Create social media posting

Action ID
actions.intent.CREATE_SOCIAL_MEDIA_POSTING
Description

Construct a post or update in a social media app. Populate the post with content from the socialMediaPosting.articleBody intent parameter. Common forms of media, like images and video, are designated in the socialMediaPosting.sharedContent.disambiguatingDescription intent parameter, which uses supported text field values.

To distinguish between a generic post and posts for a story, use the socialMediaPosting.disambiguatingDescription intent parameter, if available.

Your app must confirm with the user before posting content.

Locale support

Functionality Locales
Preview creation using App Actions test tool en-US
User invocation from Google Assistant en-US

Example queries

The following fields represent essential information that users often provide in queries that trigger this built-in intent:

socialMediaPosting.articleBody
socialMediaPosting.sharedContent.@type
socialMediaPosting.sharedContent.disambiguatingDescription

Other supported fields

The following fields represent information that users often provide to disambiguate their needs or otherwise improve their results:

socialMediaPosting.@type
socialMediaPosting.disambiguatingDescription

Supported text values by field





Inventory availability by field


Sample actions.xml

For information about the actions schema, read Create actions.xml.

Handle intent parameters as URL parameters

<?xml version="1.0" encoding="utf-8"?>
<!-- This is a sample actions.xml -->
<actions>
  <action intentName="actions.intent.CREATE_SOCIAL_MEDIA_POSTING">
    <fulfillment urlTemplate="myapp://custom-deeplink{?articleBody,socialMediaPostingDisambiguatingdescription,sharedContentDisambiguatingdescription}">
      <!-- Eg. articleBody = "Having fun with friends" -->
      <!-- (Optional) Require a field eg.articleBody for fulfillment with required="true" -->
      <parameter-mapping urlParameter="articleBody" intentParameter="socialMediaPosting.articleBody" required="true" />
      <!-- Eg. socialMediaPostingDisambiguatingdescription = "Post" -->
      <parameter-mapping urlParameter="socialMediaPostingDisambiguatingdescription" intentParameter="socialMediaPosting.disambiguatingDescription" />
      <!-- Eg. sharedContentDisambiguatingdescription = "Image" -->
      <parameter-mapping urlParameter="sharedContentDisambiguatingdescription" intentParameter="socialMediaPosting.sharedContent.disambiguatingDescription" />
    </fulfillment>

    <!-- Provide a fallback fulfillment with no required parameters. For example, to your app search or router deeplink -->
    <fulfillment urlTemplate="myapp://deeplink" />
  </action>
</actions>

Use inline inventory to guide query matching

socialMediaPosting.sharedContent.disambiguatingDescription is a field that supports inline inventory. By defining an <entity-set> for socialMediaPosting.sharedContent.disambiguatingDescription, you can uniquely identify entities that are of interest to your app or restrict fulfillment to the set of supported entities.

In the following example, when the user query matches the sharedContentDisambiguatingdescription_one entity, Assistant provides the associated identifier, ID_ONE, as the URL parameter sharedContentDisambiguatingdescription to fulfillment.

If there is no inventory match, the text value received in the query for socialMediaPosting.sharedContent.disambiguatingDescription is passed as-is.

<?xml version="1.0" encoding="utf-8"?>
<!-- This is a sample actions.xml -->
<actions>
  <action intentName="actions.intent.CREATE_SOCIAL_MEDIA_POSTING">
    <fulfillment urlTemplate="myapp://deeplink{?sharedContentDisambiguatingdescription}" >
      <!-- sharedContentDisambiguatingdescription = "ID_ONE" or "ID_TWO"  -->
      <!-- If no inventory match, sharedContentDisambiguatingdescription is a text value, such as "Image" -->
      <!-- (Optional) Use entityMatchRequired="true" to require inventory match for fulfillment -->
      <parameter-mapping urlParameter="sharedContentDisambiguatingdescription" intentParameter="socialMediaPosting.sharedContent.disambiguatingDescription" />
    </fulfillment>

    <!-- Define parameters with inventories here -->
    <parameter name="socialMediaPosting.sharedContent.disambiguatingDescription">
      <entity-set-reference entitySetId="sharedContentDisambiguatingdescriptionEntitySet"/>
    </parameter>
  </action>

  <entity-set entitySetId="sharedContentDisambiguatingdescriptionEntitySet">
    <!-- Provide an identifier per entity -->
    <entity identifier="ID_ONE" name="sharedContentDisambiguatingdescription_one" alternateName="@array/sharedContentDisambiguatingdescription_one_synonyms"/>
    <entity identifier="ID_TWO" name="sharedContentDisambiguatingdescription_two" alternateName="@array/sharedContentDisambiguatingdescription_two_synonyms"/>
  </entity-set>
</actions>

Derive fulfillment URL using inline inventory

The url attribute associated with the entity can be used to determine the fulfillment URL if there is an inventory match. In the following example, when the user query matches the sharedContentDisambiguatingdescription_one entity, Assistant provides myapp://deeplink/one as the fulfillment URL.

  <?xml version="1.0" encoding="utf-8"?>
  <!-- This is a sample actions.xml -->
  <actions>
    <action intentName="actions.intent.CREATE_SOCIAL_MEDIA_POSTING">
      <!-- Use url from inventory match for deep link fulfillment -->
      <fulfillment urlTemplate="{@url}" />

      <!-- Provide a fallback fulfillment with no required parameters. For example, to your app search or router deeplink -->
      <fulfillment urlTemplate="myapp://deeplink" />

      <!-- Define parameters with inventories here -->
      <parameter name="socialMediaPosting.sharedContent.disambiguatingDescription">
        <entity-set-reference entitySetId="sharedContentDisambiguatingdescriptionEntitySet"/>
      </parameter>
    </action>

    <entity-set entitySetId="sharedContentDisambiguatingdescriptionEntitySet">
      <!-- Provide a URL per entity -->
      <entity url="myapp://deeplink/one" name="sharedContentDisambiguatingdescription_one" alternateName="@array/sharedContentDisambiguatingdescription_one_synonyms"/>
      <entity url="myapp://deeplink/two" name="sharedContentDisambiguatingdescription_two" alternateName="@array/sharedContentDisambiguatingdescription_two_synonyms"/>
    </entity-set>
  </actions>
  

JSON-LD sample

The following JSON-LD sample provides some example values that you can use in the App Actions test tool:

{
  "@context": "http://schema.org",
  "@type": "SocialMediaPosting",
  "articleBody": "Having fun with friends",
  "disambiguatingDescription": "Post",
  "sharedContent": {
    "@type": "CreativeWork",
    "disambiguatingDescription": "Image"
  }
}