Entity: Floodlight publisher tags
|ID||Required only when editing an existing entity.||String||Numeric ID value of the tag. If left blank, a new tag will be created and a unique ID will be assigned.|
|Floodlight activity ID||Yes||String||Numeric ID value of the parent Floodlight activity. You can specify a custom identifier (for example, "ext[custom activity ID]") for an activity that you are creating at the same time as this tag. You must also include corresponding Floodlight activity row in the parent "Floodlight activities" tab.|
|Site ID||Yes||Long||Numeric ID value of the site where the publisher tag is served.|
|Code||Yes||String||HTML code that you want to serve whenever a user visits a webpage containing the associated Floodlight tags. Tags have a limit of 12,000 characters per Floodlight activity, but any tags over 4,000 characters can slow down page loading times.|
|Length||No||Long||Length of the tag's code. Read-only.|
|Conversion type||Yes||Enum||The type of conversion for which the publisher tag is served. When a user visits your Floodlight page after clicking on one of your ads, the ad server delivers the publisher tags associated with the site where the user clicked.|
'Click through' | 'View through' | 'Both'.
|Delete||No||Boolean||Specifies whether this tag will be deleted and removed from the Floodlight activity. Only applies for existing tags.|
Possible values: 'Yes' | 'No'