For over 100 years, Lokmat has established itself as the top regional publisher and media company in the state of Maharashtra in India. Its multifaceted reach encompasses print, television and digital platforms. Lokmat.com consistently ranks No.1 on Comscore in the Marathi News category, and it attracts an impressive 40 million monthly active users.
Impact and results
- 150% increase in email subscribers.
- 142% increase in new user sign-ups.
- 5X increase in returning signed-in users.
Challenges and goals
Implementation
Lokmat implemented Sign in with Google One Tap in June 2023. The integration was simple and easy. For desktop and mobile web, it took one (1) engineer two (2) days to integrate Sign in with Google One Tap into the sign in flow. The Indian media company is now working to ensure Sign In with Google One Tap is seamlessly enabled across all of its digital platforms, including its soon-to-be live integrated app.
Solution and results
In the 12 months following the integration, new user sign-ups increased by 142%. For its existing users, Lokmat also saw significant benefits in the amount of content consumed by its readers, as Sign in with Google One Tap allowed readers to stay signed in across Lokmat properties. Lokmat's returning signed-in users have increased 5x and pageviews by 3x. Lokmat and users saw firsthand that it's much easier to stay signed in when authentication is secure and simple.
With Sign in with Google One Tap, Lokmat can now more easily optimize its retargeting strategies through newsletters, emails, and other product offerings. Furthermore, as users are more likely to sign up through Sign in with Google One Tap's seamless flow, Lokmat has seen a 150% increase in email subscribers and its sign-in experience has become a valuable channel for driving re-engagement and increasing subscription membership.
