customer_search_term_insight

A Customer search term view. Historical data is available starting March 2023.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of customer_search_term_insight. However, when you specify customer_search_term_insight in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when customer_search_term_insight is specified in the FROM clause.

Is customer_search_term_insight specified in the FROM clause of your query?

 Resource fields
category_label
id
resource_name
 Segments
campaign
date
search_subcategory
search_term
 Metrics
clicks
conversions
conversions_from_interactions_rate
conversions_value
ctr
impressions
search_volume

customer_search_term_insight.category_label

Field descriptionOutput only. The label for the search category. An empty string denotes the catch-all category for search terms that didn't fit into another category.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer_search_term_insight.id

Field descriptionOutput only. The ID of the insight.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer_search_term_insight.resource_name

Field descriptionOutput only. The resource name of the customer level search term insight. Customer level search term insight resource names have the form: customers/{customer_id}/customerSearchTermInsights/{category_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.campaign

Field descriptionResource name of the campaign.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.search_subcategory

Field descriptionA search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.search_term

Field descriptionA search term.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

metrics.clicks

Field descriptionThe number of clicks.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions

Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_from_interactions_rate

Field descriptionConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value

Field descriptionThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.ctr

Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.impressions

Field descriptionCount of how often your ad has appeared on a search results page or website on the Google Network.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_volume

Field descriptionSearch volume range for a search term insight category.
CategoryMETRIC
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.common.SearchVolumeRange
FilterableFalse
SelectableTrue
SortableTrue
RepeatedFalse