rocket
Meet
Merchant API
- the official successor to the Content API for Shopping.
updateObtén las últimas novedades
sobre las nuevas funciones, las correcciones de errores y las actualizaciones de versiones de la API de Merchant.
point_of_sale
Aprende a administrar tu empresa y tus productos en Google, y a obtener acceso programático a datos, estadísticas y capacidades únicas a gran escala.
Comienza a usar la API de Merchant hoy mismo
Organiza tus páginas con colecciones
Guarda y categoriza el contenido según tus preferencias.
Resumen
Puedes utilizar los productos de tus feeds de productos de Merchant Center en las campañas de Shopping de Google Ads si vinculas tu cuenta de Merchant Center a Google Ads. Puedes hacerlo de forma manual en Merchant Center o automáticamente a través de Content API for Shopping.
Pasos manuales
Sigue estos pasos para vincular tus cuentas desde Merchant Center:
Haz clic en el ícono de ajustes.
Haz clic en Cuentas vinculadas.
Haz clic en Vincular cuenta y, luego, ingresa el ID de cliente de Google Ads de la cuenta que deseas vincular.
Haga clic en Enviar solicitud de vinculación. Esto envía una solicitud a la cuenta de Google Ads.
Utiliza tu ID de cliente de Google Ads como el campo [adId] de un recurso [AccountAdsLink].
Usa el recurso [AccountAdsLink] en tu llamada a accounts.insert para crear una nueva cuenta de comerciante que se vincule a tu cuenta de Google Ads.
Cuentas de comerciante existentes
Utiliza tu ID de cliente de Google Ads como el campo [adId] de un recurso [AccountAdsLink].
Usa el recurso [AccountAdsLink] en tu llamada a [accounts.update] con un ID de cuenta de comerciante existente para vincular tu cuenta de Google Ads a la cuenta del comerciante existente.
[null,null,["Última actualización: 2025-08-31 (UTC)"],[[["\u003cp\u003eLink your Merchant Center and Google Ads accounts to use product feeds in Shopping campaigns, either manually through Merchant Center or automatically via the Content API.\u003c/p\u003e\n"],["\u003cp\u003eManual linking requires "Admin" access in Merchant Center and "Administrative access" in Google Ads, involving sending a link request with your Google Ads customer ID.\u003c/p\u003e\n"],["\u003cp\u003eAutomatic linking for new accounts involves including your Google Ads customer ID when creating the Merchant Center account through the Content API.\u003c/p\u003e\n"],["\u003cp\u003eExisting Merchant Center accounts can be linked automatically by updating the account through the Content API with your Google Ads customer ID.\u003c/p\u003e\n"]]],[],null,["# Request link with Merchant Center\n\nSummary\n-------\n\nYou can use products from your Merchant Center product feeds in Google Ads\nShopping campaigns by linking your Merchant Center account to Google Ads. You\ncan do this manually in the [Merchant Center](https://merchants.google.com) or\nautomatically through the Content API for Shopping.\n\nManual steps\n------------\n\n| Caution: Before starting the process, check your access level:\n|\n| - You must have the \"Admin\" role set in the Merchant Center to send the linking request.\n| - You must have \"Administrative Access\" to approve Merchant Center linking requests in Google Ads.\n\nHere are the steps to link your accounts from the Merchant Center:\n\n1. Click the gear icon.\n2. Click **Linked accounts**.\n3. Click **Link account** , then enter the [Google Ads customer ID](//support.google.com/google-ads/answer/1704344) for the account you want to link.\n4. Click **Send link request**. This sends a request to the Google Ads account.\n\nSee [Link your Merchant Center and Google Ads accounts](//support.google.com/google-ads/answer/6159060) for more detail.\n\nAutomatic steps\n---------------\n\nNew merchant accounts\n\n1. Use your Google Ads customer ID as the \\[`adId`\\] field of an \\[`AccountAdsLink`\\] resource.\n2. Use the \\[`AccountAdsLink`\\] resource in your call to [`accounts.insert`](/shopping-content/reference/rest/v2.1/accounts/insert) to create a new merchant account that's linked to your Google Ads account.\n\nExisting merchant accounts\n\n1. Use your Google Ads customer ID as the \\[`adId`\\] field of an \\[`AccountAdsLink`\\] resource.\n2. Use the \\[`AccountAdsLink`\\] resource in your call to \\[`accounts.update`\\] with an existing merchant account ID to link your Google Ads account to the existing merchant account.\n\nSee the [Content API for Shopping samples](/shopping-content/guides/libraries) for sample code."]]
