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Merchant API
- the official successor to the Content API for Shopping.
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Summary
Here are the steps to create a new Merchant Center account and convert it
to a multi-client account (MCA), also known as an advanced
account. You can only do this through the Merchant Center UI.
Manual steps
We recommend making a Google account that's unique
to your business instead of using your personal account.
Because this account is for your business, you may want to consider its name
carefully.
Sign in to the Google account you want
to use for your Merchant Center account.
If you plan to manage multiple Merchant Center accounts (one per merchant),
request the conversion of your new Merchant Center account to an
advanced account (MCA). See Convert to an advanced account
for more information.
If other Google accounts need access to your Merchant Center account, set up
user access.
Admin privileges are required for account-level changes, like modifying the
users on an account or managing sub-accounts for MCAs.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eThis guide outlines the process of creating a new Merchant Center account and converting it into a multi-client account (MCA) for managing multiple merchants.\u003c/p\u003e\n"],["\u003cp\u003eIt's recommended to use a dedicated Google account for your business rather than a personal one when setting up your Merchant Center account.\u003c/p\u003e\n"],["\u003cp\u003eConverting your Merchant Center account to an MCA allows you to manage multiple Merchant Center accounts, one for each merchant you work with.\u003c/p\u003e\n"],["\u003cp\u003eYou can grant access to other users for your Merchant Center account, with admin privileges required for making account-level changes.\u003c/p\u003e\n"]]],[],null,["# Create a multi-client account\n\nSummary\n-------\n\nHere are the steps to create a new [Merchant Center](https://merchants.google.com) account and convert it\nto a [multi-client account](//support.google.com/merchants/answer/188487) (MCA), also known as an advanced\naccount. You can only do this through the Merchant Center UI.\n| **Key Term:** Advanced account and MCA are the same.\n\nManual steps\n------------\n\n1. We recommend making a [Google account](//accounts.google.com/SignUp) that's unique\n to your business instead of using your personal account.\n\n Because this account is for your business, you may want to consider its name\n carefully.\n2. [Sign in](//accounts.google.com/ServiceLogin) to the Google account you want\n to use for your Merchant Center account.\n\n3. [Create your Merchant Center account](//support.google.com/merchants/answer/188924) at the [Merchant Center signup page](https://merchants.google.com/Signup).\n\n4. If you plan to manage multiple Merchant Center accounts (one per merchant),\n request the conversion of your new Merchant Center account to an\n advanced account (MCA). See [Convert to an advanced account](//support.google.com/merchants/answer/188487)\n for more information.\n\n5. If other Google accounts need access to your Merchant Center account, set up\n [user access](//support.google.com/merchants/answer/1637190).\n\n Admin privileges are required for account-level changes, like modifying the\n users on an account or managing sub-accounts for MCAs.\n6. [Set up Content API for Shopping access](/google-ads/shopping/full-automation/articles/t10).\n\nAutomatic steps\n---------------\n\nNot available for this process."]]
