rocket
认识一下
Merchant API
- Content API for Shopping 的正式替代产品。
update
获取有关 Merchant API 的新功能、问题修复和版本更新的最新信息。
制作购物广告系列
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
摘要
成功将 Merchant Center 账号与 Google Ads 账号相关联后，您就可以制作购物广告系列了。
购物广告系列会投放包含图片、商品名、价格、商店名称等信息的广告。
您可以在 Google Ads 界面中制作购物广告系列，也可以使用 Google Ads API 自动制作购物广告系列。
本页介绍了如何使用关联的商家账号中的产品制作新的购物广告系列。
手动步骤
- 将 Merchant Center 与 Google Ads 相关联。
- 登录您的 Google Ads 账号。
- 点击 + 新广告系列。
- 选择广告系列目标和要投放的广告系列类型（购物广告系列或效果最大化广告系列）。
选择您的 Merchant Center 账号以及产品销往的国家/地区，然后点击继续。
您日后无法更改 Merchant Center 账号或国家/地区，必须使用其他设置为其他账号或国家/地区制作新的广告系列。
选择广告系列子类型，例如智能购物广告系列。
为广告系列输入名称，并配置其他设置，例如出价策略、预算和广告系列优先级。
点击保存并继续。
选择要用于广告系列的产品组。
上传自适应展示广告的素材资源信息。此步骤必须在 Merchant Center 界面中完成。
如果您在 Google Ads 中看不到所有 Merchant Center 商品，请确保您已将这些商品上传到与您在 Google Ads 中选择的目标销售国家/地区相同的 Feed 中。
自动步骤
- 将 Merchant Center 与 Google Ads 相关联。
- 将
AdvertisingChannelType 设置为 SHOPPING。
- 将广告系列的
advertising_channel_sub_type 设置为 SHOPPING_SMART_ADS。
创建一个包含以下必需字段的 ShoppingSetting 对象：
merchant_idsales_country
您日后无法更改广告系列的merchant_id或sales_country。您需要为其他账号或国家/地区创建具有不同设置的新广告系列。
将 ShoppingSetting 添加到您的广告系列中。
设置广告系列一级的出价策略。
创建新的广告系列预算（仅限非共享预算）。
如需了解详情，请参阅购物广告系列示例和制作新的购物广告系列。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-31。
[null,null,["最后更新时间 (UTC)：2025-08-31。"],[[["\u003cp\u003eAfter linking your Merchant Center and Google Ads accounts, you can create Shopping campaigns to showcase product details like image, title, price, and store name in your ads.\u003c/p\u003e\n"],["\u003cp\u003eYou can create Shopping campaigns manually through the Google Ads UI or automatically using the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eShopping campaigns require selecting a Merchant Center account and country of sale during setup, which cannot be changed later.\u003c/p\u003e\n"],["\u003cp\u003eFor manual creation, you'll need to configure campaign settings such as bidding strategy, budget, and campaign priority.\u003c/p\u003e\n"],["\u003cp\u003eWhen using the Google Ads API for campaign creation, ensure you define the \u003ccode\u003eAdvertisingChannelType\u003c/code\u003e as \u003ccode\u003eSHOPPING\u003c/code\u003e and set the \u003ccode\u003eadvertising_channel_sub_type\u003c/code\u003e to \u003ccode\u003eSHOPPING_SMART_ADS\u003c/code\u003e, along with providing \u003ccode\u003emerchant_id\u003c/code\u003e and \u003ccode\u003esales_country\u003c/code\u003e within the \u003ccode\u003eShoppingSetting\u003c/code\u003e object.\u003c/p\u003e\n"]]],[],null,["# Create a Shopping campaign\n\nSummary\n-------\n\nAfter you've successfully linked a Merchant Center account to your\n[Google Ads](/google-ads/api/docs/start) account, you can create [Shopping\ncampaigns](https://support.google.com/google-ads/answer/2454022).\n\nShopping campaigns serve ads with an image, title, price, store name, and more.\nYou can [create a Shopping campaign](https://support.google.com/google-ads/answer/3455481) in the Google Ads UI or automatically\nwith the [Google Ads API](/google-ads/api/docs/shopping-ads/create-campaign).\n\nThis page explains how you can create a new Shopping campaign with products from\na linked merchant account.\n\nManual steps\n------------\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/feed-management/articles/t15).\n2. Sign in to your [Google Ads account](https://ads.google.com/).\n3. Click **+ NEW CAMPAIGN**.\n4. Select a campaign goal and the type of campaign you want to run (Shopping or Performance Max).\n5. Select your Merchant Center account and the country where your products are\n sold, then click **CONTINUE**.\n\n You can't change the Merchant Center account or country later---you'll\n have to create a new campaign with different settings for a different\n account or country.\n6. Select a campaign subtype, for example, Smart Shopping.\n\n7. Enter a name for your campaign and configure other settings, like your\n [bidding strategy](https://support.google.com/google-ads/answer/2472725), [budget](https://support.google.com/google-ads/answer/2375420), and [campaign priority](https://support.google.com/google-ads/answer/6275296).\n\n8. Click **SAVE \\& CONTINUE**.\n\n9. Choose a product group to use for your campaign.\n\n10. Upload asset information for [responsive display ads](https://support.google.com/google-ads/answer/6363750). This step is required\n in the Merchant Center UI.\n\nIf you don't see all your Merchant Center products in Google Ads, make sure\nyou've uploaded them to the feed for the same **Country of Sale** you selected\nin Google Ads.\n\nAutomatic steps\n---------------\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/feed-management/articles/t15).\n2. Set the [`AdvertisingChannelType`](/google-ads/api/reference/rpc/latest/AdvertisingChannelTypeEnum.AdvertisingChannelType) to `SHOPPING`.\n3. Set the campaign's `advertising_channel_sub_type` to `SHOPPING_SMART_ADS`.\n4. Create a [`ShoppingSetting`](/google-ads/api/reference/rpc/latest/Campaign.ShoppingSetting) object with the following required fields:\n\n - `merchant_id`\n - `sales_country`\n\n You can't change the `merchant_id` or `sales_country` for your campaign\n later. You need to create a new campaign with different settings for\n a different account or country.\n5. Add the `ShoppingSetting` to your campaign.\n\n6. Set a [campaign-level bid strategy](/google-ads/api/docs/shopping-ads/create-campaign#campaign_bid_strategy_2).\n\n7. Create a new campaign budget (only non-shared budgets).\n\nSee the [Shopping campaign sample](/google-ads/api/docs/shopping-ads/create-campaign) and [Create a new Shopping Campaign](/google-ads/api/docs/shopping-ads/create-campaign#smart_shopping_campaigns) for\nmore information."]]
