自适应搜索广告
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使用自适应搜索广告在 Google 广告网络中推广商品。自适应搜索广告的主要特点是，您可以：
- 设置三个或更多标题和两个或更多广告内容描述，这些内容将自动轮换显示在广告中，以确定哪些内容的效果最好。
- 将您希望使用的标题和广告内容描述固定下来，以便广告始终显示该标题和广告内容描述。
- 收集不同标题和广告内容描述组合的效果统计信息，以便确定其效果。系统会自动优先选择搭配效果出色的标题和广告内容描述组合。
- 通过指定
path1 和 path2 来显示自定义网址，然后将这两个参数附加到着陆页域名末尾，以确定显示的网址。
自适应搜索广告在投放时会显示三个标题和两条广告内容描述，以及一个可自定义的网址（具体取决于着陆页域名以及您在广告中设置 path1 和 path2 字段的方式）。
根据本指南中稍后所示的示例，此类广告将如下所示：
标题和广告内容描述以资源数组的形式表示，该资源称为 AdTextAsset。
自适应搜索广告还支持新的固定概念。如果您希望进行更精细的控制，而不是简单地让系统来对标题和广告内容描述进行混合和搭配，则可以将标题和广告内容描述固定在特定位置。例如，如果您希望特定标题始终优先展示，可以将该标题的 AssetLink 设置为 HEADLINE_1 的 pinnedField。这样，无论何时投放该广告，该特定文字都将位于第一个标题位置，其他字段将从剩余素材资源池中提取。如果多个素材资源被固定在某个特定位置，那么该位置将轮流显示固定在该位置的所有素材资源文字。
其他资源
如需详细了解自适应搜索广告，请参阅以下帮助中心文章。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-27。
[null,null,["最后更新时间 (UTC)：2025-08-27。"],[[["\u003cp\u003eResponsive search ads utilize multiple headlines and descriptions to automatically optimize ad performance on the Google Network.\u003c/p\u003e\n"],["\u003cp\u003eAdvertisers can pin specific headlines and descriptions to control their placement, ensuring key information is always displayed.\u003c/p\u003e\n"],["\u003cp\u003ePerformance data for different headline and description combinations is collected, allowing for ongoing optimization and understanding of effectiveness.\u003c/p\u003e\n"],["\u003cp\u003eCustomized URLs can be created by specifying path parameters, giving advertisers more control over the displayed landing page link.\u003c/p\u003e\n"]]],[],null,["# Responsive Search Ads\n\nUse responsive search ads to promote products on the [Google\nNetwork](//support.google.com/google-ads/answer/1752334). The main features of\n[responsive search ads](//support.google.com/google-ads/answer/7684791) are that\nthey let you:\n\n- Set three or more headlines and two or more descriptions that will automatically rotate into the ad to determine which work best.\n- Pin any headlines and descriptions you want so that they always appear in the ad.\n- Collect performance statistics on different combinations of headlines and descriptions so you can determine their effectiveness. The system automatically favors headline and description combinations which work well together.\n- Display customized URLs by specifying `path1` and `path2`, which are then appended to the end of your landing page domain to determine the displayed URL.\n\nFormat\n------\n\nResponsive search ads are displayed with three headlines and two descriptions\nat serve time, plus a customizable URL based on the landing page domain and how\nyou've set up the `path1` and `path2` fields on your ad.\n\nHere's an example of what an ad like this might look like, based on the example\nshown later in the guide:\n\nHeadlines and descriptions are represented as arrays of a resource called an\n[`AdTextAsset`](/google-ads/api/reference/rpc/v21/AdTextAsset).\n\nResponsive search ads also support the new concept of pinning. If you want\nfiner control than simply allowing the system to mix and match headlines and\ndescriptions, you can pin headlines and descriptions to specific positions. For\nexample, if you want a specific headline to always show first, you can set that\n`AssetLink` to have a `pinnedField` of `HEADLINE_1`. Then, whenever that ad is\nserved, that specific text will be in the first headline position and the other\nfields will be drawn from the pool of remaining assets. If more than one asset\nis pinned to a specific position, then that position will rotate text between\nall assets that are pinned to that position.\n\nAdditional resources\n--------------------\n\nTo learn more about responsive search ads, check out the following Help Center\narticles.\n\n- [About responsive search ads](//support.google.com/google-ads/answer/7684791)\n\n- [Create effective Search ads](//support.google.com/google-ads/answer/6167122)"]]
