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Merchant API
- Content API for Shopping 的正式替代产品。
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Summary
After running a Shopping campaign, you can use reports to measure the
performance of an account, campaign, or ad group.
Reports have metrics like total clicks, click-through rate (CTR), and
total conversions (purchases). Analyzing reports can help you make
improvements to your campaigns.
You can view report data directly in the following UIs:
You can use the Report Editor to construct your own report and schedule
report downloads in the Google Ads UI.
You can also view reports with the Google Ads API. For more detail
on how the UI reports relate to the API reports, see Reports in the UI.
Manual steps
Here's how you can construct a report from the data and schedule it to download
daily:
Sign in to the Google Ads account you want to see reports for.
If you have access to an account through a Google Ads manager account,
sign in to the manager account then select the Google Ads account.
Select the Campaigns tab.
Select the Shopping campaign you want to see a report for.
For metrics like Conversions, it may take longer to see the
results of certain types of conversions.
In the Ad groups tab, select the Columns button.
Choose the option Conversions, then the Conversions checkbox.
Click APPLY.
Select the
button and click Schedule.
Download this report.
For more detailed control of report creation, use the Report Editor.
Automatic steps
You can use the Google Ads API to view performance
data for all Google Ads resources. This includes everything from an entire
campaign to a set of keywords that triggered your ad.
Here are the steps to construct a report with the Google Ads API (we strongly
recommend using our code sample):
Make sure you already ran a Shopping campaign.
For metrics like Conversions, it may take longer to see the
results of certain types of conversions.
Use the Google Ads Query Language to construct a query.
Pass the query to the GoogleAdsService.SearchStream
interface.
For more detailed instructions on creating a report, see the Reporting guide.
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-28。
[null,null,["最后更新时间 (UTC):2025-08-28。"],[[["\u003cp\u003eAnalyze Shopping campaign performance using reports with metrics like total clicks, click-through rate (CTR), and total conversions.\u003c/p\u003e\n"],["\u003cp\u003eView report data directly in Merchant Center, Google Ads, and Analytics, or construct custom reports using the Report Editor.\u003c/p\u003e\n"],["\u003cp\u003eSchedule report downloads in the Google Ads UI for regular performance updates.\u003c/p\u003e\n"],["\u003cp\u003eLeverage the Google Ads API for programmatic access to performance data and constructing custom reports using Google Ads Query Language.\u003c/p\u003e\n"]]],[],null,["# Reporting\n\nSummary\n-------\n\nAfter running a Shopping campaign, you can use reports to measure the\nperformance of an account, campaign, or ad group.\n\nReports have metrics like **total clicks** , **click-through rate (CTR)** , and\n**total conversions** (purchases). Analyzing reports can help you make\nimprovements to your campaigns.\n\nYou can view report data directly in the following UIs:\n\n- [Merchant Center](https://support.google.com/merchants/answer/188492)\n- [Google Ads](https://support.google.com/google-ads/answer/3455573)\n- [Analytics](https://support.google.com/analytics/answer/6109121)\n\nYou can use the [Report Editor](https://support.google.com/google-ads/answer/6191545) to construct your own report and schedule\nreport downloads in the [Google Ads UI](https://support.google.com/google-ads/answer/2404176).\n\nYou can also view reports with the [Google Ads API](/google-ads/api/docs/shopping-ads/reporting). For more detail\non how the UI reports relate to the API reports, see [Reports in the UI](/google-ads/api/docs/reporting/uireports).\n\nManual steps\n------------\n\nHere's how you can construct a report from the data and schedule it to download\ndaily:\n\n1. Sign in to the [Google Ads account](https://ads.google.com/) you want to see reports for.\n\n If you have access to an account through a Google Ads manager account,\n sign in to the manager account then select the Google Ads account.\n2. Select the **Campaigns** tab.\n\n3. Select the Shopping campaign you want to see a report for.\n\n For metrics like **Conversions** , it may take longer to see the\n results of certain [types of conversions](https://support.google.com/google-ads/answer/6239119).\n4. In the **Ad groups** tab, select the **Columns** button.\n\n5. Choose the option **Conversions** , then the **Conversions** checkbox.\n\n6. Click **APPLY**.\n\n7. Select the\n\n button and click **Schedule**.\n\n8. Download this report.\n\nFor more detailed control of report creation, use the [Report Editor](https://support.google.com/google-ads/answer/6191545).\n\nAutomatic steps\n---------------\n\nYou can use the [Google Ads API](/google-ads/api/docs/start) to view performance\ndata for all Google Ads resources. This includes everything from an entire\ncampaign to a set of keywords that triggered your ad.\n\nHere are the steps to construct a report with the Google Ads API (we strongly\nrecommend using our [code sample](/google-ads/api/docs/reporting/example#code_samples)):\n\n1. Make sure you already ran a Shopping campaign.\n\n For metrics like **Conversions** , it may take longer to see the\n results of certain [types of conversions](https://support.google.com/google-ads/answer/6239119).\n2. Use the [Google Ads Query Language](/google-ads/api/docs/query/overview) to construct a query.\n\n3. Pass the query to the [`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService#searchstream) interface.\n\n| **Caution:** Make sure not to exceed any [reporting limits](/google-ads/api/docs/best-practices/quotas#search_requests).\n\nFor more detailed instructions on creating a report, see the [Reporting](/google-ads/api/docs/shopping-ads/reporting) guide."]]