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素材资源的制作和使用

大多数素材资源类型都必须先使用 AssetService 创建，然后才能在广告中使用。TextAsset 类型是个例外，因为它是在广告制作期间以内嵌方式创建的。所有其他类型都必须先上传到 Google Ads 账号，然后才能使用。

素材资源关联级别

将素材资源与 Google Ads 账号层次结构中的不同实体相关联，即可将其用于投放。关联级别取决于素材资源类型和广告系列类型。用于管理这些链接的常见资源包括：

CustomerAsset：适用于在账号级关联的素材资源。
CampaignAsset：适用于与特定广告系列相关联的素材资源。
AdGroupAsset：适用于与特定广告组相关联的素材资源。
AssetGroupAsset：适用于效果最大化广告系列中与素材资源组相关联的素材资源。

具体使用哪种服务和资源取决于您要实现的目标。

效果最大化广告系列品牌素材资源

虽然效果最大化广告系列中的许多素材资源都是使用 AssetGroupAsset 关联到素材资源组，但如果为广告系列启用了品牌规范，则商家名称和商家徽标素材资源属于例外情况。在本例中，它们使用 CampaignAsset 直接在广告系列一级关联，字段类型分别为 BUSINESS_NAME 和 LOGO。如果为广告系列停用了品牌规范，则必须使用 AssetGroupAsset 附加这些素材资源。如需了解详情，请参阅效果最大化广告系列中的素材资源。

创建资产

创建图片和媒体包素材资源时，必须使用唯一名称。如果您提供现有名称，系统会通过在现有名称后附加唯一字符串来创建新名称。我们强烈建议您使用具有描述性的唯一名称，以便在集合不断扩大时更轻松地管理和识别各个素材资源。

要点：AssetService 支持对许多素材资源类型（例如站内链接、宣传信息或促销信息）执行 create 和 update 操作，而不可变素材资源（例如 TextAsset 和 ImageAsset）在上传到 Google Ads 账号后无法就地修改。您必须使用广告级或实体级操作来管理单个素材资源与广告或广告系列之间的关联。

以下示例展示了如何通过原始图片数据的网址创建新的图片素材资源。

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) throws IOException {
  byte[] imageData = ByteStreams.toByteArray(new URL(IMAGE_URL).openStream());

  // Create the image asset.
  ImageAsset imageAsset = ImageAsset.newBuilder().setData(ByteString.copyFrom(imageData)).build();

  // Creates an asset.
  Asset asset =
      Asset.newBuilder()
          // Provide a unique friendly name to identify your asset.
          // When there is an existing image asset with the same content but a different name, the
          // new name will be dropped silently.
          .setName("Marketing Image")
          .setType(AssetType.IMAGE)
          .setImageAsset(imageAsset)
          .build();

  // Creates the operation.
  AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build();

  // Creates the service client.
  try (AssetServiceClient assetServiceClient =
      googleAdsClient.getLatestVersion().createAssetServiceClient()) {
    // Issues a mutate request to add the asset.
    MutateAssetsResponse response =
        assetServiceClient.mutateAssets(Long.toString(customerId), ImmutableList.of(operation));
    // Prints the result.
    System.out.printf(
        "The image asset with resource name '%s' was created.%n",
        response.getResults(0).getResourceName());
  }
}UploadImageAsset.java

C#

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the AssetServiceClient.
    AssetServiceClient assetService =
        client.GetService(Services.V26.AssetService);

    // Creates an image content.
    byte[] imageContent = MediaUtilities.GetAssetDataFromUrl(IMAGE_URL, client.Config);

    // Creates an image asset.
    ImageAsset imageAsset = new ImageAsset()
    {
        Data = ByteString.CopyFrom(imageContent),
        FileSize = imageContent.Length,
        MimeType = MimeType.ImageJpeg,
        FullSize = new ImageDimension()
        {
            HeightPixels = 315,
            WidthPixels = 600,
            Url = IMAGE_URL
        }
    };

