Each CustomerConversionGoal
determines whether you want Google Ads to optimize for conversion actions with the
specified category and
origin. Google Ads will automatically
create CustomerConversionGoals as you add
ConversionActions to your account's
effective conversion
account to ensure
that there will be a CustomerConversionGoal for every combination of
category and origin that is in use.
Since Google Ads automatically handles creation of
CustomerConversionGoals, you simply need to set the biddable attribute of
each goal. Set biddable to true if Google Ads should optimize for conversion
actions with the goal's category and origin, and set biddable to false
otherwise.
New category and origin combinations
When a ConversionAction is created in your effective conversion account and
the category and origin combination of the new action does not exist on any
other actions, Google Ads will automatically create a new
CustomerConversionGoal for the category and origin and set the biddable
attribute to true by default.
However, there are exceptions. Google Ads will set biddable to false by
default for the following category/origin combinations:
| category | origin |
|---|---|
| BEGIN_CHECKOUT | GOOGLE_HOSTED |
| CONTACT | GOOGLE_HOSTED |
| ENGAGEMENT | GOOGLE_HOSTED |
| GET_DIRECTIONS | GOOGLE_HOSTED |
| PAGE_VIEW | GOOGLE_HOSTED |
| SIGNUP | GOOGLE_HOSTED |
| PURCHASE | GOOGLE_HOSTED |
| STORE_SALE | STORE |
| STORE_VISIT | STORE |
Retrieving customer goals
Use the following query to retrieve the list of CustomerConversionGoals
for your account.
SELECT
customer_conversion_goal.category,
customer_conversion_goal.origin,
customer_conversion_goal.biddable
FROM customer_conversion_goal