本頁概述使用 Google Ads API 自動管理廣告活動的步驟。
您可以使用 Google Ads API 執行下列操作：
- 建立及管理 Google Ads 帳戶
- 管理廣告活動
- 將 Google Ads 連結至 Merchant Center。
本指南中的程式碼範例使用 Google Ads 用戶端程式庫；如果您使用支援的語言，建議在應用程式中使用。或者，您可以直接使用 REST API。
廣告活動管理
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-31 (世界標準時間)。
[null,null,["上次更新時間：2025-08-31 (世界標準時間)。"],[[["\u003cp\u003eThis guide details how to automate Google Ads campaign management using the Google Ads API, including account creation, campaign setup, and linking to Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eThe process involves setting up Google Ads, obtaining API access, linking Merchant Center, managing Shopping campaigns, and configuring analytics for tracking and reporting.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can utilize Google Ads client libraries or the REST API for seamless integration with their applications.\u003c/p\u003e\n"]]],[],null,["# Campaign Management\n\nThis page outlines the steps to automate campaign management with the Google Ads\nAPI.\n\nYou can use the Google Ads API to do the following:\n\n- Create and manage [Google Ads accounts](/google-ads/api/docs/start)\n- Manage ad campaigns\n- Link Google Ads to Merchant Center.\n\nThe code samples in this guide use the [Google Ads client\nlibraries](/google-ads/api/docs/client-libs), which we recommend using in your\nown applications if you're using a supported language. Otherwise, you can use\nthe [REST API](/google-ads/api/rest/overview) directly.\n\nWorkflow\n--------\n\n### Set up Google Ads\n\n- [Create a Google Ads manager account](/google-ads/shopping/campaign-management/articles/t12)\n- [Create Google Ads accounts](/google-ads/shopping/campaign-management/articles/t13)\n- [Administer an existing account](/google-ads/shopping/campaign-management/articles/t14)\n\n### Get API Access\n\n- [Google Ads API](/google-ads/shopping/campaign-management/articles/t11)\n\n### Link Merchant Center and Google Ads\n\n- [Accept link through Google Ads](/google-ads/shopping/campaign-management/articles/t16)\n\n### Manage Shopping campaigns\n\n- [Create a campaign](/google-ads/shopping/campaign-management/articles/t18)\n- [Manage a campaign](/google-ads/shopping/campaign-management/articles/t19)\n- [Create product groups](/google-ads/shopping/campaign-management/articles/t20)\n- [Filter products](/google-ads/shopping/campaign-management/articles/t21)\n- [Set campaign priority](/google-ads/shopping/campaign-management/articles/t22)\n\n### Set up analytics\n\n- [Conversion tracking](/google-ads/shopping/campaign-management/articles/t25)\n- [Reporting](/google-ads/shopping/campaign-management/articles/t26)"]]