    // Creates an asset.
    Asset asset = new Asset()
    {
        // Optional: Provide a unique friendly name to identify your asset.
        // If you specify the name field, then both the asset name and the image being
        // uploaded should be unique, and should not match another ACTIVE asset in this
        // customer account.
        // Name = 'Jupiter Trip #' + ExampleUtilities.GetRandomString(),
        Type = AssetType.Image,
        ImageAsset = imageAsset,
        // Provide a unique friendly name to identify your asset.
        // When there is an existing image asset with the same content but a different
        // name, the new name will be dropped silently.
        Name = "Marketing Image"
    };

    // Creates an asset operation.
    AssetOperation operation = new AssetOperation()
    {
        Create = asset
    };

    try
    {
        // Issues a mutate request to add the asset.
        MutateAssetsResponse response =
            assetService.MutateAssets(customerId.ToString(), new[] { operation });

        // Displays the result.
        Console.WriteLine($"Image asset with resource name: " +
            $"'{response.Results.First().ResourceName}' is created.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}UploadImageAsset.cs

PHP

    public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
    {
        // Creates an image content.
        $imageContent = file_get_contents(self::IMAGE_URL);

        // Creates an asset.
        $asset = new Asset(
            [
            // Provide a unique friendly name to identify your asset.
            // When there is an existing image asset with the same content but a different
            // name, the new name will be dropped silently.
            'name' => 'Marketing Image',
            'type' => AssetType::IMAGE,
            'image_asset' => new ImageAsset(['data' => $imageContent])
            ]
        );

        // Creates an asset operation.
        $assetOperation = new AssetOperation();
        $assetOperation->setCreate($asset);

        // Issues a mutate request to add the asset.
        $assetServiceClient = $googleAdsClient->getAssetServiceClient();
        $response = $assetServiceClient->mutateAssets(
            MutateAssetsRequest::build(
                $customerId,
                [$assetOperation]
            )
        );

        if (!empty($response->getResults())) {
            // Prints the resource name of the added image asset.
            /**
 * @var MutateAssetResult $addedImageAsset
*/
            $addedImageAsset = $response->getResults()[0];
            printf(
                "The image asset with resource name '%s' was created.%s",
                $addedImageAsset->getResourceName(),
                PHP_EOL
            );
        } else {
            print 'No image asset was created.' . PHP_EOL;
        }
    }UploadImageAsset.php

Python

def main(client: GoogleAdsClient, customer_id: str) -> None:
    """Main method, to run this code example as a standalone application."""

    # Download image from URL
    url: str = "https://gaagl.page.link/Eit5"
    image_content: bytes = get_image_bytes_from_url(url)

    asset_service: AssetServiceClient = client.get_service("AssetService")
    asset_operation: AssetOperation = client.get_type("AssetOperation")
    asset: Asset = asset_operation.create
    asset.type_ = client.enums.AssetTypeEnum.IMAGE
    asset.image_asset.data = image_content
    asset.image_asset.file_size = len(image_content)
    asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_JPEG
    # Use your favorite image library to determine dimensions
    asset.image_asset.full_size.height_pixels = 315
    asset.image_asset.full_size.width_pixels = 600
    asset.image_asset.full_size.url = url
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    asset.name = "Marketing Image"
    mutate_asset_response: MutateAssetsResponse = asset_service.mutate_assets(
        customer_id=customer_id, operations=[asset_operation]
    )
    print("Uploaded file(s):")
    row: MutateAssetResult
    for row in mutate_asset_response.results:
        print(f"\tResource name: {row.resource_name}")
upload_image_asset.py

Ruby

def upload_image_asset(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  url = 'https://gaagl.page.link/Eit5'
  image_data = open(url) { |f| f.read }

  # Create the operation for uploading the image asset.
  asset_operation = client.operation.create_resource.asset do |asset|
    asset.type = :IMAGE
    asset.image_asset = client.resource.image_asset do |image_asset|
      image_asset.data = image_data
      image_asset.file_size = image_data.length()
      image_asset.mime_type = :IMAGE_JPEG
      image_asset.full_size = client.resource.image_dimension do |dimension|
        dimension.height_pixels = 315
        dimension.width_pixels = 600
        dimension.url = url
      end
    end
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    asset.name = "Marketing Image"
  end

