spam. Only available to premium accounts.
MATCHED_AD_REQUESTS_SPAM_RATIO Fraction of ad requests that returned ads considered to be spam. Only available to premium accounts.
IMPRESSIONS_SPAM_RATIO Fraction of impressions considered to be spam. Only available to premium accounts.
INDIVIDUAL_AD_IMPRESSIONS_SPAM_RATIO Fraction of ad impressions considered to be spam. Only available to premium accounts.
CLICKS_SPAM_RATIO Fraction of clicks considered to be spam. Only available to premium accounts.
AD_REQUESTS_COVERAGE Ratio of requested ad units or queries to the number returned to the site.
PAGE_VIEWS_CTR Ratio of individual page views that resulted in a click.
AD_REQUESTS_CTR Ratio of ad requests that resulted in a click.
MATCHED_AD_REQUESTS_CTR Ratio of clicks to matched requests.
IMPRESSIONS_CTR Ratio of IMPRESSIONS that resulted in a click.
INDIVIDUAL_AD_IMPRESSIONS_CTR Ratio of individual ad impressions that resulted in a click.
ACTIVE_VIEW_MEASURABILITY Ratio of requests that were measurable for viewability.
ACTIVE_VIEW_VIEWABILITY Ratio of requests that were viewable.
ACTIVE_VIEW_TIME Mean time an ad was displayed on screen.
ESTIMATED_EARNINGS Estimated earnings of the publisher. Note that earnings up to yesterday are accurate, more recent earnings are estimated due to the possibility of spam, or exchange rate fluctuations.
PAGE_VIEWS_RPM Revenue per thousand page views. This is calculated by dividing the estimated revenue by the number of page views multiplied by 1000.
AD_REQUESTS_RPM Revenue per thousand ad requests. This is calculated by dividing estimated revenue by the number of ad requests multiplied by 1000.
MATCHED_AD_REQUESTS_RPM Revenue per thousand matched ad requests. This is calculated by dividing estimated revenue by the number of matched ad requests multiplied by 1000.
IMPRESSIONS_RPM Revenue per thousand ad impressions. This is calculated by dividing estimated revenue by the number of ad impressions multiplied by 1000.
INDIVIDUAL_AD_IMPRESSIONS_RPM Revenue per thousand individual ad impressions. This is calculated by dividing estimated revenue by the number of individual ad impressions multiplied by 1000.
COST_PER_CLICK Amount the publisher earns each time a user clicks on an ad. CPC is calculated by dividing the estimated revenue by the number of clicks received.
ADS_PER_IMPRESSION Number of ad views per impression.
TOTAL_EARNINGS Total earnings.
WEBSEARCH_RESULT_PAGES Number of results pages.