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Creating Responsive Search Ads

Below you can see code examples showing how to create responsive search ads. As with other ads, ad creation is accomplished using AdGroupAdService.MutateAdGroupAds . A ResponsiveSearchAdInfo requires at least three headlines, at least two descriptions, and at least one final URL.

Java

// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.basicoperations;

import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getShortPrintableDateTime;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v8.common.AdTextAsset;
import com.google.ads.googleads.v8.common.ResponsiveSearchAdInfo;
import com.google.ads.googleads.v8.enums.AdGroupAdStatusEnum.AdGroupAdStatus;
import com.google.ads.googleads.v8.enums.ServedAssetFieldTypeEnum.ServedAssetFieldType;
import com.google.ads.googleads.v8.errors.GoogleAdsError;
import com.google.ads.googleads.v8.errors.GoogleAdsException;
import com.google.ads.googleads.v8.resources.Ad;
import com.google.ads.googleads.v8.resources.AdGroupAd;
import com.google.ads.googleads.v8.services.AdGroupAdOperation;
import com.google.ads.googleads.v8.services.AdGroupAdServiceClient;
import com.google.ads.googleads.v8.services.MutateAdGroupAdResult;
import com.google.ads.googleads.v8.services.MutateAdGroupAdsResponse;
import com.google.ads.googleads.v8.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;

/** Adds a responsive search ad to a given ad group. To get ad groups, run GetAdGroups.java. */
public class AddResponsiveSearchAd {

  private static class AddResponsiveSearchAdParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.AD_GROUP_ID, required = true)
    private Long adGroupId;
  }

  public static void main(String[] args) {
    AddResponsiveSearchAdParams params = new AddResponsiveSearchAdParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE");
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new AddResponsiveSearchAd().runExample(googleAdsClient, params.customerId, params.adGroupId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param adGroupId the ad group ID.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
    String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);

    // Sets a pinning to always choose this asset for HEADLINE_1. Pinning is optional; if no
    // pinning is set, then headlines and descriptions will be rotated and the ones that
    // perform best will be used more often.
    AdTextAsset pinnedHeadline =
        AdTextAsset.newBuilder()
            .setText("Cruise to Mars #" + getShortPrintableDateTime())
            .setPinnedField(ServedAssetFieldType.HEADLINE_1)
            .build();

    // Creates the responsive search ad info.
    ResponsiveSearchAdInfo responsiveSearchAdInfo =
        ResponsiveSearchAdInfo.newBuilder()
            .addHeadlines(pinnedHeadline)
            .addHeadlines(createAdTextAsset("Best Space Cruise Line"))
            .addHeadlines(createAdTextAsset("Experience the Stars"))
            .addDescriptions(createAdTextAsset("Buy your tickets now"))
            .addDescriptions(createAdTextAsset("Visit the Red Planet"))
            .setPath1("all-inclusive")
            .setPath2("deals")
            .build();

    // Wraps the info in an Ad object.
    Ad ad =
        Ad.newBuilder()
            .setResponsiveSearchAd(responsiveSearchAdInfo)
            .addFinalUrls("http://www.example.com")
            .build();

    // Builds the final ad group ad representation.
    AdGroupAd adGroupAd =
        AdGroupAd.newBuilder()
            .setAdGroup(adGroupResourceName)
            .setStatus(AdGroupAdStatus.PAUSED)
            .setAd(ad)
            .build();

    // Creates the operation.
    AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

    // Creates the AdGroupAdServiceClient.
    try (AdGroupAdServiceClient adGroupAdServiceClient =
        googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
      // Adds the AdGroup.
      MutateAdGroupAdsResponse response =
          adGroupAdServiceClient.mutateAdGroupAds(
              Long.toString(customerId), ImmutableList.of(operation));
      for (MutateAdGroupAdResult result : response.getResultsList()) {
        System.out.printf(
            "Responsive search ad created with resource name: %s.%n", result.getResourceName());
      }
    }
  }

  /**
   * Creates an AdTextAsset from a given string.
   *
   * @param text the text string to insert in the AdTextAsset.
   * @return AdTextAsset.
   */
  private AdTextAsset createAdTextAsset(String text) {
    return AdTextAsset.newBuilder().setText(text).build();
  }
}

      
      