  # Upload the image asset.
  response = client.service.asset.mutate_assets(
    customer_id: customer_id,
    operations: [asset_operation],
  )

  puts "Uploaded image asset #{response.results.first.resource_name}."
endupload_image_asset.rb

Perl

sub upload_image_asset {
  my ($api_client, $customer_id) = @_;

  # Create an image content.
  my $image_content = get_base64_data_from_url(IMAGE_URL);

  # Create an asset.
  my $asset = Google::Ads::GoogleAds::V26::Resources::Asset->new({
      # Provide a unique friendly name to identify your asset.
      # When there is an existing image asset with the same content but a different
      # name, the new name will be dropped silently.
      name       => "Marketing Image",
      type       => IMAGE,
      imageAsset => Google::Ads::GoogleAds::V26::Common::ImageAsset->new({
          data => $image_content
        })});

  # Create an asset operation.
  my $asset_operation =
    Google::Ads::GoogleAds::V26::Services::AssetService::AssetOperation->new({
      create => $asset
    });

  # Issue a mutate request to add the asset.
  my $assets_response = $api_client->AssetService()->mutate({
      customerId => $customer_id,
      operations => [$asset_operation]});

  printf "The image asset with resource name '%s' was created.\n",
    $assets_response->{results}[0]{resourceName};

  return 1;
}upload_image_asset.pl

curl

创建素材资源后，API 会返回一个 MutateAssetResult 对象，其中包含新 ImageAsset 的资源名称。在制作基于素材资源的广告时，此资源名称用于引用 ImageAsset。

您可以通过查询 GoogleAdsService 来检索现有素材资源及其资源名称的列表。如需了解详情，请参阅提取素材资源属性和指标。

跟踪外部促销活动兑换情况

从 v26开始，当您创建 PromotionAsset 时，可以填充类型为 ExternalRedeemInfo 的不可变 (CREATE_ONLY) promotion_asset.external_redeem_info 字段，以跟踪合作伙伴销售点 (POS) 系统中的线下促销兑换情况。如果账号具有促销活动兑换集成，则该集成会决定 API 接受哪个 partner_promotion_id 变体。由于这些字段不可变，因此您只能在创建 PromotionAsset 时设置它们。尝试在 update 操作中修改或清除 external_redeem_info 或其任何子字段会返回 RequestError.IMMUTABLE_FIELD 错误。

ExternalRedeemInfo 消息包含以下不可变 (CREATE_ONLY) 字段：

code_type（必需）：OfflinePromotionCodeType 枚举值，用于指定促销代码可以兑换一次 (SINGLE_USE_PROMOTION_CODE) 还是多次 (MULTI_USE_PROMOTION_CODE)。
code_source（必需）：一个 OfflinePromotionCodeSource 枚举值，用于指定促销代码是由广告客户上传 (CUSTOMER_UPLOADED) 还是由 Google 生成 (GOOGLE_GENERATED)。将此字段设置为 GOOGLE_GENERATED 时，partner_promotion_id 字段是必需的（否则，API 会返回 FieldError.REQUIRED 错误）。将此字段设置为 CUSTOMER_UPLOADED 时，partner_promotion_id 字段是可选的。
partner_promotion_id：一个 ExternalPartnerId 消息，用于标识合作伙伴 POS 系统中的促销活动。确认您的 POS 集成使用的是哪种标识符格式，然后设置以下 oneof 变体之一：
- int_value (int64)：正整数标识符（1 或更大）。如果值为 0 或更小，则会返回 RangeError.TOO_LOW 错误。
- string_value (string)：由 1-50 个可打印字符组成的字符串标识符。API 会在验证前剪裁前导和尾随空格，因此空字符串或仅包含空格的字符串会返回 StringLengthError.TOO_SHORT 错误，剪裁后长度超过 50 个字符的值会返回 StringLengthError.TOO_LONG 错误，包含不可打印字符的值会返回 StringFormatError.ILLEGAL_CHARS 错误。
如果您的账号的促销活动集成需要特定的 partner_promotion_id 变体，而您设置了其他变体（int_value 而不是 string_value，或 string_value 而不是 int_value），则 API 会返回 AssetError.PARTNER_PROMOTION_ID_TYPE_INCOMPATIBLE 错误。

