Local Services campaigns

Local Services campaigns let you advertise your business on Google and receive leads directly from potential customers. This guide summarizes the supported operations and restrictions in the current version of the Google Ads API.

Supported operations

Retrieve Local Services campaigns and budgets

Local Services campaigns and budgets can be retrieved using the GoogleAdsService.Search or GoogleAdsService.SearchStream method to query for the campaign resources where advertising_channel_type = 'LOCAL_SERVICES'. Here is an example:

SELECT
  campaign.id,
  campaign.status,
  campaign_budget.id,
  campaign_budget.period,
  campaign_budget.amount_micros,
  campaign_budget.type
FROM campaign
WHERE campaign.advertising_channel_type = 'LOCAL_SERVICES'

Edit Local Services campaigns

You can update the campaign's status and the associated campaign budget's amount_micros fields.

Set the bidding strategy of Local Services campaigns

You can set the following bidding strategies as the standard bidding strategy of Local Services campaigns:

• ManualCpa by setting the field manual_cpa

  You can set the bids of ManualCpa through LocalServicesCampaignSettings.category_bids. You can retrieve and set LocalServicesCampaignSettings of Local Services campaigns though Campaign.local_services_campaign_settings.

• MaximizeConversions by setting the field maximize_conversions

Set an ad schedule as a campaign criterion

You can set an ad schedule for a Local Services campaign as a campaign criterion.

Create an AdScheduleInfo and set it to the ad_schedule of the CampaignCriterion that is sent to the Google Ads API, using CampaignCriterionService.MutateCampaignCriteria.

Set location targeting

To enable location targeting for a Local Services campaign, add a LocationInfo and set it to the location of the CampaignCriterion that is sent to the Google Ads API, using CampaignCriterionService.MutateCampaignCriteria. For more details, see Location targeting.

Target specific service types

To enable targeting for a specific service type, add a LocalServiceIdInfo and set it to the type of service.

You should use a service ID that matches your campaign's targeting location and category.

Unsupported operations

The restrictions listed in the following table can change in future versions of the Google Ads API.

Unsupported operations
Create and remove campaigns	The Google Ads API blocks creation of new Local Services campaigns.
Operations on sub-entities in a campaign	The Google Ads API does not support the creation, modification, removal, or retrieval of ad groups, ads, or criteria in Local Services campaigns.