要为购物广告系列投放广告,您必须制作
AdGroup
。
标准购物广告系列支持
SHOPPING_PRODUCT_ADS
广告组类型。这是购物广告系列的默认广告组类型,
标准产品广告。可以通过提供
type
字段。
标准购物广告系列可以包含多个广告组,每个广告组都包含 至少一个广告。
此代码示例演示了如何为标准购物广告系列创建广告组
广告系列。此示例还设置了每次点击费用出价,以匹配广告系列的出价策略,
该参数设置为 ManualCpc
。
private String addShoppingProductAdGroup(
GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
// Creates an ad group.
AdGroup adGroup =
AdGroup.newBuilder()
.setName("Earth to Mars Cruises #" + getPrintableDateTime())
.setCampaign(campaignResourceName)
// Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for
// ad groups that contain shopping product ads.
.setType(AdGroupType.SHOPPING_PRODUCT_ADS)
.setCpcBidMicros(1_000_000L)
.setStatus(AdGroupStatus.ENABLED)
.build();
// Creates an ad group operation.
AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();
// Issues a mutate request to add an ad group.
try (AdGroupServiceClient adGroupServiceClient =
googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
MutateAdGroupResult mutateAdGroupResult =
adGroupServiceClient
.mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))
.getResults(0);
System.out.printf(
"Added a product shopping ad group with resource name: '%s'%n",
mutateAdGroupResult.getResourceName());
return mutateAdGroupResult.getResourceName();
}
}
private string AddProductShoppingAdGroup(GoogleAdsClient client, long customerId,
string campaignResourceName)
{
// Get the AdGroupService.
AdGroupServiceClient adGroupService = client.GetService(Services.V17.AdGroupService);
// Creates an ad group.
AdGroup adGroup = new AdGroup()
{
Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(),
Campaign = campaignResourceName,
// Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible
// for ad groups that contain shopping product ads.
Type = AdGroupType.ShoppingProductAds,
CpcBidMicros = 1_000_000L,
Status = AdGroupStatus.Enabled
};
// Creates an ad group operation.
AdGroupOperation operation = new AdGroupOperation()
{
Create = adGroup
};
// Issues a mutate request to add an ad group.
MutateAdGroupResult mutateAdGroupResult =
adGroupService
.MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { operation })
.Results[0];
Console.WriteLine("Added a product shopping ad group with resource name: '{0}'.",
mutateAdGroupResult.ResourceName);
return mutateAdGroupResult.ResourceName;
}
private static function addShoppingProductAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $campaignResourceName
) {
// Creates an ad group.
$adGroup = new AdGroup([
'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),
// Sets the campaign.
'campaign' => $campaignResourceName,
// Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for
// ad groups that contain shopping product ads.
'type' => AdGroupType::SHOPPING_PRODUCT_ADS,
'cpc_bid_micros' => 10000000,
'status' => AdGroupStatus::ENABLED
]);
// Creates an ad group operation.
$adGroupOperation = new AdGroupOperation();
$adGroupOperation->setCreate($adGroup);
// Issues a mutate request to add an ad group.
$adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
$response = $adGroupServiceClient->mutateAdGroups(
MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
);
/** @var AdGroup $addedAdGroup */
$addedAdGroup = $response->getResults()[0];
printf(
"Added a shopping product ad group with resource name '%s'.%s",
$addedAdGroup->getResourceName(),
PHP_EOL
);
return $addedAdGroup->getResourceName();
}
def add_shopping_product_ad_group(client, customer_id, campaign_resource_name):
"""Creates a new shopping product ad group in the specified campaign."""
ad_group_service = client.get_service("AdGroupService")
# Create ad group.
ad_group_operation = client.get_type("AdGroupOperation")
ad_group = ad_group_operation.create
ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}"
ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
ad_group.campaign = campaign_resource_name
# Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value
# possible for ad groups that contain shopping product ads.
ad_group.type_ = client.enums.AdGroupTypeEnum.SHOPPING_PRODUCT_ADS
ad_group.cpc_bid_micros = 10000000
# Add the ad group.
ad_group_response = ad_group_service.mutate_ad_groups(
customer_id=customer_id, operations=[ad_group_operation]
)
ad_group_resource_name = ad_group_response.results[0].resource_name
print(
"Added a product shopping ad group with resource name "
f"'{ad_group_resource_name}'."
)
return ad_group_resource_name
def add_shopping_product_ad_group(client, customer_id, campaign_name)
operation = client.operation.create_resource.ad_group do |ad_group|
ad_group.name = "Earth to Mars cruise ##{(Time.new.to_f * 1000).to_i}"
ad_group.status = :ENABLED
ad_group.campaign = campaign_name
ad_group.type = :SHOPPING_PRODUCT_ADS
ad_group.cpc_bid_micros = 10_000_000
end
service = client.service.ad_group
response = service.mutate_ad_groups(
customer_id: customer_id,
operations: [operation],
)
ad_group_name = response.results.first.resource_name
puts "Added a product shopping ad group with resource name #{ad_group_name}."
ad_group_name
end
sub add_shopping_product_ad_group {
my ($api_client, $customer_id, $campaign_resource_name) = @_;
# Create an ad group.
my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
name => "Earth to Mars Cruises #" . uniqid(),
campaign => $campaign_resource_name,
# Set the ad group type to SHOPPING_PRODUCT_ADS. This is the only value
# possible for ad groups that contain shopping product ads.
type => SHOPPING_PRODUCT_ADS,
cpcBidMicros => 1000000,
status => Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum::ENABLED
});
# Create an ad group operation.
my $ad_group_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
new({create => $ad_group});
# Add the ad group.
my $ad_group_resource_name = $api_client->AdGroupService()->mutate({
customerId => $customer_id,
operations => [$ad_group_operation]})->{results}[0]{resourceName};
printf "Added a product shopping ad group with resource name: '%s'.\n",
$ad_group_resource_name;
return $ad_group_resource_name;
}