This page lists various limits in the Google Ads API along with the corresponding error
that is thrown when the limit is exceeded. General product limits, such as the
number of campaigns per account, is listed in the
Google Ads Help Center.
Note: UTF-8 encoding is used when calculating byte limits for string values.
Maximum number of Google Ads accounts in a manager account hierarchy
Maximum number of test accounts in a manager account hierarchy
Maximum number of manager accounts a Google Ads account can be managed by
Maximum number of levels in a hierarchy, from top-level manager account to bottom-most Google Ads account
Maximum number of pending manager account invitations in the same hierarchy
Description1 or description2 length
Path1 or path2 length
Final URL length
A protocol prefix (such as "https://") is required for final URLs and is counted against this limit.
Maximum number of shared budgets in an account
The budgets limit is 1,000 more than the number of campaigns limit to allow for some room in reassigning budgets if needed. There is no restriction on the number of campaigns that can share a budget.
Maximum number of unshared budgets in an account
Maximum number of bidding strategies attached to ad groups per campaign
Maximum number of offline click conversions that can be uploaded per API call
Placement URL length
Final URL length
The protocol prefix (such as "http://") is counted towards this limit.
Maximum number of Shopping ad groups in a single request that modifies the structure of the ProductPartition tree.
This limit does not apply to operations on ProductPartition criteria changes that do not modify the structure of the tree. For example, a request that only modifies the bids of existing partitions can contain operations for more than two Shopping ad groups.If you want to modify the structure of the ProductPartition tree for more than two Shopping ad groups, consider using batch jobs, where this restriction does not apply.
Excluded IP blocks per campaign
Feeds per account
Feed items per account
Feed attributes per feed
Feed items per matching function
Maximum number of labels that can be applied to accounts by a manager account
Maximum number of accounts a label can be applied to
Maximum number of labels that can be applied to entities (campaigns, ad groups, etc.) per account
Maximum number of labels that can be applied to a single entity (campaign, ad group, etc.)
Maximum number of listing groups per ad group
Maximum number of billing setups that can be linked to a payments account
Maximum number of Performance Max campaigns in one account
Maximum number of asset groups in one campaign
Maximum number of listing group filters in one campaign
Maximum number of listing group filter subdivisions in one campaign