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Create Google Ads accounts
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Summary
You need an individual Google Ads account to
create campaigns and advertise products. This page describes how to use a
manager account to create individual Google Ads sub-accounts.
Manual steps
- If you don't have a Google Ads manager account, see Create a manager
account.
- Sign in to Google Ads with your manager account credentials and navigate to
the Accounts section.
- Click the + button, then click + Create new account.
Choose a country and time zone to use for reports and billing.
You can't change these later. We recommend choosing the country and
time zone you do business in.
Choose a permanent currency for your account billing.
You can't change this later. We recommend choosing the currency you
do business in.
Click SAVE AND CONTINUE, then enter your billing information and click
SUBMIT.
Automatic Steps
To create an account with the Google Ads API, you must authenticate as a user of
an existing manager account. New accounts are created under that manager account.
If you don't already have a manager account, follow the steps in Create a
manager account before using the Google Ads API to create sub-accounts.
You can use the
CreateCustomerClient
method to create sub-accounts with the Google Ads API.
See Creating an account for more detail.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eTo advertise with Google Ads, you need an individual Google Ads account, which can be created within a manager account for easier management.\u003c/p\u003e\n"],["\u003cp\u003eCreating an individual account manually involves specifying country, time zone, and currency during setup—all of which are permanent choices.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Ads API automates sub-account creation under a manager account, using the \u003ccode\u003eCreateCustomerClient\u003c/code\u003e method, provided the manager account exists.\u003c/p\u003e\n"],["\u003cp\u003eYou can find detailed guides for creating both manager accounts and sub-accounts through the provided links within the documentation.\u003c/p\u003e\n"]]],[],null,["# Create Google Ads accounts\n\nSummary\n-------\n\nYou need an individual [Google Ads](/google-ads/api/docs/start) account to\ncreate campaigns and advertise products. This page describes how to use a\nmanager account to create individual Google Ads sub-accounts.\n\nManual steps\n------------\n\n1. If you don't have a Google Ads manager account, see [Create a manager\n account](/google-ads/shopping/campaign-management/articles/t12).\n2. Sign in to Google Ads with your manager account credentials and navigate to the **Accounts** section.\n3. Click the **+** button, then click **+ Create new account**.\n4. Choose a country and time zone to use for reports and billing.\n\n You can't change these later. We recommend choosing the country and\n time zone you do business in.\n5. Choose a permanent currency for your account billing.\n\n You can't change this later. We recommend choosing the currency you\n do business in.\n6. Click **SAVE AND CONTINUE** , then enter your billing information and click\n **SUBMIT**.\n\nAutomatic Steps\n---------------\n\nTo create an account with the Google Ads API, you must authenticate as a user of\nan existing manager account. New accounts are created under that manager account.\n\nIf you don't already have a manager account, follow the steps in [Create a\nmanager account](/google-ads/shopping/campaign-management/articles/t12) before using the Google Ads API to create sub-accounts.\n\nYou can use the\n[`CreateCustomerClient`](/google-ads/api/reference/rpc/latest/CustomerService#createcustomerclient)\nmethod to create sub-accounts with the Google Ads API.\n\nSee [Creating an account](/google-ads/api/docs/account-management/create-account) for more detail."]]