您可以在 asset 报告中按所有四个叶字段进行选择、过滤 (WHERE) 和排序 (ORDER BY)。由于 partner_promotion_id 字段是 oneof，因此对于给定的促销信息素材资源，最多只能填充 int_value 或 string_value 字段中的一个，未设置的变体将返回 null：

SELECT
  asset.resource_name,
  asset.id,
  asset.name,
  asset.promotion_asset.promotion_target,
  asset.promotion_asset.external_redeem_info.code_source,
  asset.promotion_asset.external_redeem_info.code_type,
  asset.promotion_asset.external_redeem_info.partner_promotion_id.int_value,
  asset.promotion_asset.external_redeem_info.partner_promotion_id.string_value
FROM asset
WHERE asset.type = 'PROMOTION'

在广告中使用素材资源

不同的广告和广告系列类型支持不同的素材资源类型，如下表所示：

广告/广告系列类型及其支持的素材资源类型
`AppAd`	`TextAsset` `ImageAsset` `YoutubeVideoAsset` `MediaBundleAsset`
`AppEngagementAd`	`TextAsset` `ImageAsset` `YoutubeVideoAsset`
`Demand Gen`	`TextAsset` `ImageAsset` `YoutubeVideoAsset` `DemandGenCarouselCardAsset`
`DisplayUploadAd`	`MediaBundleAsset`
效果最大化广告系列	`TextAsset` `ImageAsset` `MediaBundleAsset` `YoutubeVideoAsset` `CallToActionAsset`
`ResponsiveDisplayAd`	`TextAsset` `ImageAsset` `YoutubeVideoAsset`
`ResponsiveSearchAd`	`TextAsset`（用于广告素材中的标题、广告内容描述）以下素材资源类型可以分别使用 `CustomerAsset`、`CampaignAsset` 或 `AdGroupAsset` 在客户、广告系列或广告组一级进行关联，以便作为附加信息与广告一起投放： `SitelinkAsset` `CalloutAsset` `StructuredSnippetAsset` `CallAsset` `LeadFormAsset` `PriceAsset` `PromotionAsset` `MobileAppAsset` `ImageAsset`（适用于附加图片） `HotelCalloutAsset` `BusinessMessageAsset` 注意：地址素材资源和关联商户地址素材资源的管理方式不同，通常通过 `CustomerAssetSet` 或 `CampaignAssetSet` 进行管理。如需了解详情，请参阅地址素材资源。

每种广告类型都有用于设置其支持的各种素材资源类型的字段。对于 TextAsset，系统会在广告中以内嵌方式创建新的字符串素材资源。对于所有其他素材资源类型，现有素材资源会通过引用其资源名称添加到广告中。

以下示例演示了如何向 ResponsiveDisplayAd 添加 TextAsset 和 ImageAsset。TextAsset 是作为广告的标题和广告内容描述以内嵌方式创建的。ImageAsset 由资源名称指定。

Java

private void createAd(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName)
    throws IOException {
  String marketingImageUrl = "https://gaagl.page.link/Eit5";
  String marketingImageName = "Marketing Image";
  String marketingImageResourceName =
      uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName);
  String squareMarketingImageName = "Square Marketing Image";
  String squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
  String squareMarketingImageResourceName =
      uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName);

