Videos

Watching videos can be a great way to get started with Google Ads API, and we have included several popular video series below.

Subscribe to the Google Ads Developers YouTube channel to stay up to date with the latest workshops, release notes, best practices, new feature integrations, code walkthroughs, and video tutorials.

API Version Highlights

Release of v10

Find out about the exciting new features available in the Google Ads API v10.

Release of v9

Find out about the exciting new features available in the Google Ads API v9.

Migration Workshop 2021

Welcome

Welcome to the Google Ads API Migration workshop. In this session, we’ll share everything you need to know about the event, including what you should expect to get out of the workshops, an overview of the various sessions, how to ask questions and get support, and key resources you’ll need to get the most out of the workshop.

What's New

The Google Ads API offers a variety of new features, modern technologies, paradigms, and developer tools. In this session, we’ll highlight many of the exciting changes between the AdWords API and the Google Ads API and walk through several new features that are offered exclusively in the Google Ads API.

Migrating from Feed-based to Asset-based Extensions

As a new feature in the Google Ads API, asset-based extensions offer many improvements over, and will soon replace, feed-based extensions in the Google Ads API. Follow along with your client library of choice as we demonstrate how to migrate feed-based extensions to asset-based extensions.

Credentials & Account Access

Follow along as we illustrate several key concepts related to credentials and account access in the Google Ads API with the Google Ads Doctor (oauthdoctor). In this interactive session, you’ll learn how to get started with the Google Ads API and troubleshoot issues along the way.

Flexible Reporting

Reporting and data retrieval in the Google Ads API follows an entirely new paradigm as compared with the AdWords API. In this session, you’ll learn the fundamentals of reporting and data retrieval, as well as the new Google Ads Query Language (or GAQL). We will cover several key concepts and walk through a variety of GAQL queries to demonstrate the power and flexibility of reporting with the Google Ads API.

The Ultimate GAQL Workshop

Building on the Flexible Reporting session, the Ultimate GAQL Workshop will take a deep dive into the details and nuances of the Google Ads Query Language (GAQL). Follow along with this interactive session as we demonstrate how to use the GoogleAdsField service to retrieve field metadata, the Google Ads Query Builder to construct queries, and the Google Ads Query Validator to validate queries. This session will cover several key concepts and developer tools to help you become a reporting power user.

A Simple Model for Mutates

The Google Ads API offers a simple model for performing mutate operations. In this session, we’ll cover the fundamentals of mutating data with the Google Ads API, the various types of mutate methods, and a number of new features in the Google Ads API. We’ll also walk through several examples to demonstrate how mutates work in the context of real-world use cases.

Reporting & Mutates

In this interactive session, we'll build upon the concepts of the previous sessions to migrate an entire application from the AdWords API to the Google Ads API. Follow along with your client library of choice as we perform a micro-migration that demonstrates both reporting and mutating functionality and shows how these features work together.

Best Practices

In this session, we’ll walk through best practices to optimize performance, streamline developer workflows, and get the most out of the Google Ads API.

Creating a Migration Plan

Migrating an entire application from the AdWords API to the Google Ads API can be a major undertaking. With a focus on planning and DevOps, this session will discuss key considerations and decisions to contemplate in preparing for and completing your migration. This session is designed to help you create a plan that will ease your migration process and even turn it into an opportunity to improve upon your existing AdWords API integration.

Migration Panel

In this session, you’ll have the opportunity to hear from and get to know the team behind the Google Ads API. With panel participants including the tech leads for the Google Ads API and Google Ads API Developer Relations team, you’ll learn about key decisions in designing an entirely new API, how we think about the Google Ads API, and much more.

Trivia

We've covered a lot of important information in this workshop. Before the event comes to a close, join us for some fun in this interactive trivia session. See how you stack up against the Google Ads Developer Relations team in answering trivial questions about the Google Ads API.

Event Closing

Thank you for tuning into the Google Ads API Migration workshop. Join us for this closing session as we recap what we’ve learned and discuss next steps.

Authentication & Authorization

Introduction

An introduction to authentication & authorization in the Google Ads API.

Web Flow with the OAuth Playground

A demo of Google Ads API credentials setup for web applications, using the OAuth Playground.

Desktop Flow with Client Libraries

A demo of the Desktop Application OAuth flow with client libraries.

Web Flow with Client Libraries

A demo of the Web Application OAuth flow with client libraries.

Desktop Flow with the REST API

In this episode, we’ll demystify OAuth with the Google Ads API and demonstrate how you can complete the entire OAuth process and make an API request using the Desktop App flow with the REST API in under 20 seconds. We’ll also share some useful scripts to quickly generate access tokens and perform searchStream requests.

Best Practices

In this video, we cover some best practices for working with authentication and authorization.

REST API

Introduction

In this video, we’ll provide an introduction to using the REST interface of the Google Ads API. Topics include: transport choices of REST versus gRPC, necessary credentials, API design including resource naming hierarchy, and using cURL with the Google Ads API.

Authorization with REST

In this video, we’ll get an overview of authorization with REST. We’ll then see how to generate an access token with REST and use that access token to authenticate to the Google Ads REST API.

SearchStream & Search

In this video, we’ll look at the differences between the SearchStream and Search methods, and walk through a demo of using each of these methods over REST.

Best Practices

Retrieving Information Efficiently

How to retrieve information efficiently using the Google Ads API. Covers the differences between SearchStream, Search and Get including practical advice on when to use each method. The video also explains how the API caches results and how you can retrieve rows in reverse.

Mutating Information Efficiently

In episode 2 of the Google Ads API Best Practices Series, we discuss how to mutate information efficiently using the Google Ads API. This video contrasts per service mutates versus the GoogleAdsService, grouping and ungrouping operations, and how to ensure there are no orphaned entities.

Advanced Information Retrieval

In episode 3 of the Google Ads API Best Practices Series, we discuss advanced techniques in retrieving information such as using optimal WHERE clauses and filtering unneeded data that can bloat responses. We also contrast the AdWords API means of retrieving information.

Account Change History

The Basics

Explore the two major parts of the Change History feature in the Google Ads API. Learn about what you need to consider before using Change Status and Change Event.

Change Status

Explore the Change Status feature in the Google Ads API. Learn about how page through status changes to examine your account's history.

Optimization Score & Recommendations

Overview

A high-level presentation of all the main concepts of Optimization Score and Recommendations for a smooth integration using the Google Ads API.

Deep Dive: Optimization Score

A presentation of all the technical details for a smooth integration with the Optimization Score using the Google Ads API.

Deep Dive: Recommendations

A presentation of all the technical details for a smooth integration when retrieving recommendations using the Google Ads API.

Recommendations: Take Actions

A presentation of all the technical details for a smooth integration when taking actions based on recommendations using the Google Ads API.

Recommendations: Apply Parameters

Follow along as we demonstrate how to apply recommendations using the Google Ads API.

Recommendations: Take Actions In Bulk

Follow along as we demonstrate how to take actions on recommendations in bulk using the Google Ads API and discuss common pitfalls and errors.

Error Handling & Testing

Follow along as we discuss how to handle errors and test recommendations when developing your applications with the Google Ads API.

Best Practices

We summarize many of the best practices from previous episodes and introduce some new integration considerations.

Smart Bidding

Overview & Getting Started

An introduction to Smart Bidding, including an overview of what Smart Bidding is and why it’s important, as well as a brief example of how to set up a basic Smart Bidding strategy.

MaximizeConversions & MaximizeConversionValue

An overview of two key Smart Bidding Strategy types, MaximizeConversions and MaximizeConversionValue, and the different ways that they can be applied to campaigns.