Request link in Merchant Center

  • Link your Merchant Center and Google Ads accounts to use product feeds in Shopping campaigns, either manually through Merchant Center or automatically via the Content API.

  • Manual linking requires "Admin" access in Merchant Center and "Administrative access" in Google Ads, involving sending a link request with your Google Ads customer ID.

  • Automatic linking for new accounts involves using the adId field within the AccountAdsLink resource during account creation with the accounts.insert call.

  • Existing Merchant Center accounts can be linked by updating the account using the AccountAdsLink resource and accounts.update call with your Google Ads customer ID.

Summary

You can use products from your Merchant Center product feeds in Google Ads Shopping campaigns by linking your Merchant Center account to Google Ads. You can do this manually in the Merchant Center or automatically through the Content API for Shopping.

Manual steps

Here are the steps to link your accounts from the Merchant Center:

  1. Click the gear icon.
  2. Click Linked accounts.
  3. Click Link account, then enter the Google Ads customer ID for the account you want to link.
  4. Click Send link request. This sends a request to the Google Ads account.

See Link your Merchant Center and Google Ads accounts for more detail.

Automatic steps

New merchant accounts

  1. Use your Google Ads customer ID as the [adId] field of an [AccountAdsLink] resource.
  2. Use the [AccountAdsLink] resource in your call to accounts.insert to create a new merchant account that's linked to your Google Ads account.

Existing merchant accounts

  1. Use your Google Ads customer ID as the [adId] field of an [AccountAdsLink] resource.
  2. Use the [AccountAdsLink] resource in your call to [accounts.update] with an existing merchant account ID to link your Google Ads account to the existing merchant account.

See the Content API for Shopping samples for sample code.