EntryPoint

  • Entry points define how users initiate a conversation, such as through Google Maps, Placesheet, or a website widget.

  • The available entry points include Placesheet, Maps, Featured Snippets, Sitelinks, Web Widget, URL, Local Pack, and Preview.

  • Each entry point has a specific enum value for identification and tracking purposes.

  • Understanding entry points helps businesses optimize the user experience and analyze conversational traffic sources.

The type of entry points.

Enums
ENTRY_POINT_UNSPECIFIED Not specified
PLACESHEET User clicked the conversation entry point in a placesheet.
MAPS User clicked the conversation entry point in Google Maps.
FEATURED_SNIPPETS User clicked the conversation entry point in a featured snippet.
WEB_WIDGET User clicked the conversation entry point widget on a partner website.
URL User opened a URL.
LOCAL_PACK User clicked the conversation entry point in a Local Pack.
PREVIEW User opened a preview of the conversational experience from a link for Google Ads or from the Business Communications Developer Console.