  // Creates the responsive display ad info object.
  ResponsiveDisplayAdInfo responsiveDisplayAdInfo =
      ResponsiveDisplayAdInfo.newBuilder()
          .addMarketingImages(
              AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build())
          .addSquareMarketingImages(
              AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build())
          .addHeadlines(AdTextAsset.newBuilder().setText("Travel").build())
          .setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build())
          .addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build())
          .setBusinessName("Interplanetary Cruises")
          // Optional: Call to action text.
          // Valid texts: https://support.google.com/adwords/answer/7005917
          .setCallToActionText("Apply Now")
          // Optional: Sets the ad colors.
          .setMainColor("#0000ff")
          .setAccentColor("#ffff00")
          // Optional: Sets to false to strictly render the ad using the colors.
          .setAllowFlexibleColor(false)
          // Optional: Sets the format setting that the ad will be served in.
          .setFormatSetting(DisplayAdFormatSetting.NON_NATIVE)
          // Optional: Creates a logo image and sets it to the ad.
          /*
          .addLogoImages(
              AdImageAsset.newBuilder()
                  .setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"))
                  .build())
          */
          // Optional: Creates a square logo image and sets it to the ad.
          /*
          .addSquareLogoImages(
              AdImageAsset.newBuilder()
                  .setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"))
                  .build())
          */
          .build();

  // Creates the ad.
  Ad ad =
      Ad.newBuilder()
          .setResponsiveDisplayAd(responsiveDisplayAdInfo)
          .addFinalUrls("http://www.example.com/")
          .build();

  // Creates the ad group ad.
  AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build();

  // Creates the ad group ad operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the ad group ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    System.out.printf(
        "Created ad group ad with resource name '%s'.%n",
        response.getResults(0).getResourceName());
  }
}
AddMerchantCenterDynamicRemarketingCampaign.java

C#

private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName)
{
    // Creates the ad group ad service client.
    AdGroupAdServiceClient adGroupAdServiceClient =
        client.GetService(Services.V26.AdGroupAdService);

    string marketingImageUrl = "https://gaagl.page.link/Eit5";
    string marketingImageName = "Marketing Image";
    string marketingImageResourceName =
        UploadAsset(client, customerId, marketingImageUrl, marketingImageName);
    string squareMarketingImageName = "Square Marketing Image";
    string squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
    string squareMarketingImageResourceName =
        UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName);

    // Creates the responsive display ad info object.
    ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo()
    {
        MarketingImages =
        {
            new AdImageAsset()
            {
                Asset = marketingImageResourceName
            }
        },
        SquareMarketingImages =
        {
            new AdImageAsset()
            {
                Asset = squareMarketingImageResourceName
            }
        },
        Headlines =
        {
            new AdTextAsset()
            {
                Text = "Travel"
            }
        },
        LongHeadline = new AdTextAsset()
        {
            Text = "Travel the World"
        },
        Descriptions =
        {
            new AdTextAsset()
            {
                Text = "Take to the air!"
            }
        },
        BusinessName = "Interplanetary Cruises",
        // Optional: Call to action text.
        // Valid texts: https://support.google.com/adwords/answer/7005917
        CallToActionText = "Apply Now",
        // Optional: Sets the ad colors.
        MainColor = "#0000ff",
        AccentColor = "#ffff00",
        // Optional: Sets to false to strictly render the ad using the colors.
        AllowFlexibleColor = false,
        // Optional: Sets the format setting that the ad will be served in.
        FormatSetting = DisplayAdFormatSetting.NonNative,
        // Optional: Creates a logo image and sets it to the ad.
        /*
            LogoImages = { new AdImageAsset()
            {
                Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
            }}
        */
        // Optional: Creates a square logo image and sets it to the ad.
        /*
            SquareLogoImages = { new AdImageAsset()
            {
                Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
            }}
        */
    };

    // Creates the ad.
    Ad ad = new Ad()
    {
        ResponsiveDisplayAd = responsiveDisplayAdInfo,
        FinalUrls = { "http://www.example.com/" }
    };

    // Creates the ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Ad = ad
    };

    // Creates the ad group ad operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Adds the ad group ad.
    MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds
        (customerId.ToString(), new[] { operation });
    Console.WriteLine("Created ad group ad with resource name " +
                      $"'{response.Results.First().ResourceName}'.");
}AddMerchantCenterDynamicRemarketingCampaign.cs

