A partir del 8 de septiembre de 2025, cada elemento de la línea nuevo deberá declarar si publicará anuncios políticos de la Unión Europea (UE). Las cargas de la API de Display & Video 360 y del SDF que no proporcionen declaraciones fallarán. Consulta nuestra página de bajas para obtener más detalles sobre cómo actualizar tu integración y realizar esta declaración.
Una palabra clave de segmentación negativa que pertenece a una lista de palabras clave negativas.
Representación JSON
{"name": string,"keywordValue": string}
Campos
name
string
Solo salida. Es el nombre del recurso de la palabra clave negativa.
keywordValue
string
Obligatorio. Inmutable. La palabra clave de segmentación negativa, por ejemplo, car insurance
Debe estar codificado en UTF-8 con un tamaño máximo de 255 bytes. La cantidad máxima de caracteres es de 80. La cantidad máxima de palabras es 10.
Los caracteres válidos se limitan solo a los caracteres ASCII. El único escape de URL permitido es para representar los espacios en blanco entre las palabras. Se ignoran los espacios en blanco iniciales o finales.
[null,null,["Última actualización: 2025-07-25 (UTC)"],[[["\u003cp\u003eDisplay & Video 360 API v2 is no longer supported.\u003c/p\u003e\n"],["\u003cp\u003eA \u003ccode\u003eNegativeKeyword\u003c/code\u003e resource represents a negatively targeted keyword belonging to a negative keyword list.\u003c/p\u003e\n"],["\u003cp\u003eNegative keywords can be managed through methods such as creation, deletion, bulk edits, listing, and replacement within negative keyword lists.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eNegativeKeyword\u003c/code\u003e resource has two fields: \u003ccode\u003ename\u003c/code\u003e which is the system-generated resource name and \u003ccode\u003ekeywordValue\u003c/code\u003e which represents the actual keyword with specific restrictions.\u003c/p\u003e\n"]]],["The core content defines `NegativeKeyword` resource used in Display & Video 360 API, which has since been sunset. A `NegativeKeyword` has a name and a keyword value (up to 80 characters). Actions on negative keywords within a list include: `bulkEdit`, `create`, `delete`, `list`, and `replace`. `bulkEdit` allows for editing multiple negative keywords, while `replace` will replace all keywords. Each operation involves the advertisers negative keywords list.\n"],null,["# REST Resource: advertisers.negativeKeywordLists.negativeKeywords\n\n| Display \\& Video 360 API v2 has sunset.\n- [Resource: NegativeKeyword](#NegativeKeyword)\n - [JSON representation](#NegativeKeyword.SCHEMA_REPRESENTATION)\n- [Methods](#METHODS_SUMMARY)\n\nResource: NegativeKeyword\n-------------------------\n\nA negatively targeted keyword that belongs to a negative keyword list.\n\n| JSON representation |\n|----------------------------------------------------|\n| ``` { \"name\": string, \"keywordValue\": string } ``` |\n\n| Fields ||\n|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `name` | `string` Output only. The resource name of the negative keyword. |\n| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |\n\n| Methods ------- ||\n|-----------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------|\n| ### [bulkEdit](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) | Bulk edits negative keywords in a single negative keyword list. |\n| ### [create](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/create) | Creates a negative keyword in a negative keyword list. |\n| ### [delete](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/delete) | Deletes a negative keyword from a negative keyword list. |\n| ### [list](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/list) | Lists negative keywords in a negative keyword list. |\n| ### [replace](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/replace) | Replaces all negative keywords in a single negative keyword list. |"]]