Full Automation
This page outlines the steps to automate Shopping Ads with the Content API
for Shopping and Google Ads API.
You can use the Content API for Shopping to do the following:
- Create and manage Merchant Center accounts
- Manage product inventory
- Link Merchant Center to Google Ads
You can use the Google Ads API to do the following:
The code samples in this guide use the
Content API for Shopping client libraries,
and the Google Ads client libraries, which
we recommend using in your own applications if you're using a supported
language. Otherwise, you can use the
Content API and Google Ads
API directly.
Set up accounts
Merchant Center
Google Ads
Set up product feeds
Get API access
Link Merchant Center with Google Ads
Set up analytics
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-16 UTC.
[null,null,["Last updated 2024-10-16 UTC."],[[["This guide explains how to automate Shopping Ads using the Content API for Shopping and the Google Ads API to manage accounts, inventory, and campaigns."],["You can utilize the Content API for Shopping to manage Merchant Center accounts and product data, while the Google Ads API allows you to control Google Ads accounts and campaigns."],["The guide provides step-by-step instructions for setting up accounts, creating and managing product feeds, linking Merchant Center with Google Ads, and managing Shopping campaigns."],["Developers can use the provided client libraries for the Content API for Shopping and the Google Ads API or interact directly with the APIs for automation."],["This automation process enables streamlined management of Shopping Ads, from account setup and product feeds to campaign management and performance analysis using analytics."]]],[]]
