update
取得最新資訊
,瞭解 Merchant API 的新功能、錯誤修正和版本更新。
修正現有的動態饋給
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
摘要
如果已有產品動態饋給,可能需要調整內容格式,使其符合 Google 預期的格式。本節將說明如何搭配 Merchant Center 帳戶使用現有的動態饋給。只能透過 Merchant Center UI 執行這項操作。
如需最常見的產品資料問題清單,請參閱常見問題一節。
手動步驟
- 選擇其中一種支援的檔案格式。
如果現有的動態饋給與支援的格式不符,請轉換成支援的格式。
如果現有動態饋給中的商品不符合產品資料規格,您可以設定動態饋給規則,自動重新設定產品資料的格式。您可能需要手動設定某些動態饋給資料的格式。
您可以移除 Merchant Center 不需要的任何資訊。
如果現有的動態饋給缺少必要資訊,請先新增這些資訊再上傳動態饋給。
上傳動態饋給到 Merchant Center。
自動步驟
不適用於這項程序。
常見問題
你可能會遇到以下常見問題:
- 商品需具備全球交易品項識別碼
- 如要找出產品的全球交易品項識別碼,請參閱這篇文章。
- 產品 ID 不正確
- 請參閱「專屬產品 ID 簡介」一文,判斷您需要提供的屬性之一,以及如何找出這些屬性的值。
- 圖片檢索作業最多需要 3 天才能完成
- Google 會自動嘗試檢索產品圖片。您無須採取任何行動。
- 未聲明首頁擁有權
- 請參閱「驗證 Merchant Center 並聲明網址擁有權」一文。
- 網址與首頁不符
- 您在 Merchant Center 帳戶中提供的網址與網站的首頁不符。
- 到達網頁無法檢索
產品到達網頁網址必須包含您在 Merchant Center 帳戶中聲明擁有權的網址。此外,Google 檢索器必須能夠存取您的到達網頁,且到達網頁上的產品資訊必須與動態饋給中的資訊相符。
詳情請參閱「排解到達網頁無法檢索的問題」一文。
- 價格和供應情形資訊缺漏或無效
詳情請參閱產品資料規格的價格與供應情形一節。
- 缺少圖片
動態饋給中有產品缺少圖片。
- 無效的圖片
動態饋給中有產品的圖片不符合規定格式。
詳情請參閱「修正方式:圖片無效」一文。
- 圖片太過籠統
詳情請參閱「修正方式:通用圖片」。
- 圖片太小
動態饋給中的產品圖片太小,無法用於圖片。
詳情請參閱「修正方式:圖片太小」一節。
- 商品因違反資料品質規定而預先遭到拒登 (浮水印或宣傳文字)
請參閱圖片連結屬性的規格,其中包含產品圖片的規定。
除非另有註明,否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權,程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間:2025-08-31 (世界標準時間)。
[null,null,["上次更新時間:2025-08-31 (世界標準時間)。"],[[["\u003cp\u003eReformat your existing product feed to match Google's supported formats for seamless integration with Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eUtilize feed rules to automatically adjust product data and manually address any remaining discrepancies to meet specifications.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your feed includes all required information and remove any unnecessary data before uploading it to Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eTroubleshoot common issues, like incorrect product identifiers or missing images, by referring to the provided resources and guidelines.\u003c/p\u003e\n"],["\u003cp\u003eAddress data quality violations, such as watermarks on images or inaccurate price/availability, to avoid product disapprovals.\u003c/p\u003e\n"]]],[],null,["# Correct an existing feed\n\nSummary\n-------\n\nIf you already have a product feed, you may need to reformat its content to\nmatch the format that Google expects. This section explains how you can use an\nexisting feed with your Merchant Center account. You can only do this through\nthe [Merchant Center UI](https://merchants.google.com).\n\nSee the [Common issues](#common_issues) section for a list of the most\ncommon product data issues.\n\nManual steps\n------------\n\n1. Choose one of our [Supported file formats](//support.google.com/merchants/answer/160567).\n2. If your existing feed doesn't match a supported format, convert it to one\n that does.\n\n - If items in your existing feed don't match the\n [Product data specification](//support.google.com/merchants/answer/188494), you can [set up feed rules](//support.google.com/merchants/answer/6302307) to reformat\n your product data automatically. You may have to format some feed data\n manually.\n\n - You can remove any information from your feed that Merchant Center\n doesn't require.\n\n - If your existing feed is missing required information, add it before you\n upload the feed.\n\n3. [Upload a feed](//support.google.com/merchants/answer/188477) to Merchant Center.\n\nAutomatic steps\n---------------\n\nNot available for this process.\n\nCommon issues\n-------------\n\nHere are some common issues you may encounter:\n\nItem requires a GTIN\n: See [Find a GTIN](//support.google.com/merchants/answer/6219078) to identify the GTIN for your product.\n\nIncorrect product identifiers\n: See [About unique product identifiers](//support.google.com/merchants/answer/160161) to determine which of these attributes\n you need to provide and how to find their values.\n\nWait up to 3 days for image crawl to complete\n: Google tries to crawl your product images automatically. No action is needed.\n\nHomepage not claimed\n: See [Verify and claim URL for Merchant Center](/google-ads/shopping/full-automation/articles/t4).\n\nURL doesn't match homepage\n: The URL provided in your Merchant Center account doesn't match the homepage of\n your website.\n\nLanding page can't be crawled\n\n: The landing page URL for your product must contain the URL you claimed\n in your Merchant Center account. In addition, Google's crawler must be able to\n access your landing page, and the product information on the landing\n page must match the information in your feed.\n\n: See [Troubleshoot uncrawlable landing pages](//support.google.com/adwords/answer/9229701) for more information.\n\nMissing or invalid price and availability\n\n: See the [Price \\& Availability](//support.google.com/merchants/answer/7052112#availability) section of the Product data specification for\n more information.\n\nMissing images\n\n: Your feed contains products that are missing images.\n\nInvalid images\n\n: Your feed contains products whose images don't meet the required format.\n\n: See [How to fix: Invalid image](//support.google.com/merchants/answer/6098289) for more information.\n\nGeneric images\n\n: See [How to fix: Generic image](//support.google.com/merchants/answer/6098288) for more information.\n\nImages too small\n\n: Your feed contains products whose images are too small to be used.\n\n: See [How to fix: Image too small](//support.google.com/merchants/answer/6205396) for more information.\n\nItems preemptively disapproved due to data quality violation (watermarks or promotional text)\n\n: See the specification for the [image link attribute](//support.google.com/merchants/answer/6324350), which includes the\n requirements for product images."]]