C#

// Copyright 2020 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V8.Common;
using Google.Ads.GoogleAds.V8.Enums;
using Google.Ads.GoogleAds.V8.Errors;
using Google.Ads.GoogleAds.V8.Resources;
using Google.Ads.GoogleAds.V8.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V8.Enums.ServedAssetFieldTypeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V8
{
    /// <summary>
    /// This code example adds a responsive search ad to a given ad group. To get ad groups,
    /// run GetAdGroups.cs.
    /// </summary>
    public class AddResponsiveSearchAd : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="AddResponsiveSearchAd"/> example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// ID of the ad group to which ads are added.
            /// </summary>
            [Option("adGroupId", Required = true, HelpText =
                "ID of the ad group to which ads are added.")]
            public long AdGroupId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = new Options();
            CommandLine.Parser.Default.ParseArguments<Options>(args).MapResult(
                delegate (Options o)
                {
                    options = o;
                    return 0;
                }, delegate (IEnumerable<Error> errors)
                {
                    // The Google Ads customer ID for which the call is made.
                    options.CustomerId = long.Parse("INSERT_CUSTOMER_ID_HERE");

                    // ID of the ad group to which ads are added.
                    options.AdGroupId = long.Parse("INSERT_AD_GROUP_ID_HERE");

                    return 0;
                });

            AddResponsiveSearchAd codeExample = new AddResponsiveSearchAd();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(),
                options.CustomerId,
                options.AdGroupId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example adds a responsive search ad to a given ad group. To get ad " +
            "groups, run GetAdGroups.cs.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
        /// <param name="adGroupId">ID of the ad group to which ads are added.</param>
        public void Run(GoogleAdsClient client, long customerId, long adGroupId)
        {
            // Get the AdGroupAdService.
            AdGroupAdServiceClient adGroupAdService =
                client.GetService(Services.V8.AdGroupAdService);

            // Create the ad.
            Ad ad = new Ad()
            {
                ResponsiveSearchAd = new ResponsiveSearchAdInfo()
                {
                    Headlines =
                    {
                        // Sets a pinning to always choose this asset for HEADLINE_1. Pinning is
                        // optional; if no pinning is set, then headlines and descriptions will be
                        // rotated and the ones that perform best will be used more often.
                        new AdTextAsset() {
                            Text = "Cruise to Mars #" + ExampleUtilities.GetShortRandomString(),
                            PinnedField = ServedAssetFieldType.Headline1
                        },
                        new AdTextAsset() { Text = "Best Space Cruise Line" },
                        new AdTextAsset() { Text = "Experience the Stars" }
                    },
                    Descriptions =
                    {
                        new AdTextAsset() { Text = "Buy your tickets now" },
                        new AdTextAsset() { Text = "Visit the Red Planet" },
                    },
                    Path1 = "all-inclusive",
                    Path2 = "deals"
                },
                FinalUrls = { "http://www.example.com" }
            };

            // Builds the final ad group ad representation.
            AdGroupAd adGroupAd = new AdGroupAd()
            {
                AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
                Status = AdGroupAdStatusEnum.Types.AdGroupAdStatus.Paused,
                Ad = ad
            };

            // Creates the operation.
            AdGroupAdOperation operation = new AdGroupAdOperation()
            {
                Create = adGroupAd
            };

            try
            {
                MutateAdGroupAdsResponse response =
                    adGroupAdService.MutateAdGroupAds(customerId.ToString(), new[] { operation });
                foreach (MutateAdGroupAdResult result in response.Results)
                {
                    Console.WriteLine($"Responsive search ad created with resource name:" +
                        $" '{result.ResourceName}'.");
                }
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}

      
      

PHP

<?php

/**
 * Copyright 2020 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\BasicOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V8\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V8\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V8\GoogleAdsException;
use Google\Ads\GoogleAds\Util\V8\ResourceNames;
use Google\Ads\GoogleAds\V8\Common\AdTextAsset;
use Google\Ads\GoogleAds\V8\Common\ResponsiveSearchAdInfo;
use Google\Ads\GoogleAds\V8\Enums\AdGroupAdStatusEnum\AdGroupAdStatus;
use Google\Ads\GoogleAds\V8\Enums\ServedAssetFieldTypeEnum\ServedAssetFieldType;
use Google\Ads\GoogleAds\V8\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V8\Resources\Ad;
use Google\Ads\GoogleAds\V8\Resources\AdGroupAd;
use Google\Ads\GoogleAds\V8\Services\AdGroupAdOperation;
use Google\ApiCore\ApiException;

/**
 * This example adds a responsive search ad to a given ad group. To get ad groups,
 * run GetAdGroups.php.
 */
class AddResponsiveSearchAd
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const AD_GROUP_ID = 'INSERT_AD_GROUP_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::AD_GROUP_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int $adGroupId the ad group ID to add a responsive search ad to
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $adGroupId
    ) {
        // Creates an ad and sets responsive search ad info.
        $ad = new Ad([
            'responsive_search_ad' => new ResponsiveSearchAdInfo([
                'headlines' => [
                    // Sets a pinning to always choose this asset for HEADLINE_1. Pinning is
                    // optional; if no pinning is set, then headlines and descriptions will be
                    // rotated and the ones that perform best will be used more often.
                    self::createAdTextAsset(
                        'Cruise to Mars #' . Helper::getShortPrintableDatetime(),
                        ServedAssetFieldType::HEADLINE_1
                    ),
                    self::createAdTextAsset('Best Space Cruise Line'),
                    self::createAdTextAsset('Experience the Stars')
                ],
                'descriptions' => [
                    self::createAdTextAsset('Buy your tickets now'),
                    self::createAdTextAsset('Visit the Red Planet')
                ],
                'path1' => 'all-inclusive',
                'path2' => 'deals'
            ]),
            'final_urls' => ['http://www.example.com']
        ]);

