A partir del 8 de septiembre de 2025, cada elemento de la línea nuevo deberá declarar si publicará anuncios políticos de la Unión Europea (UE). Las cargas de la API de Display & Video 360 y del SDF que no proporcionen declaraciones fallarán. Consulta nuestra página de bajas para obtener más detalles sobre cómo actualizar tu integración y realizar esta declaración.
Es una palabra clave con segmentación negativa que pertenece a una lista de palabras clave negativas.
Representación JSON
{"name": string,"keywordValue": string}
Campos
name
string
Solo salida. Es el nombre del recurso de la palabra clave negativa.
keywordValue
string
Obligatorio. Inmutable. La palabra clave con segmentación negativa, por ejemplo, car insurance.
Debe estar codificado en UTF-8 con un tamaño máximo de 255 bytes. La cantidad máxima de caracteres es de 80. La cantidad máxima de palabras es 10.
Los caracteres válidos se limitan solo a los caracteres ASCII. La única codificación de URL permitida es para representar espacios en blanco entre palabras. Se ignoran los espacios en blanco iniciales o finales.
[null,null,["Última actualización: 2025-07-25 (UTC)"],[[["\u003cp\u003eA \u003ccode\u003eNegativeKeyword\u003c/code\u003e resource represents a negatively targeted keyword within a negative keyword list, preventing ads from showing on searches containing that keyword.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eNegativeKeyword\u003c/code\u003e resources have two main fields: \u003ccode\u003ename\u003c/code\u003e (resource name) and \u003ccode\u003ekeywordValue\u003c/code\u003e (the actual keyword, with restrictions on length, encoding, and characters).\u003c/p\u003e\n"],["\u003cp\u003eDisplay & Video 360 API provides methods to manage \u003ccode\u003eNegativeKeyword\u003c/code\u003e resources, including creating, deleting, listing, bulk editing, and replacing them within negative keyword lists.\u003c/p\u003e\n"]]],["Negative keywords are used for negative targeting within a list. They are represented in JSON with a `name` and a required `keywordValue` string. `keywordValue` must be UTF-8 encoded, under 255 bytes, 80 characters, and 10 words, using only ASCII characters. Actions include creating, deleting, and listing individual negative keywords. Bulk editing and replacing all keywords in a list are also possible. The `name` field is output-only, while `keywordValue` is immutable.\n"],null,["# REST Resource: advertisers.negativeKeywordLists.negativeKeywords\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\n- [Resource: NegativeKeyword](#NegativeKeyword)\n - [JSON representation](#NegativeKeyword.SCHEMA_REPRESENTATION)\n- [Methods](#METHODS_SUMMARY)\n\nResource: NegativeKeyword\n-------------------------\n\nA negatively targeted keyword that belongs to a negative keyword list.\n\n| JSON representation |\n|----------------------------------------------------|\n| ``` { \"name\": string, \"keywordValue\": string } ``` |\n\n| Fields ||\n|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `name` | `string` Output only. The resource name of the negative keyword. |\n| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |\n\n| Methods ------- ||\n|-----------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------|\n| ### [bulkEdit](/display-video/api/reference/rest/v3/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) | Bulk edits negative keywords in a single negative keyword list. |\n| ### [create](/display-video/api/reference/rest/v3/advertisers.negativeKeywordLists.negativeKeywords/create) | Creates a negative keyword in a negative keyword list. |\n| ### [delete](/display-video/api/reference/rest/v3/advertisers.negativeKeywordLists.negativeKeywords/delete) | Deletes a negative keyword from a negative keyword list. |\n| ### [list](/display-video/api/reference/rest/v3/advertisers.negativeKeywordLists.negativeKeywords/list) | Lists negative keywords in a negative keyword list. |\n| ### [replace](/display-video/api/reference/rest/v3/advertisers.negativeKeywordLists.negativeKeywords/replace) | Replaces all negative keywords in a single negative keyword list. |"]]