PHP

    private static function createAd(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        string $adGroupResourceName
    ) {
        $marketingImageResourceName = self::uploadAsset(
            $googleAdsClient,
            $customerId,
            'https://gaagl.page.link/Eit5',
            'Marketing Image'
        );
        $squareMarketingImageResourceName = self::uploadAsset(
            $googleAdsClient,
            $customerId,
            'https://gaagl.page.link/bjYi',
            'Square Marketing Image'
        );

        // Creates the responsive display ad info object.
        $responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo(
            [
            'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])],
            'square_marketing_images' => [new AdImageAsset(
                [
                'asset' => $squareMarketingImageResourceName
                ]
            )],
            'headlines' => [new AdTextAsset(['text' => 'Travel'])],
            'long_headline' => new AdTextAsset(['text' => 'Travel the World']),
            'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])],
            'business_name' => 'Interplanetary Cruises',
            // Optional: Call to action text.
            // Valid texts: https://support.google.com/google-ads/answer/7005917
            'call_to_action_text' => 'Apply Now',
            // Optional: Sets the ad colors.
            'main_color' => '#0000ff',
            'accent_color' => '#ffff00',
            // Optional: Sets to false to strictly render the ad using the colors.
            'allow_flexible_color' => false,
            // Optional: Sets the format setting that the ad will be served in.
            'format_setting' => DisplayAdFormatSetting::NON_NATIVE
            // Optional: Creates a logo image and sets it to the ad.
            // 'logo_images' => [new AdImageAsset([
            //     'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE'
            // ])],
            // Optional: Creates a square logo image and sets it to the ad.
            // 'square_logo_images' => [new AdImageAsset([
            //     'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE'
            // ])]
            ]
        );

        // Creates a new ad group ad.
        $adGroupAd = new AdGroupAd(
            [
            'ad' => new Ad(
                [
                'responsive_display_ad' => $responsiveDisplayAdInfo,
                'final_urls' => ['http://www.example.com/']
                ]
            ),
            'ad_group' => $adGroupResourceName
            ]
        );

        // Creates an ad group ad operation.
        $adGroupAdOperation = new AdGroupAdOperation();
        $adGroupAdOperation->setCreate($adGroupAd);

        // Issues a mutate request to add the ad group ad.
        $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
        $response = $adGroupAdServiceClient->mutateAdGroupAds(
            MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
        );

        /**
 * @var AdGroupAd $addedAdGroupAd
*/
        $addedAdGroupAd = $response->getResults()[0];
        printf(
            "Created ad group ad with resource name '%s'.%s",
            $addedAdGroupAd->getResourceName(),
            PHP_EOL
        );
    }AddMerchantCenterDynamicRemarketingCampaign.php

Python

def create_ad(
    client: GoogleAdsClient, customer_id: str, ad_group_resource_name: str
) -> None:
    """Creates the responsive display ad.

    Args:
        client: An initialized GoogleAds client.
        customer_id: The Google Ads customer ID.
        ad_group_resource_name: The resource name of the target ad group.
    """
    # Get the AdGroupAdService client.
    ad_group_ad_service: AdGroupAdServiceClient = client.get_service(
        "AdGroupAdService"
    )

    # Upload image assets for the ad.
    marketing_image_resource_name: str = upload_image_asset(
        client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image"
    )
    square_marketing_image_resource_name: str = upload_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        "Square Marketing Image",
    )

    # Create the relevant asset objects for the ad.
    marketing_image: AdImageAsset = client.get_type("AdImageAsset")
    marketing_image.asset = marketing_image_resource_name
    square_marketing_image: AdImageAsset = client.get_type("AdImageAsset")
    square_marketing_image.asset = square_marketing_image_resource_name
    headline: AdTextAsset = client.get_type("AdTextAsset")
    headline.text = "Travel"
    description: AdTextAsset = client.get_type("AdTextAsset")
    description.text = "Take to the air!"