        // Creates an ad group ad to hold the above ad.
        $adGroupAd = new AdGroupAd([
            'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
            'status' => AdGroupAdStatus::PAUSED,
            'ad' => $ad
        ]);

        // Creates an ad group ad operation.
        $adGroupAdOperation = new AdGroupAdOperation();
        $adGroupAdOperation->setCreate($adGroupAd);

        // Issues a mutate request to add the ad group ad.
        $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
        $response = $adGroupAdServiceClient->mutateAdGroupAds($customerId, [$adGroupAdOperation]);

        $createdAdGroupAdResourceName = $response->getResults()[0]->getResourceName();
        printf(
            "Created responsive search ad with resource name '%s'.%s",
            $createdAdGroupAdResourceName,
            PHP_EOL
        );
    }

    /**
     * Creates an ad text asset with the specified text and pin field enum value.
     *
     * @param string $text the text to be set
     * @param int|null $pinField the enum value of the pin field
     * @return AdTextAsset the created ad text asset
     */
    private static function createAdTextAsset(string $text, int $pinField = null): AdTextAsset
    {
        $adTextAsset = new AdTextAsset(['text' => $text]);
        if (!is_null($pinField)) {
            $adTextAsset->setPinnedField($pinField);
        }
        return $adTextAsset;
    }
}

AddResponsiveSearchAd::main();

      
      

Python

#!/usr/bin/env python
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example adds a responsive search ad to a given ad group.

To get ad groups, run get_ad_groups.py.
"""


import argparse
import sys
from uuid import uuid4

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException


def main(client, customer_id, ad_group_id):
    ad_group_ad_service = client.get_service("AdGroupAdService")
    ad_group_service = client.get_service("AdGroupService")

    # Create the ad group ad.
    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    ad_group_ad = ad_group_ad_operation.create
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED
    ad_group_ad.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )

    # Set responsive search ad info.
    ad_group_ad.ad.final_urls.append("http://www.example.com")

    # Set a pinning to always choose this asset for HEADLINE_1. Pinning is
    # optional; if no pinning is set, then headlines and descriptions will be
    # rotated and the ones that perform best will be used more often.
    served_asset_enum = client.enums.ServedAssetFieldTypeEnum.HEADLINE_1
    pinned_headline = _create_ad_text_asset(
        client, f"Cruise to Mars #{str(uuid4())[:8]}", served_asset_enum
    )

    ad_group_ad.ad.responsive_search_ad.headlines.extend(
        [
            pinned_headline,
            _create_ad_text_asset(client, "Best Space Cruise Line"),
            _create_ad_text_asset(client, "Experience the Stars"),
        ]
    )
    ad_group_ad.ad.responsive_search_ad.descriptions.extend(
        [
            _create_ad_text_asset(client, "Buy your tickets now"),
            _create_ad_text_asset(client, "Visit the Red Planet"),
        ]
    )
    ad_group_ad.ad.responsive_search_ad.path1 = "all-inclusive"
    ad_group_ad.ad.responsive_search_ad.path2 = "deals"

    # Send a request to the server to add a responsive search ad.
    ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )

    for result in ad_group_ad_response.results:
        print(
            f"Created responsive search ad with resource name "
            f'"{result.resource_name}".'
        )


def _create_ad_text_asset(client, text, pinned_field=None):
    """Create an AdTextAsset."""
    ad_text_asset = client.get_type("AdTextAsset")
    ad_text_asset.text = text
    if pinned_field:
        ad_text_asset.pinned_field = pinned_field
    return ad_text_asset


if __name__ == "__main__":
    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client = GoogleAdsClient.load_from_storage(version="v8")

    parser = argparse.ArgumentParser(
        description=(
            "Adds an expanded text ad to the specified ad group ID, "
            "for the given customer ID."
        )
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-a", "--ad_group_id", type=str, required=True, help="The ad group ID."
    )
    args = parser.parse_args()

    try:
        main(googleads_client, args.customer_id, args.ad_group_id)
    except GoogleAdsException as ex:
        print(
            f'Request with ID "{ex.request_id}" failed with status '
            f'"{ex.error.code().name}" and includes the following errors:'
        )
        for error in ex.failure.errors:
            print(f'\tError with message "{error.message}".')
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)

      
      

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds a responsive search ad to an ad group.

