rocket
Meet
Merchant API
- the official successor to the Content API for Shopping.
update
Obtén las últimas novedades
sobre las nuevas funciones, las correcciones de errores y las actualizaciones de versiones de la API de Merchant.
Automatización completa
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Guarda y categoriza el contenido según tus preferencias.
En esta página, se describen los pasos para automatizar los anuncios de Shopping con la API de Content API y la de Google Ads.
Puedes usar Content API for Shopping para lo siguiente:
- Cómo crear y administrar cuentas de Merchant Center
- Cómo administrar el inventario de productos
- Vincula Merchant Center a Google Ads.
Puedes usar la API de Google Ads para hacer lo siguiente:
- Crear y administrar cuentas de Google Ads
- Administrar campañas publicitarias
- Vincula Google Ads a Merchant Center.
En las muestras de código de esta guía, se utilizan las
bibliotecas cliente de Content API para Shopping
y las bibliotecas cliente de Google Ads, que te recomendamos que utilices en tus propias aplicaciones si utilizas un lenguaje
compatible. De lo contrario, puedes usar Content API y la API de Google Ads directamente.
Cómo configurar cuentas
Merchant Center
Google Ads
Configure feeds de productos
Cómo obtener acceso a la API
Vincula Merchant Center con Google Ads
Configura Analytics
Salvo que se indique lo contrario, el contenido de esta página está sujeto a la licencia Atribución 4.0 de Creative Commons, y los ejemplos de código están sujetos a la licencia Apache 2.0. Para obtener más información, consulta las políticas del sitio de Google Developers. Java es una marca registrada de Oracle o sus afiliados.
Última actualización: 2025-08-31 (UTC)
[null,null,["Última actualización: 2025-08-31 (UTC)"],[[["\u003cp\u003eThis guide explains how to automate Shopping Ads using the Content API for Shopping and the Google Ads API to manage accounts, inventory, and campaigns.\u003c/p\u003e\n"],["\u003cp\u003eYou can utilize the Content API for Shopping to manage Merchant Center accounts and product data, while the Google Ads API allows you to control Google Ads accounts and campaigns.\u003c/p\u003e\n"],["\u003cp\u003eThe guide provides step-by-step instructions for setting up accounts, creating and managing product feeds, linking Merchant Center with Google Ads, and managing Shopping campaigns.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can use the provided client libraries for the Content API for Shopping and the Google Ads API or interact directly with the APIs for automation.\u003c/p\u003e\n"],["\u003cp\u003eThis automation process enables streamlined management of Shopping Ads, from account setup and product feeds to campaign management and performance analysis using analytics.\u003c/p\u003e\n"]]],[],null,["# Full Automation\n\nThis page outlines the steps to automate Shopping Ads with the Content API\nfor Shopping and Google Ads API.\n\nYou can use the Content API for Shopping to do the following:\n\n- Create and manage Merchant Center accounts\n- Manage product inventory\n- Link [Merchant Center](https://merchants.google.com) to Google Ads\n\nYou can use the Google Ads API to do the following:\n\n- Create and manage [Google Ads accounts](/google-ads/api/docs/start)\n- Manage ad campaigns\n- Link Google Ads to Merchant Center.\n\nThe code samples in this guide use the\n[Content API for Shopping client libraries](/shopping-content/guides/libraries),\nand the [Google Ads client libraries](/google-ads/api/docs/client-libs), which\nwe recommend using in your own applications if you're using a supported\nlanguage. Otherwise, you can use the\n[Content API](/shopping-content/reference/rest/v2.1) and [Google Ads\nAPI](/google-ads/api/rest/overview) directly.\n\nSet up accounts\n---------------\n\n### Merchant Center\n\n- [Create a multi-client account](/google-ads/shopping/feed-management/articles/t1)\n- [Create sub-accounts](/google-ads/shopping/feed-management/articles/t2)\n- [Administer an existing account](/google-ads/shopping/feed-management/articles/t3)\n- [Verify and claim a URL](/google-ads/shopping/feed-management/articles/t4)\n- [Set tax and shipping settings](/google-ads/shopping/feed-management/articles/t5)\n\n### Google Ads\n\n- [Create a Google Ads manager account](/google-ads/shopping/campaign-management/articles/t12)\n- [Create Google Ads accounts](/google-ads/shopping/campaign-management/articles/t13)\n- [Administer an existing account](/google-ads/shopping/campaign-management/articles/t14)\n\nSet up product feeds\n--------------------\n\n- [Create a feed](/google-ads/shopping/feed-management/articles/t6)\n- [Correct an existing feed](/google-ads/shopping/feed-management/articles/t7)\n- [Maintain a product feed](/google-ads/shopping/feed-management/articles/t8)\n\nGet API access\n--------------\n\n- [Content API for Shopping](/google-ads/shopping/feed-management/articles/t10)\n- [Google Ads API](/google-ads/shopping/campaign-management/articles/t11)\n\nLink Merchant Center with Google Ads\n------------------------------------\n\n- [Request link in the Merchant Center](/google-ads/shopping/feed-management/articles/t15)\n- [Accept link through Google Ads](/google-ads/shopping/campaign-management/articles/t16)\n\nManage Shopping campaigns\n-------------------------\n\n- [Create a campaign](/google-ads/shopping/campaign-management/articles/t18)\n- [Manage a campaign](/google-ads/shopping/campaign-management/articles/t19)\n- [Create product groups](/google-ads/shopping/campaign-management/articles/t20)\n- [Filter products](/google-ads/shopping/campaign-management/articles/t21)\n- [Set campaign priority](/google-ads/shopping/campaign-management/articles/t22)\n\nSet up analytics\n----------------\n\n- [Conversion tracking](/google-ads/shopping/campaign-management/articles/t25)\n- [Reporting](/google-ads/shopping/campaign-management/articles/t26)"]]