    # Create an ad group ad operation and set the ad group ad values.
    ad_group_ad_operation: AdGroupAdOperation = client.get_type(
        "AdGroupAdOperation"
    )
    ad_group_ad: AdGroupAd = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_resource_name
    ad_group_ad.ad.final_urls.append("http://www.example.com/")

    # Configure the responsive display ad info object.
    responsive_display_ad_info: ResponsiveDisplayAdInfo = (
        ad_group_ad.ad.responsive_display_ad
    )
    responsive_display_ad_info.marketing_images.append(marketing_image)
    responsive_display_ad_info.square_marketing_images.append(
        square_marketing_image
    )
    responsive_display_ad_info.headlines.append(headline)
    responsive_display_ad_info.long_headline.text = "Travel the World"
    responsive_display_ad_info.descriptions.append(description)
    responsive_display_ad_info.business_name = "Interplanetary Cruises"
    # Optional: Call to action text.
    # Valid texts: https://support.google.com/google-ads/answer/7005917
    responsive_display_ad_info.call_to_action_text = "Apply Now"
    # Optional: Set the ad colors.
    responsive_display_ad_info.main_color = "#0000ff"
    responsive_display_ad_info.accent_color = "#ffff00"
    # Optional: Set to false to strictly render the ad using the colors.
    responsive_display_ad_info.allow_flexible_color = False
    # Optional: Set the format setting that the ad will be served in.
    responsive_display_ad_info.format_setting = (
        client.enums.DisplayAdFormatSettingEnum.NON_NATIVE
    )
    # Optional: Create a logo image and set it to the ad.
    # logo_image = client.get_type("AdImageAsset")
    # logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
    # responsive_display_ad_info.logo_images.append(logo_image)
    # Optional: Create a square logo image and set it to the ad.
    # square_logo_image = client.get_type("AdImageAsset")
    # square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
    # responsive_display_ad_info.square_logo_images.append(square_logo_image)

    # Issue a mutate request to add the ad group ad.
    ad_group_ad_response: MutateAdGroupAdsResponse = (
        ad_group_ad_service.mutate_ad_group_ads(
            customer_id=customer_id, operations=[ad_group_ad_operation]
        )
    )
    print(
        "Created ad group ad with resource name "
        f"'{ad_group_ad_response.results[0].resource_name}'."
    )add_merchant_center_dynamic_remarketing_campaign.py

Ruby

def create_ad(client, customer_id, ad_group_resource_name)
  marketing_image_url = "https://gaagl.page.link/Eit5"
  square_marketing_image_url = "https://gaagl.page.link/bjYi"
  marketing_image_asset_resource_name = upload_asset(
    client, customer_id, marketing_image_url, "Marketing Image"
  )
  square_marketing_image_asset_resource_name = upload_asset(
    client, customer_id, square_marketing_image_url, "Square Marketing Image"
  )

  # Creates an ad group ad operation.
  operation = client.operation.create_resource.ad_group_ad do |aga|
    aga.ad_group = ad_group_resource_name
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |a|
      a.final_urls << "https://www.example.com"

      # Creates the responsive display ad info object.
      a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda|
        rda.headlines << client.resource.ad_text_asset do |ata|
          ata.text = "Travel"
        end
        rda.long_headline = client.resource.ad_text_asset do |ata|
          ata.text = "Travel the World"
        end
        rda.descriptions << client.resource.ad_text_asset do |ata|
          ata.text = "Take to the air!"
        end
        rda.business_name = "Interplanetary Cruises"
        rda.marketing_images << client.resource.ad_image_asset do |aia|
          aia.asset = marketing_image_asset_resource_name
        end
        rda.square_marketing_images << client.resource.ad_image_asset do |aia|
          aia.asset = square_marketing_image_asset_resource_name
        end
        # Optional: Call to action text.
        # Valid texts: https://support.google.com/google-ads/answer/7005917
        rda.call_to_action_text = "Apply Now"
        # Optional: Sets the ad colors.
        rda.main_color = "#0000ff"
        rda.accent_color = "#ffff00"
        # Optional: Sets to false to strictly render the ad using the colors.
        rda.allow_flexible_color = false
        # Optional: Sets the format setting that the ad will be served in.
        rda.format_setting = :NON_NATIVE
        # Optional: Creates a logo image and sets it to the ad.
        # rda.logo_images << client.resource.ad_image_asset do |aia|
        #   aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
        # end
        # Optional: Creates a square logo image and sets it to the ad.
        # rda.square_logo_images << client.resource.ad_image_asset do |aia|
        #   aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
        # end
      end
    end
  end