require 'optparse'
require 'google/ads/google_ads'

def add_responsive_search_ad(customer_id, ad_group_id)
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  responsive_ad_info = client.resource.responsive_search_ad_info do |responsive_ad|
    responsive_ad.headlines << client.resource.ad_text_asset do |ata|
      ata.text = "Best Space Cruise Line"
    end

    responsive_ad.headlines << client.resource.ad_text_asset do |ata|
      ata.text = "Experience the Stars"
    end

    responsive_ad.headlines << client.resource.ad_text_asset do |ata|
      ata.text = "Explore the Galaxy"
    end

    responsive_ad.descriptions << client.resource.ad_text_asset do |ata|
      ata.text = "Buy your tickets now"
    end

    responsive_ad.descriptions << client.resource.ad_text_asset do |ata|
      ata.text = "Visit the Red Planet"
    end

    responsive_ad.path1 = "all-inclusive"
    responsive_ad.path2 = "deals"
  end

  ad = client.resource.ad do |ad|
    ad.final_urls << "http://www.example.com"
    ad.responsive_search_ad = responsive_ad_info
  end

  ad_group_ad = client.resource.ad_group_ad do |aga|
    aga.ad = ad
    aga.status = :PAUSED
    aga.ad_group = client.path.ad_group(customer_id, ad_group_id)
  end

  op = client.operation.create_resource.ad_group_ad(ad_group_ad)

  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [op],
  )
  puts "Created Responsive Search Ad with ID #{response.results.first.resource_name}."
end

if __FILE__ == $0
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'Ad Group ID') do |v|
      options[:ad_group_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    add_responsive_search_ad(
      options.fetch(:customer_id).tr("-", ""),
      options.fetch(:ad_group_id),
    )
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end

      
      

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds a responsive search ad to a given ad group. To get ad groups,
# run get_ad_groups.pl.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V8::Resources::AdGroupAd;
use Google::Ads::GoogleAds::V8::Resources::Ad;
use Google::Ads::GoogleAds::V8::Common::AdTextAsset;
use Google::Ads::GoogleAds::V8::Common::ResponsiveSearchAdInfo;
use Google::Ads::GoogleAds::V8::Enums::ServedAssetFieldTypeEnum qw(HEADLINE_1);
use Google::Ads::GoogleAds::V8::Enums::AdGroupAdStatusEnum qw(PAUSED);
use Google::Ads::GoogleAds::V8::Services::AdGroupAdService::AdGroupAdOperation;
use Google::Ads::GoogleAds::V8::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
my $ad_group_id = "INSERT_AD_GROUP_ID_HERE";

sub add_responsive_search_ad {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # Set a pinning to always choose this asset for HEADLINE_1. Pinning is optional;
  # if no pinning is set, then headlines and descriptions will be rotated and the
  # ones that perform best will be used more often.
  my $pinned_headline = Google::Ads::GoogleAds::V8::Common::AdTextAsset->new({
    text        => "Cruise to Mars #" . uniqid(),
    pinnedField => HEADLINE_1
  });

  # Create a responsive search ad info.
  my $responsive_search_ad_info =
    Google::Ads::GoogleAds::V8::Common::ResponsiveSearchAdInfo->new({
      headlines => [
        $pinned_headline,
        create_ad_text_asset("Best Space Cruise Line"),
        create_ad_text_asset("Experience the Stars")
      ],
      descriptions => [
        create_ad_text_asset("Buy your tickets now"),
        create_ad_text_asset("Visit the Red Planet")
      ],
      path1 => "all-inclusive",
      path2 => "deals"
    });

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V8::Resources::AdGroupAd->new({
      adGroup => Google::Ads::GoogleAds::V8::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      status => PAUSED,
      ad     => Google::Ads::GoogleAds::V8::Resources::Ad->new({
          responsiveSearchAd => $responsive_search_ad_info,
          finalUrls          => "http://www.example.com"
        })});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V8::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  printf "Created responsive search ad '%s'.\n",
    $ad_group_ads_response->{results}[0]{resourceName};

  return 1;
}

# Creates an ad text asset from a given string.
sub create_ad_text_asset {
  my $text = shift;
  return Google::Ads::GoogleAds::V8::Common::AdTextAsset->new({
    text => $text
  });
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions(
  "customer_id=s" => \$customer_id,
  "ad_group_id=i" => \$ad_group_id,
);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $ad_group_id);

# Call the example.
add_responsive_search_ad($api_client, $customer_id =~ s/-//gr, $ad_group_id);

=pod

=head1 NAME

add_responsive_search_ad

=head1 DESCRIPTION

This example adds a responsive search ad to a given ad group. To get ad groups,
run get_ad_groups.pl.

=head1 SYNOPSIS

add_responsive_search_ad.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -ad_group_id                The ad group ID.

=cut