[null,null,["최종 업데이트: 2025-08-31(UTC)"],[[["\u003cp\u003eLink your Merchant Center and Google Ads accounts to use product feeds in Shopping campaigns, either manually through Merchant Center or automatically via the Content API.\u003c/p\u003e\n"],["\u003cp\u003eManual linking requires "Admin" access in Merchant Center and "Administrative access" in Google Ads, involving sending a link request with your Google Ads customer ID.\u003c/p\u003e\n"],["\u003cp\u003eAutomatic linking for new accounts involves using the \u003ccode\u003eadId\u003c/code\u003e field within the \u003ccode\u003eAccountAdsLink\u003c/code\u003e resource during account creation with the \u003ccode\u003eaccounts.insert\u003c/code\u003e call.\u003c/p\u003e\n"],["\u003cp\u003eExisting Merchant Center accounts can be linked by updating the account using the \u003ccode\u003eAccountAdsLink\u003c/code\u003e resource and \u003ccode\u003eaccounts.update\u003c/code\u003e call with your Google Ads customer ID.\u003c/p\u003e\n"]]],[],null,["# Request link in Merchant Center\n\nSummary\n-------\n\nYou can use products from your Merchant Center product feeds in Google Ads\nShopping campaigns by linking your Merchant Center account to Google Ads. You\ncan do this manually in the [Merchant Center](https://merchants.google.com) or\nautomatically through the Content API for Shopping.\n\nManual steps\n------------\n\n| Caution: Before starting the process, check your access level:\n|\n| - You must have the \"Admin\" role set in the Merchant Center to send the linking request.\n| - You must have \"Administrative Access\" to approve Merchant Center linking requests in Google Ads.\n\nHere are the steps to link your accounts from the Merchant Center:\n\n1. Click the gear icon.\n2. Click **Linked accounts**.\n3. Click **Link account** , then enter the [Google Ads customer ID](//support.google.com/google-ads/answer/1704344) for the account you want to link.\n4. Click **Send link request**. This sends a request to the Google Ads account.\n\nSee [Link your Merchant Center and Google Ads accounts](//support.google.com/google-ads/answer/6159060) for more detail.\n\nAutomatic steps\n---------------\n\nNew merchant accounts\n\n1. Use your Google Ads customer ID as the \\[`adId`\\] field of an \\[`AccountAdsLink`\\] resource.\n2. Use the \\[`AccountAdsLink`\\] resource in your call to [`accounts.insert`](/shopping-content/reference/rest/v2.1/accounts/insert) to create a new merchant account that's linked to your Google Ads account.\n\nExisting merchant accounts\n\n1. Use your Google Ads customer ID as the \\[`adId`\\] field of an \\[`AccountAdsLink`\\] resource.\n2. Use the \\[`AccountAdsLink`\\] resource in your call to \\[`accounts.update`\\] with an existing merchant account ID to link your Google Ads account to the existing merchant account.\n\nSee the [Content API for Shopping samples](/shopping-content/guides/libraries) for sample code."]]