  # Issues a mutate request to add the ad group ad.
  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation]
  )

  # Prints out some information about the newly created ad.
  resource_name = response.results.first.resource_name
  puts "Created ad group ad: #{resource_name}"

  resource_name
endadd_merchant_center_dynamic_remarketing_campaign.rb

Perl

sub create_ad {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  my $marketing_image_resource_name = upload_asset(
    $api_client, $customer_id,
    "https://gaagl.page.link/Eit5",
    "Marketing Image"
  );

  my $square_marketing_image_resource_name = upload_asset(
    $api_client, $customer_id,
    "https://gaagl.page.link/bjYi",
    "Square Marketing Image"
  );

  # Create the responsive display ad info object.
  my $responsive_display_ad_info =
    Google::Ads::GoogleAds::V26::Common::ResponsiveDisplayAdInfo->new({
      marketingImages => [
        Google::Ads::GoogleAds::V26::Common::AdImageAsset->new({
            asset => $marketing_image_resource_name
          })
      ],
      squareMarketingImages => [
        Google::Ads::GoogleAds::V26::Common::AdImageAsset->new({
            asset => $square_marketing_image_resource_name
          })
      ],
      headlines => [
        Google::Ads::GoogleAds::V26::Common::AdTextAsset->new({
            text => "Travel"
          })
      ],
      longHeadline => Google::Ads::GoogleAds::V26::Common::AdTextAsset->new({
          text => "Travel the World"
        }
      ),
      descriptions => [
        Google::Ads::GoogleAds::V26::Common::AdTextAsset->new({
            text => "Take to the air!"
          })
      ],
      businessName => "Interplanetary Cruises",
      # Optional: Call to action text.
      # Valid texts: https://support.google.com/google-ads/answer/7005917
      callToActionText => "Apply Now",
      # Optional: Set the ad colors.
      mainColor   => "#0000ff",
      accentColor => "#ffff00",
      # Optional: Set to false to strictly render the ad using the colors.
      allowFlexibleColor => "false",
      # Optional: Set the format setting that the ad will be served in.
      formatSetting => NON_NATIVE,
      # Optional: Create a logo image and set it to the ad.
      # logoImages => [
      #   Google::Ads::GoogleAds::V26::Common::AdImageAsset->new({
      #       asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
      #     })
      # ],
      # Optional: Create a square logo image and set it to the ad.
      # squareLogoImages => [
      #   Google::Ads::GoogleAds::V26::Common::AdImageAsset->new({
      #       asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
      #     })
      # ]
    });

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V26::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      ad      => Google::Ads::GoogleAds::V26::Resources::Ad->new({
          responsiveDisplayAd => $responsive_display_ad_info,
          finalUrls           => ["http://www.example.com/"]})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V26::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Issue a mutate request to add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  printf "Created ad group ad with resource name '%s'.\n",
    $ad_group_ads_response->{results}[0]{resourceName};
}add_merchant_center_dynamic_remarketing_campaign.pl

curl

素材资源建议

建议可以通过以下几种方式改进您的素材资源：

它们可以为您建议素材资源，您可以通过调用 RecommendationService.ApplyRecommendation 将这些素材资源添加到广告系列中。例如，您可以检索 CALLOUT_ASSET、SITELINK_ASSET、CALL_ASSET、LEAD_FORM_ASSET 和 RESPONSIVE_SEARCH_AD_ASSET 建议，然后采纳这些建议，将推荐的素材资源附加到相关广告系列、广告组或广告。
它们可以帮助您确定哪些方面可以更新素材资源，从而提升自适应搜索广告或效果最大化广告系列的整体效力。例如，您可以检索 IMPROVE_PERFORMANCE_MAX_AD_STRENGTH 建议，了解应更新哪些素材资源组以提升其广告效力。

如需了解详情，请参阅优化得分和建议指南。

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