实验概览
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
借助 Google Ads API,您可以运行实验性广告系列,以便对广告系列结构、出价等方面的新更改进行 A/B 测试。指定您对特殊广告系列草稿所做的更改,然后将这些草稿更改应用到与基本广告系列一起运行的实验中,从而轻松比较效果。
使用广告系列草稿和广告系列实验的一般工作流程是:
- 创建
Experiment
。
- 在实验中创建多个
ExperimentArm
资源。其中一个是对照组,另一个则是对照组或实验组。实验组可以在开始实验之前进行自定义。
- 安排实验时间。
- 比较实验广告系列中的指标,以确定这些更改是否是改进。
- 推广、升级或结束实验。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-27。
[null,null,["最后更新时间 (UTC):2025-08-27。"],[[["\u003cp\u003eThe Google Ads API enables A/B testing through experimental campaigns, allowing you to test changes to campaign structure and bidding strategies.\u003c/p\u003e\n"],["\u003cp\u003eYou can create draft campaigns to specify desired changes and apply them to an experiment running alongside your base campaign for easy performance comparison.\u003c/p\u003e\n"],["\u003cp\u003eThe workflow involves creating an experiment, defining control and treatment arms, scheduling the experiment, comparing metrics, and finally promoting, graduating, or ending the experiment.\u003c/p\u003e\n"]]],[],null,["# Experiments overview\n\nThe Google Ads API provides the ability to run experimental campaigns as a way to [A/B\ntest](//en.wikipedia.org/wiki/A/B_testing) ideas for new changes to your\ncampaign structure, bidding, etc. You specify the changes you want to make on a\nspecial draft campaign, and then apply those drafted changes to an experiment\nrunning alongside your base campaign, making it easy to compare performance.\n\nThe general workflow for using campaign drafts and campaign experiments is:\n\n1. Create an [`Experiment`](/google-ads/api/reference/rpc/v21/Experiment).\n2. Create multiple [`ExperimentArm`](/google-ads/api/reference/rpc/v21/ExperimentArm) resources within the experiment. One will serve as a control and the others will serve as the comparison or treatment arms. The treatment arms may be customized before beginning the experiment.\n3. Schedule the experiment.\n4. Compare the metrics from the experiment campaign to determine whether the changes were an improvement.\n5. Promote, graduate, or end the experiment."]]