Beyond an impressive 8% increase in orders, Casas Bahia also witnessed a 17% rise in sales revenue compared to other conversational channels used in the Carnê Digital campaign.

Promotion Retail Brazil
24% Read rate

24%

28% Response rate

28%

397x ROI

397x

1.6x Conversion vs other conversational channels

1.6x

6.2x Higher ROI vs other conversational channels

6.2x

Overview

Founded in 1946, Casas Bahia is part of the Grupo Casas Bahia, a household name in Brazilian retail, which houses iconic brands like Ponto Frio, banQi, and Extra.com.br. With a long history of physical and online commerce, Casas Bahia boasts a massive customer base, communicating with millions of customers monthly through SMS, email marketing, and other channels.

location_on Brazil www.casasbahia.com

Casas Bahia case study

Challenge

  • Maximize adoption and usage of their digital installment payment solution, "Carnê Digital".
  • Streamline the user journey to reduce friction and speed up the path to purchase.
  • Increase conversion and order-completion rates.
  • Increase revenue through successful "Carnê Digital" purchases.

Approach

Recognizing the need for innovative engagement strategies, Casas Bahia sought to expand marketing reach beyond traditional methods, such as SMS, email marketing, and other direct communication channels.

After successful initial tests for seasonal campaigns, RCS Business Messaging stood out as the ideal choice with its ability to offer rich multimedia content, interactive features, and real-time communication - all within the users' native messaging app. Casas Bahia was convinced of RCS's potential to revolutionize retail sales and decided to fully unlock the channel's capabilities during a key event on their marketing calendar.

Result

The Brazilian retail powerhouse dramatically increased sales by harnessing the power of RCS Business Messaging to promote their popular digital installment payment solution, "Carnê Digital." In a side-by-side comparison with another prominent conversational channel, RCS Business Messaging consistently outperformed in both conversion rates and return on investment. Through a strategic partnership with Pontaltech, Casas Bahia successfully executed this campaign, solidifying RCS as an indispensable tool for their digital strategy.

Insight

“Integrating RCS with Pontaltech's expertise has opened a new avenue for customer connection. It offers a clear evolution over SMS… The ability to combine text with visuals opens doors to explore new engagement techniques and gauge audience response. Multimedia content adds undeniable value compared to plain text. It enriches communication and creates a more engaging experience that facilitates a complete customer journey within a single message. Utilizing RCS has significantly enhanced the user experience. It offers greater flexibility for interaction and a user-friendly interface that resonates with our customers.“

Josué Ma, Product Manager of Financial Services at Casas Bahia

Share this story on

Share on Twitter Share on LinkedIn Share on Facebook Share via Gmail

You might be also interested in

View all stories
View all stories